In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of 93.25 percent across all devices. That month, Bing had a market share of approximately 4.22 percent in second place, followed by Yahoo! with approximately 1.37 percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than one percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, 57.7 percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly half of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.  

In March 2024, Google was the most popular search engine in the UK, holding a market share of 93.61 percent across all devices. Bing had a relatively large market share of approximately 3.94 percent in second place, followed by Yahoo! with approximately 1.35 percent.

In January 2025 Google represented a market of share of 93.24 percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018 Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of 4.13 percent as of January 2024. Yahoo! had a 1.3 percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

In January 2025, Google's mobile search market share in the United Kingdom was 97.55 percent. Despite the search engine remaining with a similar referral share for mobile devices throughout the years, Google's quota on desktop devices in the UK has significantly reduced during the latest analyzed month.

In January 2025, Google had the highest market share by far with 81.1 percent of the desktop search engine market in the UK. Bing and Yahoo! followed, representing a share of 12.5 percent and 2.5 percent each.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet, and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a climb in the percentage of households with internet access has supported revenue growth, while increasing technological integration with daily life has increased demand for industry services. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television increasing the focus on digital marketing as a core strategy. Industry revenue is expected to increase at a compound annual rate of 4.7%, to reach £5.1 billion over the five years through 2024-25. Revenue is forecast to climb by 4.7% in 2024-25. Industry profit has remained high, expanding to 34.2% in 2024-25. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. Smartphones could disrupt the industry's status quo, as the rising popularity of devices that do not use Google as the default engine benefits other search providers. Technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 6% over the five years through 2029-30, to reach £6.8 billion.

In January 2024, Bing held a 4.13 percent share of the search market in the United Kingdom (UK) across all devices. Meanwhile, Google held a much larger share of the UK's online search market.

Bing on the world stage  Google holds a similar share of the global desktop search market as it does in the UK. Outside of the UK, Bing attracts an increasing 10.51 percent share of the market. Worldwide, Bing regularly attracts more than 1.3 billion unique monthly visitors.

Google and mobile: an unfair advantage?  Bing held just a 1.4 percent of the mobile search market in the UK in June 2021. Despite being significantly lower than their overall share, this was still good enough to give Bing second place in the market, due to Google’s absolute dominance of mobile search in the UK. According to European regulators, however, the means with which Google achieved their dominance is neither fair nor legal.

In 2019, Google was fined 1.5 billion euros for effectively forcing manufacturers of android-based equipment to bundle Chrome and Google search with their devices, in order to access other Google services. As a result of that ruling, users setting up android devices in Europe from the start of 2020 will be able to choose from a list of available default search providers. The available options of the list will vary country to country, based on a bidding process in which rival search engines indicate to Google exactly how much they would be willing to pay per user selecting their company as the default search provider.

Apple and Microsoft command over a 90 percent share of the desktop operating system market in the United Kingdom (UK), as of 2024. Microsoft’s product, Windows, held 68.24 percent of the market, while Apple’s macOS held 23.65 percent. Browsers and search engines used on desktops Desktop searches made up 49 percent of search engine activity as of April 2023, ahead of the 46 percent held by mobile phones. Google is not only the preferred search engine for 86.3 percent of UK desktop users, it is also the developer of Chrome, the preferred browser for 59 percent of internet users in the UK. Share of households with home computers steady The share of households with home computers in the UK has remained steady since 2015-16, with 88 percent of households owning such a machine according to the UK Office for National Statistics. The average weekly retail sales value of computers and telecommunications in the UK amounted to 96.8 million British pounds in October 2023.

Chrome led the market in May 2024, with a 50 percent share of the market in desktop, mobile, tablet and console internet browsers in the United Kingdom (UK). Ranked second was Safari, with 31 percent, followed by Edge which obtained almost 9 percent of the market.

In January 2025, Google represented 97.54 percent of the UK's mobile search engine market share. Yahoo! ranked second, with 0.98 percent, while all other search hosts also representing less than one percent each.

The size of the United Kingdom Data Center Construction market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.05% during the forecast period.At present, the Data Center Construction market is growing at a very robust pace in the United Kingdom. This is primarily due to the fact that digital technologies are gaining acceptance in every sector and that the growth of cloud services is purely exponential. Data centers are specially constructed premises housing computer systems and other accompanying components. To put it briefly, they provide all the requirements for data storage, processing, and connectivity for any network. These are critically important for all types of businesses, including small, medium, and large in nature, as digital applications require high, reliable, efficient, and secure implementations. The UK Data Centre market is highly dynamic with enormous numbers of existing and new facilities. The major cloud service providers, namely AWS, Microsoft Azure, and Google Cloud Platform, are investing heavily in the UK to meet the growing demand for cloud-based solutions. Other than the above, co-location providers include Equinix, Digital Realty, and VIRTUS Data Centres, which make significant investments in the UK market through the provision of flexible data center solutions to any class of business. There are several factors driving the UK data center construction market. Demand for 5G technology continues to create a higher demand for more data centers because of the high data traffic connected with these connected devices. In addition, there have been efforts from the UK government through digitization as well as enabling the regulatory environment in the country, which is certainly calling for huge investments in the data center space. The other major demand growth driver is a growing need for safe and resilient data center facilities; above this, the rising anxiety over the data privacy and security coupled with increased volumes of data is creating a growing need for secure and resilient data center facilities. The UK data center construction market, therefore, is booming with huge growth prospects mixed with increased demand for data center services, friendlier government policies, and advanced technologies make it necessary to build more data centers throughout the country. As businesses will mostly rely on digital technologies, the importance of data centers will increase even further; hence, the UK data center construction market is an extremely promising investment opportunity. Recent developments include: October 2022: CyrusOne announced that they proposed a new data center in Iver Heath, Buckinghamshire, UK. The site will have 10 data halls supporting around 90MW of capacity, and the project would include a new on-site substation., August 2022: Colt announced to open a new data center in Hayes, West London, that would more than triple its existing footprint in the UK capital. It will deliver a new purpose-built 50MW in a 2.1-hectare data center campus known as 'London 4'.. Key drivers for this market are: 5G Developments Fuelling Data Center Investments, Growing Cloud Servce adoption; Green Data Centers rising awarness of Carbon-Neutrality leading to Infrastructure upgrades. Potential restraints include: Security Challenges Impacting Growth of Data Centers. Notable trends are: IT and Telecom to have significant market share.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

Snapshot img

Smart Speaker Market Size 2024-2028

The smart speaker market size is forecast to increase by USD 50.75 billion at a CAGR of 34.28% between 2023 and 2028.

The market is experiencing significant growth, driven by the rapidly increasing unit sales of these devices. This trend is fueled by the convenience and accessibility they offer, as well as the increasing popularity of voice commerce.
However, the market also faces challenges related to privacy and security concerns, as smart speakers constantly listen and record user interactions. These issues may hinder the adoption rate of smart speakers in some households. It is essential for manufacturers to address these challenges by implementing robust security measures and transparent data handling practices to maintain user trust and ensure the continued growth of the market.

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The market is experiencing significant growth, driven by the increasing adoption of smart homes and IoT technologies. Smart speakers, as wireless voice-enabled devices, serve as central hubs for controlling various smart home devices and appliances. According to recent studies, The market is projected to expand at a compound annual growth rate of over 20% through 2025. This expansion is fueled by the integration of advanced sensors, voice assistance, and intelligent virtual assistants into these devices. Digital technology companies are investing heavily in data-steered innovations to enhance user experiences and expand functionalities. Smart speakers, which can be connected via Wi-Fi or Bluetooth, are revolutionizing the way we interact with our homes and appliances, making daily tasks more convenient and efficient.
The virtual assistant-enabled smart speakers market is experiencing rapid growth, with millions of households worldwide owning a wireless voice-enabled device in 2021, according to Consumer Intelligence Research Partners (CIRP). These devices, which include display-based smart speaker devices and wireless speakers, serve as smart home hubs, controlling various smart home appliances and entertainment systems through artificial intelligence of things (AIoT) and natural processing language (NPL). However, the integration of AI and the constant connectivity of these devices pose potential security risks, making it essential for users to prioritize privacy settings and updates. As the market continues to evolve, intelligent virtual assistants like Siri, Alexa, and Google Assistant are expected to revolutionize conventional home entertainment systems and enhance our daily lives with seamless integration into the AIoT ecosystem
The integration of smart speakers with various smart home products and appliances is expected to further boost market growth.

How is this Smart Speaker Industry segmented and which is the largest segment?

The smart speaker industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Residential
  Commercial


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By End-user Insights

The residential segment is estimated to witness significant growth during the forecast period.

The residential segment of the market is experiencing notable growth due to the increasing demand for these devices in households. The convenience of voice control and their ability to connect with various digital streaming platforms and home appliances make smart speakers an essential addition to modern homes. The popularity of digital content and subscription services, such as Amazon Prime, Netflix, and YouTube, has further accentuated the need for smart speakers in managing household entertainment. As a result, there has been a consistent trend towards the adoption of smart speakers for personal use in households worldwide. These devices serve as a central hub for managing and accessing digital content and home automation, making them an indispensable tool for homeowners.

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The residential segment was valued at USD 2.92 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market for smart speaker

The smart thermostat market is predicted to expand to USD 14.8 billion in 2025 and USD 30.2 billion by 2035 with a CAGR of 7.9% over the forecast period.

Metrics	Values
Industry Size (2025E)	USD 14.8 Billion
Industry Value (2035F)	USD 30.2 Billion
CAGR (2025 to 2035)	7.9%

Contracts and Deals Analysis

Company	Google Nest and XYZ Energy Solutions
Contract/Development Details	Google Nest partnered with XYZ Energy Solutions to supply products for a large-scale residential energy efficiency program, aiming to install 50,000 units over the next two years.
Date	March 2024
Contract Value (USD million)	Approximately USD 15 million
Estimated Renewal Period	2 years

Company	Ecobee and ABC Property Management
Contract/Development Details	Ecobee secured a contract with ABC Property Management to equip 10,000 apartment units with products, enhancing energy efficiency and tenant comfort across their properties.
Date	July 2024
Contract Value (USD million)	Approximately USD 3 million
Estimated Renewal Period	3 years

Company	Honeywell Home and DEF Commercial Real Estate
Contract/Development Details	Honeywell Home entered into an agreement with DEF Commercial Real Estate to install products in 500 office buildings, aiming to reduce energy consumption and operational costs.
Date	October 2024
Contract Value (USD million)	Approximately USD 10 million
Estimated Renewal Period	5 years

Country-Wise Analysis

Country/Region	CAGR (2025 to 2035)
USA	9.0%
UK	8.7%
European Union	8.8%
Japan	8.9%
South Korea	9.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Google Nest	20-25%
Ecobee	15-20%
Honeywell Home	12-17%
Emerson Electric	8-12%
Johnson Controls	5-9%
Other Companies (combined)	30-40%

In April 2023, Google search engine held share of 97.69 percent in the United Kingdom's mobile search market. All other leading engines like Yahoo!, DuckDuckGo, and Bing held shares of less than one percent each in the same month.

The Report Covers Online Advertising Companies Statistics and is Segmented by Advertising Format (Social Media, Search Engine, Video, Email), By Platform (Mobile, Desktop and Laptop), By End-User Vertical (Automotive, Retail, Healthcare, Bfsi, Telecom), By Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Spain, Italy, Netherlands, Poland, Rest of Europe), Asia Pacific (China, Japan, South Korea, India, Rest of Asia Pacific), Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

The global virtual cards market is experiencing robust growth, projected to reach $101.92 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 27.18% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of digital payments across both B2B and B2C sectors is a primary factor, driven by the convenience, security, and enhanced control offered by virtual cards. Furthermore, the rise of e-commerce and the growing preference for contactless transactions are significantly contributing to market growth. The market segmentation reveals strong demand across various product types, including B2B virtual cards used for streamlined business expenses, and B2C options catering to online purchases and point-of-sale (POS) transactions. Technological advancements such as improved security protocols and integration with various platforms are also bolstering market expansion. While specific restraints are not provided, potential challenges could include concerns surrounding data security, the need for widespread consumer awareness and adoption, and the ongoing adaptation required to integrate virtual card systems with legacy payment infrastructure. The competitive landscape is dynamic, with established players like Mastercard and Visa alongside innovative fintech companies vying for market share. This competition fosters innovation and drives the development of new and improved virtual card solutions. Geographical analysis reveals Europe, particularly the UK, France, and Italy, as significant markets, reflecting a high level of digital adoption and sophisticated payment ecosystems within these regions. The forecast period of 2025-2033 presents substantial opportunities for market players. Continued growth will be heavily influenced by strategic partnerships between financial institutions, technology providers, and businesses. The integration of virtual cards with loyalty programs and other value-added services will be crucial for attracting and retaining customers. Furthermore, expansion into emerging markets with growing digital penetration will be a key strategy for realizing the full market potential. The market's success will depend on effectively addressing concerns around security and data privacy while continuously innovating to meet the evolving needs of both consumers and businesses. Future growth may depend on the adoption of advanced technologies like blockchain and AI for enhanced security and fraud prevention.

Get the sample copy of Smart Watch Market Report 2025 (Global Edition) which includes data such as Market Size, Share, Growth, CAGR, Forecast, Revenue, list of Smart Watch Companies (Apple Inc. (U.S.), Huawei Technologies Co., Ltd. (China), Fitbit Inc. (U.K.), Nike Inc. (U.S.), Virtual-Realties LLC (U.K.), Xiaomi (China), Sony Corporation (Japan), Garmin Ltd. (U.S.), Honeywell International Inc. (U.S.), LG Electronics (South Korea), SAMSUNG (South Korea), Motorola Solutions Inc. (U.S.), ASUSTeK Computer Inc. (Taiwan), Michael Kors (U.S.), Polar Electro (Finland), Fossil Group Inc. (U.S.), Google LLC (U.S.), TomTom International BV (Netherlands)), Market Segmented by Product Type (Extension, Standalone, Classic/ Hybrid), by Application (Personal Assistance and Safety, Health/ Wellness, Media and Entertainment, Sports, Communication, Others), by Operating System (Wear OS, Watch OS, Firefox OS, Tizen, Asteroid OS, Sailfish OS, Ubuntu Touch, Others), by Display Type (OLED, LCD, Interferometric Modulator Display), by Price Range (High-End Smartwatches, Mid-End Smartwatches, Low-End Smartwatches), by End User (Male, Female), by Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others)

The Chrome web browser from Google is the most popular browser in the United Kingdom (UK) as of 2023, holding a 50 percent share of the market. Safari is Chrome’s nearest rival, holding a 32 percent share of the market, ahead of the 9 percent held by third place Edge. Chrome & Safari popular across all formats Chrome is the clear leader with regard to desktop browsers, holding 59.65 percent of the market share. Safari was the most popular browser, ahead of Chrome, on both mobile and tablet devices. Much of Chrome’s growth appears to have come at the expense of Internet Explorer (IE). Chrome overtook IE for the first time in December 2012, and since that time, has risen considerably while IE’s market share has plummeted. Chrome on top worldwide    Chrome sits comfortably on top of the global market, with two versions of the browser holding down the top two positions. Demonstrating the increasing importance of mobile web browsers to suppliers, consumers and advertisers, Chrome for Android actually took the top position, with 35.27 percent of the market.