In a 2023 survey of U.S. shoppers, 68 percent of respondents who identified themselves as primary shoppers in their household were women, while 56 percent were men. For those who identified themselves as self shoppers, that is, people who live alone and are responsible for their own spending, 15 percent were men and 13 percent were women.

The primary grocery shopper in U.S. households made an average of *** shopping trips per week in 2025. The importance of fresh products in consumers’ diets, along with buying habits, keep shoppers returning to stores to restock their shelves and fridges. Despite the increasing competition from online grocery retailers, grocery shopping in a physical store is still important to Americans. Online influences Within the U.S., consumers have a number of choices when it comes to how they choose to do their weekly or bi-weekly food shop. Whilst most Americans still choose to visit brick-and-mortar stores, online grocery shopping is becoming undoubtedly more popular. To keep up with such trends, some grocery stores offer click and collect or grocery delivery service. This reduces the number of in-store visits consumers make when buying groceries. Generational preferences Online shopping comes as second nature to younger consumers. Therefore, it is no surprise that Millennials account for the highest spending share of digital grocery orders and delivery services in the United States.. Generation X are not far behind Millennials when it comes to share of spending. This is an important demographic for online grocery retailers to target, as Generation X are the generation spending the most on average on groceries per month.

Smart grocery shopping suggestions by AI are likely to be used by 35.2 percent of survey respondents from the U.S., according to their own estimations. Another 23.3 percent of respondents said they are very likely to take such suggestions by AI.

According to a survey carried out in March 2025 in the United States, some ** percent of respondents were shopping for groceries once a week. Another ** percent were doing so two to three times a week, while only **** percent shopped for groceries more often than that.

According to a survey carried out in 2024 in the United States, some ** percent of baby boomers were shopping for groceries once a week. Among millennials, the share of those shopping weekly for groceries was lower, at ** percent. On the other hand, ** percent of millennials were shopping for groceries daily, while baby boomers were only ******percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

In 2025, 20 percent of Gen Z respondents in the U.S., meaning those born between 1995 and 2012, stated that organic was the leading factor when buying food. In comparison, among baby boomers, meaning those born between 1946 and 1964, the share of those who felt the same was 12 percent. Statista Consumer Insights offers you all the results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Saving time was the main reason for U.S. Gen X shoppers to buy groceries online in 2023, with 73 percent of shoppers reporting so. Another 37 percent of shoppers reported that they liked shopping online because it helps them avoid impulse purchases that happen in-store.

This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.

In a survey conducted in the second quarter of 2023, nearly ********** of Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around ** percent of Gen X respondents.

In 2022, ************** (** percent) of grocery shoppers in the UK aged 16 to 24 mostly made these purchases in-store and partly online. While less than a ***** of buyers in the same age group exclusively bought their groceries in-store, this figure rose to almost **** for consumers aged 55 and over.

According to a June 2023 survey of U.S. shoppers, all age groups had a mostly positive attitude towards grocery shopping. Overall, younger shoppers seem to enjoy grocery shopping more than their older counterparts. Among those aged 25 to 34 and 35 to 44, ** percent found the experience pleasant. On the other hand, among those aged 45 to 54 and 55 to 65, ** percent found it unpleasant.

In the United Kingdom, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter 2023, ** percent of consumers in the country aged between 27 and 42 years old would buy grocery products mostly via e-commerce. Gen Z followed, as ** percent of the generational cohort preferred shopping for their groceries mostly online.

According to a survey carried out between July 2024 and June 2025 in the United States, some ** percent of Generation Z respondents shopped at Walmart on a regular basis for groceries. Another ** percent did so at Target.

A 2023 survey conducted in Indonesia revealed that Shopee was the leading online grocery shopping platforms, being used by ** percent of Gen Z and ** percent of Gen Y respondents. On the other hand, Gen Y showed a higher preference for shopping through Tokopedia now, with *** percent favoring it, surpassing the *** percent preference observed among Gen Z respondents.

In 2020, nearly ** percent of female grocery shoppers living in England, Northern Ireland, and Wales did most, if not all, of the food shopping for their households. In contrast, less than ** percent of male consumers in these countries were their household's designated food shopper. In many cases, however, the responsibility of grocery shopping was shared between people living together.

On average, a ******* of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at ** percent, followed closely by the United States at ** percent. In contrast, only ** percent of Polish respondents reported shopping for groceries online on a monthly basis.

According to a survey conducted in Indonesia in 2023, around ** percent of respondents from Gen Z bought more groceries online than they did before COVID-19. Meanwhile, around ** percent of those surveyed from Gen Y claimed to have done so.

Store environment was the leading factor when choosing which store to shop at for groceries among grocery shoppers in U.S. households in June 2023. Other leading factors included the variety of the product range, proximity to home and workplace, and the offers, discounts, and promotions offered by the grocery store. Continued importance of attracting customers There is a huge market for groceries in the United States, with store sales having increased over the last number of years. U.S. grocery store sales amounted to around *** billion U.S. dollars in 2022. Whilst the e-commerce market in the U.S. is constantly growing and evolving, the share of consumers buying groceries online remained low. Therefore, it is important for grocery retailers to continue to work to entice customers to shop with them in brick-and-mortar stores to capture as many sales as possible. Why do shoppers still prefer physical stores when grocery shopping? Not being able to pick your own products is seen as the leading disadvantage of online grocery shopping, according to consumers who have used the online service. Other notable disadvantages were not being able to return items easily, receiving spoiled or broken products, and receiving products which aren’t as fresh as those in-store.

A 2022 survey revealed that among online grocery shoppers in the United States, at least *** percent exclusively buy groceries using e-commerce. Additionally, **** percent reported using online grocery services sometimes, while **** percent mostly shop online for their grocery needs.

By 2024, the number of online shoppers of grocery products might reach *** millions in the United States. The projection is a significant increase compared to 2019. Indeed, before the pandemic the number of U.S. online grocery purchasers did not go over ** million individuals.