GQ magazine had an average monthly reach of around 1.8 million individuals in the United Kingdom from April 2019 to March 2020. Reach was slightly higher among female readers than male, with around 900 thousand reached from both genders by the print title or its website during this period.

In Italy, as of December 2020, the monthly men's magazine GQ reached over 41 thousand individuals via smartphone every day, reporting a slight increase compared to the previous year. By contrast, GQ audience via tablet amounted to roughly five thousand individuals.

The leading men's magazine in terms of overall reach in the United Kingdom from April 2019 to March 2020 was GQ. The magazine which covers men's style, politics, trends and culture had a phone reach of over 1.1 million individuals. Men's Health had the highest reach via print, with 458 thousand individuals per month reading the magazine.

The leading men's magazine in terms of total brand reach in the United Kingdom from April 2019 to March 2020 was GQ, with a reach of around 1.8 million readers and website visitors. The ranking of leading UK men's weekly, fortnightly, monthly, bi-monthly and quarterly magazines across both print and digital platforms found the BBC Top Gear magazine as the second most popular.