'*******' was the most searched keyword on Google in the United States between January and March 2025, with an average monthly volume of ****** million searches over the researched period. "***" ranked second with a search volume of ***** million searches. The keyword for "nfl" came in third, making up to ***** million searches.

"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

The global Keyword Research Tools market is projected to experience significant expansion, driven by the escalating need for effective search engine optimization (SEO) and digital marketing strategies across businesses of all sizes. With an estimated market size of approximately $1.2 billion in 2025, the market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of around 12% over the forecast period, reaching an estimated value of over $2.5 billion by 2033. This robust growth is fueled by the increasing recognition of keyword research as a foundational element for driving organic traffic, understanding customer intent, and gaining a competitive edge in the crowded digital landscape. Small and Medium-sized Enterprises (SMEs) are increasingly adopting these tools to level the playing field with larger corporations, while large enterprises continue to leverage advanced features for sophisticated campaign management and in-depth market analysis. The shift towards cloud-based solutions is also a prominent trend, offering greater accessibility, scalability, and cost-effectiveness for users worldwide. Key drivers for this market surge include the burgeoning e-commerce sector, the continuous evolution of search engine algorithms, and the growing reliance on data-driven marketing. Businesses are investing heavily in SEO to enhance their online visibility and attract qualified leads, making robust keyword research indispensable. Emerging trends such as AI-powered keyword suggestions, competitor analysis tools, and content optimization features are further stimulating market adoption. However, the market also faces certain restraints, including the initial cost of premium tools for smaller businesses and the need for specialized expertise to fully utilize advanced functionalities. Despite these challenges, the indispensable role of keyword research in modern digital marketing ensures a strong and sustained growth trajectory for the keyword research tools market. Regions like North America and Europe are expected to lead in market adoption due to their mature digital economies and advanced technological infrastructure, followed closely by the rapidly growing Asia Pacific region. This report provides an in-depth examination of the global Keyword Research Tools market, covering a comprehensive study period from 2019 to 2033, with a base year of 2025. The analysis delves into market dynamics, trends, regional dominance, product insights, and future outlook, offering valuable intelligence for stakeholders. The estimated market size in the base year 2025 is projected to be in the hundreds of millions of dollars, with a significant CAGR expected during the forecast period of 2025-2033, reaching potentially billions of dollars by the end of the forecast. The historical period of 2019-2024 has laid the groundwork for this projected growth.

Keywords: Border Embassy Disconnected Cyber security Data protection Malware Hack Cyber attack VPN

Time period covered: January 1 2022 to March 31st 2022

As soon as the confinement was announced to prevent the spread of the coronavirus pandemic, French people started to stock up on basic necessities, just like other concerned countries.The source had identified the most used keyword search queries on Google.fr in the retail and online groceries category and found that the term "Home shopping" had the strongest growth of 1976 percent between February and March 2020. This was followed by other similar keywords such as “drive shopping” and essential products such as baker's yeast, increasing by *** percent in a month.

Dataset

This dataset was created by Yunus Emre Gündoğmuş

Contents

According to Google's search data from 2024, the most common queries by Indians were ****** and ********. These common search queries provide an insight into the Indian content consumption patterns. Video content was sought actively, also evident by the fact that the video-sharing platform had the highest share of monthly social network users in the country that same year. Optimization of video streaming Not surprisingly, video content is witnessing exponential growth in recent years. It is evident in the fact that video streaming accounts for a major share of online mobile traffic across the nation. Recent trends suggest an increase in consumption of video over graphic or text content. Hence, a sound implementation of SEO in videos has become a necessity for a successful content creating channel. One of the major optimization strategies is to cater to the demographic of the nation, which incorporates efficient description, headline, and tag implementation. Keyword search trends Searches related to local preferences are gaining momentum, rendering local SEO invaluable to promoting visibility of the content. Phrases like “near me” and “close to me” have witnessed a significant increase in their frequency of appearances in queries. Since the coronavirus (COVID-19) outbreak, the latter part of 2020 has seen a significant rise in the usage of queries related to the pandemic. This is testament to the influence of recent events on keywords and optimized phrases for improved channel visibility.

Results of seasonal Mann-Kendall trend test on the search volume in Google for different topics using different benchmark keywords.

The dataset contains:

1) The list of tweets corresponding to the keywords "heat wave india" and "heatwave india" between 2010 and 2017.

2) The daily count of the same tweets

3) The monthly Google Trends data corresponding to the keywords "heat wave", "heatwave", "heat wave india", and "heatwave india" limited to the searches from India in the period 2010-2017

The Twitter data has been obtained wth the Python package Get-Old-Tweets (https://github.com/Jefferson-Henrique/GetOldTweets-python); the Google Trends data are obtained from the Google Trends webpage (https://trends.google.com/trends/?geo=US).

'*******' was the most searched keyword on Google in the United Kingdom between January and March 2025, with an average monthly volume of ***** million searches over the researched period. Over **** million website visits were generated by this keyword, which accounted for **** percent of the country's searches. '**************' ranked second, with ** million searches and **** million website visits per month during the same time period, followed by numerous queries related to football and the championship. Additionally, "*******" was the tenth most frequently searched keyword on Google in the United Kingdom.**********************************************************************************************************************************************************************

As of February 2022, the most popular call-to-action (CTA) and keywords present in the description of the leading shopping and e-commerce apps in the Google Play Store were "the best" and "the latest," with *** and *** mentions, respectively. The CTA "download the app" was mentioned ** times in the highest-ranking shopping apps on the Google Play Store results page.

The market for trend tracking tools is experiencing robust growth, projected to reach $1312 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 9.2% from 2025 to 2033. This expansion is driven by several key factors. The increasing reliance on data-driven decision-making across various sectors, including marketing, product development, and business intelligence, fuels the demand for sophisticated trend analysis tools. Furthermore, the proliferation of online data sources, coupled with the complexity of identifying meaningful trends within this vast landscape, creates a significant need for tools that can efficiently filter, analyze, and visualize trends. The competitive landscape is populated by a diverse range of players, from established market leaders like Semrush and BuzzSumo to innovative startups such as Exploding Topics and SparkToro. These companies offer a spectrum of functionalities, catering to different user needs and budgets, ranging from basic keyword research to comprehensive social listening and competitive analysis capabilities. The continued evolution of artificial intelligence (AI) and machine learning (ML) within these tools is further accelerating market growth, enabling more accurate trend prediction and more efficient data processing. This growth is expected to continue, driven by factors such as increasing marketing budgets allocated to digital channels, heightened competition requiring proactive trend identification, and the ever-growing volume of online data generating new opportunities for trend discovery. However, challenges remain. The market faces increasing competition, requiring continuous innovation and differentiation to maintain market share. Furthermore, the integration of these tools into existing workflows can sometimes prove challenging for businesses, potentially hindering adoption. Despite these obstacles, the long-term outlook for trend tracking tools remains positive, fueled by the continuous need for organizations to stay ahead of the curve and make informed decisions in a rapidly evolving digital environment.

Minute-by-minute updated keyword database from Google, featuring 583 trending search terms

Statistics results of Baidu index and Google trends on keywords related to the epidemic from January 10 to February 28

Minute-by-minute updated keyword database from Google, featuring 188 trending search terms

Minute-by-minute updated keyword database from Google, featuring 221 trending search terms

1. The publication of "More than 75 percent decline over 27 years in total flying insect biomass in protected areas" by Hallmann et al. in October 2017 gained vast media coverage in Germany. The insect crisis as conservation topic has received little attention among the public before, but since media influences people's awareness, we investigated i) whether the study publication induced increased awareness among the German public for insect die-off, and ii) whether it contributed to people's intentions to undertake insect protecting actions.

2. We used Google Trends to examine the people's internet activity in terms of keywords relevant to our research question.

3. A high peak in Google searches for insect die-off (Insektensterben) was indeed visible just after the study publication, and search volume remained significantly higher for the following six months, confirming that the topic gained attention.

4. Searches for the three keywords insect hotel, bee friendly and bee meadow increased significantly over the summers of the years 2017 to 2019. This suggests that intentions to undertake these simple insect protecting actions rose as well. The results propose that media should use the window of opportunity opened by shocking news about a crisis to spread information on feasible counteractions.

5. Due to the prevailing topicality in the media and the already increased awareness and willingness to action among the population, conservation organizations can take advantage of the situation by communicating practical conservation measures to the general public in cooperation with media agencies or via own channels such as press releases and social media campaigns.

Minute-by-minute updated keyword database from Google, featuring 294 trending search terms

As of June 2024, global searches for the keyword "generative AI" had experienced an increase in the previous year. The search terms for generative artificial intelligence surged in popularity from mid-February to early March 2024, hitting a score of 100 index points in the week ending March 3. Interest in "generative AI" frequently coincides with searches for ChatGPT, an AI chatbot model developed by the United States-based research company OpenAI.

This dataset contains the normalized hits of the queries on COVID-19 generated in Switzerland between July 2019 and July 2020, the timeline of the normalized hits per Canton, the top associated queries, the frequency analysis of the top associated queries, the categorization of the top associated queries, and the rising queries.

Query: Coronavirus + covid + 2019-nCoV + SARS-CoV2

Query type: keyword

Timeframe: 01/01/2020 - 11/06/2021

Date of search: 22/06/2021

Data source: Web searches

Location:CH (by canton)

Query category:all

Rationale for keywords: main semi-synonims for covid-19

This dataset has been generated by and used for the PubliCo research project.