As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

Introduction

Google search statistics: Google Search remains a digital giant, an almost invisible utility that underpins the modern internet economy. It is a definitive engine of commerce, a barometer of global human interest, and the single most critical touchpoint in the consumer journey. To operate in the digital world without a profound understanding of Google Search statistics is to be blind.

Indeed, this is not a general overview; this is a meticulous, data-driven analysis made to serve as the definitive benchmark for understanding the scale, market dominance, and future trajectory of Google Search. We will discuss the most current, granular, and impactful statistics available today, moving from its fundamental scale to the behaviors that change billions of daily decisions. Let’s get into it.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

In January 2025 Google represented a market of share of ***** percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018. Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of **** percent as of January 2024. Yahoo! had a *** percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

Experimental studies in the area of Psychology and Behavioral Economics have suggested that people change their search pattern in response to positive and negative events. Using Internet search data provided by Google, we investigated the relationship between stock-specific events and related Google searches. We studied daily data from 13 stocks from the Dow-Jones and NASDAQ100 indices, over a period of 4 trading years. Focusing on periods in which stocks were extensively searched (Intensive Search Periods), we found a correlation between the magnitude of stock returns at the beginning of the period and the volume, peak, and duration of search generated during the period. This relation between magnitudes of stock returns and subsequent searches was considerably magnified in periods following negative stock returns. Yet, we did not find that intensive search periods following losses were associated with more Google searches than periods following gains. Thus, rather than increasing search, losses improved the fit between people’s search behavior and the extent of real-world events triggering the search. The findings demonstrate the robustness of the attentional effect of losses.

Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 09 Mar 2025. This records a decrease from the previous number of 0.030 % for 08 Mar 2025. Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 09 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 05 Mar 2025 and a record low of 0.000 % in 09 Mar 2025. Belarus Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Belarus – Table BY.SC.IU: Internet Usage: Search Engine Market Share.

Andorra Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 06 Oct 2024. This stayed constant from the previous number of 0.000 % for 05 Oct 2024. Andorra Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 06 Oct 2024, with 18 observations. The data reached an all-time high of 0.360 % in 07 Jun 2024 and a record low of 0.000 % in 06 Oct 2024. Andorra Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Andorra – Table AD.SC.IU: Internet Usage: Search Engine Market Share.

Montenegro Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 05 Oct 2024. This stayed constant from the previous number of 0.000 % for 04 Oct 2024. Montenegro Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 05 Oct 2024, with 9 observations. The data reached an all-time high of 0.050 % in 01 Oct 2024 and a record low of 0.000 % in 05 Oct 2024. Montenegro Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Montenegro – Table ME.SC.IU: Internet Usage: Search Engine Market Share.

Search engines, which collect, organize and display knowledge of the internet, remain central to the digital economy but are entering a period of rapid transformation driven by AI and shifting user behavior. Over the past five years, internet advertising spending maintained strong momentum, propelled by growing mobile internet access and consumer screen time. Consequently, industry revenue is expected to climb at a CAGR of 9.4% to $316.8 billion, including an anticipated rise of 7.7% in 2025, with profit at 18.6%. The industry stands apart from most in the tech sector, because of its platform-based revenue model, aggregation dynamics and deep integration with the broader digital ecosystem. While user engagement fuels relevance, it is advertiser demand that sustains revenue, requiring a careful balance between utility and monetization. This landscape has been reshaped by the rise of generative AI. Conversational tools and AI-generated summaries are reducing user interaction with traditional search results, challenging established SEO practices and disrupting referral-based traffic flows. Meanwhile, search engines are reconfiguring their ad models to prioritize quality and contextual relevance, moving away from legacy monetization strategies. These trends signal a broader shift in how search platforms operate, less as navigational tools and more as integrated, AI-driven environments. As digital behavior fragments and users seek information across apps like Amazon, TikTok and ChatGPT, industry revenue is still projected to climb at a CAGR of 7.3% to $449.9 billion through 2030. Advertisers are expected to continue investing in search, drawn by the format’s performance insights and optimization capabilities. However, AI is redefining search from a navigational tool into a task-oriented solution engine, where users expect conversational, multimodal and predictive answers instead of traditional results pages. To stay relevant, incumbent platforms must evolve into embedded AI utilities that power experiences across devices and enterprise workflows.

Introduction

Google Chrome Statistics: Google Chrome has established itself as the leading web browser globally, reflecting its widespread adoption across various platforms. As of February 2025, Chrome holds approximately 66% of the global market share across all devices, surpassing competitors such as Safari, Edge, and Firefox. This dominance translates to an estimated 3.45 billion internet users utilizing Chrome as their primary web browser in 2025, marking an increase from 3.06 billion users in 2020.

The browser's popularity is further highlighted by its extensive library of extensions, with nearly 137,345 available in the Chrome Web Store, enhancing user experience through additional functionalities. Chrome's integration with Google's suite of services and its cross-platform compatibility have contributed significantly to its widespread adoption. However, this dominance has attracted regulatory scrutiny; in November 2024, the U.S. Department of Justice proposed that Google divest its Chrome browser to address concerns over its search monopoly, estimating Chrome's valuation at approximately USD 20 billion.

These developments underscore Chrome's influential position in the web browser market and its impact on global internet usage patterns.

Albania Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 03 Sep 2024. This stayed constant from the previous number of 0.000 % for 02 Sep 2024. Albania Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.000 % from Aug 2024 (Median) to 03 Sep 2024, with 9 observations. The data reached an all-time high of 0.110 % in 30 Aug 2024 and a record low of 0.000 % in 03 Sep 2024. Albania Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Albania – Table AL.SC.IU: Internet Usage: Search Engine Market Share.

Lesotho Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 13 Apr 2025. This stayed constant from the previous number of 0.000 % for 12 Apr 2025. Lesotho Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 13 Apr 2025, with 27 observations. The data reached an all-time high of 0.440 % in 20 Sep 2024 and a record low of 0.000 % in 13 Apr 2025. Lesotho Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Lesotho – Table LS.SC.IU: Internet Usage: Search Engine Market Share.

Portugal Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data was reported at 0.000 % in 02 Sep 2024. This stayed constant from the previous number of 0.000 % for 01 Sep 2024. Portugal Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data is updated daily, averaging 0.000 % from Aug 2024 (Median) to 02 Sep 2024, with 9 observations. The data reached an all-time high of 0.050 % in 29 Aug 2024 and a record low of 0.000 % in 02 Sep 2024. Portugal Internet Usage: Search Engine Market Share: Desktop: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Portugal – Table PT.SC.IU: Internet Usage: Search Engine Market Share.

Italy Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data was reported at 0.020 % in 09 Jun 2024. This records an increase from the previous number of 0.000 % for 08 Jun 2024. Italy Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 09 Jun 2024, with 5 observations. The data reached an all-time high of 0.030 % in 06 Jun 2024 and a record low of 0.000 % in 08 Jun 2024. Italy Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Italy – Table IT.SC.IU: Internet Usage: Search Engine Market Share.

Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.

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Top Browsers Supported:

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In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.

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The Google Business View (GBV) market is experiencing robust growth, driven by the increasing adoption of virtual tours and 360° imagery by businesses seeking to enhance their online presence and customer engagement. The market's expansion is fueled by several key factors, including the rising popularity of e-commerce, the need for businesses to stand out in a competitive digital landscape, and the affordability and accessibility of GBV technology. Businesses across various sectors, from retail and hospitality to real estate and healthcare, are leveraging GBV to provide immersive online experiences, attract potential customers, and improve customer satisfaction. This trend is further propelled by the increasing integration of GBV with other digital marketing strategies, such as search engine optimization (SEO) and social media marketing. We estimate the current market size to be around $500 million in 2025, with a Compound Annual Growth Rate (CAGR) of 15% projected through 2033. This growth is anticipated to be consistent across various geographical regions, driven by similar adoption trends globally. However, the market faces certain restraints. The initial investment in creating high-quality 360° imagery and virtual tours can be a barrier for small and medium-sized businesses. Furthermore, the ongoing maintenance and updates of GBV content require continuous investment. Despite these challenges, the long-term benefits of improved customer engagement and brand visibility outweigh the initial costs, driving continued market growth. The competitive landscape includes established players like LCP Media, TrueView360s, and TechDost, alongside several smaller, specialized providers. Competition is likely to intensify as the market matures, pushing innovation and driving down prices, ultimately benefitting businesses seeking cost-effective solutions for enhancing their online presence through GBV.

The Search Engine Advertising (SEA) market has become a vital component of digital marketing strategies for businesses worldwide, enabling brands to reach their target audiences effectively through paid search results on platforms like Google, Bing, and Yahoo. As of recent analyses, the current market size reflects

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.