Introduction

Google My Business Statistics: In today’s digital age, having an online presence is critical for businesses to establish credibility and attract customers. Studies reveal that consumers increasingly rely on the internet for everything, from ordering food to finding professional services, and lacking an online footprint may raise skepticism about a company.

Google My Business (GMB) is a key platform that helps businesses strengthen their online presence by providing critical information such as business categories, locations, product offerings, customer reviews, photos, and videos. GMB also verifies businesses, ensuring trustworthiness.

Recent data highlights the importance of optimizing GMB listings for local search visibility. "Near Me" search queries have surged by over 200%, making local SEO essential. Furthermore, 72% of local searchers visit a business within five miles of their location, indicating the impact of proximity on consumer behavior.

Additionally, it is reported that local businesses receive 94% of their GMB-related calls on weekdays, reinforcing the importance of having updated and optimized GMB profiles. With 97% of consumers learning about local businesses online, having a well-maintained Google Business Profile is key to local search success.

Business Listings Database is the source of point-of-interest data and can provide you with all the information you need to analyze how specific places are used, what kinds of audiences they attract, and how their visitor profile changes over time.

The full fields description may be found on this page: https://docs.dataforseo.com/v3/databases/business_listings/?bash

This dashboard provide insights by month on how people find State of Iowa agency listings on the web via Google Search and Maps, and what they do once they find it to include providing reviews (ratings), accessing agency websites, requesting directions, and making calls.

Our dataset offers a unique blend of attributes from YouTube and Google Maps, empowering users with comprehensive insights into online content and geographical reach. Let's delve into what makes our data stand out:

Unique Attributes: - From YouTube: Detailed video information including title, description, upload date, video ID, and channel URL. Video metrics such as views, likes, comments, and duration are also provided. - Creator Info: Access author details like name and channel URL. - Channel Information: Gain insights into channel title, description, location, join date, and visual branding elements like logo and banner URLs. - Channel Metrics: Understand a channel's performance with metrics like total views, subscribers, and video count. - Google Maps Integration: Explore business ratings from Google My Business and location data from Google Maps.

Data Sourcing: - Our data is meticulously sourced from publicly available information on YouTube and Google Maps, ensuring accuracy and reliability.

Primary Use-Cases: - Marketing: Analyze video performance metrics to optimize content strategies. - Research: Explore trends in creator behavior and audience engagement. - Location-Based Insights: Utilize Google Maps data for market research, competitor analysis, and location-based targeting.

Fit within Broader Offering: - This dataset complements our broader data offering by providing rich insights into online content consumption and geographical presence. It enhances decision-making processes across various industries, including marketing, advertising, research, and business intelligence.

Usage Examples: - Marketers can identify popular video topics and optimize advertising campaigns accordingly. - Researchers can analyze audience engagement patterns to understand viewer preferences. - Businesses can assess their Google My Business ratings and geographical distribution for strategic planning.

With scalable solutions and high-quality data, our dataset offers unparalleled depth for extracting actionable insights and driving informed decisions in the digital landscape.

This dataset provides insights by month on how people find State of Iowa agency listings on the web via Google Search and Maps, and what they do once they find it to include providing reviews (ratings), accessing agency websites, requesting directions, and making calls.

The number of times during the month someone clicked through to the department or agency website from their Google My Business profile.

Recent analysis of Google My Business (GMB) data in select countries found that there was an increase of customer conversion based on the average review star rating of a business. As of 2019, businesses experiences a pivotal growth moment of customers conversions when reaching a 3.7 rating on a 5 star scale.

The number of times during the month someone requested directions to State Offices from their Google My Business profiles.

The number of times during the month someone called State Offices from their Google My Business profiles.

Auto-generated structured data of Google My Business Field Reference from table Fields

The interactive map creation tools market is experiencing robust growth, driven by increasing demand for visually engaging data representation across diverse sectors. The market's value is estimated at $2 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several factors, including the rising adoption of location-based services, the proliferation of readily available geographic data, and the growing need for effective data visualization in business intelligence and marketing. The individual user segment currently holds a significant share, but corporate adoption is rapidly expanding, propelled by the need for sophisticated map-based analytics and internal communication. Furthermore, the paid use segment is anticipated to grow more quickly than the free use segment, reflecting the willingness of businesses and organizations to invest in advanced features and functionalities. This trend is further amplified by the increasing integration of interactive maps into various platforms, such as business intelligence dashboards and website content. Geographic expansion is also a significant growth driver. North America and Europe currently dominate the market, but the Asia-Pacific region is showing significant promise due to rapid technological advancements and increasing internet penetration. Competitive pressures remain high, with established players such as Google, Mapbox, and ArcGIS StoryMaps vying for market share alongside innovative startups offering specialized solutions. The market's restraints are primarily focused on the complexities of data integration and the technical expertise required for effective map creation. However, ongoing developments in user-friendly interfaces and readily available data integration tools are mitigating these challenges. The future of the interactive map creation tools market promises even greater innovation, fueled by developments in augmented reality (AR), virtual reality (VR), and 3D visualization technologies. We expect to see the emergence of more sophisticated tools catering to niche requirements, further driving market segmentation and specialization. Continued investment in research and development will also play a crucial role in pushing the boundaries of what's possible with interactive map creation. The market presents opportunities for companies to develop tools which combine data analytics and interactive map design.

Data Source

I have used Cyclistic’s historical trip data for my analysis. We will be looking at a total 12 months for this analysis, from April 2023 to March 2024.

Note: For the purposes of this case study, the datasets are appropriate and have enabled me to answer the business question. The data has been made available by Motivate International Inc. under this license.

Data source: Index of bucket "divvy-tripdata"

Cyclistic uses the following file naming convention YYYYMM-divvy-tripdata with each file containing one month's worth of data. The range we will be using contains 12 files in the form of Comma Separated Values (CSV).