As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In 2024, search engine Daum accounted for **** percent of search engine usage in South Korea. Daum had been losing ground during the last few years and placed far behind the leading search engines on the Korean market, Google and Naver.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

In January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.

In the second quarter of 2025, California-based web company Google had an operating income of around 34.85 billion U.S. dollars, an increase from approximately 27.5 billion U.S. dollars in the preceding fiscal quarter. Google operates under the parent company Alphabet Inc.

In January 2020, Google accounted for 87.17 percent of single-word search queries worldwide. Yahoo generated 3.73 percent of single-word search during the same period. When looking at search queries with two words and more, Google absolutely dominated the market with over 94 percent market share in every query length.

In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.

In January 2024, Yahoo! Search had a worldwide market share of **** percent. The search engine is powered by Microsoft's Bing. Neither of these web search providers comes close to the dominance of market leader Google.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

As of May 2025, Amazon was the biggest internet company worldwide with a market cap of over ************ U.S. dollars Second-ranked Alphabet had a market capitalization of **** trillion U.S. dollars. The end of the 1990s in the United States saw the rise of a great number of internet companies, also called online companies or a variety of the name “dot com,” where the “.com” domain is derived from the word commercial. At the time, such startups were merely riding the wave of early internet business, but had little capital and perhaps one good idea. Few companies have survived the burst of the dot com bubble and even fewer have managed to become internationally successful. A few notable exceptions are American companies such as Google (founded in 1998), Amazon (founded in 1994) or eBay Inc. (founded in 1995), and the Chinese online giant Alibaba (founded in 1998), which have come to be some of the largest internet companies in the world. One of the largest internet companies worldwide is currently Alphabet, the parent company of Google, with a market capitalization of **** trillion U.S. dollars as of May 2025. Having started as a PhD project at Stanford University, the Google project slowly gained traction and is now the number one search engine in the world, with a market share of ** percent on the search engine market. Due to a number of high profile acquisitions, Google has expanded its portfolio beyond search, to include the video content sharing site YouTube, the digital app platform Google Play Store, the webmail service Gmail and the web browser Google Chrome, to only name a few. In October 2015, Google reorganized itself into a newly created parent company, the multinational conglomerate Alphabet Inc. The biggest internet companies in terms of their workforce are currently Amazon, Alphabet and Meta.

Advertising media owners' revenue is expected to reach ** billion British pounds in 2022, with close to ** percent attributed to internet advertising. The next highest spending areas for advertising include television and newsbrands. However, newsbrands and magazines are the two media that have seen net adverting spend fall during measured period. Digital and social media spend Internet advertising spend accounts for close to ********** of the total spend in the UK. Advertising via the internet allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engines, banner ads on desktop as well as mobile websites and promotional messages delivered via email. Growth of media spend in the UK Whether it is for the purpose of increasing sales, product awareness, increasing market share or to promote brand loyalty, the simple fact is that brands will continue to advertise to try and put themselves ahead of the competition. In 2022, the highest growth in ad spend in the UK is forecast for cinema, at over *** percent, followed by digital out-of-home at ** percent. In total, the industry is expected to see **** percent year-on-year growth that year.

We asked UK consumers about "Flight search engine online bookings by brand" and found that ************* takes the top spot, while ************* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,014 consumers in the UK.

In December 2024, global traffic to YouTube.com came mainly from mobile devices. In comparison, 29.71 percent of the global traffic to YouTube.com came from desktop devices in the examined period.

In 2023, all the analyzed channels with an audience between 50,000 and 55 million subscribers had over 418,000 disliked on YouTube, against the approximately 17 million likes recorded in 2023. In comparison, all the tiny accounts analyzed - which had up to 500 subscribers - managed to accumulate a total of one million likes, as well as 53,600 dislikes and 41,430 comments.

The number of internet users in Romania has increased yearly since 2017. By January 2023, the number of internet users stood at nearly ** million, marking an increase of over *** million from the previous year.      Internet Browsing in Romania  Internet usage varied across Romania’s regions; Bucharest-Ilfov had the highest share of users at **** percent, while South-Muntenia had the lowest at **** percent. Google dominated the search engine landscape in October 2023, capturing a substantial **** percent market share, with Bing and Yandex following at *** and *** percent, respectively.Notably, youtube.com claimed the top spot as the most visited website in August 2023, amassing over *** million total visits, closely trailed by google.com with *** million visits. Social media giant Facebook and adult entertainment site Pornhub both garnered over ** million visits that month. In the realm of applications, the TikTok app experienced a peak in popularity in February 2023, with ******* downloads. However, the record was set in August 2022 at ******* app downloads.         Online Video Games  Online gaming preferences in 2022 in Romania revealed puzzle games as the most popular type, followed by ** percent of respondents favoring strategy games. The gaming community in the country expanded to *** million players in 2023, with projections anticipating a rise to *** million by 2027. While most internet users engaged in gaming on smartphones and computers, ** percent also embraced game consoles, PlayStation being the most popular.

In 2024, the engagement rate on YouTube content experienced a small decrease compared to the previous year. The average engagement rate on YouTube was of 3.87 percent in the last examined period, down from the 3.97 percent recorded in 2023.

In 2024, users engaged more with the videos they watched on YouTube compared to the previous year. The number of average interactions on YouTube grew to 2.36 in the last measured year. This is an increase compared to 2023, when the number of comments, likes, and share on pieces of content hosted on YouTube was of approximately 2.1 interactions on average.

As of October 2025, the video-sharing platform YouTube had approximately 2.58 billion users worldwide. During the same period, an estimated 53 percent of its global audience were male.

In December 2024, users in the United States amassed approximately 12 billion visits to popular social video giant YouTube. South Korea followed, with 9.2 billion visits to the video-sharing and livestreaming platform during the examined month. Users in India and Brazil amassed around 5.42 billion and 2.95 billion visits to YouTube.com, respectively.

In 2024, Chinese automotive giant BYD Group sold more than 4.2 million vehicles. Almost all the vehicles sold were passenger cars, including sport utility vehicles and multipurpose vehicles. Compared to the previous year, the company's passenger car sales increased by 41 percent.

A rising giant Founded in 1995 by Wang Chuanfu, BYD began as a battery manufacturer, partnering with mobile phone brands to supply lithium-ion batteries for their products. In 2003, the company acquired an automotive company to obtain a license to manufacture automobiles, and successfully developed its first electric car the following year. However, for more than a decade, BYD continued to produce internal combustion engine vehicles until the recent boom in the electric vehicle market. By 2021, the company had become China's leading electric vehicle manufacturer, and by the end of 2023, BYD's market value had surpassed not only all of China's state-owned automakers, but also that of Volkswagen, making it the world's third-largest automaker.

Overproduction in China’s electric vehicle sector BYD's annual revenue has increased more than five times since 2019, thanks to the rapid growth of China's electric vehicle market and increasing vehicle ownership in the country. However, there are potential concerns on the horizon. While fierce market competition and government subsidies have kept electric vehicle prices low in China, the domestic market is now struggling to absorb excess production capacity, leading to inventory issues for some automakers. With new rounds of tariffs planned by the U.S. and the E.U., the outlook for the Chinese EV industry therefore remains uncertain amid the overall slowdown in the Chinese economy.