In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of June 2024, global searches for the keyword "generative AI" had experienced an increase in the previous year. The search terms for generative artificial intelligence surged in popularity from mid-February to early March 2024, hitting a score of 100 index points in the week ending March 3. Interest in "generative AI" frequently coincides with searches for ChatGPT, an AI chatbot model developed by the United States-based research company OpenAI.

This is a curated dataset of Google Trends over the years. Every year, Google releases the trending search queries all over the world in various categories. It has trends from 2001 to 2020.

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The beauty industry's online presence continues to grow, with La Roche Posay emerging as the most searched beauty brand on Google worldwide in 2024. The French skincare brand garnered approximately **** million searches, closely followed by Cerave with **** million and Sol De Janeiro with ** million. This trend highlights the increasing consumer interest in skincare products and the power of digital visibility for beauty brands. E-commerce giants lead beauty sales As consumers increasingly turn to online platforms for their beauty purchases, major e-commerce players have solidified their positions in the market. Sephora.com led the pack in 2024, generating over *** billion U.S. dollars in e-commerce net sales. Ulta.com secured the second position with approximately *** billion U.S. dollars, while bathandbodyworks.com rounded out the top three with an estimated *** billion U.S. dollars in sales. This dominance of established beauty retailers in the e-commerce space underscores the competitive nature of the online beauty market. Global growth in beauty e-commerce The beauty and cosmetics industry is experiencing significant growth in online traffic across various countries. In 2024, Pakistan led with a remarkable **** percent year-over-year traffic growth in the online beauty and cosmetics sector. Mexico followed with **** percent growth, while Australia and Turkey saw increases of **** and **** percent, respectively.

"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.

China Google Search Trends: Online Shopping: Tmall data was reported at 8.000 Score in 14 May 2025. This stayed constant from the previous number of 8.000 Score for 13 May 2025. China Google Search Trends: Online Shopping: Tmall data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 70.000 Score in 22 Jan 2023 and a record low of 0.000 Score in 02 May 2025. China Google Search Trends: Online Shopping: Tmall data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s China – Table CN.Google.GT: Google Search Trends: by Categories.

The size of the Search Engine market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.82% during the forecast period.A search engine is a software system that scrolls down billions of web pages for information on the World Wide Web. It indexes the content and then processes queries to return relevant results. After entering a query in a search engine, its algorithm analyzes the query and fetches relevant pages from its index.They are one of the indispensable tools when it comes to accessing information online.Search engines have very many uses. These include researching, shopping, news, and entertainment. Essentially, they have changed the way people access the internet, providing fast and easy access to information. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Preference for Live Person Interaction. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

Google Search Trends: Online Training: Udemy data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Online Training: Udemy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 24 Dec 2024 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Online Training: Udemy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Laos – Table LA.Google.GT: Google Search Trends: by Categories.

Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%. The search engine industry is fundamentally differentiated from the rest of the economy by its advertising sales framework, market aggregation and high interconnection with other industries. While search is a consumer product, search revenue comes from a platform's desirability to advertisers, not users. Search platforms must balance providing the best search experience while integrating as many advertisements as possible. This difficult balance is challenging to achieve because advertising dollars tend to scale best on the leading search platform, increasing aggregation forces for search providers. The market leaders in search, Google and Microsoft, have met this balance by using advertising revenue to grow a suite of services designed to collect extensive behavior information on and off the search website. This data then targets ads to hyper-specific markets, funding the search business model. As the number of hours spent on the internet continues to mount, search engine revenue is poised to climb at a CAGR of 7.1% to $404.9 billion through the end of 2029. Advertisers will rely increasingly on search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental real-time tweaks and improvements in advertising campaigns. Artificial intelligence has promised to change the purpose of search from navigation to finding answers, which will change the structure of the internet, just as search engine providers have done many times before.

Google Search Trends: Online Movie: Netflix data was reported at 39.000 Score in 14 May 2025. This records a decrease from the previous number of 42.000 Score for 13 May 2025. Google Search Trends: Online Movie: Netflix data is updated daily, averaging 53.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 16 Nov 2024 and a record low of 0.000 Score in 14 Feb 2023. Google Search Trends: Online Movie: Netflix data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s France – Table FR.Google.GT: Google Search Trends: by Categories.

Mobile Search Engines Market Outlook

The global mobile search engines market size is projected to grow from USD 45.3 billion in 2023 to USD 98.5 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.9%. This robust growth is propelled by several key factors including the increasing penetration of smartphones, advancements in mobile search technologies, and the growing adoption of mobile internet across emerging markets.

One of the primary growth factors for the mobile search engines market is the widespread adoption of smartphones. The rapid proliferation of affordable smartphones has significantly increased mobile internet usage, thereby driving the demand for mobile search engines. As more consumers rely on their mobile devices to access information, shop online, and engage with social media, the need for efficient and effective mobile search engines continues to escalate. This trend is particularly pronounced in emerging markets where mobile devices often serve as the primary means of accessing the internet.

Technological advancements in mobile search engine algorithms and artificial intelligence (AI) are also playing a crucial role in market growth. Modern mobile search engines leverage AI and machine learning to provide more accurate and personalized search results. Innovations such as voice search, visual search, and augmented reality (AR) search capabilities are enhancing the user experience, making mobile searches more intuitive and interactive. These advancements not only improve the quality of search results but also increase user engagement and satisfaction.

The growing emphasis on local search optimization is another significant driver of the mobile search engines market. With the increasing use of mobile devices for on-the-go searches, local search has become a critical component for businesses aiming to attract nearby customers. Mobile search engines are integrating location-based services to deliver highly relevant local search results, benefiting both users and businesses. This trend is especially beneficial for small and medium-sized enterprises (SMEs) looking to enhance their online visibility and drive foot traffic to their physical stores.

Regionally, the Asia Pacific market is anticipated to witness substantial growth during the forecast period. The region's large and rapidly growing population of smartphone users, coupled with increasing internet penetration rates, creates a fertile ground for mobile search engine adoption. Countries such as China, India, and Indonesia are expected to be major contributors to market growth. Furthermore, North America and Europe remain significant markets due to high smartphone penetration and mature digital ecosystems. However, emerging markets in Latin America and the Middle East & Africa are also showing promising growth potential, driven by increasing mobile connectivity and digitalization efforts.

In this dynamic landscape, new entrants like Bingie are making their mark by offering innovative features tailored to the evolving needs of mobile users. Bingie, with its focus on providing a seamless and engaging search experience, is gaining traction among users who seek alternatives to established giants. By leveraging cutting-edge technologies such as AI and machine learning, Bingie is able to deliver highly personalized search results that resonate with the preferences of individual users. Its emphasis on user privacy and data security further distinguishes Bingie in a market where these concerns are increasingly paramount. As Bingie continues to expand its reach, it is poised to become a significant player in the mobile search engines market, offering users a fresh perspective on mobile search capabilities.

Type Analysis

In the mobile search engines market, the type segment is divided into general search engines and specialized search engines. General search engines dominate the market, accounting for a significant share of the overall revenue. These search engines, such as Google and Bing, offer comprehensive search capabilities covering a wide range of topics and information. The ubiquity and familiarity of these platforms make them the go-to choice for most users. With continuous improvements in search algorithms and user interface, general search engines are expected to maintain their dominance in the coming years.

Specialized search engines, on the other hand, cater to niche markets by focusing on specific types of content o

Google Search Trends: Travel & Accommodations: Booking.com data was reported at 2.000 Score in 14 May 2025. This stayed constant from the previous number of 2.000 Score for 13 May 2025. Google Search Trends: Travel & Accommodations: Booking.com data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 19.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 02 May 2025. Google Search Trends: Travel & Accommodations: Booking.com data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s China – Table CN.Google.GT: Google Search Trends: by Categories.

Uzbekistan Google Search Trends: Travel & Accommodations: Airbnb data was reported at 3.000 Score in 14 May 2025. This stayed constant from the previous number of 3.000 Score for 13 May 2025. Uzbekistan Google Search Trends: Travel & Accommodations: Airbnb data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 23.000 Score in 22 Jul 2023 and a record low of 0.000 Score in 02 May 2025. Uzbekistan Google Search Trends: Travel & Accommodations: Airbnb data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Uzbekistan – Table UZ.Google.GT: Google Search Trends: by Categories.

Oman Google Search Trends: Computer & Electronics: Apple data was reported at 13.000 Score in 14 May 2025. This records a decrease from the previous number of 15.000 Score for 13 May 2025. Oman Google Search Trends: Computer & Electronics: Apple data is updated daily, averaging 21.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 24 Sep 2024 and a record low of 0.000 Score in 30 Jul 2023. Oman Google Search Trends: Computer & Electronics: Apple data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Oman – Table OM.Google.GT: Google Search Trends: by Categories.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

Google data search exercises can be used to practice finding data or statistics on a topic of interest, including using Google's own internal tools and by using advanced operators.

Google Search Trends: Travel & Accommodations: Airbnb data was reported at 13.000 Score in 08 May 2025. This stayed constant from the previous number of 13.000 Score for 07 May 2025. Google Search Trends: Travel & Accommodations: Airbnb data is updated daily, averaging 14.000 Score from Dec 2021 (Median) to 08 May 2025, with 1255 observations. The data reached an all-time high of 47.000 Score in 05 Aug 2022 and a record low of 0.000 Score in 16 Sep 2023. Google Search Trends: Travel & Accommodations: Airbnb data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.

The COVID-19 Search Trends symptoms dataset shows aggregated, anonymized trends in Google searches for a broad set of health symptoms, signs, and conditions. The dataset provides a daily or weekly time series for each region showing the relative volume of searches for each symptom. This dataset is intended to help researchers to better understand the impact of COVID-19. It shouldn't be used for medical diagnostic, prognostic, or treatment purposes. It also isn't intended to be used for guidance on personal travel plans. To learn more about the dataset, how we generate it and preserve privacy, read the data documentation . To visualize the data, try exploring these interactive charts and map of symptom search trends . As of Dec. 15, 2020, the dataset was expanded to include trends for Australia, Ireland, New Zealand, Singapore, and the United Kingdom. This expanded data is available in new tables that provide data at country and two subregional levels. We will not be updating existing state/county tables going forward. All bytes processed in queries against this dataset will be zeroed out, making this part of the query free. Data joined with the dataset will be billed at the normal rate to prevent abuse. After September 15, queries over these datasets will revert to the normal billing rate. This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery .

The number of times during the month someone searched the name of a State of Iowa Office with a Google My Business profile using Google Search or while on Google Maps.