Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 125 million global subscribers in the first quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

In the fourth quarter of 2024, Disney+ Core, excluding India's Disney+ Hotstar, reportedly generated an average monthly revenue of 7.18 U.S. dollars per paying subscriber worldwide, marking an increase from the previous quarter of the same year. This drop is significant, given Disney's recent struggles to reach positive profits with its streaming division. Financial challenges for Disney’s streaming division In contrast to Disney’s direct-to-consumer business reporting losses, competitors like Netflix and Warner Bros. Discovery's DTC segment have managed to achieve operating profits. Furthermore, Disney+ has faced the challenge of retaining customers recently, and particularly the Indian brand Disney+ Hotstar experienced a decline in subscribers in the company's first two fiscal quarters of 2023. Disney’s diverse content catalog Despite this, Disney+ has emerged as a formidable contender in the subscription video-on-demand (SVOD) landscape, fueled by its vast range of content from Disney’s various subsidiaries, including Lucasfilm, 20th Century Studios, Pixar, and Marvel Entertainment, making it appealing to audiences of all ages. The availability of popular original series like "Moon Knight" and "Obi-Wan Kenobi" exclusively available on Disney+ has further solidified its position as a leading player in the streaming arena.

While the number of UK households subscribing to Disney+ steadily increased between 2021 and 2022, Disney's subscription-based streaming offer has recently struggled to retain customers. In the first quarter of 2025, *** million UK households subscribed to the platform, marking a decline from the previous quarter.

The Walt Disney Company announced that its sports streaming service ESPN+ had around 24.9 million U.S. subscribers at the end of its first fiscal quarter of 2025. This marks a decrease of 300,000 customers compared with the same quarter of the previous year.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

In the first quarter of 2025, the Walt Disney Company reported that Hulu had 53.6 million paid subscribers, up from 49.7 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 9.99 dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of October 2024. In addition to that, many bundle options are available, including access to live TV, as well as to Disney+ and ESPN+. What is Hulu best known for? Hulu is often best known for the dystopian TV show “The Handmaid’s Tale” based on Margaret Atwood’s novel of the same name or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases, and were among the TV shows with the highest amount of Emmy Awards nominations in the last few years. Hulu's history Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007 and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal which generated enormous online buzz and which gave Disney a 60 percent majority stake in Hulu. Shortly afterwards, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 to purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and of course, Hulu, which will cater to more mature audiences whilst Disney+ takes care of the family-friendly content.

In the fiscal year ended on September 30, 2024, The Walt Disney Company generated a total revenue of more than ***** billion U.S. dollars, up from **** billion dollars a year earlier – an annual growth of around three percent.The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. A media leviathan The Walt Disney Company controls several entertainment and media enterprises with a solid global presence. Arguably, its most famous facet remains Walt Disney Studios, which, as of late 2024, included benchmark companies such as **th Century Studios, Marvel, Pixar, and Searchlight. Despite a ** percent increase in box office revenue across the United States and Canada in 2024, that year's figure remained below the amount that Disney's studio division amassed in 2019, before the pandemic. Still, Disney alone accounted for a significant share of the box office revenue in the U.S. and Canada in 2024, driven by the success of "Frozen 2" and "Moana 2. Parks and recreation The holding is also known for its theme parks, which continued to bounce back from the coronavirus outbreak and its subsequent mobility restrictions. In 2023, the Magic Kingdom theme park, located at Walt Disney World in Orlando, Florida, was the most visited Disney theme park location in the United States, with over **** million visitors. Similarly, The Walt Disney Company's net income remained far from pre-pandemic standards. The figure amounted to about **** billion dollars in the fiscal year 2024 – only a little more than one-third of the record-high ****-billion-dollar result seen in the fiscal year 2018.

As of September 2020, the total number of Netflix subscribers amounted to about *** million, making it by far the most popular subscription video-on-demand service worldwide. Amazon Prime Video ranked second in the market, with *** million users. Estimates from September 2023 predict that both competitors might be up for a close race for the top spot by 2029, while Disney+ has lost considerable ground to them, compared to estimates from October 2021. Why is Disney+ growing so fast? In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Two years later, the media conglomerate launched the rebranded Disney Plus Hotstar in India and Indonesia. By 2026, the conversion of the preexisting platform will be rolled out to numerous other Asian countries. However, the number of Disney Plus subscribers decreased in the company's first two fiscal quarters of 2023 as Disney+ Hotstar, in particular, lost subscribers. Leading VOD markets According to estimates, over-the-top TV revenue reached over *** billion U.S. dollars in 2022, with subscription video-on-demand revenue accounting for the majority of that figure. However, ad-supported video-on-demand is forecast to grow the most, with revenue more than doubling between 2022 and 2028.

In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.

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Production companies: Warner Bros Pictures

At San Diego Comic-Con in July Dwayne The Rock Johnson had other people raising eyebrows when he said that his long-awaited superhero debut in Deadpool 3 & Wolverine 2024would be the beginning of a new era for the DC Extended Universe naturally followed: What did he mean? And what would that kind of reset mean for the remainder of DCEU’s roster including Superman Batman Wonder Woman the rest of the Justice League Suicide Squad Shazam and so on As

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I feel like this is our opportunity now to expand the DC Universe and what we have in Deadpool 3 & Wolverine 2024 which I think is really cool just as a fan is we introduce five new superheroes to the world Johnson tells us Aldis Hodge’s Hawkman Noah Centineo’s Atom Smasher Quintessa Swindell’s Cyclone and Pierce Brosnan’s Doctor Fate who together comprise the Justice Society) One anti-hero (That would be DJ’s Deadpool 3 & Wolverine 2024)

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The sequel opened to $150 million internationally which Disney reports is 4% ahead of the first film when comparing like for likes at current exchange rates Overall the global cume comes to $330 million Can it become the year’s third film to make it past $1 billion worldwide despite China and Russia which made up around $124 million of the first film’s $682 million international box office being out of play? It may be tough but it’s not impossible Legging out past $500 million is plausible on the domestic front (that would be a multiplier of at least 27) and another $500 million abroad would be a drop of around $58 million from the

Companies in this industry provide infrastructure for customers to watch videos via the internet. Video streaming services generate revenue through paid subscriptions, video-on-demand transactions and paid advertising. This industry does not include subscription-based pornography sites or other companies that do not primarily host on-demand videos as their core function, such as Facebook or Twitter.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

Disney+ Hotstar, India's leading video OTT provider, reported a revenue of over ** billion Indian rupees for the financial year 2022. Despite increasing revenue figures recently, the company recorded losses. That same year, this amounted to over ***** billion rupees due to high expenses. In November 2024, The Walt Disney Company entered a joint venture with Reliance Industries Limited (RIL) that merged the former's Star-branded entertainment and sports channels and Disney+ Hotstar streaming service with RIL's channels and streaming service.

In the fiscal year 2024, The Walt Disney Company held assets worth ****** billion U.S. dollars, down around five percent from ****** billion dollars a year earlier.The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. Disney's revenue and its sources Also in the fiscal year 2024, Disney's global revenue reached a record-high ***** billion dollars, up three percent from **** billion dollars one year before. The growth was not homogenous across the company's operations, however, in the last quarter of fiscal 2024, Disney's core segments showed mixed revenue performance. The entertainment (including linear network, direct-to-consumer business, and content sales and licensing) — grew just by *** percent compared to the previous year, Similarly, the Experiences segment, which includes parks and cruises, rose by just *** percent compared to a year earlier, indicating slower growth than the ** percent increase seen in fiscal 2023. Overall, Disney's total revenue for the last quarter of 2024 increased by *** percent year-over-year. More subscribers, oscillating income Disney's flagship subscription video-on-demand (SVOD) service continued to expand. In the first quarter of fiscal 2023, the number of Disney+ subscribers worldwide reached *** million. The Walt Disney Company struggled to generate as many gains as it did before the pandemic. In the fiscal year 2023, Disney's net income amounted to about **** billion dollars, a decline of ** percent compared to 2022. However, in fiscal year 2024, the company's net income surged to **** billion U.S. dollars, marking a significant recovery of over ***** billion U.S. dollars since 2020.

Netflix had the most expensive subscription plan among video streaming services in the U.S., with its ad-free premium tier costing just under 23 U.S. dollars per month as of October 2024. By contrast, the streaming giant’s most basic plan supported with ads costs subscribers nearly seven U.S. dollars on a monthly basis. Peacock and Paramount+ were priced lower than the larger, more established SVOD providers like Netflix, Max, and Disney+, with the latter recently increased their fees. Consumer behavior after price hikes Video streaming services regularly increase their subscription costs. However, in light of recent economic developments, it is particularly taxing for consumers who must decide whether they can still afford the luxury of having multiple streaming subscriptions. According to a 2024 survey, the main reasons for consumers to stop the use of streaming offers were cost-related, and they are increasingly looking for alternative monetization models and bundling options. DTC business under pressure In order to keep their customers engaged and boost income, streaming providers needed to take action. Disney, for example, not only increased subscription fees, but also announced several cost-cutting measures to become profitable in the direct-to-consumer business in the upcoming years. These included laying off thousands of employees and reducing content spending by removing TV shows and movies from their services.

The content spending of Netflix worldwide amounted to around **** billion U.S. dollars in 2024, down from a targeted ** billion U.S. dollars. According to estimates, Netflix's expenditures on content will likely grow to roughly ** billion U.S. dollars in 2025. Netflix leads SVOD original content spending A forecast suggests that Netflix spent around ***** billion U.S. dollars on its own originals in 2023, ranking fifth among global media companies after Disney, Warner Bros. Discovery, Paramount, and Comcast. However, with a share of over ** percent, the streaming giant accounts for the highest amount of SVOD original content spending worldwide. Slowdown in content investments Aside from the beginning of the COVID-19 pandemic in 2020, when Netflix’s content spending fell, its investments in content have steadily increased every year. Production costs of originals, such as “Stranger Things” and “The Crown,” are reaching ever new heights. But the company is expected to plateau its content budget for the next few years, and it is not the only streaming provider that needs to keep their costs low. Following a net loss of over *** billion U.S. dollars in its direct-to-consumer segment in Q1 2023, Disney announced in February 2023 that it would be slashing **** billion U.S. dollars in costs, including both content and non-content cuts, in order to make its streaming business profitable.

Netflix reported a net income of over *** billion U.S. dollars in the fourth quarter of 2024, around double the amount recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2023, the operating profit of Netflix amounted to around ***** billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly *** billion U.S. dollars that year. Disney’s losses exceeded *** billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase, but will remain stable in the years ahead. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.