In the third quarter of 2024, Google's revenue amounted to over 96.05 billion U.S. dollars, up from the 85.5 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

Context

Form 990 (officially, the "Return of Organization Exempt From Income Tax"1) is a United States Internal Revenue Service form that provides the public with financial information about a nonprofit organization. It is often the only source of such information. It is also used by government agencies to prevent organizations from abusing their tax-exempt status. Source: https://en.wikipedia.org/wiki/Form_990

Content

Form 990 is used by the United States Internal Revenue Service to gather financial information about nonprofit/exempt organizations. This BigQuery dataset can be used to perform research and analysis of organizations that have electronically filed Forms 990, 990-EZ and 990-PF. For a complete description of data variables available in this dataset, see the IRS’s extract documentation: https://www.irs.gov/uac/soi-tax-stats-annual-extract-of-tax-exempt-organization-financial-data.

Update Frequency: Annual

Fork this kernel to get started with this dataset.

Acknowledgements

https://bigquery.cloud.google.com/dataset/bigquery-public-data:irs_990

https://cloud.google.com/bigquery/public-data/irs-990

Dataset Source: U.S. Internal Revenue Service. This dataset is publicly available for anyone to use under the following terms provided by the Dataset Source - http://www.data.gov/privacy-policy#data_policy - and is provided "AS IS" without any warranty, express or implied, from Google. Google disclaims all liability for any damages, direct or indirect, resulting from the use of the dataset.

Banner Photo by @rawpixel from Unplash.

Inspiration

What organizations filed tax exempt status in 2015?

What was the revenue of the American Red Cross in 2017?

In the third quarter of 2024, Alphabet's revenue amounted to over 88.26 billion U.S. dollars, up from 76.6 billion U.S. dollars during the same quarter a year prior. The company's main revenue source is advertising through Google Sites and online products. Alphabet's Other Bets segment also includes businesses such as Access/Google Fiber, Calico, Nest, Verily, GV, Google Capital, X, and other ventures.

In 2024, 49 percent of Alphabet's revenue was generated in the United States and 29 percent in Europe, the Middle East, and Africa. Among all the presented regions, the least share of revenue company's revenue came from Latin America. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2022, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

According to Cognitive Market Research, the global Enterprise Search Engine market size will be USD 4358.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 1743.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1307.46 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1002.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031. Latin America had a market share of more than 5% of the global revenue with a market size of USD 217.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031. Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 87.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031. The Solution category is the fastest growing segment of the Enterprise Search Engine industry Market Dynamics of Enterprise Search Engine Market Key Drivers for Enterprise Search Engine Market Increasing Data Volume to Boost Market Growth The increasing volume of data generated by organizations is a primary driver of the Enterprise Search Engine Market. As businesses accumulate vast amounts of structured and unstructured data from various sources—such as emails, documents, social media, and databases—the need for efficient retrieval and management becomes critical. Enterprise search engines enable organizations to sift through this data quickly, providing employees with timely access to information that can enhance decision-making and productivity. Additionally, the proliferation of big data technologies and cloud storage solutions contributes to data growth, necessitating robust search capabilities to ensure that valuable insights are not lost. This demand for streamlined access to comprehensive information continues to fuel the expansion of the enterprise search engine market. For instance, Google launched local search functionalities that were previewed earlier this year. These features enable users to explore their environment using their smartphone camera. Additionally, Google has added an option to search for restaurants by specific dishes and introduced new search capabilities within the Live View feature of Google Maps. Increasing Demand for Data-Driven Decision-Making to Drive Market Growth The rising demand for data-driven decision-making is significantly driving the Enterprise Search Engine Market. Organizations increasingly recognize the value of leveraging data analytics to inform strategic decisions, enhance operational efficiency, and improve customer experiences. As businesses strive to become more agile and responsive to market changes, they require quick access to relevant data across various departments and sources. Enterprise search engines facilitate this by enabling employees to efficiently retrieve and analyze critical information, thus supporting informed decision-making processes. Moreover, the integration of advanced analytics and artificial intelligence into enterprise search solutions further empowers organizations to derive actionable insights from their data. This trend towards a data-centric approach in business operations continues to propel the growth of the enterprise search engine market. Restraint Factor for the Enterprise Search Engine Market High Implementation Costs will Limit Market Growth High implementation costs are a significant restraint on the growth of the Enterprise Search Engine Market. Deploying enterprise search solutions often involves substantial initial investments in software, hardware, and integration services. Organizations must consider expenses related to customizing the search engine to fit their unique data architectures and user needs. Additionally, ongoing maintenance, updates, and training for staff can contribute to overall costs, making it challenging for smaller businesses or those with limited budgets to adopt these systems. This financial barrier can hinder organizations from fully realizing the benefits of enterprise search engines, leading to underinvestment in critical technologies that support data acces...

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

According to Cognitive Market Research, Global Luxury Beauty Tools Market is Growing at Compound Annual Growth Rate (CAGR) of 5.00% from 2023 to 2030.

The demand for luxury beauty tools marketis rising with the escalating demand for halal cosmetics.
Demand for make-up brushes remains higher in the luxury beauty tools market. 
The online sales category held the highest luxury beauty tools market revenue share in 2023.
The North American luxury beauty tools market will continue to lead, whereas the Asia Pacific luxury tools market will experience the most substantial growth until 2030.

Certified Growth of Organic and Natural Beauty Products Drives the Market Growth

The rise in certified organic and natural beauty products is driving the market CAGR for beauty tools. As consumers grow into more aware of negative effects of certain chemicals, such as paraben and aluminum compounds, present in skin care, hair care, and deodorants, demand for natural and organic goods has increased in the beauty industry and personal care items globally. Many customers favor one brand over others because it uses solely natural ingredients. This has recently increased customer demand for safe, all-natural, and organic deodorant products. When making purchases, effectiveness, therapeutic advantages, and longer-lasting protection are all taken into account.

For instance, in December 2020, Google partnered with ModiFace and Perfect Corp. to launch an augmented reality platform that allows consumers to try cosmetics through the Google application.

(Source:www.retaildive.com/news/google-launches-ar-beauty-try-on-tools-in-app/592482/)

Increasing Purchasing Power of Consumers and Changing Lifestyle to Propel Market Growth

The growth of consumers' purchasing power has significantly impacted the luxury beauty tools market. Factors such as growing urbanization, an increasing number of working women, changing lifestyles, and rising alertness regarding hygiene and skincare is expected to expand the growth of premium beauty and personal care products market during the forecast period. The alertness of hygiene and personal health has led to rising manufacturing of skincare and hair care products, thus driving the requirement for personal care ingredients, which in turn is anticipated to fuel the market success.

For instance, in May 2020, According to a Global WebIndex survey, around 96% of U.S. and U.K. consumers was solely dependent on beauty influencers before the coronavirus outbreak.

(Source:performancein.com/news/2021/08/26/the-increasingly-blurred-lines-between-influencer-and-performance-marketing/)

Growing demand for premium skin care products to drive market growth.

Market Dynamics of Luxury Beauty Tools

Harmful Effects of Certain Inorganic Compounds to Restrict Market Growth

The potential health hazard of certain organic compounds that are used in the luxury beauty tools market and personal care products is a major protest for the Growth of the premium beauty and personal care products market. Inorganic compounds are known for their harmful effects, such as certain heavy metals or toxic substances, and a decline in consumer trust. Brands may face the necessity of adopting alternative, safer materials to align with evolving consumer preferences for clean and sustainable beauty products. This restrains the use of new ingredients globally, thus, hindering the evolution of premium beauty and personal care products. These stringent regulations delay or avoid the launch of advanced products, Increase the prices of any unique product introduced in the market, and may lead to product recalls.

Impact of COVID–19 on the Luxury Beauty Tools Market

The COVID-19 pandemic affected the luxury beauty tools market significantly. The COVID-19 pandemic has had a negative impact on several industries around the world, including the luxury cosmetics industry. With consumption at a halt and inventories piling up in warehouses, business priorities have shifted to liquidation strategies and inventory management while assessing post-pandemic consumer habit changes. The industry faced challenges as lockdowns and economic uncertainties led consumers to prioritize essential purchases. This shift resulted in a temporary decline in demand for non-essential items, including luxury beauty tools. It provides a complete evaluation of additives concerned with marketpla...

According to Cognitive Market Research, the global Location Based Services Market size will be USD 27154.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 20.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 10861.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8146.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6245.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1357.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 543.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
The Transportation & Logistics and Retail held the highest Location Based Services Market revenue share in 2024.

Market Dynamics of Location-Based Services Market

Key Drivers for Location-Based Services Market

Growing Internet & Smartphone Penetration: The demand for location-based services is driven by the growing usage of mobile devices and internet access. Growing Adoption of GPS & IoT Technologies: LBS features are improved by the extensive usage of GPS in wearables, smart devices, and mobile applications. Increasing Demand for Real-Time Navigation & Mapping: LBS is essential to the efficiency of sectors including ride-hailing services, logistics, and transportation.

Restraint Factor for Location-Based Services Market

Privacy and Data Security Issues: Stricter laws (GDPR, CCPA) are a result of users' growing concerns about data tracking. High Expenses of Advanced LBS Implementation Creating high-precision, real-time location services necessitates a large software and infrastructure investment. Lack of Standardization in LBS Technologies: Adoption in some businesses is slowed by compatibility problems caused by disparate platforms and technologies.

Trends for Location-Based Services Market

Growth of Proximity Marketing and Geofencing: Companies are using geofencing to send location-based alerts and promotions. Wearable Technology with Integrated LBS Functionalities LBS is being used more and more in fitness trackers and smartwatches for health tracking and navigation. Integration of LBS with Social Media & E-Commerce: LBS is used for location-based check-ins and suggestions on social media platforms such as Facebook, Instagram, and e-commerce websites.

Introduction of the Location-Based Services Market

Location-Based Services (LBS) market involves technologies that use geographic data to provide information and services based on a user's location. This market includes services like navigation, mapping, and location tracking, which are used in various industries such as retail, transportation, healthcare, and tourism. LBS utilizes technologies such as GPS, WiFi, and mobile networks to determine a user's precise location. Key applications include personalized marketing, where businesses target users with location-specific promotions; navigation services that provide real-time traffic updates; and social networking features that enable users to share their location. The market is driven by the widespread adoption of smartphones, advancements in mobile network infrastructure, and the growing demand for personalized user experiences. Privacy and data security are significant concerns, as LBS involves the collection and analysis of sensitive location data. As technology evolves, the LBS market is expected to expand, offering innovative solutions across various sectors.

news In May 2023, Google launched Geospatial Creator, which empowers individuals to swiftly create, visualize, and share immersive and augmented reality (AR) content using Unity and Adobe Aero. (Source: https://developers.google.com/ar/geospatialcreator/adobe-aero)

According to Cognitive Market Research, The Global Chromebook market will be USD 30.6 billion in 2023 and grow at a compound annual growth rate (CAGR) of 8.30% from 2023 to 2030.

The demand for Chromebooks is rising due to the growing adoption in the education sector.
Demand for laptops remains higher in the Chromebook market.
The corporate category held the highest Chromebook market revenue shares in 2023.
North America will continue to lead, whereas the Asia Pacific Chromebook market will experience the most robust growth until 2030.

Growing Adoption in the Education Sector to Drive Market Growth

Create and sell Chromebooks designed specifically for use in classrooms. To meet the individual requirements of teachers and students, these devices may be preloaded with instructional software, e-textbook access, and improved classroom management tools. Provide comprehensive training and support programs for teachers to integrate Chromebooks into the classroom effectively. This can include online courses, workshops, and a dedicated support hotline for educators.

HP earned $3.9 billion in free cash flow and $4.5 billion in net cash from operational activities in the fiscal year 2022.

Engage students and parents in the adoption process. Demonstrating the benefits of Chromebooks for remote learning, homework, and educational apps can build enthusiasm and support for their use. Ensure seamless integration with educational software, learning management systems, and online curriculum resources. Chromebooks should work smoothly with popular platforms and tools used in education.

Growing Enterprise Adoption to Drive Market Growth

Develop and promote Chromebooks tailored to enterprise needs. These devices should include business-specific applications, security features, and corporate network and software compatibility. Emphasize the robust security features of Chromebooks, including automatic updates, sandboxing, and secure boot processes. Highlight how these features can help protect sensitive business data. Chrome OS offers easy device management through the Google Admin Console. Highlight this feature to appeal to IT departments looking for a simple, centralized way to manage company devices.

The fourth quarter of HP's fiscal 2022 saw $1.9 billion in net cash from operational activities.

Provide deployment services to streamline rolling out Chromebooks across an organization. Offer solutions for easy device provisioning, software configuration, and user training. Promote the collaboration capabilities of Chromebooks, including integration with Google Workspace and third-party tools. These features facilitate remote work and virtual team collaboration.

Affordability Fuels the Chromebook Market Growth

Market Dynamics Of the Chromebook

Hardware Limitations to Hinder Market Growth

Compared to traditional laptops, Chromebooks are typically equipped with less powerful processors and limited RAM. This can restrict their ability to handle resource-intensive tasks, such as video editing, 3D rendering, or running demanding software applications essential for power users and professionals. Integrated graphics, commonly found in Chromebooks, may not be suitable for tasks like gaming or graphic design that require dedicated GPUs (Graphics Processing Units). This can be a limitation for users who need high-quality graphics performance.

Impact of COVID–19 on the Chromebook Market

COVID-19 significantly impacted the Chromebook market. The epidemic created a special set of circumstances that boosted Chromebook demand and changed the market. The demand for affordable and accessible gadgets was critical because businesses and schools switched to remote learning and working settings to stop the virus's spread. As a result of their low cost and ease of use, Chromebooks quickly gained favor with students and professionals. The sudden surge in Chromebook demand led to a significant increase in sales. Chromebook manufacturers had to ramp up production to meet the heightened needs, often leading to supply shortages in the early months of the pandemic. Introduction of the Chromebook Market

The Chromebook market has witnessed significant growth and transformation in recent years as consumers and businesses increasingly embrace these lightweight, web-centric laptops powered by Google's Chrome OS.

These developments empower businesses to of...

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

As of the most recent fiscal quarter ending June 2023, a whopping 98.4 percent of Meta's revenue was generated through advertising. Approximately 48.5 percent of Apple's revenue came from a single device, the iPhone. Amazon had the relatively speaking more diverse product portfolio, as only 39.4 percent of revenue came from it's strongest performing segment, Online Store Sales.

In the fiscal year 2024, Alphabet's revenue was 348.16 billion U.S. dollars. Comparatively, in the fiscal year of 2023, hardware-focused Apple's 383.29 billion U.S. dollar revenue was almost double the amount of Microsoft's 211.92 billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

In 2023, Google accounted for an estimated 26.8 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 21.1 and 12.5 percent, respectively.

In 2022, Google was the largest media company worldwide, with advertising revenues of 224.5 billion U.S. dollars. Amazon's ad revenue amounted to roughly 38 billion dollars, placing the company in the third spot in the global ranking. Bytedance - the owner of TikTok - had estimated earnings of over 31.6 billion dollars with advertising.