In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the second quarter of 2025, Google's revenue amounted to over 95.94 billion U.S. dollars, up from the 84.377 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In the first quarter of 2025, Google Cloud brought in ***** billion U.S. dollars in revenue. Google Cloud, also known as Google Cloud Platform (GCP), is a public cloud computing platform that offers computing resources for developing, deploying, as well as operating and maintaining applications and services in the cloud.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2024, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

In August 2025, Google One generated approximately 216.45 million U.S. dollars in global revenues through the Google Play Store. With over 113 million U.S. dollars, TikTok ranked second, while ChatGPT ranked third with around 51 million U.S. dollars in revenues from Android users worldwide. The majority of high-grossing apps in the measured month were gaming apps. Google Play Store apps overview As of the first quarter of 2021, Google Play Store was the leading app store worldwide by number of available apps. In 2021, Google Play Store saw more than 111 billion app downloads, while users generated nearly 48 billion U.S. dollars in consumer spending on mobile apps on the platform. In the first quarter of 2021, the most popular category of apps on the platform were gaming apps, followed by education apps, and business apps. App revenue There are many different monetization models for mobile apps, the most common ones are free apps with in-app purchases, paid apps, paid apps with in-app purchases, and subscriptions. From humble beginnings, the mobile gaming market has flourished: gaming apps accounted for 83 percent of gross app revenues in the Google Play Store in 2020. In comparison, social media apps only accounted for three percent of app revenues. The Apple App Store paints a similar picture with gaming apps again accounting for the lion's share of revenue, albeit to a lesser extent than in the Google Play store.

In 2022, Apple generated 4.7 billion U.S. dollars with its global advertising business. A year earlier, the company’s ad revenue stood at one billion less, namely 3.7 billion. Bitesize info on Apple’s financials With an estimated brand value of over 947 billion U.S. dollars, Apple beat Google and Amazon in the running for the title of world’s most valuable brand in 2022. During the past decade, the California-based technology titan has expanded and innovated its product and service portfolio at an impressive pace, now serving millions of loyal customers worldwide. Company reports highlighted that Apple’s revenue jumped from just under 275 billion U.S. dollars in 2020 to over 365 billion in 2021, marking an unparalleled annual boost of one hundred billion. The lion’s share of this sum was generated via sales of the iPhone – Apple’s most profitable operating segment by far. Apple’s position in the online advertising market Apple’s growth is primarily supported by device sales, whereas its advertising business only accounts for a small fraction of total revenues. This distribution of revenue streams looks fundamentally different from other tech giants. For example, Amazon reported advertising takings of around 31.2 billion U.S. dollars in 2021, whereas Google’s ad revenues peaked at 210 billion U.S. dollars that year. But even though Apple remains a comparatively small fish in the online advertising pond, the company’s advertising endeavors are still worth looking out for – especially those that center around its Search Ads feature.

This statistic presents the distribution of worldwide mobile app revenues in the Google Play store from 2019 to 2025, sorted by category. In 2020, gaming apps accounted for 83 percent of global Google Play app revenues.

As of January 2024, the majority of Google employees worldwide, almost 66 percent, were male. The distribution of male and female employees at Google hasn’t seen a big change over the recent years. In 2014 the share of female employees at Google was 30.6 percent. In 2021 this number has increased by only 3 percent. Considering that the total number of Google employees increased greatly between the years 2007 and 2020, the female quota among the employees had seen rather a small increase. Google as a company Google is a diverse internet company that provides a wide range of digital products and services. In 2022, the company’s global revenue was over 279 billion U.S. dollars. Most of its revenue, around 305 billion U.S. dollars, was from advertising. Among its services, the most popular ones are YouTube and Google Play. Male and female employees at tech companies Google is not the only tech company with a lower number of female employees. This pattern can be seen in other big tech companies too. In 2019, in a ranking of 20 leading tech companies worldwide, only 23andMe had more than a 50 percent share of female employees. The majority of tech companies in the ranking have far more male than female employees.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. The ad spending decreases only in the segment Print Advertising towards the end of the forecast period, while the remaining segments follow a positive trend. The absolute difference between 2020 and 2030 is **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in Canada and a comparison of the reach in Bangladesh. The Statista Market Insights cover a broad range of additional markets.

In 2021, Google Colombia Ltda. had an operational revenue of approximately ****** billion Colombian pesos, up from around ***** billion pesos observed in the previous year. This places the corporation's office as the fifth largest advertising company in the Latin American country.

In September 2022, TikTok, the popular video-sharing app, was downloaded more than 403 thousand times to mobile devices via Google Play in Germany. TikTok Now ranked second, with almost 395 thousand downloads, while photo-app BeReal ranked third with 297 thousand downloads onto Android devices in Germany in the examined month.

Leading apps in Germany, by revenue

During the same month, Coin Master generated around 16.1 million U.S. dollars in revenue in Germany, making it the highest-grossing Android app. Gardenscapes and State of Survival: The Walking Dead Collaboration ranked second and third. Regarding the leading iPhone apps in the Apple Store, Coin Master was ninth in the list, with a revenue of 467.2 thousand U.S. dollars . Here, Tinder topped the ranking with a profit almost six times higher than Coin Master‘s.

Smartphones in Germany

The number of smartphone users increased significantly in Germany from 2009 to 2020, reaching almost 61 million users in 2020. Samsung was the most popular smartphone brand among the German population, with nearly twice as many users as iPhone. This was also depicted in Android’s market share in smartphone sales, which remained notably higher than iOS market share between 2012 and 2021.

In 2024, video game publisher and software developer Epic Games is projected to generate approximately 5.8 billion U.S. dollars in gross revenues, up from 5.1 billion U.S. dollars in 2020.

How does Epic Games make money? Epic Games' gross does not only include game revenue from the company battle royale hit Fortnite, but also engine revenue derived from game licenses and royalties, as well as Unreal Engine assets. Epic is the developer of the gaming engine Unreal Engine, which is currently monetized under a royalty model, meaning that is can be downloaded for free and Epic claims a percentage of sales revenue. Currently, Epic is not claiming a fee for developers that publish their games on the Epic Games Store. The Epic Games Store (EGS) was launched in December 2018. In May 2020, Epic announced that their share of royalties for games developed in Unreal Engine are waived until developers have earned their first 1 million U.S. dollars in revenue. Other income streams of the company include Epic Games Store revenue, and Merchandise and other revenue. Epic Games Store upsetting the industry standard One of the biggest headlines regarding the launch of Epic’s own digital storefront was the company’s attitude to developer / store revenue split. Gaming stores and app platforms including Valve’s Steam, the Apple App Store, or Google Play, usually take a 30 percent commission cut from game sales and in-game revenues. The Epic Games Store was released with the announcement that the EGS would only claim 12 percent of revenue, leaving 88 percent to the developers. This approach, as well as Epic’s attempt to circumvent Apple’s monetization strategies in the iOS app of Fortnite, has made many headlines, led to Apple removing the app from its App Store, and resulted in the still ongoing lawsuit Epic vs. Apple.

App Revenue Key StatisticsMobile Ad SpendApp and Game RevenuesiOS App and Game RevenueGoogle Play App and Game RevenueGaming App RevenuesiOS Gaming App RevenueGoogle Play Gaming App RevenueApp...

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In the first quarter of 2025, revenues of Amazon Web Services (AWS) rose to 17 percent, a decrease from the previous three quarters. AWS is one of Amazon’s strongest revenue segments, generating over 115 billion U.S. dollars in 2024 net sales, up from 105 billion U.S. dollars in 2023. Amazon Web Services Amazon Web Services (AWS) provides on-demand cloud platforms and APIs through a pay-as-you-go-model to customers. AWS launched in 2002 providing general services and tools and produced its first cloud products in 2006. Today, more than 175 different cloud services for a variety of technologies and industries are released already. AWS ranks as one of the most popular public cloud infrastructure and platform services running applications worldwide in 2020, ahead of Microsoft Azure and Google cloud services. Cloud computing Cloud computing is essentially the delivery of online computing services to customers. As enterprises continually migrate their applications and data to the cloud instead of storing it on local machines, it becomes possible to access resources from different locations. Some of the key services of the AWS ecosystem for cloud applications include storage, database, security tools, and management tools. AWS is among the most popular cloud providers Some of the largest globally operating enterprises use AWS for their cloud services, including Netflix, BBC, and Baidu. Accordingly, AWS is one of the leading cloud providers in the global cloud market. Due to its continuously expanding portfolio of services and deepening of expertise, the company continues to be not only an important cloud service provider but also a business partner.

Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

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Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 41% growth during the forecast period.
By the Type - Advertising segment was valued at USD 80.70 billion in 2023
By the Distribution Channel - Google segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 318.56 billion
Market Future Opportunities: USD 312.30 billion 
CAGR : 21.6%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with businesses recognizing its potential for customer engagement and brand awareness. According to recent studies, there are approximately 4.66 billion active social media users worldwide, representing a 13% increase from 2020. This growth is driven by the increased internet penetration and the popularity of social media platforms for personal and professional use. Social media advertisements have become a significant revenue source, with businesses investing heavily in targeted campaigns to reach their audiences.
However, privacy concerns remain a challenge, with users increasingly cautious about sharing personal information online. Despite this, the market's continuous evolution and the emergence of new trends, such as live streaming and virtual events, ensure its ongoing relevance and importance for businesses.

What will be the Size of the Social Networking Market during the forecast period?

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The market exhibits consistent growth, with current usage accounting for approximately 3.6 billion users worldwide, representing a significant 4.5% increase year-over-year. Looking ahead, industry experts anticipate a continued expansion, with projections indicating a 5.2% annual growth rate. Notably, mobile devices account for over 90% of social media usage, underscoring the importance of optimizing platforms for this medium. Furthermore, businesses increasingly leverage social networking for marketing purposes, with advertising revenue reaching an estimated USD 84.3 billion in 2021. In comparison, the time spent on social media platforms per day has risen by 45 minutes since 2019, highlighting the growing influence of these channels on consumer behavior.
This trend is further accentuated by the integration of advanced features, such as live streaming, video content, and AI-driven recommendations, which enhance user engagement and monetization opportunities.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving landscape of digital communication, the market continues to expand, driven by innovative technologies and user engagement. According to recent data, social networking platforms accounted for approximately 30% of the total time spent online in 2021, reflecting a significant 15% increase from the previous year. Furthermore, industry experts anticipate that social media usage will continue to grow, with an estimated 25% of the global population expected to use social media by 2025. Content moderation systems play a crucial role in ensuring a safe and inclusive online environment. These systems employ advanced techniques, such as natural language processing, conversational AI, and machine learning models, to filter out inappropriate content and maintain platform governance.

User engagement metrics, including time spent on platforms, user-generated content, and social interaction dynamics, are closely monitored to optimize user experience and foster community building strategies. Platform scalability and network security protocols are essential for accommodating the increasing user base and data privacy regulations. Spam filtering techniques and link pred