As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In 2024, search engine Daum accounted for **** percent of search engine usage in South Korea. Daum had been losing ground during the last few years and placed far behind the leading search engines on the Korean market, Google and Naver.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

In January 2020, Google accounted for 87.17 percent of single-word search queries worldwide. Yahoo generated 3.73 percent of single-word search during the same period. When looking at search queries with two words and more, Google absolutely dominated the market with over 94 percent market share in every query length.

In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.

In January 2024, Yahoo! Search had a worldwide market share of **** percent. The search engine is powered by Microsoft's Bing. Neither of these web search providers comes close to the dominance of market leader Google.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

As of May 2025, Amazon was the biggest internet company worldwide with a market cap of over ************ U.S. dollars Second-ranked Alphabet had a market capitalization of **** trillion U.S. dollars. The end of the 1990s in the United States saw the rise of a great number of internet companies, also called online companies or a variety of the name “dot com,” where the “.com” domain is derived from the word commercial. At the time, such startups were merely riding the wave of early internet business, but had little capital and perhaps one good idea. Few companies have survived the burst of the dot com bubble and even fewer have managed to become internationally successful. A few notable exceptions are American companies such as Google (founded in 1998), Amazon (founded in 1994) or eBay Inc. (founded in 1995), and the Chinese online giant Alibaba (founded in 1998), which have come to be some of the largest internet companies in the world. One of the largest internet companies worldwide is currently Alphabet, the parent company of Google, with a market capitalization of **** trillion U.S. dollars as of May 2025. Having started as a PhD project at Stanford University, the Google project slowly gained traction and is now the number one search engine in the world, with a market share of ** percent on the search engine market. Due to a number of high profile acquisitions, Google has expanded its portfolio beyond search, to include the video content sharing site YouTube, the digital app platform Google Play Store, the webmail service Gmail and the web browser Google Chrome, to only name a few. In October 2015, Google reorganized itself into a newly created parent company, the multinational conglomerate Alphabet Inc. The biggest internet companies in terms of their workforce are currently Amazon, Alphabet and Meta.

The statistic depicts the number of tablet users in China from 2013 to 2018. For 2016 the number of tablet users in China is forecasted to rise to more than *** million.

Tablet users in China - additional information

The number of tablet users in China is projected to double from *** million in 2013 to over *** million in 2018. Around ** percent of the country’s population owned a tablet device in 2013, a figure that will rise to over ** percent by 2018. Some of the most popular activities undertaken on tablets in China in 2014 include using search engines and watching online videos. The growth of the technological industry in China can also be seen by the increase in popularity of smartphones, with over half of the population forecast to own a smart device by 2018.

In 2013, Apple’s iOS was the most dominant tablet operating system in China based on its share of internet traffic, with over ** percent of internet visits made on iPads. However, Apple saw its market share in China fall dramatically in 2014 as Android became the most used tablet operating system for surfing the internet. The Google-backed company held a share of **** percent in the country in 2014 whilst iOS’s share more than halved to **** percent.

The forecasted growth in tablet users in China reflects the global trend. In 2014, there were over *** million tablet users worldwide, equating to just over 20 percent of the world’s population and this figure is projected to reach **** billion users by 2018.

In 2024, the engine segment held ** percent of the global civil air transport MRO (maintenance, repair and operation) market. Meanwhile, the airframe had a share of ** percent in the global MRO market.

We asked UK consumers about "Flight search engine online bookings by brand" and found that ************* takes the top spot, while ************* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,014 consumers in the UK.

At around **** percent, General Motors held the largest share of the auto market in the United States in 2024. General Motors remained the most successful automotive manufacturer in the United States. Between 2004 and 2021, however, the manufacturer lost market share, while that of Toyota rose as a result of an increased focus on light truck models in the lineup. This shifted in 2022, but 2023 led to another slight drop in market share of the American automaker. Asian manufacturers dominate non-domestic competition Among the non-domestic manufacturers, Asian automakers proved to be the most successful group. Asian car brands selling vehicles to customers in the United States include Toyota, Honda, Nissan, Hyundai, and Subaru. Toyota was also among the most valuable automotive brands worldwide as of June 2024. Both Toyota and Lexus were among the ten brands with the highest consumer satisfaction in the United States that same year. How many brands do auto manufacturers own? General Motors, Ford, and Toyota are the leading automotive manufacturers based on market share in the United States. The Ford Motor Company mainly sells vehicles under its namesake brand, while the Toyota Motor Corporation offers several brands, including Lexus and Toyota. General Motors sells vehicles under various brands, including Chevrolet, Buick, and GMC. In 2017, GM and PSA Group closed a deal in which the French carmaker acquired GM's Opel and Vauxhall brands.

The number of internet users in Romania has increased yearly since 2017. By January 2023, the number of internet users stood at nearly ** million, marking an increase of over *** million from the previous year.      Internet Browsing in Romania  Internet usage varied across Romania’s regions; Bucharest-Ilfov had the highest share of users at **** percent, while South-Muntenia had the lowest at **** percent. Google dominated the search engine landscape in October 2023, capturing a substantial **** percent market share, with Bing and Yandex following at *** and *** percent, respectively.Notably, youtube.com claimed the top spot as the most visited website in August 2023, amassing over *** million total visits, closely trailed by google.com with *** million visits. Social media giant Facebook and adult entertainment site Pornhub both garnered over ** million visits that month. In the realm of applications, the TikTok app experienced a peak in popularity in February 2023, with ******* downloads. However, the record was set in August 2022 at ******* app downloads.         Online Video Games  Online gaming preferences in 2022 in Romania revealed puzzle games as the most popular type, followed by ** percent of respondents favoring strategy games. The gaming community in the country expanded to *** million players in 2023, with projections anticipating a rise to *** million by 2027. While most internet users engaged in gaming on smartphones and computers, ** percent also embraced game consoles, PlayStation being the most popular.