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The global Greek yogurt market is estimated to be valued at USD 9.0 billion in 2025 and is projected to reach USD 17.9 billion by 2035, registering a CAGR of 7.1% over the forecast period. This represents an absolute dollar opportunity of USD 8.9 billion during 2025 to 2035, or amarket expansion.
| Metric | Value |
|---|---|
| Market Size (2025) | USD 9.0 Billion |
| Market Size (2035) | USD 17.9 Billion |
| CAGR (2025 to 2035) | 7.1% |
Greek Yogurt Market Analysis by Key Countries
| Countries | CAGR |
|---|---|
| USA | 9.3% |
| Germany | 9.0% |
| Japan | 8.1% |
| France | 6.5% |
| UK | 5.2% |
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TwitterThis statistic shows the retail sales share of yogurt in the United States in 2016, by category. According to the report, Greek-yogurt accounted for approximately ** percent of yogurt retail sales in the U.S. that year.
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TwitterThe statistic shows sales growth of yogurt manufacturer Chobani in the United States as 2019 and 2023. The company's sales grew by nine percent in 2023. Chobani - additional informationChobani is a limited liability food company which manufactures, markets and distributes Greek yogurt in the United States. The company was founded by Hamdi Ulukaya in New York in 2005. Since 2007, the company has been committed to producing food the right way—by using non-GMO ingredients, real fruit and natural sweeteners, sourcing milk from regional farms, and implementing sustainability practices.Chobani Greek yogurt has over fifty flavors which both children and adults can enjoy. Chobani’s extensive product portfolio includes Fruit on the Bottom, Chobani Flip™, Chobani® Mighty Oats and Ancient Grains, Chobani Indulgent™ and Chobani Kids®, to name a few. Moreover, Chobani Simply 100® Greek is the only naturally sweetened 100-calorie Greek yogurt brand which is distributed in the country.The U.S. yogurt market has experienced a steady growth over the past five years. Nationwide yogurt sales amounted to approximately 7.7 billion U.S. dollars in 2015, up from 6.2 billion U.S. dollars in 2011. U.S. sales of Greek yogurt grew by 162 percent from 2009 to 2010. In 2016, U.S. retailers generated over 50 percent of Greek yogurt retail sales. During the first half of 2017, Greek yogurt accounted for over a third of U.S. yogurt volume sales.
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TwitterThis statistic shows the yogurt volume sales in the United States from 2014 to 2018. In 2016, U.S. yogurt volume sales amounted to approximately **** billion pints.
Yogurt
Yogurt is produced by fermenting milk with bacteria (yogurt cultures). There are many varieties of this dairy product and people from all over the world eat yogurt in different ways. Flavored yogurt, for instance, is one of Poland’s favorite snacks. Plain yogurt, on the other hand, is consumed as part of a warm meal in Turkey. In the United States, many people eat yogurt with fruit for breakfast, and frozen yogurt for dessert. During the past five years, more than three billion pints of yogurt were sold annually across the U.S. Between 2014 and 2015, supermarkets nationwide generated roughly **** billion U.S. dollars in yogurt sales. A pint of yogurt cost around **** U.S. dollars. Moreover, low fat yogurt accounted for nearly half of the country’s yogurt retail volume sales during this period. U.S. consumers had demonstrated a growing preference for Greek yogurt. In 2013, sales of Greek yogurt amounted to approximately *** billion U.S. dollars, up from merely *** million U.S. dollars in 2010. Chobani and Danone were the leading Greek yogurt manufacturers during this period. During the first quarter of 2014, Chobani spent more than ** million U.S. dollars on television advertisements. Danone, on the other hand, paid nearly ** million U.S. dollars for its Oikos TV ads.
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Technavio’s market research analysts have estimated the global fresh milk market to grow at a steady CAGR of more than 3% over the forecast period. Increasing milk production worldwide is one of the key factors driving the growth of this market. The abolished milk quota by the European Union and an increase in the number of dairy cows around the globe have led to an increase in production of milk. The milk market in the EU was regulated by a quota system whereby every member state had a national production quota. Any member state that exceeded its quota was required to pay a penalty to the EU. This system finally abolished in April 2015 which will directly impact the global milk production in a positive manner, thereby, spurring the growth of the fresh milk market in the coming years.
In this industry research report, the analysts have estimated factors such as the introduction of new flavors to bolster this market’s growth over the predicted period. Vendors are expanding their flavor portfolio by introducing new flavors, for instance, in March 2016, Prairie Dairy Farms launched two new flavors, strawberry créme and orange crème, of its Peeps flavored milk. Similarly, Natrel introduced new flavors such as maple, caramel latte, and dark chocolate to its flavored milk segment.
Product-based segmentation and analysis of the fresh milk market
Flavored
Unflavored
During 2015, the unflavoured milk segment dominated the fresh milk market and accounted for a market share of close to 87% in terms of revenue. Factors such as the increasing awareness about healthy diets and the benefits of fresh milk consumption are expected to impel the growth prospects for this market until the end of 2020.
Geographical segmentation and analysis of the fresh milk market
Americas
APAC
Europe
MEA
The Americas dominated the global fresh milk market with a market share of more than 35% of the market share in terms of revenue during 2015. Although the Americas leads the market, the consumption of milk reduced considerably in the US due to an increasing number of lactose intolerant individuals. However, the consumption of milk in other countries in the region is expected to increase during the forecast period. Rising population and increasing production of milk are some of the factors contributing to the growth of the fresh milk market in the Americas.
Competitive landscape and key vendors
The global fresh milk market very dynamic in nature and is characterized by intense competition among the vendors. The providers in the market, compete in terms of product pricing, quality, innovation, service, reputation, and distribution. Therefore, to survive and succeed in this competitive environment it is imperative for the vendors to distinguish their product offerings through a unique value proposition.
The leading vendors in the market are -
China Mengniu Dairy Company
Lactalis
Nestlé
CCPR
Other prominent vendors in the market include Amul, Arla Foods, Associated Milk Producers, Bright Food, Dairy Farmers of America, Darigold, Dean Foods, DMK Deutsches Milchkontor GmbH, FrieslandCampina, Groupe Even, Grupo Lala, Meg Milk Snow Brand, Meiji Dairies Corporation, Morinaga Milk Industry, Muller, Saputo, Sodiaal, Spoldzielnia Mleczarska Mlekovita, and Yili Group.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global fresh milk market?
What are the key market trends impacting the growth of the global fresh milk market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the vendors in the global fresh milk market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
What are the key outcomes of the five forces analysis of the global fresh milk market?
Technavio also offers customization on reports based on specific client requirement.
Related reports
Dairy Products Market in China 2015-2019
Global Yogurt Drinks Market 2016-2020
Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019
Ice Cream Market in the US 2016-2020
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The Nigerien yoghurt market contracted to $1.8B in 2024, shrinking by -6% against the previous year. Overall, consumption saw a relatively flat trend pattern. Over the period under review, the market attained the peak level at $2.1B in 2016; however, from 2017 to 2024, consumption remained at a lower figure.
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The global Greek yogurt market is estimated to be valued at USD 9.0 billion in 2025 and is projected to reach USD 17.9 billion by 2035, registering a CAGR of 7.1% over the forecast period. This represents an absolute dollar opportunity of USD 8.9 billion during 2025 to 2035, or amarket expansion.
| Metric | Value |
|---|---|
| Market Size (2025) | USD 9.0 Billion |
| Market Size (2035) | USD 17.9 Billion |
| CAGR (2025 to 2035) | 7.1% |
Greek Yogurt Market Analysis by Key Countries
| Countries | CAGR |
|---|---|
| USA | 9.3% |
| Germany | 9.0% |
| Japan | 8.1% |
| France | 6.5% |
| UK | 5.2% |