As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

As of July 2020, the average number of Google Hangouts app users per day on the Dtac mobile network in Thailand amounted to almost 60 thousand, increasing from the previous months. Google Hangouts app has gained popularity in Thailand for online meetings during the coronavirus (COVID-19) pandemic.

Between January and March 2021, the most searched Google keyword on YouTube.com was "youtube," with close to 174 million average monthly searches. The second leading keyword was "youtube to mp3," which is usually used by people to look for software to download music as mp3 files from videos hosted on the platform. Users also tried to reach YouTube TV, a live and on-demand video streaming service available in the United States, with the query "youtube tv" amassing almost 3.4 million average monthly searches in the examined period.

The number of users is forecast to experience significant growth in all segments in 2027. Concerning the four selected segments, the segment Music Streaming has the largest number of users with 17 million users. Contrastingly, Podcast Advertising is ranked last, with 10.11 million users. Their difference, compared to Music Streaming, lies at 6.89 million users. The Statista Market Insights cover a broad range of additional markets.

In the first half of 2024, Google received over 82,000 requests for disclosure of user information from the U.S. federal agencies and other government entities. The Indian government ranked second by the number of requests about user information disclosure sent to Google, followed by Germany.

In the second half of 2023, Google received more than 216 thousand requests for disclosure of user information from federal agencies and governments worldwide. In the same period, the number of accounts subject to those requests was approximately 441 thousand.

In the first half of 2023, around 34,941 requests to view Google user data were made. The number of inquiries for Google user data from governmental institutions in Germany more than doubled from the first half of 2020 to the first half of 2023.

In January 2022, Duolingo mobile app counted more 1.42 million daily active users worldwide via the Google Play Store. Duolingo is a language learning app that allows users to engage in games and short exercises to learn a foreign language. While the app has become increasingly popular in the last years, the number of daily active users of Duolingo on Android remains significantly lower than the number of users downloading the app from the Apple App Store. As of January 2022, more than 4.51 million iOS users engaging with the app daily worldwide.

Google had a clear monopoly on the mobile search engine market across India, with a share over 99 percent as of February 2024. While the search engine's position as the market leader is evident, it is worth noting that its mobile market share declined marginally over the past year - conceded to India's second-biggest mobile search engine, DuckDuckGo.

Between January and July 2024, Google received 61,402 requests for disclosure of user information from the United States federal agencies and courts. This is a slight decrease in comparison to the second half of 2023, in which over 63,000 requests were issued.

The number of people who use Apple Pay in the United States is expected to grow by nine million between 2022 and 2026, according to estimates. Such estimates are based on what limited information is available on these mobile payment methods, as well as overall trend developments when it comes to smartphone adoption or overall retail spending trends. Companies such as Apple and Google rarely share user figures on their payment methods, making it relatively difficult to estimate how much these contactless payment methods are used.

In the six months ending March 2024, the United States accounted for 26.95 percent of traffic to the online search website Google.com. India was ranked second, accounting for 4.52 percent of web visits to the platform, with Brazil coming in third place with 4.35 percent.

Between January 2020 and December 2021, the mobile app of Google Arts & Culture recorded the highest number of monthly active users (MAU) on Android devices in Italy in June 2020. A study conducted by Airnow revealed that the app reported nearly 134 thousand Android MAU in Italy that month. Meanwhile, the app registered most MAU on Apple devices in April 2020.

Launched on February 1, 2011, Google Arts & Culture shows high-resolution pictures and videos of artworks and allows to visit global museums and galleries digitally. Aside from its educational tools, audio, and video contents, one of Google Arts & Culture's most renowned features is the Art Selfie, matching user faces with art portraits.

Google Pay was used more often for in-store payments in both India and Poland than in either the United States or the UK in 2024. This reveals itself when comparing two questions from Statista's Consumer Insights as eight out of 10 consumers from India replied they had used Google Pay. India ranks within the top three of countries in the world with the highest penetration of proximity mobile payments.

How many people use Google Pay?

Google's mother company Alphabet does not share user figures of Google Pay. This is because the company does not charge transaction fees, except in the United States when clients transfer money from a Google Pay account to a bank account with a debit card. A 2022 forecast predicted the number of Google Pay users in the United States would grow by more than six million between 2022 and 2026. This prediction was from before May 2022, however. That month, Google announced it would replace Google Pay altogether with a resurrected Google Wallet app in 39 countries across the world, except the U.S., Singapore, and India.

Google Pay used more often on websites outside the United States Website tracking focusing on payment technologies indicates Google Pay is used more often on websites from Canada, New Zealand or Ireland than on U.S. websites or platforms from Europe. Nearly four percent of merchants in Italy with at least one Payment Acceptance or Payment Processor technology up to August 2023 had Google Pay on their website. Websites from India ranked relatively low in this list, potentially indicating Google Pay is either used more as an offline payment method or that Google Pay is integrated within UPI in the country.

This statistic illustrates the share of people who used a search engine in the United States in the past 4 weeks as of 2022. The results were sorted by age. In 2022, 96 percent of respondents aged 18 to 29 years stated they used a search engine in the past 4 weeks. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.

In January 2024, Verizon Media processed 2.52 million online search queries in the United States, and market leader Google processed over 14.2 million search queries. In total, Google accounted for 60 percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around 95 percent of the market as of January 2024.

In the UK, the number of daily active users (DAU) of Google Hangouts reached a peak of over 250 thousand in mid April 2020. The video communications app saw the start of a huge increase in its DAU around the same time that the coronavirus outbreak hit the UK, as more and more people took part in virtual meetings for work, as well as for socializing with family and friends. Around this time, video conferencing service Google Meet was updated, rebranded, and made available for free in an attempt to transition users from Hangouts to Meet. As of 15 May 2020, the Google Meet app had over 60 thousand daily active users in the UK.

Google Pay adoption for online payments in the United Kingdom was higher in 2024 than it was in early 2023, signaling a growing use among consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Google Pay in the past 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Three out of 10 respondents from the UK indicated they had used Google Pay in a POS setting between July 2023 and June 2024 - with an additional two out of 10 saying they used Google Pay during this same time for online payments.

As of August 2024, Android users were able to choose between 2.3 million apps, making Google Play the app store with the biggest number of available apps. The Apple App Store was the second-largest app store with roughly two million available apps for iOS. Whereas the exact number of apps may fluctuate as Apple and Google regularly remove low-quality content from their app stores, the number of apps has been increasing over the years. Average app price Applications generate revenue in several different ways, such as charging users a price for the download of an app, charging for access to premium features of an otherwise free app or simply selling ad space. As of January 2024, the average price of an app in the App Store amounts to 0.73 U.S. dollars per app.Google Play may have the bigger number of apps available for download, but the Apple App Store is doing a better job at monetizing its mobile content. In the third quarter of 2022, global consumer spending on mobile apps via the Apple App Store amounted to 21.2 billion U.S. dollars, absolutely crushing the still impressive 10.4 billion U.S. dollars of the Google Play platform. Other app stores Whereas Apple and Google dominate the conversation regarding downloads and spending, there as a few other players with various degrees of market success and relevance. The Amazon Appstore offers approximately 526,00 Android apps to worldwide audiences. The most popular app categories in the Amazon Appstore are gaming, education, and utilities apps. There are also several third-party Android app stores in China, including the Tencent Appstore with over 63,000 published mobile apps available to users in the market

Google is not only popular in its home country but is also the dominant internet search provider in many major online markets, frequently generating almost 80 percent of desktop search traffic. The search engine giant has a market share of over 90 percent in India and accounted for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over 8 billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company 1.7 billion euros.