As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.
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In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.
Over a 36-month period spanning from 2020 to 2023, the most popular Google search term relating to asset management brands was "Goldman Sachs asset management". The second most searched asset management brand in the United States was "JP Morgan asset management", having been searched via Google 118,000 times.
Yandex was the leading search engine in Russia in the second quarter of 2025, having accounted for roughly ********** of total user visits over that period. The second-most visited search engine in the country was Google, whose share of visits decreased slightly from the previous quarter. Yandex search usage in Russia Despite the global dominance of Google as a primary search engine, Russian consumers give their preference to homegrown Yandex and Mail.ru. Furthermore, Yandex is the most popular search engine for news reading, as well as the most-visited online resource in the country, with a reach of over ** percent. Besides the search engine, Yandex offers a wide range of online services, such as food delivery, maps, and a voice assistant. Mail.ru and Rambler search engines The third-most visited search engine, Mail.ru, belonged to the VK Group, one of the most expensive internet companies operating in Russia, whose value was measured at *** million U.S. dollars in 2025. Rambler, launched in 1996, saw a decline in usage compared to the 2000s. It was a part of the Rambler Group, which consisted of several media organizations, including the online video service Okko and news services Lenta.ru and Rambler News Service. The corporation Sber acquired the group in 2020.
Spanning a 12-month period from May 2022 to April 2023, the most searched asset management brand on the Google search engine in the United States was Bank of America. Wells Fargo ranked closely in second place, receiving almost ** percent of web searches.
In May 2025, the United States was responsible for 21.1 percent of the traffic to Google.com. In terms of web visits to the search platform, Japan came in second with 6.46 percent, followed by Brazil and India with 5.58 and 4.76 percent, respectively.
In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.
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This is the second version of the Google Landmarks dataset (GLDv2), which contains images annotated with labels representing human-made and natural landmarks. The dataset can be used for landmark recognition and retrieval experiments. This version of the dataset contains approximately 5 million images, split into 3 sets of images: train, index and test. The dataset was presented in our CVPR'20 paper. In this repository, we present download links for all dataset files and relevant code for metric computation. This dataset was associated to two Kaggle challenges, on landmark recognition and landmark retrieval. Results were discussed as part of a CVPR'19 workshop. In this repository, we also provide scores for the top 10 teams in the challenges, based on the latest ground-truth version. Please visit the challenge and workshop webpages for more details on the data, tasks and technical solutions from top teams.
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The Repository Analytics and Metrics Portal (RAMP) is a web service that aggregates use and performance use data of institutional repositories. The data are a subset of data from RAMP, the Repository Analytics and Metrics Portal (http://rampanalytics.org), consisting of data from all participating repositories for the calendar year 2021. For a description of the data collection, processing, and output methods, please see the "methods" section below.
The record will be revised periodically to make new data available through the remainder of 2021.
Methods
Data Collection
RAMP data are downloaded for participating IR from Google Search Console (GSC) via the Search Console API. The data consist of aggregated information about IR pages which appeared in search result pages (SERP) within Google properties (including web search and Google Scholar).
Data are downloaded in two sets per participating IR. The first set includes page level statistics about URLs pointing to IR pages and content files. The following fields are downloaded for each URL, with one row per URL:
url: This is returned as a 'page' by the GSC API, and is the URL of the page which was included in an SERP for a Google property.
impressions: The number of times the URL appears within the SERP.
clicks: The number of clicks on a URL which took users to a page outside of the SERP.
clickThrough: Calculated as the number of clicks divided by the number of impressions.
position: The position of the URL within the SERP.
date: The date of the search.
Following data processing describe below, on ingest into RAMP a additional field, citableContent, is added to the page level data.
The second set includes similar information, but instead of being aggregated at the page level, the data are grouped based on the country from which the user submitted the corresponding search, and the type of device used. The following fields are downloaded for combination of country and device, with one row per country/device combination:
country: The country from which the corresponding search originated.
device: The device used for the search.
impressions: The number of times the URL appears within the SERP.
clicks: The number of clicks on a URL which took users to a page outside of the SERP.
clickThrough: Calculated as the number of clicks divided by the number of impressions.
position: The position of the URL within the SERP.
date: The date of the search.
Note that no personally identifiable information is downloaded by RAMP. Google does not make such information available.
More information about click-through rates, impressions, and position is available from Google's Search Console API documentation: https://developers.google.com/webmaster-tools/search-console-api-original/v3/searchanalytics/query and https://support.google.com/webmasters/answer/7042828?hl=en
Data Processing
Upon download from GSC, the page level data described above are processed to identify URLs that point to citable content. Citable content is defined within RAMP as any URL which points to any type of non-HTML content file (PDF, CSV, etc.). As part of the daily download of page level statistics from Google Search Console (GSC), URLs are analyzed to determine whether they point to HTML pages or actual content files. URLs that point to content files are flagged as "citable content." In addition to the fields downloaded from GSC described above, following this brief analysis one more field, citableContent, is added to the page level data which records whether each page/URL in the GSC data points to citable content. Possible values for the citableContent field are "Yes" and "No."
The data aggregated by the search country of origin and device type do not include URLs. No additional processing is done on these data. Harvested data are passed directly into Elasticsearch.
Processed data are then saved in a series of Elasticsearch indices. Currently, RAMP stores data in two indices per participating IR. One index includes the page level data, the second index includes the country of origin and device type data.
About Citable Content Downloads
Data visualizations and aggregations in RAMP dashboards present information about citable content downloads, or CCD. As a measure of use of institutional repository content, CCD represent click activity on IR content that may correspond to research use.
CCD information is summary data calculated on the fly within the RAMP web application. As noted above, data provided by GSC include whether and how many times a URL was clicked by users. Within RAMP, a "click" is counted as a potential download, so a CCD is calculated as the sum of clicks on pages/URLs that are determined to point to citable content (as defined above).
For any specified date range, the steps to calculate CCD are:
Filter data to only include rows where "citableContent" is set to "Yes."
Sum the value of the "clicks" field on these rows.
Output to CSV
Published RAMP data are exported from the production Elasticsearch instance and converted to CSV format. The CSV data consist of one "row" for each page or URL from a specific IR which appeared in search result pages (SERP) within Google properties as described above. Also as noted above, daily data are downloaded for each IR in two sets which cannot be combined. One dataset includes the URLs of items that appear in SERP. The second dataset is aggregated by combination of the country from which a search was conducted and the device used.
As a result, two CSV datasets are provided for each month of published data:
page-clicks:
The data in these CSV files correspond to the page-level data, and include the following fields:
url: This is returned as a 'page' by the GSC API, and is the URL of the page which was included in an SERP for a Google property.
impressions: The number of times the URL appears within the SERP.
clicks: The number of clicks on a URL which took users to a page outside of the SERP.
clickThrough: Calculated as the number of clicks divided by the number of impressions.
position: The position of the URL within the SERP.
date: The date of the search.
citableContent: Whether or not the URL points to a content file (ending with pdf, csv, etc.) rather than HTML wrapper pages. Possible values are Yes or No.
index: The Elasticsearch index corresponding to page click data for a single IR.
repository_id: This is a human readable alias for the index and identifies the participating repository corresponding to each row. As RAMP has undergone platform and version migrations over time, index names as defined for the previous field have not remained consistent. That is, a single participating repository may have multiple corresponding Elasticsearch index names over time. The repository_id is a canonical identifier that has been added to the data to provide an identifier that can be used to reference a single participating repository across all datasets. Filtering and aggregation for individual repositories or groups of repositories should be done using this field.
Filenames for files containing these data end with “page-clicks”. For example, the file named 2021-01_RAMP_all_page-clicks.csv contains page level click data for all RAMP participating IR for the month of January, 2021.
country-device-info:
The data in these CSV files correspond to the data aggregated by country from which a search was conducted and the device used. These include the following fields:
country: The country from which the corresponding search originated.
device: The device used for the search.
impressions: The number of times the URL appears within the SERP.
clicks: The number of clicks on a URL which took users to a page outside of the SERP.
clickThrough: Calculated as the number of clicks divided by the number of impressions.
position: The position of the URL within the SERP.
date: The date of the search.
index: The Elasticsearch index corresponding to country and device access information data for a single IR.
repository_id: This is a human readable alias for the index and identifies the participating repository corresponding to each row. As RAMP has undergone platform and version migrations over time, index names as defined for the previous field have not remained consistent. That is, a single participating repository may have multiple corresponding Elasticsearch index names over time. The repository_id is a canonical identifier that has been added to the data to provide an identifier that can be used to reference a single participating repository across all datasets. Filtering and aggregation for individual repositories or groups of repositories should be done using this field.
Filenames for files containing these data end with “country-device-info”. For example, the file named 2021-01_RAMP_all_country-device-info.csv contains country and device data for all participating IR for the month of January, 2021.
References
Google, Inc. (2021). Search Console APIs. Retrieved from https://developers.google.com/webmaster-tools/search-console-api-original.
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We present Qbias, two novel datasets that promote the investigation of bias in online news search as described in
Fabian Haak and Philipp Schaer. 2023. 𝑄𝑏𝑖𝑎𝑠 - A Dataset on Media Bias in Search Queries and Query Suggestions. In Proceedings of ACM Web Science Conference (WebSci’23). ACM, New York, NY, USA, 6 pages. https://doi.org/10.1145/3578503.3583628.
Dataset 1: AllSides Balanced News Dataset (allsides_balanced_news_headlines-texts.csv)
The dataset contains 21,747 news articles collected from AllSides balanced news headline roundups in November 2022 as presented in our publication. The AllSides balanced news feature three expert-selected U.S. news articles from sources of different political views (left, right, center), often featuring spin bias, and slant other forms of non-neutral reporting on political news. All articles are tagged with a bias label by four expert annotators based on the expressed political partisanship, left, right, or neutral. The AllSides balanced news aims to offer multiple political perspectives on important news stories, educate users on biases, and provide multiple viewpoints. Collected data further includes headlines, dates, news texts, topic tags (e.g., "Republican party", "coronavirus", "federal jobs"), and the publishing news outlet. We also include AllSides' neutral description of the topic of the articles. Overall, the dataset contains 10,273 articles tagged as left, 7,222 as right, and 4,252 as center.
To provide easier access to the most recent and complete version of the dataset for future research, we provide a scraping tool and a regularly updated version of the dataset at https://github.com/irgroup/Qbias. The repository also contains regularly updated more recent versions of the dataset with additional tags (such as the URL to the article). We chose to publish the version used for fine-tuning the models on Zenodo to enable the reproduction of the results of our study.
Dataset 2: Search Query Suggestions (suggestions.csv)
The second dataset we provide consists of 671,669 search query suggestions for root queries based on tags of the AllSides biased news dataset. We collected search query suggestions from Google and Bing for the 1,431 topic tags, that have been used for tagging AllSides news at least five times, approximately half of the total number of topics. The topic tags include names, a wide range of political terms, agendas, and topics (e.g., "communism", "libertarian party", "same-sex marriage"), cultural and religious terms (e.g., "Ramadan", "pope Francis"), locations and other news-relevant terms. On average, the dataset contains 469 search queries for each topic. In total, 318,185 suggestions have been retrieved from Google and 353,484 from Bing.
The file contains a "root_term" column based on the AllSides topic tags. The "query_input" column contains the search term submitted to the search engine ("search_engine"). "query_suggestion" and "rank" represents the search query suggestions at the respective positions returned by the search engines at the given time of search "datetime". We scraped our data from a US server saved in "location".
We retrieved ten search query suggestions provided by the Google and Bing search autocomplete systems for the input of each of these root queries, without performing a search. Furthermore, we extended the root queries by the letters a to z (e.g., "democrats" (root term) >> "democrats a" (query input) >> "democrats and recession" (query suggestion)) to simulate a user's input during information search and generate a total of up to 270 query suggestions per topic and search engine. The dataset we provide contains columns for root term, query input, and query suggestion for each suggested query. The location from which the search is performed is the location of the Google servers running Colab, in our case Iowa in the United States of America, which is added to the dataset.
AllSides Scraper
At https://github.com/irgroup/Qbias, we provide a scraping tool, that allows for the automatic retrieval of all available articles at the AllSides balanced news headlines.
We want to provide an easy means of retrieving the news and all corresponding information. For many tasks it is relevant to have the most recent documents available. Thus, we provide this Python-based scraper, that scrapes all available AllSides news articles and gathers available information. By providing the scraper we facilitate access to a recent version of the dataset for other researchers.
In 2022, Compare the Market was the most dominant insurance provider in the United Kingdom in terms of Google searches, according to Pi Datametrics. The insurer had a share of 28.4 brand searches. Go Compare ranked the second, holding a search share of 13.7 percent. Admiral closely followed with a share of 13 percent at that time.
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We investigate the impact of computer vision models, a prominent artificial intelligence tool, on critical knowledge infrastructure, using the case of Google search engines. We answer the following research question: How do search results for Google Images compare internationally with those for Google Search, and how can these results be explained by changes in Google’s knowledge infrastructure? To answer this question, we carry out four steps: 1) theorise the relationship between web epistemology, calculative technology, platform vernacular and issue configuration, illustrating the dynamics of critical knowledge infrastructures on the web; 2) provide a potted history of Google’s use of computer vision in search; 3) undertake the first international comparison of search results from Google Search with Google Images; 4) analyse the visual content of search results from Google Images. Using quanti-quali digital methods including visual content analysis, social semiotics and computer vision network analysis, we analyse search results related to environmental change across six countries, with two key findings. First, Google Images search results contain fewer authoritative sources than Google Search across all countries. Second, Google Images results constitute a narrow, homogenised visual repertoire across all countries. This constitutes a transformation in web epistemology from ranking-by-authority to ranking-by-similarity, driven by a shift in calculative technology from web links (Google Search) to computer vision (Google Images). Our findings and theoretical model open up new questions regarding the impact of computer vision on the public availability of knowledge in our increasingly image-saturated digital societies.
Google.com was the leading search engine host in Kazakhstan, accounting for over 70 percent of all search queries throughout 2023. Yandex.kz ranked second, with a market share of almost 11 percent.
Google was by far the most used search engine in Germany, holding a market share of ***** percent in May 2025. Bing ranked second, with a market share of approximately **** percent in the same month, followed by Yandex, DuckDuckGo, and Yahoo!, with shares of **** percent, **** percent and **** percent.
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The ongoing COVID-19 pandemic has posed a severe threat to public health worldwide. In this study, we aimed to evaluate several digital data streams as early warning signals of COVID-19 outbreaks in Canada, the US and their provinces and states. Two types of terms including symptoms and preventive measures were used to filter Twitter and Google Trends data. We visualized and correlated the trends for each source of data against confirmed cases for all provinces and states. Subsequently, we attempted to find anomalies in indicator time-series to understand the lag between the warning signals and real-word outbreak waves. For Canada, we were able to detect a maximum of 83% of initial waves 1 week earlier using Google searches on symptoms. We divided states in the US into two categories: category I if they experienced an initial wave and category II if the states have not experienced the initial wave of the outbreak. For the first category, we found that tweets related to symptoms showed the best prediction performance by predicting 100% of first waves about 2–6 days earlier than other data streams. We were able to only detect up to 6% of second waves in category I. On the other hand, 78% of second waves in states of category II were predictable 1–2 weeks in advance. In addition, we discovered that the most important symptoms in providing early warnings are fever and cough in the US. As the COVID-19 pandemic continues to spread around the world, the work presented here is an initial effort for future COVID-19 outbreaks.
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Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb
"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.
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Introduction
YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.
People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.
With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.
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Big search data offers the opportunity to identify new and potentially real-time measures and predictors of important political, geographic, social, cultural, economic, and epidemiological phe-nomena, measures that might serve an important role as leading indicators in forecasts and now-casts. However, it also presents vast new risks that scientists or the public will identify meaningless and totally spurious ‘relationships’ between variables. This study is the first to quantify that risk in the context of search data. We find that spurious correlations arise at exceptionally high frequencies for variables following gamma and spatially auto-correlated distributions, and random walks. Quantifying these spurious correlations and their likely magnitude for various distributions has value for several reasons. First, analysts can make progress towards accurate inference. Second, they can avoid unwarranted credulity. Third, they can demand appropriate disclosure from study authors.
As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.