In 2020, more than 77 percent of Google searches on mobile devices were zero-click searches. Out of the remaining 33 percent, 22 percent resulted in clicks on organic search results and 0.79 percent in paid search results.

In 2020, more than 68 percent of Google searches in the United States were zero-click searches. Out of the remaining 32 percent, 29.8 percent resulted in clicks on organic search results and 1.9 percent in paid search results.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

In 2025, Nvidia was the fastest growing brand worldwide. The U.S. chipmaker registered an annual brand value growth of 152 percent, boosted by its leading position in AI computing infrastructure. Tech brands among the most valuable Apple was the world’s most valuable brand in 2025. The technology company recorded an estimated brand value of nearly 1.3 trillion U.S. dollars. Overall, leading U.S.-based tech enterprises dominated the brand ranking. For instance, Google’s brand value amounted to roughly 944 billion dollars, while Microsoft was valued at 844 billion. 2025 sees highest collective brand value In 2025, the aggregate value of the 100 most valuable brands worldwide reached an all-time high. It amounted to 10.7 trillion U.S. dollars, a 20 percent increase in comparison to 2024. Industries contributing the most to the total were business solutions & technology providers, media & entertainment, as well as consumer technology.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market worldwide was modeled to stand at 42.77 U.S. dollars in 2024. Between 2017 and 2024, the average ad spending per internet user rose by 26.95 U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average ad spending per internet user will steadily rise by 18.13 U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In 2024, social media advertising spending worldwide will amount to an estimated 234.14 billion U.S. dollars, up from less than 98 billion dollars in 2019 – an increase of 140 percent in half a decade. The value was forecast to grow by nearly 50 percent by the end of the decade, exceeding 345 billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by 73 and 65 percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.

During a global survey carried out among IT decision-makers in 2023, 22 percent of respondents who belonged to Generation Z said they interacted with advertising on social media. The share amounted to nine percent for respondents from the Boomer generation.

As of May 2024, around 43 percent of marketers surveyed worldwide said maintaining authenticity was a challenge when using generative artificial intelligence (GenAI) for social media marketing. Maintaining the value of human creativity ranked second, cited by 40 percent of respondents. According to the same study, the leading benefits of GenAI for global social media marketing included increased efficiency and easier idea generation.

According to a global survey conducted in May 2024, 62 percent of marketers, and those in PR, sales, and customer services roles, stated that the required labels for AI-generated content would have a positive effect on their overall social media performance. Moreover, 30 percent of respondents reported constantly labeling AI-generated content on social media.

According to a global survey conducted in May 2024, 38 percent of respondents who worked in marketing, PR, sales, or customer service roles reported that increased efficiency was the leading benefit of using generative AI for social media marketing. Overall, 34 percent reported that easier idea generation was a leading benefit. Respondents also stated that increased content production, enhanced creativity, and reduced costs were some of the top resons for using generative AI for social media marketing.

As of May 2024, around 38 percent of marketers surveyed worldwide included increased efficiency among the benefits of using generative artificial intelligence (GenAI) for social media marketing. Easier idea generation followed, mentioned by 34 percent.