In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In 2021, Google's net search advertising revenue stood at 49.4 billion U.S. dollars. In 2022, the amount was expected to increase by 12.5 percent to reach 55.6 billion. In that year, search ad revenue was forecast to account for roughly 79 percent of Google's total revenue.

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2022, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

In the third quarter of 2024, Google's revenue amounted to over 96.05 billion U.S. dollars, up from the 85.5 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In 2021, Google generated nearly 62 billion U.S. dollars in revenue with its advertising products and services. The revenue is expected to increase further to reach 81 billion dollars by 2024.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2021, search accounted for 79.9 percent of Google's advertising revenue in the United States. In the following years, the share is expected to start dropping. In 2024, it is projected to stand at 77.6 percent.

In 2023, Google Cloud revenue amounted to 43.22 billion U.S. dollars, accounting for over 10 percent of Google's total revenues. The company's Cloud segment primarily generates revenue through the Google Cloud Platform (GCP), which offers a suite of cloud computing services running on Google infrastructure. Competition on the cloud In recent years, GCP has seen tremendous growth with increasing demand for cloud computing to keep pace with digital transformation. The development is fueled by the increasing demand for cloud-based services, dependency on cloud infrastructure for scalability, and the growing popularity of microservices. Tough competition from the largest cloud providers Microsoft Azure and Amazon Web Services has forced all cloud providers to continually innovate and offer new services to gain or retain existing customers. AI on the cloud The growing demand for new technologies like artificial intelligence (AI) will further fuel the demand for cloud infrastructure. AI development, deployment, and management for various applications are more straightforward on the cloud, with the availability of tools for data storage, data processing, and easy integration of machine learning in AI models. One of the critical factors that would drive the development of AI on the cloud is the providers' offer of a pay-as-you-go pricing model.

In January 2022, Duolingo revenues generated via the Google Play Store amounted to almost 7.5 million U.S. dollars. Duolingo is a language learning app that operates on a freemium model, allowing users to engage with the platform for free and offering paid subscription plans for premium content. In the examined period, Duolingo revenues via Google Play Store were lower than Apple App Store revenues.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

This statistic presents the distribution of worldwide mobile app revenues in the Google Play store from 2019 to 2025, sorted by category. In 2020, gaming apps accounted for 83 percent of global Google Play app revenues.

In 2021, Google's U.S. advertising revenues increased more than 40 percent. For 2022, the source projected a further increase of 13 percent. Between 2019 and 2024, the revenue is expected to almost double.

In the fiscal year 2024, Google's revenue through non-major, miscellaneous channels amounted to 40.340 billion U.S. dollars. These revenues include sales of apps and digital media content from the Google Play Store as well as Google-branded hardware, non-advertising YouTube revenues such as subscriptions, and other products and services. In 2019, Alphabet started to report Google Cloud and YouTube advertising as separate segments, resulting in some changes in presentation.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In 2024, 49 percent of Alphabet's revenue was generated in the United States and 29 percent in Europe, the Middle East, and Africa. Among all the presented regions, the least share of revenue company's revenue came from Latin America. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In the most recent fiscal year, Alphabet's net income amounted to over 100.1 billion U.S. dollars, a recover from the 59.9 billion U.S. dollars registered in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google. Alphabet: the company Alphabet’s businesses not only include Google but also a wide range of other companies across various, mostly digital-related verticals. The sheer size of the company is even more evident when looking at the market capitalization of the largest U.S. internet companies. As of October 2023, Alphabet had a market cap of 2.06 trillion U.S. dollars, surpassing online shopping platform Amazon. The e-retailer had a market cap of more than 1.97 trillion U.S. dollars.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In 2021, Google's net search advertising revenue reported exceptional growth, increasing more than 40 percent of the values from 2020. In the following years, the revenue is expected to continue growing, albeit at a significantly slower rate.

The revenues of Danish advertisements abroad increased annually from 2009 to 2019. In 2019, the highest amount went to Google, at over 3.9 billion Danish kroner, followed by Facebook, with a revenue of about 1.2 billion kroner.