The primary grocery shopper in U.S. households made an average of *** shopping trips per week in 2025. The importance of fresh products in consumers’ diets, along with buying habits, keep shoppers returning to stores to restock their shelves and fridges. Despite the increasing competition from online grocery retailers, grocery shopping in a physical store is still important to Americans. Online influences Within the U.S., consumers have a number of choices when it comes to how they choose to do their weekly or bi-weekly food shop. Whilst most Americans still choose to visit brick-and-mortar stores, online grocery shopping is becoming undoubtedly more popular. To keep up with such trends, some grocery stores offer click and collect or grocery delivery service. This reduces the number of in-store visits consumers make when buying groceries. Generational preferences Online shopping comes as second nature to younger consumers. Therefore, it is no surprise that Millennials account for the highest spending share of digital grocery orders and delivery services in the United States.. Generation X are not far behind Millennials when it comes to share of spending. This is an important demographic for online grocery retailers to target, as Generation X are the generation spending the most on average on groceries per month.

According to a survey carried out in March 2025 in the United States, some ** percent of respondents were shopping for groceries once a week. Another ** percent were doing so two to three times a week, while only **** percent shopped for groceries more often than that.

Smart grocery shopping suggestions by AI are likely to be used by 35.2 percent of survey respondents from the U.S., according to their own estimations. Another 23.3 percent of respondents said they are very likely to take such suggestions by AI.

************* and **************************** are the top two answers among U.S. consumers in our survey on the subject of "Grocery shopping by store type".The survey was conducted online among 15,492 respondents in the United States, in 2025. Looking to gain valuable insights about grocery store customers across the globe? Check out our reports about consumers of grocery stores worldwide. These reports offer the readers a comprehensive overview of grocery store customers: who they are; what they like; what they think; and how to reach them.

This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.

In a 2023 survey of U.S. shoppers, 68 percent of respondents who identified themselves as primary shoppers in their household were women, while 56 percent were men. For those who identified themselves as self shoppers, that is, people who live alone and are responsible for their own spending, 15 percent were men and 13 percent were women.

According to a survey carried out in 2024 in the United States, some ** percent of respondents chose to shop for their groceries/food exclusively in-person. Around *********** respondents buys groceries through a delivery service or app, while another ** percent buy it through curbside or pickup.

According to a survey carried out between July 2024 and June 2025 in the United States, some ** percent of Generation Z respondents shopped at Walmart on a regular basis for groceries. Another ** percent did so at Target.

We asked U.S. consumers about "Grocery shopping by store brand" and found that ********* takes the top spot, while ****** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 15,492 consumers in the United States. Looking to gain valuable insights about grocery store customers across the globe? Check out our reports about consumers of grocery stores worldwide. These reports offer the readers a comprehensive overview of grocery store customers: who they are; what they like; what they think; and how to reach them.

On average, a ******* of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at ** percent, followed closely by the United States at ** percent. In contrast, only ** percent of Polish respondents reported shopping for groceries online on a monthly basis.

************* and ****************************** are the top two answers among UK consumers in our survey on the subject of "Grocery shopping by store type".The survey was conducted online among 6,174 respondents in the UK, in 2025. Looking to gain valuable insights about grocery store customers across the globe? Check out our reports about consumers of grocery stores worldwide. These reports offer the readers a comprehensive overview of grocery store customers: who they are; what they like; what they think; and how to reach them.

Grocery store sales have grown dramatically since the 90’s. Since 1992, sales have more than doubled. The total sales generated by grocery stores in the United States in 2024 amounted to ***** billion U.S. dollars. Top Supermarket Chains The U.S. grocery retail market is dominated by chain supermarkets. In 2018 there were around ****** chain supermarket locations in the United States, compared to only ***** independent supermarkets. The leading American supermarket in terms of sales is the Kroger Company, which owns and operates several smaller supermarket chains across the United States. In 2023, Kroger’s total retail sales reached close to *** billion U.S. dollars. The runner-up, Albertsons, generated some **** billion U.S. dollars in sales that year. Americans at the Grocery Store Going to the grocery store is a familiar and comforting ritual for many Americans. In 2017, a survey of American households found that ** percent of Americans make a weekly trip to the grocery store, while some *** percent went to the grocery store four to seven times in a week. Although many products on the shelves of U.S. supermarkets claim to have various health benefits or that they were produced or sourced ethically, American consumers are most drawn to food products that claim to be fresh or farm-fresh.

The share of food retail sales made online in predominantly food stores in Great Britain saw its biggest growth in January 2021, when the coronavirus (COVID-19) containment measures were tightened in the United Kingdom. Since then, the proportion of online food retail slowly decreased and then remained stable at around nine percent in March 2025.

In the United Kingdom, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter 2023, ** percent of consumers in the country aged between 27 and 42 years old would buy grocery products mostly via e-commerce. Gen Z followed, as ** percent of the generational cohort preferred shopping for their groceries mostly online.

In 2024, U.S. supermarket and other grocery store sales amounted to about ***** billion U.S. dollars. This is more than double the sales amounts that were generated back in 1992. Supermarkets and grocery stores in the U.S. WalMart stores dominated sales of the leading grocery retailers in 2023, generating close to *** billion U.S. dollars. Kroger and Ahold Delhaize each reached sales numbers of about *** and ** billion U.S. dollars, respectively, within the same period. In 2018, there were over 38,000 supermarket stores in the United States. Over ** percent of this total were supermarket chains. Supermarket formats In the United States, there are various types of supermarkets consumers can visit, such as natural/gourmet food supermarkets, warehouse grocery stores, and military commissaries. The most common type of supermarket in the country is one of the conventional kind. In 2018, there were just over ****** conventional supermarkets in the United States. The second most common type is the supercenter for groceries and mass merchandise, of which there were about ***** that year.

In a survey conducted in the second quarter of 2023, nearly ********** of Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around ** percent of Gen X respondents.

Store environment was the leading factor when choosing which store to shop at for groceries among grocery shoppers in U.S. households in June 2023. Other leading factors included the variety of the product range, proximity to home and workplace, and the offers, discounts, and promotions offered by the grocery store. Continued importance of attracting customers There is a huge market for groceries in the United States, with store sales having increased over the last number of years. U.S. grocery store sales amounted to around *** billion U.S. dollars in 2022. Whilst the e-commerce market in the U.S. is constantly growing and evolving, the share of consumers buying groceries online remained low. Therefore, it is important for grocery retailers to continue to work to entice customers to shop with them in brick-and-mortar stores to capture as many sales as possible. Why do shoppers still prefer physical stores when grocery shopping? Not being able to pick your own products is seen as the leading disadvantage of online grocery shopping, according to consumers who have used the online service. Other notable disadvantages were not being able to return items easily, receiving spoiled or broken products, and receiving products which aren’t as fresh as those in-store.

We asked UK consumers about "Grocery shopping by store brand" and found that ******* takes the top spot, while ****** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 5,452 consumers in the UK. Looking to gain valuable insights about grocery store customers across the globe? Check out our reports about consumers of grocery stores worldwide. These reports offer the readers a comprehensive overview of grocery store customers: who they are; what they like; what they think; and how to reach them.

Online grocery shopping has become increasingly popular among shoppers since the COVID-19 pandemic, which spurred consumers to purchase their supermarket goods through the internet when faced with lockdowns and stay-home advisories. In 2021, the online food and grocery sales in the United Kingdom amounted to about ** billion British pounds. That figure was forecast to increase to nearly ** billion by 2025. Post-pandemic slowdown despite new shopping habits While online grocery still is expected to generate billions in revenue, growth of the market is set to slow down significantly. As official regulation surrounding the pandemic has ended, the high demand for online grocery ordering has lowered in turn. However, many consumers in 2022, particularly those of higher ages, still cited that avoiding crowds and risk of infection at physical stores was a strong reason for ordering their groceries online. Another popular reason for online grocery shoppers was due to having no time to go to the store themselves. Not the perfect alternative While saving time and avoiding crowds are pros to buying groceries on the web, there are also inevitable cons with this method of grocery shopping. A 2022 survey revealed that too many substituted items, not being able to find suitable delivery times, and un-fresh groceries were the most common negative aspects to online grocery shopping in the UK. These factors may be part of why nearly ** percent of shoppers bought their groceries primarily in-stores, and only partially online.

According to a survey carried out in 2024 in the United States, some ** percent of baby boomers were shopping for groceries once a week. Among millennials, the share of those shopping weekly for groceries was lower, at ** percent. On the other hand, ** percent of millennials were shopping for groceries daily, while baby boomers were only ******percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.