In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the first quarter of 2025, Google's revenue amounted to over 89.52 billion U.S. dollars, up from the 79.97 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2024, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

Alphabet net income for the twelve months ending March 31, 2025 was $110.996B, a 34.69% increase year-over-year. Alphabet annual net income for 2024 was $100.118B, a 35.67% increase from 2023. Alphabet annual net income for 2023 was $73.795B, a 23.05% increase from 2022. Alphabet annual net income for 2022 was $59.972B, a 21.12% decline from 2021.

In 2024, 49 percent of Alphabet's revenue was generated in the United States and 29 percent in Europe, the Middle East, and Africa. Among all the presented regions, the least share of revenue company's revenue came from Latin America. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In the second quarter of 2024, gross app revenue in the Google Play Store amounted to around 11.2 billion U.S. dollars worldwide. The Apple App Store generated 24.6 billion U.S. dollars in consumer spending on in-app purchases, subscriptions, and premium apps in the most recently measured quarter, up by around 11.3 percent compared to the same quarter in the previous year.

🇺🇸 Alphabet Inc. (GOOGL) Comprehensive Financial Dataset

📌 Overview

Welcome to the GOOGL Financial Dataset! This dataset provides clear and easy-to-use quarterly financial statements (income statement, balance sheet, and cash flow) along with daily historical stock prices.

As a data engineer double majored with economics, I'll personally analyze and provide constructive feedback on all your work using this dataset. Let's dive in and explore Google's financial journey together!

🗃 Files Included

• googl_daily_prices.csv: Historical daily stock prices.
• googl_income_statement.csv: Quarterly income statements.
• googl_balance_sheet.csv: Quarterly balance sheets.
• googl_cash_flow_statement.csv: Quarterly cash flow statements.

📘 About This Dataset

This dataset offers a unique blend of long-term market performance and detailed financial metrics:

• Time Series of Daily Prices: Track the historical performance of GOOGL stock from its early days up until now.
• Quarterly Financial Statements: Dive into the income statements, balance sheets, and cash flow statements that reflect the company’s financial evolution.
• Integrated Insights: Ideal for comprehensive financial analyses, forecasting, model building, and exploring the dynamic interplay between market performance and underlying business operations.

Whether you're building predictive models, performing deep-dive financial analysis, or exploring the evolution of one of the world's most innovative tech giants, this dataset is your go-to resource for clean, well-organized, and rich financial data.

💡 Tips for Using the Dataset

• Visualize Stock Trends: Plot daily prices to quickly understand stock movements.
• Financial Analysis: Compare income, balance sheet, and cash flow data to spot financial trends and health.
• Predictive Modeling: Use this dataset to build forecasting models and predict future performance.
• Combine Data: Merge price data with financial statements to analyze relationships and uncover deeper insights.

🔗 Works Great with My GOOGL News Dataset!

For a more comprehensive financial analysis, pair this dataset with my other Kaggle dataset:
👉 Google (Alphabet Inc.) Daily News — 2000 to 2025

That dataset includes:

• Daily news articles from Finnhub
• Headlines, summaries, sources, and timestamps
• Covering GOOGL from 2000 to 2025

Combining both datasets unlocks powerful analysis such as:

• Correlating news sentiment with stock price movements
• Studying the impact of earnings reports and product launches
• Developing event-driven forecasting models

Together, they give you everything you need for news + financial signal modeling.

📝 Column Descriptions

📈 googl_daily_prices.csv

• date: Trading date.
• 1. open: Opening stock price on the trading day.
• 2. high: Highest stock price on the trading day.
• 3. low: Lowest stock price on the trading day.
• 4. close: Closing stock price on the trading day.
• 5. volume: Number of shares traded on the day.

📊 googl_income_statement.csv

• fiscalDateEnding: Date marking the end of fiscal quarter.
• reportedCurrency: Currency used in reporting (USD).
• grossProfit: Revenue minus the cost of goods sold.
• totalRevenue: Total income generated from operations.
• costOfRevenue: Direct costs attributable to the production of goods.
• costofGoodsAndServicesSold: Costs directly associated with goods sold.
• operatingIncome: Earnings after operating expenses deducted.
• sellingGeneralAndAdministrative: Administrative and general sales costs.
• researchAndDevelopment: Expenses related to research and innovation.
• operatingExpenses: Total operational costs.
• investmentIncomeNet: Net income from investments.
• netInterestIncome: Income earned from interest after deducting interest paid.
• interestIncome: Income generated from interest-bearing investments.
• interestExpense: Expenses from interest payments.
• nonInterestIncome: Income from non-interest-bearing activities.
• otherNonOperatingIncome: Additional income outside regular operations.
• depreciation: Reduction in value of assets over time.
• depreciationAndAmortization: Combined depreciation and amortization costs.
• incomeBeforeTax: Income before taxation.
• incomeTaxExpense: Taxes paid on earnings.
• interestAndDebtExpense: Interest paid on debts.
• netIncomeFromContinuingOperations: Profit from ongoing operations.
• comprehensiveIncomeNetOfTax: Income after comprehensive expenses.
• ebit: Earnings before interest and taxes.
• ebitda: Earnings before interest, taxes, depreciation, and...

Alphabet ebitda margin for the quarter ending March 31, 2025 was 37.23%. Alphabet average ebitda margin for 2024 was 34.67%, a 14.95% increase from 2023. Alphabet average ebitda margin for 2023 was 30.16%, a 8.88% increase from 2022. Alphabet average ebitda margin for 2022 was 33.1%, a 3.02% decline from 2021. Ebitda margin can be defined as earnings before interest, taxes, depreciation and amortization as a portion of total revenue.

Mobile internet users are spoilt for choice when it comes to the sheer variety and availability of mobile apps. As of the second quarter of 2024, gaming apps were the most popular app category in the Google Play Store, accounting for 11.7 percent of available apps worldwide. Mobile education apps ranked second with a 11.5 percent share. Google Play and app monetization Google Play is the biggest digital distribution platform for Android apps worldwide, offering users over 2.26 million mobile apps to choose from. However, Google Play offers more than just apps – the platform also provides users with music, video, e-book downloads and rental services. Most mobile apps on Google Play are available for free. As of March 2024, around 97 percent of Android apps could be downloaded without having to pay for them upfront, although this does not preclude other mobile app monetization strategies such as in-app advertising and in-app purchases. As of June 2023, the ranking of leading Android apps in the Google Play Store worldwide based on revenue consists mainly of streaming and video apps. Google Play main competitor: the Apple App Store The worldwide gross app revenue of the Google Play store amounted to 11.2 billion U.S. dollars in the second quarter of 2024, a steady climb from the 10.6 billion U.S. dollars a year before. However, in terms of app revenue, Google Play is lagging behind its eternal rival, the Apple App Store. During the same period, Apple’s own digital store generated 24.6 billion U.S. dollars in mobile app revenues, with mobile gaming being the leading category for consumer spending on the platform. In June 2023, mobile-first apps DouYin and TikTok were the highest-grossing app among global iPhone users, generating roughly 372 million U.S. dollars and 324 million U.S. dollars in revenues, respectively.

Introduction

Facebook Ads vs. Google Ads Statistics: ​In 2024, Facebook Ads and Google Ads remained dominant forces in the digital advertising landscape, with each platform offering distinct advantages. Meta Platforms, Inc., the parent company of Facebook, reported approximately USD 160.63 billion in advertising revenue, accounting for 96% of its total income. Facebook's advertising reach extended to about 2.28 billion users, representing 35.3% of the global population aged 13 and above.

In contrast, Google Ads, operated by Alphabet Inc., held a larger share of the global digital advertising market, approximately 28%, compared to Facebook's 23%. Google's dominance is attributed to its extensive reach through search and video ad platforms, catering to a diverse range of industries and regions.​

Cost metrics varied between the platforms. Facebook Ads had an average cost per click (CPC) of USD 1.88, while Google Ads' average CPC was approximately USD 4.66. The average cost per lead (CPL) across all industries for Facebook Ads was about USD 21.98.​

Regarding return on investment (ROI), Google Ads demonstrated a higher average ROI, with advertisers earning approximately USD 8 for every USD 1 spent . Facebook Ads offered an ROI ranging from 3:1 to 4:1, indicating a return of USD 3 to USD 4 for every USD 1 invested.

These statistics underscore the distinct strengths of each platform. Facebook Ads excel in audience segmentation and social engagement, making them suitable for brand awareness campaigns. Google Ads leverage active search intent, providing higher ROI for businesses targeting users ready to make purchasing decisions.

In the fourth quarter of 2021, Babbel revenues via Google Play in the United States made up to 31 percent of the total revenues for the app on the Google Play Store, with the country generating 941 thousand U.S. dollars in the examined period. Germany was the second leading market the Berlin based language learning app, with Google Play users in the country generating more almost 887 thousand U.S. dollars in revenues.

In 2023, Google accounted for an estimated 26.8 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 21.1 and 12.5 percent, respectively.

In 2024, the advertising revenue of Google network sites amounted to 30.359 billion U.S. dollars. As of the most recently reported period, Alphabet, the parent company of Google, had total revenues of over 350 billion US dollars in 2024.

In the most recent fiscal year, Alphabet's net income amounted to over 100.1 billion U.S. dollars, a recover from the 59.9 billion U.S. dollars registered in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google. Alphabet: the company Alphabet’s businesses not only include Google but also a wide range of other companies across various, mostly digital-related verticals. The sheer size of the company is even more evident when looking at the market capitalization of the largest U.S. internet companies. As of October 2023, Alphabet had a market cap of 2.06 trillion U.S. dollars, surpassing online shopping platform Amazon. The e-retailer had a market cap of more than 1.97 trillion U.S. dollars.

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Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.