Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In the third quarter of 2024, Google's revenue amounted to over 96.05 billion U.S. dollars, up from the 85.5 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the third quarter of 2024, Alphabet's revenue amounted to over 88.26 billion U.S. dollars, up from 76.6 billion U.S. dollars during the same quarter a year prior. The company's main revenue source is advertising through Google Sites and online products. Alphabet's Other Bets segment also includes businesses such as Access/Google Fiber, Calico, Nest, Verily, GV, Google Capital, X, and other ventures.

In 2022, Apple generated 4.7 billion U.S. dollars with its global advertising business. A year earlier, the company’s ad revenue stood at one billion less, namely 3.7 billion.

Bitesize info on Apple’s financials

With an estimated brand value of over 947 billion U.S. dollars, Apple beat Google and Amazon in the running for the title of world’s most valuable brand in 2022. During the past decade, the California-based technology titan has expanded and innovated its product and service portfolio at an impressive pace, now serving millions of loyal customers worldwide. Company reports highlighted that Apple’s revenue jumped from just under 275 billion U.S. dollars in 2020 to over 365 billion in 2021, marking an unparalleled annual boost of one hundred billion. The lion’s share of this sum was generated via sales of the iPhone – Apple’s most profitable operating segment by far.

Apple’s position in the online advertising market

Apple’s growth is primarily supported by device sales, whereas its advertising business only accounts for a small fraction of total revenues. This distribution of revenue streams looks fundamentally different from other tech giants. For example, Amazon reported advertising takings of around 31.2 billion U.S. dollars in 2021, whereas Google’s ad revenues peaked at 210 billion U.S. dollars that year. But even though Apple remains a comparatively small fish in the online advertising pond, the company’s advertising endeavors are still worth looking out for – especially those that center around its Search Ads feature.

As of the most recent fiscal quarter ending June 2023, a whopping 98.4 percent of Meta's revenue was generated through advertising. Approximately 48.5 percent of Apple's revenue came from a single device, the iPhone. Amazon had the relatively speaking more diverse product portfolio, as only 39.4 percent of revenue came from it's strongest performing segment, Online Store Sales.

Context

Form 990 (officially, the "Return of Organization Exempt From Income Tax"1) is a United States Internal Revenue Service form that provides the public with financial information about a nonprofit organization. It is often the only source of such information. It is also used by government agencies to prevent organizations from abusing their tax-exempt status. Source: https://en.wikipedia.org/wiki/Form_990

Content

Form 990 is used by the United States Internal Revenue Service to gather financial information about nonprofit/exempt organizations. This BigQuery dataset can be used to perform research and analysis of organizations that have electronically filed Forms 990, 990-EZ and 990-PF. For a complete description of data variables available in this dataset, see the IRS’s extract documentation: https://www.irs.gov/uac/soi-tax-stats-annual-extract-of-tax-exempt-organization-financial-data.

Update Frequency: Annual

Fork this kernel to get started with this dataset.

Acknowledgements

https://bigquery.cloud.google.com/dataset/bigquery-public-data:irs_990

https://cloud.google.com/bigquery/public-data/irs-990

Dataset Source: U.S. Internal Revenue Service. This dataset is publicly available for anyone to use under the following terms provided by the Dataset Source - http://www.data.gov/privacy-policy#data_policy - and is provided "AS IS" without any warranty, express or implied, from Google. Google disclaims all liability for any damages, direct or indirect, resulting from the use of the dataset.

Banner Photo by @rawpixel from Unplash.

Inspiration

What organizations filed tax exempt status in 2015?

What was the revenue of the American Red Cross in 2017?

The Google Workspace communication tool market is experiencing robust growth, fueled by the increasing adoption of cloud-based solutions and the rising demand for enhanced collaboration features within organizations of all sizes. While precise market sizing data is unavailable, considering the prominence of Google Workspace and the overall growth trajectory of the communication tools market (let's assume a conservative CAGR of 15% based on industry reports for similar SaaS offerings), we can estimate the 2025 market size to be around $5 billion. This figure reflects the substantial market share Google Workspace commands within the broader communication and collaboration software space. The market is segmented by deployment (cloud-based dominates) and user type (large enterprises and SMEs represent significant portions, with growth anticipated in both segments). Key drivers include the need for improved internal communication, seamless integration with existing workflows, and enhanced productivity through centralized communication platforms. Trends point towards increasing integration with AI-powered features, advanced analytics dashboards, and a greater emphasis on security and compliance. Despite its dominance, Google Workspace faces restraints like competition from established players (Microsoft Teams, Slack) and the emergence of niche communication tools catering to specific industries. The forecast period (2025-2033) anticipates sustained growth, driven by increasing digital transformation initiatives globally. The North American market currently leads in adoption, followed by Europe and Asia Pacific. However, developing economies are exhibiting strong growth potential, suggesting a significant shift in regional market share over the forecast period. Furthermore, the increasing popularity of hybrid work models further strengthens the demand for robust and adaptable communication tools like Google Workspace, solidifying its position within the market and driving future revenue streams. The continued evolution of features and functionality within Google Workspace will be pivotal in maintaining its competitive advantage and capitalizing on emerging market opportunities.

In 2023, Google Cloud revenue amounted to 43.22 billion U.S. dollars, accounting for over 10 percent of Google's total revenues. The company's Cloud segment primarily generates revenue through the Google Cloud Platform (GCP), which offers a suite of cloud computing services running on Google infrastructure. Competition on the cloud In recent years, GCP has seen tremendous growth with increasing demand for cloud computing to keep pace with digital transformation. The development is fueled by the increasing demand for cloud-based services, dependency on cloud infrastructure for scalability, and the growing popularity of microservices. Tough competition from the largest cloud providers Microsoft Azure and Amazon Web Services has forced all cloud providers to continually innovate and offer new services to gain or retain existing customers. AI on the cloud The growing demand for new technologies like artificial intelligence (AI) will further fuel the demand for cloud infrastructure. AI development, deployment, and management for various applications are more straightforward on the cloud, with the availability of tools for data storage, data processing, and easy integration of machine learning in AI models. One of the critical factors that would drive the development of AI on the cloud is the providers' offer of a pay-as-you-go pricing model.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Snapshot img

Mobile Application Market Size 2025-2029

The mobile application market size is forecast to increase by USD 2630 billion at a CAGR of 31.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing penetration of smartphones and the rising number of mobile apps for Internet of Things (IoT) devices. With more than 5 billion unique mobile users worldwide, the demand for mobile applications continues to , creating ample opportunities for businesses. However, the cost associated with mobile app development and operation poses a challenge for many organizations. Despite this, the market offers numerous growth prospects, particularly in sectors such as healthcare, finance, and education, where mobile apps are transforming the way services are delivered. The integration of advanced technologies like artificial intelligence and machine learning is further fueling innovation and creating new revenue streams. Companies seeking to capitalize on these opportunities must stay abreast of evolving consumer preferences and competition, while also addressing the cost challenges through efficient development strategies and monetization models.

What will be the Size of the Mobile Application Market during the forecast period?

Request Free SampleThe market continues to experience growth, fueled by increasing internet penetration and the widespread adoption of smartphones. According to recent estimates, there are over 5 million apps available across major app stores, including Google Play and the App Store. Key trends shaping the market include the integration of artificial intelligence (AI) and machine learning, gaming technology advancements with AR and VR, and the proliferation of revenue models such as in-game purchases, paid game applications, and in-app advertisements. The mobile application industry is a dynamic and diverse landscape, with sectors ranging from entertainment and media to online shopping, food ordering, digital payments, and more. Demographic factors also play a significant role, with varying user preferences and behaviors influencing app usage and monetization strategies. As the market matures, security and privacy concerns have emerged as critical issues, with developers and regulators focusing on data collection practices, privacy policies, and mobile application security. Overall, the market is poised for continued expansion, driven by technological innovation and evolving user needs.

How is this Mobile Application Industry segmented?

The mobile application industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. PlatformAndroid marketiOS marketOthersTypeGamingMusic and entertainmentHealth and fitnessSocial networkingOthersGeographyAPACChinaIndiaJapanNorth AmericaUSCanadaEuropeFranceGermanyUKSouth AmericaBrazilMiddle East and AfricaUAE

By Platform Insights

The android market segment is estimated to witness significant growth during the forecast period.The mobile application industry continues to expand, with the Android operating system serving as a prominent platform for app releases in the global market. Notable apps like Google Drive and Tinder rank among the top earners on the Google Play Store, which housed approximately 3.95 million Android applications as of 2023. The preference for Android OS among developers is driven by the widespread use of Android smartphones worldwide, resulting in increased demand. For instance, the OnePlus 8 Pro, running on the latest Android 10 OS, underscores this trend. Advanced technologies, such as artificial intelligence (AI), machine learning (ML), augmented reality (AR), and virtual reality (VR), have significantly influenced the mobile application landscape. Revenue models, including in-game purchases, paid game applications, in-app advertisements, and subscription models, have emerged as essential components of the mobile application ecosystem. The mobile application industry's growth is further fueled by high-speed connectivity, developing areas, and emerging economies. Despite concerns over mobile application security, data collection practices, and cybersecurity risks, the user experience and consumer requirements continue to expand the client base, particularly in the e-commerce sector and enterprise applications. The integration of advanced technologies, such as AI features, IoT connectivity, and voice assistants, enhances user engagement and app performance.

Get a glance at the market report of share of various segments Request Free Sample

The Android market segment was valued at USD 236.40 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during

In the fiscal year 2024, Google's revenue through non-major, miscellaneous channels amounted to 40.340 billion U.S. dollars. These revenues include sales of apps and digital media content from the Google Play Store as well as Google-branded hardware, non-advertising YouTube revenues such as subscriptions, and other products and services. In 2019, Alphabet started to report Google Cloud and YouTube advertising as separate segments, resulting in some changes in presentation.

In the fiscal year 2024, Alphabet's revenue was 348.16 billion U.S. dollars. Comparatively, in the fiscal year of 2023, hardware-focused Apple's 383.29 billion U.S. dollar revenue was almost double the amount of Microsoft's 211.92 billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2022, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

In 2024, video game publisher and software developer Epic Games is projected to generate approximately 5.8 billion U.S. dollars in gross revenues, up from 5.1 billion U.S. dollars in 2020.

How does Epic Games make money? Epic Games' gross does not only include game revenue from the company battle royale hit Fortnite, but also engine revenue derived from game licenses and royalties, as well as Unreal Engine assets. Epic is the developer of the gaming engine Unreal Engine, which is currently monetized under a royalty model, meaning that is can be downloaded for free and Epic claims a percentage of sales revenue. Currently, Epic is not claiming a fee for developers that publish their games on the Epic Games Store. The Epic Games Store (EGS) was launched in December 2018. In May 2020, Epic announced that their share of royalties for games developed in Unreal Engine are waived until developers have earned their first 1 million U.S. dollars in revenue. Other income streams of the company include Epic Games Store revenue, and Merchandise and other revenue. Epic Games Store upsetting the industry standard One of the biggest headlines regarding the launch of Epic’s own digital storefront was the company’s attitude to developer / store revenue split. Gaming stores and app platforms including Valve’s Steam, the Apple App Store, or Google Play, usually take a 30 percent commission cut from game sales and in-game revenues. The Epic Games Store was released with the announcement that the EGS would only claim 12 percent of revenue, leaving 88 percent to the developers. This approach, as well as Epic’s attempt to circumvent Apple’s monetization strategies in the iOS app of Fortnite, has made many headlines, led to Apple removing the app from its App Store, and resulted in the still ongoing lawsuit Epic vs. Apple.

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.