"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.

'*******' was the most searched keyword on Google in the United States between January and March 2025, with an average monthly volume of ****** million searches over the researched period. "***" ranked second with a search volume of ***** million searches. The keyword for "nfl" came in third, making up to ***** million searches.

'*******' was the most searched keyword on Google in the United Kingdom between January and March 2025, with an average monthly volume of ***** million searches over the researched period. Over **** million website visits were generated by this keyword, which accounted for **** percent of the country's searches. '**************' ranked second, with ** million searches and **** million website visits per month during the same time period, followed by numerous queries related to football and the championship. Additionally, "*******" was the tenth most frequently searched keyword on Google in the United Kingdom.**********************************************************************************************************************************************************************

"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

According to data from Pi Datametrics, the most searched term on Google from January to April 2020 in the United Kingdom (UK) was "airpods".

In 2023, 'Weather' in traditional Chinese was the most searched query on Google in Taiwan. The term 'PTT', a bulletin board system (BBS), and 'translate' in traditional Chinese were other popular keywords, receiving 91 percent and 73 percent of the search volume of 'Weather' during 2023 respectively.

In 2024, the most common terms that Hong Kong internet users entered into Google search were "Google", "translate", and "YouTube". The word "weather" in Chinese received 54 percent of the search volume of the top query during 2024.

The most searched keywords on Google Shopping by French Internet users throughout the year 2020 are represented in this statistic. That year, Nike was the top query searched on Google Shopping, followed by the keyword "Amazon" with an index of 84, meaning that this last query received 84 percent of the search volume of "Nike". "Samsung" came in third with and index of 57 and "Chaussure" (meaning shoe) occupied the fourth spot with an index of 43 out of 100.

"Tiempo", "Clima", and "Tiempo mañana" were some of the most searched queries in the Google search engine in Mexico in 2024, indexing at 100, 89, and 37 in terms of search volume, respectively. Social networks like WhatsApp, WhatsApp Web, YouTube, and Facebook also appeared with a high frequency throughout the chart, indexing at 71, 55, 48, and 34 respectively, followed by topics related to translation services and sports.

"Meteo", "Google", and "Traduction" were the most entered queries in the Google search engine in France in 2024, with index ratings of ***, **, and **, respectively. These were followed by "Météo" and "YouTube", scoring ** and ** index points relative to the most searched query.

According to Google's search data from 2024, the most common queries by Indians were ****** and ********. These common search queries provide an insight into the Indian content consumption patterns. Video content was sought actively, also evident by the fact that the video-sharing platform had the highest share of monthly social network users in the country that same year. Optimization of video streaming Not surprisingly, video content is witnessing exponential growth in recent years. It is evident in the fact that video streaming accounts for a major share of online mobile traffic across the nation. Recent trends suggest an increase in consumption of video over graphic or text content. Hence, a sound implementation of SEO in videos has become a necessity for a successful content creating channel. One of the major optimization strategies is to cater to the demographic of the nation, which incorporates efficient description, headline, and tag implementation. Keyword search trends Searches related to local preferences are gaining momentum, rendering local SEO invaluable to promoting visibility of the content. Phrases like “near me” and “close to me” have witnessed a significant increase in their frequency of appearances in queries. Since the coronavirus (COVID-19) outbreak, the latter part of 2020 has seen a significant rise in the usage of queries related to the pandemic. This is testament to the influence of recent events on keywords and optimized phrases for improved channel visibility.

"Clima" [weather] was the most probed query in the Google search engine in Brazil in 2024, indexing at 100 in terms of search volume. Compared to the top ranking search result, the weather forecast-related terms "Tempo" and "Previsão do tempo" were also some of the most searched terms on the engine, scoring index values of 77 and 28. Additionally, the messenger solution "WhatsApp" and "WhatsApp Web" scored relative index values of 78 and 59 each.

As of February 2025, several search terms were googled especially actively by German internet users. Among these, the leading three were ‘handball wm’ (handball championship), ‘australian open 2025’ and ‘handball wm 2025’. The terms reflect events, certain dates and ensuing media coverage taking place at the time, in this case about the handball championship and the Australian Open tennis tournament. Always searching Daily life seems unthinkable without using an online search engine, whether for longer research or quickly checking something, or even just to avoid setting bookmarks, typing in URLs. Google has by far the highest share among online search engines used on desktop and mobile devices at almost 90 percent of searches done on Google, followed by Bing and Ecosia. While DuckDuckGo was further down on the list, its market share has been rising in Germany. Google may still have a substantial head start compared to its competitors, but users are increasingly apprehensive about data privacy and protection in connection with how the online search giant uses and stores personal information, as well as tracks search queries. Searching for Trees Ecosia is an environmentally friendly search engine with a unique business model that sets it apart from other search engines. It uses the revenue from search ads to plant trees worldwide and support reforestation projects. Every time a user performs a search on Ecosia, they indirectly contribute to reforestation, as one tree is planted for every 45 searches.The search engine market share held by Ecosia has been growing in recent years, especially in Germany where the company is based, and in other countries in Europe. Ecosia, similarly to other alternative search engines (e.g. DuckDuckGo), uses Bing to power its results.

In 2023, the most commonly searched query on Google in Ethiopia was "Ethiopia". The keywords "What is" and "Video" came next, scoring 77 and 65 in the index, respectively. The query "YouTube" was the fifth most searched keyword in the country. Furthermore, on YouTube, the most looked for query was "Music".

Between January and March 2021, the most searched questions or "how-to" Google keywords on YouTube.com concerned products offered by the platform, or different ways to interact with the platform content. The question "how to download youtube videos" had an average number of monthly searches close to 127 thousand times. Users were also interested in receiving more information on YouTube's own television service, with 38.5 thousand searches of a specific question on the cost of YouTube TV.

In 2024, the term "Meteo" was the most searched term in Italy on Google, reaching an index value of 100. Search engine "Google" ranked second with an index value of 39, while "Traduttore" tanked third with an index value of 37 relative to the most searched entry.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

"Tiempo" and "Traductor" were the most searched queries in the Google search engine in Spain in 2024, with index rating of 100 and 41, respectively. Within an index of 100, "Google" scored third with a rating of 38, followed by "El Tiempo", with 36.

The most popular Google search query in Egypt was "الطقس" ("Weather") in 2023. Further, search on "ترجمة" ("Translation") and "الأهلي" ("Al-Ahly") followed second and fifth, scoring 99 and 87 in the index, respectively. The other leading searches for Egyptians on Google focused mainly on social media platforms, translation, and the rate of the dollar.

"Weather" was the leading Google search query in Japan in 2024. As the top query, it received an index score of 100 points. "Rakuten" ranked second with an index score of 32 points, meaning that it received 33 percent of the search volume of the top query.