100+ datasets found
  1. Global market share of leading desktop search engines 2015-2025

    • statista.com
    Updated Apr 28, 2025
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    Statista (2025). Global market share of leading desktop search engines 2015-2025 [Dataset]. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
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    Dataset updated
    Apr 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2015 - Mar 2025
    Area covered
    Worldwide
    Description

    As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

  2. google.com Website Traffic, Ranking, Analytics [June 2025]

    • semrush.com
    Updated Jul 12, 2025
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    Semrush (2025). google.com Website Traffic, Ranking, Analytics [June 2025] [Dataset]. https://www.semrush.com/website/google.com/overview/
    Explore at:
    Dataset updated
    Jul 12, 2025
    Dataset authored and provided by
    Semrushhttps://fr.semrush.com/
    License

    https://www.semrush.com/company/legal/terms-of-service/https://www.semrush.com/company/legal/terms-of-service/

    Time period covered
    Jul 12, 2025
    Area covered
    Worldwide
    Variables measured
    visits, backlinks, bounceRate, pagesPerVisit, authorityScore, organicKeywords, avgVisitDuration, referringDomains, trafficByCountry, paidSearchTraffic, and 3 more
    Measurement technique
    Semrush Traffic Analytics; Click-stream data
    Description

    google.com is ranked #1 in US with 96.55B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

  3. Distribution of Google.com traffic 2024, by country

    • statista.com
    Updated Jan 29, 2025
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    Tiago Bianchi (2025). Distribution of Google.com traffic 2024, by country [Dataset]. https://www.statista.com/topics/7644/search-engines-alternatives-to-google/
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    Dataset updated
    Jan 29, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Tiago Bianchi
    Description

    In the six months ending March 2024, the United States accounted for 26.95 percent of traffic to the online search website Google.com. India was ranked second, accounting for 4.52 percent of web visits to the platform, with Brazil coming in third place with 4.35 percent.

  4. Distribution of Yandex.com traffic 2024, by country

    • statista.com
    Updated Jan 29, 2025
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    Tiago Bianchi (2025). Distribution of Yandex.com traffic 2024, by country [Dataset]. https://www.statista.com/topics/7644/search-engines-alternatives-to-google/
    Explore at:
    Dataset updated
    Jan 29, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Tiago Bianchi
    Description

    As of April 2023, 10.92 percent of the traffic on the international web portal Yandex.com was generated in the United States. Turkey was the second country to generate traffic to this address, accounting for 10.53 of the website traffic, followed by China with 9.46 percent, and only then by Russia, with 6.16 percent. However, the original and Russian-language set domain Yandex.ru a higher traffic originating from its country of origin.

  5. M

    Google Search: The Most-visited Website in the World

    • scoop.market.us
    Updated May 31, 2024
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    Market.us Scoop (2024). Google Search: The Most-visited Website in the World [Dataset]. https://scoop.market.us/google-search-the-most-visited-website-in-the-world/
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    Dataset updated
    May 31, 2024
    Dataset authored and provided by
    Market.us Scoop
    License

    https://scoop.market.us/privacy-policyhttps://scoop.market.us/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global, World
    Description

    Google Search Statistics 2023

    • Google is the most searched website in the World.
    • Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
    • Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
    • Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
    • Google organic search traffic is 16.3% of the total US searches.
  6. Distribution of search.yahoo.com traffic 2024, by country

    • statista.com
    Updated Jan 29, 2025
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    Tiago Bianchi (2025). Distribution of search.yahoo.com traffic 2024, by country [Dataset]. https://www.statista.com/topics/7644/search-engines-alternatives-to-google/
    Explore at:
    Dataset updated
    Jan 29, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Tiago Bianchi
    Description

    In January 2024, the United States accounted for over 41 percent of traffic to the online search website search.yahoo.com. Brazil and India ranked second and third, accounting for 6.43 percent and 4.78 percent of web visits to the platform each. Meanwhile, the domain Yahoo.com also received a similar distribution of its traffic from the United States, although with different composing the rest of its ranking.

  7. Search Engines in the UK - Market Research Report (2015-2030)

    • img1.ibisworld.com
    Updated Aug 25, 2024
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    IBISWorld (2024). Search Engines in the UK - Market Research Report (2015-2030) [Dataset]. https://img1.ibisworld.com/united-kingdom/market-research-reports/search-engines-industry/
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    Dataset updated
    Aug 25, 2024
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United Kingdom
    Description

    The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet and a boom in e-commerce has made the industry increasingly innovative. A climb in the proportion of households with internet access has supported revenue growth, while expanding technological integration with daily life has boosted demand for web search. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television expanding the focus on digital marketing as a core strategy. Industry revenue is expected to jump at a compound annual rate of 3.8%, to reach £5.4 billion over the five years through 2025-26. Revenue is forecast to climb by 3.5% in 2025-26. Industry profit has remained high and expanded alongside a surge in search and display advertising, with total UK digital ad spend. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. While continued growth in localised digital marketing and rising overall UK marketing budgets are set to propel industry revenues, Google faces mounting regulatory scrutiny. The Digital Markets, Competition and Consumers Act 2024, with the impending Strategic Market Status designation for Google, is poised to shake up the landscape by curtailing Google’s market power and fostering greater transparency. Search engines will need to innovate to fend off rising competition from social media platforms, which are attracting advertisers through advanced targeting capabilities. Although niche, privacy-centric search engines could capture incremental market share as consumer privacy concerns intensify, the industry’s overwhelming concentration, with Google’s unmatched user base and ad inventory, means transformative change will likely be incremental. Nonetheless, technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 5.9% over the five years through 2030-31, to reach £7.2 billion.

  8. google-analytics.com Website Traffic, Ranking, Analytics [June 2025]

    • fadxfab.com
    Updated Jul 12, 2025
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    Semrush (2025). google-analytics.com Website Traffic, Ranking, Analytics [June 2025] [Dataset]. https://fadxfab.com/website/google-analytics.com/overview/
    Explore at:
    Dataset updated
    Jul 12, 2025
    Dataset authored and provided by
    Semrushhttps://fr.semrush.com/
    License

    https://fadxfab.com/company/legal/terms-of-service/https://fadxfab.com/company/legal/terms-of-service/

    Time period covered
    Jul 12, 2025
    Area covered
    Worldwide
    Variables measured
    visits, backlinks, bounceRate, pagesPerVisit, authorityScore, organicKeywords, avgVisitDuration, referringDomains, trafficByCountry, paidSearchTraffic, and 3 more
    Measurement technique
    Semrush Traffic Analytics; Click-stream data
    Description

    google-analytics.com is ranked #0 in IT with 10.74M Traffic. Categories: . Learn more about website traffic, market share, and more!

  9. d

    Website Analytics

    • catalog.data.gov
    • data.brla.gov
    • +3more
    Updated Aug 2, 2025
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    data.brla.gov (2025). Website Analytics [Dataset]. https://catalog.data.gov/dataset/website-analytics-89ba5
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    Dataset updated
    Aug 2, 2025
    Dataset provided by
    data.brla.gov
    Description

    Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

  10. Distribution of Yandex.ru traffic 2024, by country

    • statista.com
    Updated Jan 29, 2025
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    Tiago Bianchi (2025). Distribution of Yandex.ru traffic 2024, by country [Dataset]. https://www.statista.com/topics/7644/search-engines-alternatives-to-google/
    Explore at:
    Dataset updated
    Jan 29, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Tiago Bianchi
    Description

    As of March 2024, almost 93 percent of the traffic on the web portal Yandex.ru was generated in Russia, its country of origin. Outside of Russia, the home domain of Yandex.ru had less than one percent of its accesses originating from Belarus, Germany, Ukraine. Other unlisted countries represented over 4.33 percent of the website traffic. Meanwhile, the international domain Yandex.com had most of its traffic originating from the United States.

  11. Google: desktop search market share in selected countries 2025

    • statista.com
    Updated Jul 7, 2025
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    Statista (2025). Google: desktop search market share in selected countries 2025 [Dataset]. https://www.statista.com/statistics/220534/googles-share-of-search-market-in-selected-countries/
    Explore at:
    Dataset updated
    Jul 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2025
    Area covered
    Worldwide
    Description

    Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

  12. W

    Website Visitor Tracking Software Report

    • marketresearchforecast.com
    doc, pdf, ppt
    Updated Mar 5, 2025
    + more versions
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    Market Research Forecast (2025). Website Visitor Tracking Software Report [Dataset]. https://www.marketresearchforecast.com/reports/website-visitor-tracking-software-27553
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    doc, pdf, pptAvailable download formats
    Dataset updated
    Mar 5, 2025
    Dataset authored and provided by
    Market Research Forecast
    License

    https://www.marketresearchforecast.com/privacy-policyhttps://www.marketresearchforecast.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

  13. gemini.google Website Traffic, Ranking, Analytics [June 2025]

    • semrush.com
    Updated Jul 12, 2025
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    Semrush (2025). gemini.google Website Traffic, Ranking, Analytics [June 2025] [Dataset]. https://www.semrush.com/website/gemini.google/overview/
    Explore at:
    Dataset updated
    Jul 12, 2025
    Dataset authored and provided by
    Semrushhttps://fr.semrush.com/
    License

    https://www.semrush.com/company/legal/terms-of-service/https://www.semrush.com/company/legal/terms-of-service/

    Time period covered
    Jul 12, 2025
    Area covered
    Worldwide
    Variables measured
    visits, backlinks, bounceRate, pagesPerVisit, authorityScore, organicKeywords, avgVisitDuration, referringDomains, trafficByCountry, paidSearchTraffic, and 3 more
    Measurement technique
    Semrush Traffic Analytics; Click-stream data
    Description

    gemini.google is ranked #625 in US with 54.53M Traffic. Categories: . Learn more about website traffic, market share, and more!

  14. Google Analytics Sample

    • kaggle.com
    zip
    Updated Sep 19, 2019
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    Google BigQuery (2019). Google Analytics Sample [Dataset]. https://www.kaggle.com/bigquery/google-analytics-sample
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    zip(0 bytes)Available download formats
    Dataset updated
    Sep 19, 2019
    Dataset provided by
    BigQueryhttps://cloud.google.com/bigquery
    Googlehttp://google.com/
    Authors
    Google BigQuery
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Context

    The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

    Content

    The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

    Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

    Fork this kernel to get started.

    Acknowledgements

    Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

    Banner Photo by Edho Pratama from Unsplash.

    Inspiration

    What is the total number of transactions generated per device browser in July 2017?

    The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

    What was the average number of product pageviews for users who made a purchase in July 2017?

    What was the average number of product pageviews for users who did not make a purchase in July 2017?

    What was the average total transactions per user that made a purchase in July 2017?

    What is the average amount of money spent per session in July 2017?

    What is the sequence of pages viewed?

  15. datacompute.google.com Website Traffic, Ranking, Analytics [June 2025]

    • semrush.com
    Updated Jul 12, 2025
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    Semrush (2025). datacompute.google.com Website Traffic, Ranking, Analytics [June 2025] [Dataset]. https://www.semrush.com/website/datacompute.google.com/overview/
    Explore at:
    Dataset updated
    Jul 12, 2025
    Dataset authored and provided by
    Semrushhttps://fr.semrush.com/
    License

    https://www.semrush.com/company/legal/terms-of-service/https://www.semrush.com/company/legal/terms-of-service/

    Time period covered
    Jul 12, 2025
    Area covered
    Worldwide
    Variables measured
    visits, backlinks, bounceRate, pagesPerVisit, authorityScore, organicKeywords, avgVisitDuration, referringDomains, trafficByCountry, paidSearchTraffic, and 3 more
    Measurement technique
    Semrush Traffic Analytics; Click-stream data
    Description

    datacompute.google.com is ranked #1 in US with 255.61K Traffic. Categories: . Learn more about website traffic, market share, and more!

  16. Z

    Network Traffic Analysis: Data and Code

    • data.niaid.nih.gov
    • zenodo.org
    Updated Jun 12, 2024
    + more versions
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    Homan, Sophia (2024). Network Traffic Analysis: Data and Code [Dataset]. https://data.niaid.nih.gov/resources?id=zenodo_11479410
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    Dataset updated
    Jun 12, 2024
    Dataset provided by
    Honig, Joshua
    Chan-Tin, Eric
    Homan, Sophia
    Soni, Shreena
    Ferrell, Nathan
    Moran, Madeline
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Code:

    Packet_Features_Generator.py & Features.py

    To run this code:

    pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

    -h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

    Purpose:

    Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

    Uses Features.py to calcualte the features.

    startMachineLearning.sh & machineLearning.py

    To run this code:

    bash startMachineLearning.sh

    This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

    Options (to be edited within this file):

    --evaluate-only to test 5 fold cross validation accuracy

    --test-scaling-normalization to test 6 different combinations of scalers and normalizers

    Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

    --grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

    Purpose:

    Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

    Data

    Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

    Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

    First number is a classification number to denote what website, query, or vr action is taking place.

    The remaining numbers in each line denote:

    The size of a packet,

    and the direction it is traveling.

    negative numbers denote incoming packets

    positive numbers denote outgoing packets

    Figure 4 Data

    This data uses specific lines from the Virtual Reality.txt file.

    The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

    The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

    The .xlsx and .csv file are identical

    Each file includes (from right to left):

    The origional packet data,

    each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

    and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

  17. Google Analytics Sample

    • console.cloud.google.com
    Updated Jul 15, 2017
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    https://console.cloud.google.com/marketplace/browse?filter=partner:Obfuscated%20Google%20Analytics%20360%20data&inv=1&invt=Ab4rzg (2017). Google Analytics Sample [Dataset]. https://console.cloud.google.com/marketplace/product/obfuscated-ga360-data/obfuscated-ga360-data
    Explore at:
    Dataset updated
    Jul 15, 2017
    Dataset provided by
    Googlehttp://google.com/
    License

    MIT Licensehttps://opensource.org/licenses/MIT
    License information was derived automatically

    Description

    The dataset provides 12 months (August 2016 to August 2017) of obfuscated Google Analytics 360 data from the Google Merchandise Store , a real ecommerce store that sells Google-branded merchandise, in BigQuery. It’s a great way analyze business data and learn the benefits of using BigQuery to analyze Analytics 360 data Learn more about the data The data includes The data is typical of what an ecommerce website would see and includes the following information:Traffic source data: information about where website visitors originate, including data about organic traffic, paid search traffic, and display trafficContent data: information about the behavior of users on the site, such as URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions on the Google Merchandise Store website.Limitations: All users have view access to the dataset. This means you can query the dataset and generate reports but you cannot complete administrative tasks. Data for some fields is obfuscated such as fullVisitorId, or removed such as clientId, adWordsClickInfo and geoNetwork. “Not available in demo dataset” will be returned for STRING values and “null” will be returned for INTEGER values when querying the fields containing no data.This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery

  18. c

    Search Engine Optimization Services market size was estimated at USD 45.2...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Jun 15, 2025
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    Cognitive Market Research (2025). Search Engine Optimization Services market size was estimated at USD 45.2 billion in 2022! [Dataset]. https://www.cognitivemarketresearch.com/search-engine-optimization-services-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jun 15, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. Key Dynamics of Search Engine Optimization Services Market

    Key Drivers of Search Engine Optimization Services Market

    Evolving Digital Business Environment: As companies grow their online presence, the importance of SEO for visibility, traffic, and conversions becomes paramount. Organizations are focusing on improving their organic search rankings to lessen reliance on paid advertisements and enhance long-term ROI, which is driving the global demand for professional SEO services.

    Rising Mobile and Voice Search Trends: The increase in mobile internet users and the prevalence of voice-activated devices have redirected SEO strategies towards mobile-first indexing and conversational keyword approaches. SEO providers are progressively offering mobile optimization, schema markup, and enhancements for local search to adapt to changing user behaviors.

    Content-Focused Marketing Approaches: Companies are making significant investments in content marketing, which aligns closely with SEO objectives. High-quality, optimized content enhances search visibility and fosters user engagement. This synergy between SEO and content strategy serves as a vital growth catalyst for service providers.

    Key Restrains for Search Engine Optimization Services Market

    Regular Search Algorithm Modifications: Frequent changes to algorithms by Google and other search engines render SEO unpredictable. Service providers must consistently adjust their strategies, while businesses often face challenges with declining rankings and variable performance, which can hinder long-term commitments to SEO.

    Fierce Competition and Market Saturation: The SEO sector is extremely competitive, with numerous providers delivering similar services. Price competition and variations in quality can create confusion for clients and diminish trust in service results, particularly for small businesses.

    Prolonged ROI and Measurement Difficulties: The outcomes of SEO efforts typically require time to materialize, and assessing direct ROI can be complicated. Many businesses prefer faster digital avenues such as paid advertising, perceiving SEO as a long-term and uncertain investment, especially when financial resources are constrained.

    Key Trends in Search Engine Optimization Services Market

    AI and Automation in SEO: AI-driven tools are enhancing keyword research, content optimization, and technical audits. Automation enables SEO agencies to efficiently scale their services, while businesses are increasingly utilizing AI to improve real-time SEO decision-making and forecasting.

    E-E-A-T and Quality Content Emphasis: Search engines are progressively rewarding content that adheres to the standards of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). SEO agencies are now focusing on credibility, author biographies, and transparent sourcing to comply with Google's quality guidelines.

    Rise of Local and Hyperlocal SEO: As "near me" searches continue to rise, businesses are taking advantage of local SEO services to feature in regional search results. Optimizing Google My Business, creating location-specific content, and managing reviews are key factors driving the demand for geo-targeted SEO campaigns.

    Impact of COVID–19 on the Search Engine Optimisation Services Market

    Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

    The search ...

  19. Mobile share of organic search engine traffic 2019, by platform

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Mobile share of organic search engine traffic 2019, by platform [Dataset]. https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    As of the fourth quarter of 2019, 49 percent of Yahoo's U.S. organic search traffic originated from mobile devices. Google had the highest share of organic mobile search traffic with 61 percent, slightly ahead of DuckDuckGo with 58 percent.

  20. myactivity.google.com Website Traffic, Ranking, Analytics [June 2025]

    • semrush.com
    Updated Jul 12, 2025
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    Semrush (2025). myactivity.google.com Website Traffic, Ranking, Analytics [June 2025] [Dataset]. https://www.semrush.com/website/myactivity.google.com/overview/
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    Dataset updated
    Jul 12, 2025
    Dataset authored and provided by
    Semrushhttps://fr.semrush.com/
    License

    https://www.semrush.com/company/legal/terms-of-service/https://www.semrush.com/company/legal/terms-of-service/

    Time period covered
    Jul 12, 2025
    Area covered
    Worldwide
    Variables measured
    visits, backlinks, bounceRate, pagesPerVisit, authorityScore, organicKeywords, avgVisitDuration, referringDomains, trafficByCountry, paidSearchTraffic, and 3 more
    Measurement technique
    Semrush Traffic Analytics; Click-stream data
    Description

    myactivity.google.com is ranked #1 in US with 72.36M Traffic. Categories: . Learn more about website traffic, market share, and more!

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Statista (2025). Global market share of leading desktop search engines 2015-2025 [Dataset]. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
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Global market share of leading desktop search engines 2015-2025

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496 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Apr 28, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Jan 2015 - Mar 2025
Area covered
Worldwide
Description

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

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