Over the past few years, the number of Groupon shoppers has fallen sharply. From nearly ** million unique customers purchasing at least one offer on the site in the fourth quarter of 2014, this figure shrank to **** million buyers by the fourth quarter of 2024. Company situation at a glance Slumping customer numbers have taken a significant toll on Groupon's revenues. In 2024, Groupon's global revenue was around *** million U.S. dollars, far less than half of what it recorded at its peak in 2016. In large part due to the COVID-19 pandemic, 2020 was particularly difficult for the deal-of-the-day business, posting a net loss of some *** million dollars. In 2021, the company accumulated over *** million U.S. dollars of net income, a major increase after the loss in the previous year. However, the recovery was short-lived as the company recorded a net loss of ***million dollars in 2024. Groupon's mobile app In addition to the website, Groupon customers can browse, shop, and redeem deals directly from the mobile app. In 2025, there were ********************** monthly downloads of the Groupon application across the globe. While the United States, its birthplace, ranks as the top country for downloads of the app - with more than *** million downloads recorded in 2024. Spain represented the second-highest downloads of the Groupon app, with ******* downloads, followed by the UK at ******* downloads.

During the fourth quarter of 2024, daily deal and local offer platform Groupon generated global revenues of about *** million U.S. dollars. Groupon's revenue peaked in the fourth quarter of 2015 when it reached *** million U.S. dollars.

In 2024, the daily deal website Groupon generated an annual revenue of nearly 493 million U.S. dollars. This figure has steadily decreased in recent years. The coupon company reached its highest global revenue in 2016 at just over 3 billion U.S. dollars. A failing business model? Groupon aims to connect local merchants and online shoppers through daily deals on its website. Merchants offer heavily discounted services, often cutting prices in half. Groupon, in turn, acts as the middleman and pockets lofty commission rates. On top of that, taxes eat part of the profits. The question remains how beneficial this business model is for the retailers who are participating in hopes of upselling, gaining market exposure, and securing repeat customers. Moreover, as discount shoppers are not excessively spending consumers, merchants are left with poor customer-return rates and small profits. Voucher fatigue Coupon, or voucher hunting, has seen its heyday. With price comparison websites and e-retailers’ own deals and offers, the need for “deal-of-the-day” sites has decreased. In 2024, Groupon still attracted over 24 million monthly global visitors to its website. However, the number of active customers has steadily declined, going from over 50 million customers at its peak in the fourth quarter of 2014 to only 15.4 million customers in the fourth quarter of 2024.

The net income of Groupon with headquarters in the United States amounted to ****** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ****** million U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

After an increase in the number of downloads of the Groupon app from December 2019 to February 2020, both Google Play Store and iPhone App Store downloads of the application plummeted. In April 2025, the deals and discounts site's app was downloaded approximately ******* times on the iPhone App Store and ******* times on the Google Play Store. The star child of discounts Groupon was launched in 2008 in the United States, as a deal-of-the-day platform, where subscribers can purchase vouchers and coupons for a wide range of services and products, from a romantic dinner to a manicure or a cruise vacation. After signing up, users receive daily or weekly notifications with special offers, customized according to their preferences, location, and transaction history. Lean times for Groupon In the early *****, the website quickly expanded into international markets, acquiring several similar local services, such as MyCityDeal in Europe, ClanDescuento in South America, or Qpod.jp in Asia. However, since the departure of its founder Andrew Mason in 2013, Groupon has experienced volatile times. In addition to seeing its number of active customers drop by nearly half since 2018, the coronavirus pandemic has dealt the U.S. company another severe blow. In 2020, the company suffered a net loss of over *** million U.S. dollars. Even after the pandemic, Groupon's financials remained strained, leading to a net loss of ** million dollars in 2024.

In 2024, U.S.-based coupon site Groupon suffered a net loss of over 56 million U.S. dollars. This represents a major change compared to 2021, when Groupon registered more than 120 million U.S. dollars in net income. Declining financials Groupon generated record-high revenues of over three billion U.S. dollars in 2016. In later years, revenues dwindled, reaching only 599 million dollars in 2022. Due to the grave financial situation, Groupon was forced to lay off personnel, especially merchant sales representatives and sales support staff. This resulted in a massive discharge of the global sales force that dropped by 75 percent when comparing the first quarter in 2016 to the same period in 2023. The “daily-deal” site was also forced to make other strategic cuts-backs, such as discontinuing sales of physicals products and focusing solely on services consisting of digital vouchers. Competitors in the rebates market Groupon remains one of the most popular discount sites in the United States. Still, the coupon site does not make it on the global top list. That list is dominated by Rakuten, Slickdeals, and Capital One Shopping. Tokyo-based Rakuten, which originally started as an online marketplace, was the most visited coupon, promo code, and sale website worldwide. It accounted for almost ten percent of global desktop visits in April 2023. Slick deals, in turn, made up 8.7 percent of the visit share, followed by Capital One Shopping at five percent.

Groupon's annual revenue in the North American market segment has steadily been declining. In 2024, the daily deal website's revenue in the United States and Canada amounted to ****** million U.S. dollars. As of the fourth quarter of 2024, Groupon had around **** million active customers worldwide.

As of the last quarter of 2024, Groupon generated about ** million U.S. dollars in gross billings through local deals. Total gross billings across all segments (local, travel, and goods) amounted to around *** million U.S. dollars during that quarter.

In 2024, coupon, discount, and deals website Groupon invested approximately *** million U.S. dollars in marketing activities. The sharp reduction in 2020 is strongly related to the coronavirus pandemic, which led companies around the world to cut back and put the brakes on certain expenses.

In the last quarter of 2024, Groupon saw a net income loss of around 50 million U.S. dollars. In 2024, the company generated a global revenue of around 493 million U.S. dollars. Over the past few years, this number has steadily decreased. With a global revenue of just over 3 billion U.S. dollars, the coupon company reached its highest level of revenue in 2016.

Over the first quarter 2023, Groupon counted approximately *** million unique users in Italy. The average number of unique users peaked in 2020, when the coupon website had been visited by *** million users.

From January 2015 to March 2025, Groupon app downloads in the United States peaked in July 2017. That month, the app recorded over *** million app downloads. But since then, the number of app downloads has dropped. In March 2025, it was downloaded approximately ******* times.

In April 2025, over ** million unique global visitors visited groupon.com. The average time spent on the website was two minutes and ** seconds.

In the fourth quarter of 2024, Groupon had a total of 676 inside and outside merchant sales representatives, as well as sales support staff. Despite a small recovery in the third quarter of 2020, the company's global sales force remained far from pre-pandemic levels.

The net cash of Groupon with headquarters in the United States amounted to ***** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ****** million U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

Between January 2020 and July 2021, the peak of monthly active users of the Groupon app worldwide was in February 2020, just before the COVID-19 pandemic was declared. That month, approximately **** million MAUs were registered. After a drop between March and May that year, the number of users came to recover in April but without reaching the level prior to the health emergency.

The total equity of Groupon with headquarters in the United States amounted to ***** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total decrease by approximately ***** million U.S. dollars. The trend from 2020 to 2024 shows, however, that this decrease did not happen continuously.

The liabilities of Groupon with headquarters in the United States amounted to ****** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total decrease by approximately ****** million U.S. dollars. The trend from 2020 to 2024 shows, furthermore, that this decrease happened continuously.

With over *** million downloads both on Android and iOS devices, most downloads of the Groupon app in 2024 came from users in the United States. Spain ranked second out of the countries analyzed, with over ******* downloads.

This statistic shows Groupon's annual operating loss in the North American market segment In 2019, the daily deal website's operating income in the United States and Canada amounted to **** million U.S. dollars, an improvement from an operating income of **** million U.S. dollars in the previous year.