As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

In January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.

Search Engine Market Report is Segmented by Search Type (Crawler-Based Engines, Meta-Search Engines and More), Platform (Desktop, Mobile and More), by Application (Personal, Commercial and More), Revenue Model (Advertising-Based, Subscription and More), End-Use Industry (BFSI, Travel & Hospitality and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

The Report Covers Next Generation Search Engines Market Share & Analysis and It is Segmented by Distribution Channel (Online, Offline), End-User Vertical (Personal, Commercial), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data was reported at 0.000 % in 27 Jan 2025. This stayed constant from the previous number of 0.000 % for 26 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 27 Jan 2025, with 5 observations. The data reached an all-time high of 0.060 % in 23 Jan 2025 and a record low of 0.000 % in 27 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Qwant data was reported at 0.110 % in 16 May 2025. This records an increase from the previous number of 0.090 % for 15 May 2025. Internet Usage: Search Engine Market Share: All Platforms: Qwant data is updated daily, averaging 0.030 % from Mar 2024 (Median) to 16 May 2025, with 421 observations. The data reached an all-time high of 0.110 % in 16 May 2025 and a record low of 0.000 % in 26 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Greece – Table GR.SC.IU: Internet Usage: Search Engine Market Share.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

Internet Usage: Search Engine Market Share: Desktop: Qwant data was reported at 0.010 % in 17 Apr 2025. This stayed constant from the previous number of 0.010 % for 16 Apr 2025. Internet Usage: Search Engine Market Share: Desktop: Qwant data is updated daily, averaging 0.010 % from Jun 2024 (Median) to 17 Apr 2025, with 39 observations. The data reached an all-time high of 0.040 % in 13 Apr 2025 and a record low of 0.000 % in 11 Apr 2025. Internet Usage: Search Engine Market Share: Desktop: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Serbia – Table RS.SC.IU: Internet Usage: Search Engine Market Share.

The size of the Search Engine market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.82% during the forecast period.A search engine is a software system that scrolls down billions of web pages for information on the World Wide Web. It indexes the content and then processes queries to return relevant results. After entering a query in a search engine, its algorithm analyzes the query and fetches relevant pages from its index.They are one of the indispensable tools when it comes to accessing information online.Search engines have very many uses. These include researching, shopping, news, and entertainment. Essentially, they have changed the way people access the internet, providing fast and easy access to information. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Preference for Live Person Interaction. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%. The search engine industry is fundamentally differentiated from the rest of the economy by its advertising sales framework, market aggregation and high interconnection with other industries. While search is a consumer product, search revenue comes from a platform's desirability to advertisers, not users. Search platforms must balance providing the best search experience while integrating as many advertisements as possible. This difficult balance is challenging to achieve because advertising dollars tend to scale best on the leading search platform, increasing aggregation forces for search providers. The market leaders in search, Google and Microsoft, have met this balance by using advertising revenue to grow a suite of services designed to collect extensive behavior information on and off the search website. This data then targets ads to hyper-specific markets, funding the search business model. As the number of hours spent on the internet continues to mount, search engine revenue is poised to climb at a CAGR of 7.1% to $404.9 billion through the end of 2029. Advertisers will rely increasingly on search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental real-time tweaks and improvements in advertising campaigns. Artificial intelligence has promised to change the purpose of search from navigation to finding answers, which will change the structure of the internet, just as search engine providers have done many times before.

Learn more about Market Research Intellect's Search Engine Market Report, valued at USD 450 billion in 2024, and set to grow to USD 700 billion by 2033 with a CAGR of 5.2% (2026-2033).

Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data was reported at 0.000 % in 12 Apr 2025. This stayed constant from the previous number of 0.000 % for 11 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 12 Apr 2025, with 32 observations. The data reached an all-time high of 0.150 % in 08 Apr 2025 and a record low of 0.000 % in 12 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Mobile: Sogou data was reported at 0.000 % in 05 May 2025. This stayed constant from the previous number of 0.000 % for 04 May 2025. Internet Usage: Search Engine Market Share: Mobile: Sogou data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 05 May 2025, with 239 observations. The data reached an all-time high of 0.190 % in 18 Sep 2024 and a record low of 0.000 % in 05 May 2025. Internet Usage: Search Engine Market Share: Mobile: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ukraine – Table UA.SC.IU: Internet Usage: Search Engine Market Share.

Liberia Internet Usage: Search Engine Market Share: Mobile: Qwant data was reported at 0.000 % in 16 May 2025. This records a decrease from the previous number of 0.070 % for 15 May 2025. Liberia Internet Usage: Search Engine Market Share: Mobile: Qwant data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 16 May 2025, with 62 observations. The data reached an all-time high of 0.340 % in 31 Jul 2024 and a record low of 0.000 % in 16 May 2025. Liberia Internet Usage: Search Engine Market Share: Mobile: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liberia – Table LR.SC.IU: Internet Usage: Search Engine Market Share.

Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data was reported at 0.000 % in 11 Dec 2024. This stayed constant from the previous number of 0.000 % for 10 Dec 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data is updated daily, averaging 0.000 % from Dec 2024 (Median) to 11 Dec 2024, with 9 observations. The data reached an all-time high of 0.060 % in 07 Dec 2024 and a record low of 0.000 % in 11 Dec 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Search Engine Market Share.