Google Play is the largest app store by number of apps and downloads, accounting for about half of all app downloads in the world. Launched in 2008 as the Android Market, it followed in the footsteps...

In January 2022, the video-sharing app TikTok generated more than 14.4 million U.S. dollars in app revenues in the United States via Google Play, with the country accounting for 18 percent of TikTok's revenues throughout the Google Play Store. Germany followed with approximately 13.37 million U.S. dollars in revenues, while Russia came in third with 7.6 million U.S. dollars generated don TikTok via the Google Play Store.

The App Data Report offers a thorough analysis of the two key mobile operating systems—Android and iOS. Providing detailed data on consumer spending, app downloads and app store statistics. The...

Link to code

Description:

The **company* that I work for builds iOS & Android mobile applications that are available in the App Store (iOS) and on Google Play (Android). I am a 'data analyst' at this company and am responsible for guiding the software developers in making data-driven decisions in regards to which apps they should build.

**This project was completed as part of a DataQuest course and was not used for a real company.*

Plan:

The criteria that my company has laid out for a successful app can be determined as follows:

• Create a minimal Android version of the application and add it to Google Play.
• The app will be developed further IF it gets a good response from users.
• If app continues to be profitable after 6 months, an iOS version will be built and added to the App store.

The applications my company builds are all free for users to download and install. Our revenue mainly comes from in-app ads, so the number of users for any given app directly influences our profit.

Goal:

The main goal for this project is to analyze data and give our developers more insight on which kind of apps are more likely to attract users.

Conclusion:

Throughout this project, I analyzed data for the mobile apps in the App Store and Google Play in order to understand which apps would be profitable for both markets. I concluded that turning a popular book into an app could become profitable for both Google Play and the App Store. The team might include an audible version of the book, trivia, in-app platform to discuss with other users, daily quotes and more within the app.

The two .csv files for analysis: App Store Google PlayStore

The mobile app industry has been active for over a decade now, generating billions of dollars in revenue for Apple, Google and thousands of mobile app developers. While originally not perceived as...

The number of available apps in the Google Play Store reached around **** million in January 2026, after surpassing one million apps in July 2013. The number of available apps in the Android app store fluctuated in the observed period. Google Play Store Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, and TV. As of April 2021, the ranking of the top-grossing Android apps worldwide is dominated by mobile games with Coin Master, Garena Free Fire, and PUBG Mobile leading the ranking. This hardly comes as a surprise as it is estimated that gaming apps will account for over ** percent of Google Play app revenues in 2024. As most apps in the Google Play Store are available for free, the company needs to utilize effective business models to secure healthy revenue. How do apps make money? Despite the robust gaming app revenues, most gaming apps are free to download and rely on monetization via in-app advertising or in-game purchases of items such as boosters and accessories. A November 2021 survey of mobile app publishers found that video ads were the most popular mobile app monetization model, followed by display ads and in-app purchases. Additionally, monetizing via subscriptions has proven an effective model for several highly popular apps, with subscription revenues hitting **** billion U.S. dollars in revenues in 2021. As of January 2026, the number of apps in the Google Play Store is still estimated to be **** million.

📊 Google Play Store – Most Downloaded Apps Dataset

This dataset contains detailed information about the most downloaded Android applications available on the Google Play Store.
It is ideal for data analysis, machine learning, market research, and app trend analysis.

The dataset includes key app attributes such as: - App name and category - Number of installs - User ratings and reviews - App size and type (Free / Paid) - Pricing information - Content rating - Supported Android versions

🎯 Use Cases

• Exploratory Data Analysis (EDA)
• App popularity and trend analysis
• Category-wise performance comparison
• Revenue and monetization insights
• Predicting app success based on features
• Data cleaning and preprocessing practice

📌 Who should use this dataset?

• Data Science & Machine Learning students
• Android app market analysts
• Researchers studying mobile app trends
• Python, Pandas, Power BI, and SQL learners

The dataset is clean, well-structured, and suitable for both beginner and advanced-level projects.

Mobile games contribute to the majority of consumer spending on mobile devices, with games accounting for over half of spending on iOS and over a third on Google Play. The methods for monetization...

Global app downloads have plateaued in recent years, especially when comparing between the previous figures provided by data.ai and Sensor Tower. However, global downloads seemed to have recovered in 2025, reaching nearly *** billion unique downloads. Why the difference? Source methodology explains the gap The discrepancy arises from considerable differences in the methodology used by the sources to aggregate and generate the data. Sensor Tower reports only unique downloads per user account, excluding app updates, re-downloads, and installations on multiple devices by the same user. In contrast, data.ai includes these additional activities as well as downloads from third-party Android stores and a broader geographic scope, resulting in substantially higher total counts. As a result, Sensor Tower's numbers better reflect new user acquisition, while data.ai's encompass all market activity and total engagement. Despite stagnating downloads, user spending is growing While the number of downloads is leveling off, consumer spending on in-app purchases and related revenue has grown in 2025 to *** billion U.S. dollars, up from around *** billion U.S. dollars in 2023. While gaming remains the highest-grossing app category overall, other categories drove the growth. The entertainment, photo & video, productivity, and social networking categories each grew by at least *** billion U.S. dollars in revenue in 2025 compared to the previous year.

App subscriptions are a considerable share of total in-app purchase revenues on the Apple App Store and Google Play Store. That share of revenue from subscriptions has been growing over the past five...

To Combine the revenue with Google Play and IOS

In January 2022, the video-sharing app TikTok generated more than 14.4 million U.S. dollars in-app revenues in the United States via Google Play, with the country accounting for 18 percent of TikTok's revenues throughout the Google Play Store. Germany followed with approximately 13.37 million U.S. dollars in revenues, while Russia came in third with 7.6 million U.S. dollars generated don TikTok via the Google Play Store.

According to recent industry measurements, video-sharing app TikTok generated more than 15.6 million U.S. dollars in the United States from iOS in January 2022. The country accounted for 38 percent of TikTok's revenues throughout the Apple App Store, followed by the Saudi Arabia with around 5.7 million U.S. dollars generated in the measured period.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

📊 Alphabet Inc. (Google) Segment Revenue History (2013-2024)

This dataset provides a comprehensive, standardized, and time-series view of Alphabet Inc.'s (Google's) segment revenues, compiled from various quarterly and annual disclosures (primarily Forms 10-K and Earnings Releases) spanning from 2013 through 2024.

The data has been meticulously cleaned to account for significant shifts in corporate financial reporting structure over the decade, making it immediately useful for longitudinal analysis. All figures are presented in millions of U.S. Dollars.

Dataset Structure & Standardization

The original data categories have been unified into a consistent set of line items to facilitate analysis across all years:

Key Notes on Segment Definitions (Per Google 10-K Disclosures)

This section provides crucial context for interpreting the historical revenue lines, as the definitions of these categories have evolved:

• Advertising Revenue: Revenue from Google Network (formerly "Google Network Members' properties") is primarily generated through AdMob, AdSense, and Google Ad Manager. This revenue is generally reported on a gross basis, meaning the amounts billed to customers are recorded as revenue, and amounts paid to partners (Traffic Acquisition Costs, or TAC) are recorded separately in the cost of revenues.
• Segment Reclassification (2017 Onward): Prior to 2017, advertising revenue was largely grouped under "Google properties" and "Google Network." Beginning in 2017, "Google properties" was split to provide greater detail for "Google Search & other" and "YouTube ads" (reflecting the increasing prominence of YouTube's advertising business).
• Google subscriptions, platforms, and devices: This segment encompasses Alphabet's non-advertising revenues, which includes:
  • Sales of products like Pixel phones and other devices.
  • Revenues from the Google Play Store (app sales, in-app purchases), where revenue is recorded on a net basis as Google acts as an agent facilitating transactions between developers and users.
  • YouTube non-advertising revenues (e.g., YouTube Premium subscriptions and YouTube TV).
• Google Cloud: This segment was explicitly broken out as a separate reporting unit beginning in 2017 to highlight its increasing scale and strategic importance. Revenue prior to 2017 was historically included within the older "Google other revenues" category.
• Other Bets: This segment represents revenue from Alphabet's non-Google ventures (e.g., Waymo, Verily, Fiber).

Potential Analysis

This dataset is ideal for:

• Time-Series Analysis: Tracking the growth rate of core advertising segments versus emerging businesses (Cloud, Subscriptions).
• Strategic Shift Modeling: Analyzing the inflection point (c. 2017) when Google formally split its revenue segments, allowing for pre- and post-split comparisons.
• Segment Weighting: Calculating the proportional contribution of high-growth segments like Google Cloud and YouTube Ads to the Total Revenues over time.
• Trend Forecasting: Projecting future growth trajectories for each segment.

Educational apps have become one of the most common ways to learn new skills, languages and academic subjects. With hundreds of thousands of options across the app stores, users can access structured...

Context

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2Ff8be54f46489725c473eb6b64366c20c%2Flinkedin2.png?generation=1700375812860815&alt=media" alt="">

Based on their wikipedia page

LinkedIn (/lɪŋktˈɪn/) is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003. Since December 2016, it has been a wholly owned subsidiary of Microsoft. The platform is primarily used for professional networking and career development, and allows jobseekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn has more than 970 million registered members from over 200 countries and territories.

These reviews were extracted from its Google Store page.

Usage

This dataset should paint a good picture on what is the public's perception of the app over the years. Using this dataset, we can do the following

1. Extract sentiments and trends
2. Identify which version of the app had the most positive feedback, the worst.
3. Use topic modeling to identify the pain points of the application.

(AND MANY MORE!)

Note

Images generated using Bing Image Generator

snapshot-tab-pane Mobile Application Market Size 2025-2029The mobile application market size is valued to increase USD 2630 billion, at a CAGR of 31.1% from 2024 to 2029. Growing penetration of smartphones will drive the mobile application market.Major Market Trends & InsightsAPAC dominated the market and accounted for a 39% growth during the forecast period.By Platform - Android market segment was valued at USD 236.40 billion in 2023By Type - Gaming segment accounted for the largest market revenue share in 2023Market Size & ForecastMarket Opportunities: USD 978.60 billionMarket Future Opportunities: USD 2630.00 billionCAGR from 2024 to 2029 : 31.1%Market SummaryThe market represents a dynamic and continually evolving landscape, driven by the increasing penetration of smartphones and the growing number of mobile apps for IoT devices. Core technologies, such as artificial intelligence and machine learning, are revolutionizing application development and usage, while service types like mobile app testing and analytics are becoming essential components of the mobile app ecosystem. The cost associated with mobile app development and operation continues to be a significant challenge for businesses, yet the opportunities for innovation and engagement are immense.According to recent estimates, over 51% of all internet traffic comes from mobile devices, underscoring the importance of a strong mobile application presence for businesses seeking to reach and engage their customers effectively.What will be the Size of the Mobile Application Market during the forecast period?Get Key Insights on Market Forecast (PDF) Request Free SampleHow is the Mobile Application Market Segmented?The mobile application industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.Platform Android marketiOS marketOthersType GamingMusic and entertainmentHealth and fitnessSocial networkingOthersGeography North America USCanadaEurope FranceGermanyUKMiddle East and Africa UAEAPAC ChinaIndiaJapanSouth America BrazilRest of World (ROW) By Platform InsightsThe android market segment is estimated to witness significant growth during the forecast period.In the dynamic and evolving market, location-based services have gained significant traction, enabling users to access customized content based on their geographical location. User authentication systems ensure secure access to applications, while user interface design and software testing methodologies ensure seamless user experiences. Database management systems and mobile analytics platforms facilitate data-driven decision-making, while backend infrastructure and application performance management optimize application functionality. The market embraces various development methodologies, including the waterfall development method, cloud computing services, and agile development process. Payment gateway integration and in-app purchase systems facilitate monetization strategies. Software development kits, application performance monitoring, and app development lifecycle tools streamline the development process.Request Free SampleThe Android market segment was valued at USD 236.40 billion in 2019 and showed a gradual increase during the forecast period.User interaction design and mobile UI design focus on enhancing user experience, while mobile app monetization strategies cater to diverse revenue models. Hybrid mobile development, responsive web design, frontend development, and data encryption methods ensure versatility and security. Software deployment strategies, cross-platform development, version control systems, and code repository management enable efficient development and maintenance. Scalable architecture, native mobile development, push notification services, and application security testing ensure robustness and reliability. As of 2023, approximately 60% of Android users access the Google Play Store, with adoption growing by 18%. Future industry growth is expected to reach 25%, driven by the increasing demand for mobile applications across various sectors.The Android operating system, with its vast user base and versatile development tools, continues to dominate the market.Request Free SampleRegional AnalysisAPAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.See How Mobile Application Market Demand is Rising in APAC Request Free SampleThe Asia-Pacific (APAC) region dominated the market in 2023, driven by a substantial mobile phone user base. This expansion in APAC's mobile

This dataset is a cleaned version of the "Retail Store Sales: Dirty for Data Cleaning" dataset from Kaggle. Cleaning Process:

Removed ERROR and UNKNOWN values (replaced with NULL) Verified no duplicate Transaction IDs Verified no extra spaces using TRIM Verified consistent date format (YYYY-MM-DD)

Tools Used:

Google Sheets — initial cleaning and documentation BigQuery (SQL) — cleaning verification and transformation

Original Dataset: Retail Store Sales: Dirty for Data Cleaning

This dataset provides a curated subset of the anonymized Google Analytics event data for three months of the Google Merchandise Store. The full dataset is available as a BigQuery Public Dataset.

The data includes information on items sold in the store and how much money was spent by users over time. It is both comprehensive enough to invite real analysis yet simple enough to facilitate teaching.

Original Data

Acknowledgement

Foto von Arthur Osipyan auf Unsplash

Comprehensive revenue analytics and insights for mobile gacha games

Context

From Lazada Wikipedia Page

Lazada Group (t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019. Backed by Rocket Internet, Maximilian Bittner founded Lazada in 2012 as a marketplace platform that sells inventory to consumers from its own warehouses. Lazada modified its business model the following year to allow third-party retailers to sell their products on its platform too.[citation needed] The marketplace accounted for 65% of the company's sales in 2014.

This dataset contains Lazada app reviews in the Google store retrieved using RAPIDAPI.

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2F3a0439f466bf08a19a3b7713fa0f4049%2Flazada2.png?generation=1699232651135055&alt=media" alt="">

Usage

This dataset should paint a good picture on what is the public's perception of the app over the years. Using this dataset, we can do the following...

1. Extract sentiments and trends
2. Identify which version of the app had the most positive feedback, the worst.
3. Use topic modelling to identify the pain points of the application. (AND MANY MORE!)

Note

Images generated using Bing Image Generator