Over the past few years, the number of Groupon shoppers has fallen sharply. From nearly 54 million unique customers purchasing at least one offer on the site in the fourth quarter of 2014, this figure shrank to 16.1 million buyers by the first quarter of 2024. Company situation at a glance Slumping customer numbers have taken a significant toll on Groupon's revenues. In 2022, Groupon's global revenue was around 599 million U.S. dollars, far less than half of what it recorded at its peak in 2016. In large part due to the COVID-19 pandemic, 2020 was particularly difficult for the deal-of-the-day business, posting a net loss of some 286 million dollars. In 2021, the company accumulated over 120 million U.S. dollars of net income, a major increase after the loss in the previous year. However, the recovery was short-lived as the company recorded a net loss of 234 million dollars in 2022. Groupon's mobile app In addition to the website, Groupon customers can browse, shop, and redeem deals directly from the mobile app. In 2023, there were 441,000 monthly downloads of the Groupon application across the globe. While the United States, its birthplace, ranks as the top country for downloads of the app - with more than 3.5 million downloads recorded that year. The United Kingdom represented the second-highest downloads of the Groupon app, with 492,000 downloads, followed by Italy at 475,000 downloads.

Between January 2020 and July 2021, the peak of monthly active users of the Groupon app worldwide was in February 2020, just before the COVID-19 pandemic was declared. That month, approximately 23.4 million MAUs were registered. After a drop between March and May that year, the number of users came to recover in April but without reaching the level prior to the health emergency.

After an increase in the number of downloads of the Groupon app from December 2019 to February 2020, both Google Play Store and iPhone App Store downloads of the application plummeted. In May 2024, the deals and discounts site's app was downloaded approximately 317,000 times on the iPhone App Store and 123,000 times on the Google Play Store. The star child of discounts Groupon was launched in 2008 in the United States, as a deal-of-the-day platform, where subscribers can purchase vouchers and coupons for a wide range of services and products, from a romantic dinner to a manicure or a cruise vacation. After signing up, users receive daily or weekly notifications with special offers, customized according to their preferences, location, and transaction history. Lean times for Groupon In the early 2010s, the website quickly expanded into international markets, acquiring several similar local services, such as MyCityDeal in Europe, ClanDescuento in South America, or Qpod.jp in Asia. However, since the departure of its founder Andrew Mason in 2013, Groupon has experienced volatile times. In addition to seeing its number of active customers drop by nearly half since 2018, the coronavirus pandemic has dealt the U.S. company another severe blow. In 2020, the company suffered a net loss of over 286 million U.S. dollars. Even after the pandemic, Groupon's financials remained strained, leading to a net loss of 234 million dollars in 2022.