In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Historical data of traffic measurement points in the period of the COVID19 pandemic, NOTICE: This dataset is no longer updated. Data are offered from 30-03.2020 to 9-08-2020. There is another set of data in this portal with the historical series: Traffic. History of traffic data since 2013 In this same portal you can find other related data sets such as: Traffic. Real-time traffic data . With real-time information (updated every 5 minutes) Traffic. Location of traffic measurement points. Map of traffic intensity plots, with the same information in KML format, and with the possibility of viewing it in Google Maps or Google Earth. And other traffic-related data sets. You can search for them by putting the word 'Traffic' in the search engine (top right). In the section 'Associated documentation', there is an explanatory document with the structure of the files and recommendations on the use of the data.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

In May 2025, the United States was responsible for 21.1 percent of the traffic to Google.com. In terms of web visits to the search platform, Japan came in second with 6.46 percent, followed by Brazil and India with 5.58 and 4.76 percent, respectively.

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

The historical traffic API provides historical data on NSW incidents. Live Traffic NSW allows you to search for a particular date and location.

Historical data of traffic measurement points. Each month the data of the previous month are incorporated. In this same portal you can find other related data sets such as: Traffic. Real-time traffic data . With real-time information (updated every 5 minutes) Traffic. Location of traffic measurement points. Map of traffic intensity plots, with the same information in KML format, and with the possibility of viewing it in Google Maps or Google Earth. And other traffic-related data sets. You can search for them by putting the word 'Traffic' in the search engine (top right). In the section 'Associated documentation', there is an explanatory document with the structure of the files and recommendations on the use of the data.

The dataset provides 12 months (August 2016 to August 2017) of obfuscated Google Analytics 360 data from the Google Merchandise Store , a real ecommerce store that sells Google-branded merchandise, in BigQuery. It’s a great way analyze business data and learn the benefits of using BigQuery to analyze Analytics 360 data Learn more about the data The data includes The data is typical of what an ecommerce website would see and includes the following information:Traffic source data: information about where website visitors originate, including data about organic traffic, paid search traffic, and display trafficContent data: information about the behavior of users on the site, such as URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions on the Google Merchandise Store website.Limitations: All users have view access to the dataset. This means you can query the dataset and generate reports but you cannot complete administrative tasks. Data for some fields is obfuscated such as fullVisitorId, or removed such as clientId, adWordsClickInfo and geoNetwork. “Not available in demo dataset” will be returned for STRING values and “null” will be returned for INTEGER values when querying the fields containing no data.This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

Brand performance data collected from AI search platforms for the query "Google Discover traffic best practices".

This data set is related to Traffic. History of traffic data since 2013, indicating the latter for each measurement point, the passing vehicles. The infrastructure of measurement points, available in the city of Madrid corresponds to: 7,360 vehicle detectors with the following characteristics: 71 include number plate reading devices 158 have optical machine vision systems with control from the Mobility Management Center 1,245 are specific to fast roads and access to the city and the rest of the 5,886, with basic traffic light control systems. More than 4,000 measuring points : 253 with systems for speed control, characterization of vehicles and double reading loop 70 of them make up the stations of taking specific seats of the city. Automatic control systems of all the information obtained from the detectors with continuous contrast with expected behavior patterns, as well as the follow-up of the instructions marked by the Technical Committee for Standardization AEN/CTN 199; and in particular SC3 specific applications relating to “Detectors and data collection stations” and SC15 relating to “Data quality”. In this same portal you can find other related data sets such as: Traffic. Real-time traffic data . With real-time information (updated every 5 minutes) Traffic. Map of traffic intensity plots, with the same information in KML format, and with the possibility of viewing it in Google Maps or Google Earth. And other traffic-related data sets. You can search for them by putting the word 'Traffic' in the search engine (top right).

This statistic shows the forecast volume of mobile data traffic in the United States from 2017 to 2022. In 2018, mobile data traffic is estimated to reach a total of 22.5 exabyte in the United States.

In 2019, data traffic over telecommunication networks in Latin America stood at 126.74 exabytes, and it was forecast it would increase to 239.15 exabytes by 2024. A different source estimated that monthly mobile data traffic in the region amounted to 8.1 exabytes in 2024.

Welcome to Apiscrapy, your ultimate destination for comprehensive location-based intelligence. As an AI-driven web scraping and automation platform, Apiscrapy excels in converting raw web data into polished, ready-to-use data APIs. With a unique capability to collect Google Address Data, Google Address API, Google Location API, Google Map, and Google Location Data with 100% accuracy, we redefine possibilities in location intelligence.

Key Features:

Unparalleled Data Variety: Apiscrapy offers a diverse range of address-related datasets, including Google Address Data and Google Location Data. Whether you seek B2B address data or detailed insights for various industries, we cover it all.

Integration with Google Address API: Seamlessly integrate our datasets with the powerful Google Address API. This collaboration ensures not just accessibility but a robust combination that amplifies the precision of your location-based insights.

Business Location Precision: Experience a new level of precision in business decision-making with our address data. Apiscrapy delivers accurate and up-to-date business locations, enhancing your strategic planning and expansion efforts.

Tailored B2B Marketing: Customize your B2B marketing strategies with precision using our detailed B2B address data. Target specific geographic areas, refine your approach, and maximize the impact of your marketing efforts.

Use Cases:

Location-Based Services: Companies use Google Address Data to provide location-based services such as navigation, local search, and location-aware advertisements.

Logistics and Transportation: Logistics companies utilize Google Address Data for route optimization, fleet management, and delivery tracking.

E-commerce: Online retailers integrate address autocomplete features powered by Google Address Data to simplify the checkout process and ensure accurate delivery addresses.

Real Estate: Real estate agents and property websites leverage Google Address Data to provide accurate property listings, neighborhood information, and proximity to amenities.

Urban Planning and Development: City planners and developers utilize Google Address Data to analyze population density, traffic patterns, and infrastructure needs for urban planning and development projects.

Market Analysis: Businesses use Google Address Data for market analysis, including identifying target demographics, analyzing competitor locations, and selecting optimal locations for new stores or offices.

Geographic Information Systems (GIS): GIS professionals use Google Address Data as a foundational layer for mapping and spatial analysis in fields such as environmental science, public health, and natural resource management.

Government Services: Government agencies utilize Google Address Data for census enumeration, voter registration, tax assessment, and planning public infrastructure projects.

Tourism and Hospitality: Travel agencies, hotels, and tourism websites incorporate Google Address Data to provide location-based recommendations, itinerary planning, and booking services for travelers.

Discover the difference with Apiscrapy – where accuracy meets diversity in address-related datasets, including Google Address Data, Google Address API, Google Location API, and more. Redefine your approach to location intelligence and make data-driven decisions with confidence. Revolutionize your business strategies today!

As global communities responded to COVID-19, we heard from public health officials that the same type of aggregated, anonymized insights we use in products such as Google Maps would be helpful as they made critical decisions to combat COVID-19. These Community Mobility Reports aimed to provide insights into what changed in response to policies aimed at combating COVID-19. The reports charted movement trends over time by geography, across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

This data set is related to Traffic. History of traffic data since 2013, indicating the latter for each measurement point, the passing vehicles. The infrastructure of measurement points, available in the city of Madrid corresponds to: 7,360 vehicle detectors with the following characteristics: 71 include number plate reading devices 158 have optical machine vision systems with control from the Mobility Management Center 1,245 are specific to fast roads and access to the city and the rest of the 5,886, with basic traffic light control systems. More than 4,000 measuring points : 253 with systems for speed control, characterization of vehicles and double reading loop 70 of them make up the stations of taking specific seats of the city. Automatic control systems of all the information obtained from the detectors with continuous contrast with expected behavior patterns, as well as the follow-up of the instructions marked by the Technical Committee for Standardization AEN/CTN 199; and in particular SC3 specific applications relating to “Detectors and data collection stations” and SC15 relating to “Data quality”. In this same portal you can find other related data sets such as: Traffic. Real-time traffic data . With real-time information (updated every 5 minutes) Traffic. Map of traffic intensity plots, with the same information in KML format, and with the possibility of viewing it in Google Maps or Google Earth. And other traffic-related data sets. You can search for them by putting the word 'Traffic' in the search engine (top right).

Code:

• Packet_Features_Generator.py & Features.py
  • To run this code:
    • pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j
    • -h, --help show this help message and exit
      -i TXTFILE input text file
      -x X Add first X number of total packets as features.
      -y Y Add first Y number of negative packets as features.
      -z Z Add first Z number of positive packets as features.
      -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,...
      -s S Generate samples using size s.
      -j
  • Purpose:
    • Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.
    • Uses Features.py to calcualte the features.
• startMachineLearning.sh & machineLearning.py
  • To run this code:
    • bash startMachineLearning.sh
    • This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags
    • Options (to be edited within this file):
      • --evaluate-only to test 5 fold cross validation accuracy
      • --test-scaling-normalization to test 6 different combinations of scalers and normalizers
        • Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use
      • --grid-search to test the best grid search hyperparameters
        - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:'
        - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'
  • Purpose:
    • Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

Data

• Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.
• Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:
  • First number is a classification number to denote what website, query, or vr action is taking place.
  • The remaining numbers in each line denote:
    • The size of a packet,
    • and the direction it is traveling.
  • negative numbers denote incoming packets
  • positive numbers denote outgoing packets

The statistic shows the percentage of data downloaded on fixed networks in the United Kingdom (UK) in 2013, by traffic type. In June 2013, 27 percent of data downloaded on fixed networks in the UK was web browsing traffic.

More complex applications require accessible and machine-readable traffic data. The format GTFS (General Transport Feed Specification) developed by Google has prevailed for this. VRS GmbH provides timetable data in this format.

GTFS data is suitable for services based on target data to display the general basic timetable offer. You can combine the data with value-added services (e.g. local searches for places of residence or doctors accessible by public transport; tourist information).

Information

GTFS records are updated daily between 00:00 and 01:00.

Source VRS: https:// www.vrsinfo.de/fahrplan/oepnv-daten-fuer-webentwicklung.html Here you will find additional information and the usage agreement

Monthly mobile data traffic in Western Europe is projected to amount to 27.6 exabytes (EB) by 2028, almost twice the value forecast for 2024. This increase will be driven by the continued adoption of data intensive mobile activities such as streaming and content creation.