In 2020, nearly two-thirds of Google searches were zero-click searches. Out of the remaining 35 percent, 33.59 percent resulted in clicks on organic search results and 1.59 percent in paid search results.

As of June 2024, global Google searches for the word "ChatGPT" increased again after a slight decline by the end of 2024. Interest in the chatbot, developed by the U.S.-based OpenAI and launched in November 2022, started rising in the week ending December 3, 2022. Recently, growing demand for information on ChatGPT made the keyword hit a peak of 100 index points during the week ending on June 2, 2024. ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a chatbot and AI-powered auto-generative text system able to give human-sounding replies and reproduce human-like interactions when prompted.

As of 2024, 7.5 percent of U.S. Google employees were of Hispanic or Latinx ethnicity. The biggest share of Google employees were white. Currently, more than four in ten Google employees were white, down from more than six in ten in 2014.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

In the six months ending March 2024, the United States accounted for 26.95 percent of traffic to the online search website Google.com. India was ranked second, accounting for 4.52 percent of web visits to the platform, with Brazil coming in third place with 4.35 percent.

The most popular search query on Google in Czechia in 2024 was "Seznam". It was followed by "Počasí" with 59 percent of the search volume of the leading query.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

In January 2024, Verizon Media processed 2.52 million online search queries in the United States, and market leader Google processed over 14.2 million search queries. In total, Google accounted for 60 percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around 95 percent of the market as of January 2024.

In January 2025 Google represented a market of share of 93.24 percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018 Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of 4.13 percent as of January 2024. Yahoo! had a 1.3 percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

Google is not only popular in its home country but is also the dominant internet search provider in many major online markets, frequently generating almost 80 percent of desktop search traffic. The search engine giant has a market share of over 90 percent in India and accounted for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over 8 billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company 1.7 billion euros.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In January 2025, the online search engine Bing accounted for 4.04 percent of the global search market across all devices, while market leader Google held a search traffic share of around 89.62 percent. Meanwhile, Yandex's market share was 2.62 percent, while Yahoo! represented around 1.34 percent.

In January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.

As of June 2024, global searches for the keyword "generative AI" had experienced an increase in the previous year. The search terms for generative artificial intelligence surged in popularity from mid-February to early March 2024, hitting a score of 100 index points in the week ending March 3. Interest in "generative AI" frequently coincides with searches for ChatGPT, an AI chatbot model developed by the United States-based research company OpenAI.

As of January 2024, the majority of Google employees worldwide, almost 66 percent, were male. The distribution of male and female employees at Google hasn’t seen a big change over the recent years. In 2014 the share of female employees at Google was 30.6 percent. In 2021 this number has increased by only 3 percent. Considering that the total number of Google employees increased greatly between the years 2007 and 2020, the female quota among the employees had seen rather a small increase. Google as a company Google is a diverse internet company that provides a wide range of digital products and services. In 2022, the company’s global revenue was over 279 billion U.S. dollars. Most of its revenue, around 305 billion U.S. dollars, was from advertising. Among its services, the most popular ones are YouTube and Google Play. Male and female employees at tech companies Google is not the only tech company with a lower number of female employees. This pattern can be seen in other big tech companies too. In 2019, in a ranking of 20 leading tech companies worldwide, only 23andMe had more than a 50 percent share of female employees. The majority of tech companies in the ranking have far more male than female employees.

In March 2024, Google accounted for over 95 percent of the mobile search market in the United States. With approximately 59 percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around 1.84 percent and 1.54 percent each.

In 2020, many brand new trends were searched online for the first time. The most popular new search term worldwide typed to the Google search bar for the first time ever in 2020 was "my2020census gov". During the measured period, the search query generated a maximum monthly search volume of 13.6 million searches.

Google had a clear monopoly on the mobile search engine market across India, with a share over 99 percent as of February 2024. While the search engine's position as the market leader is evident, it is worth noting that its mobile market share declined marginally over the past year - conceded to India's second-biggest mobile search engine, DuckDuckGo.

In 2023, "Google" was the most entered query into the Google search engine by users in Denmark, with an index value of 100. "TV2" and "BT" ranked second and third, with index value of 99 and 84 each relative to the first query ("Google"). The terms "Ekstra Bladet" and "Danmark" followed with index values of 79 and 77 during the examined year.