In May 2024, over 24 million unique global visitors visited Groupon.com. The average time spent on the website was two minutes and 56 seconds.

The location-based search and advertising market is experiencing robust growth, driven by the increasing adoption of smartphones, the proliferation of location-enabled apps, and the rising demand for hyper-targeted advertising campaigns. Businesses are increasingly leveraging location data to connect with consumers in real-time, offering personalized promotions, driving foot traffic to physical stores, and enhancing customer engagement. This market is segmented by type (search, advertising) and application (retail, travel, entertainment, etc.), with significant opportunities arising from the integration of location data with other consumer insights to create highly effective marketing strategies. While data privacy concerns and regulatory changes pose potential challenges, the overall market trajectory indicates continued expansion. We project a substantial increase in market size over the forecast period (2025-2033), fueled by advancements in location technologies, like improved GPS accuracy and geofencing capabilities, leading to more precise targeting and increased advertising effectiveness. The integration of location data with Artificial Intelligence (AI) and machine learning (ML) further enhances campaign optimization and return on investment (ROI), attracting more businesses to adopt location-based solutions. Competition amongst established players like Foursquare, xAD, Groupon, Scanbuy, and Shopkick is fierce, driving innovation and pushing the boundaries of location-based marketing. The geographical distribution of this market is quite diverse, with North America and Europe currently holding substantial market share. However, rapid growth is anticipated in the Asia-Pacific region, fueled by the rising smartphone penetration and expanding digital economy in countries like India and China. The market is witnessing a shift towards programmatic advertising, enabling automated buying and selling of location-based ad inventory. Further growth drivers include the expansion of augmented reality (AR) and virtual reality (VR) technologies, enhancing immersive user experiences and opening up new advertising avenues. The long-term outlook for the location-based search and advertising market remains positive, with continuous innovation and adoption expected across various sectors and geographical regions.

Groupon.es was the most visited online platform offering coupons and rebates in Spain. In December 2023, the website gathered 35.83 percent of all desktop visits to coupon and discount websites by Spanish users. Linksprf.com followed close behind in second place, with just nearly 12 percent of traffic in this category.

In April 2022, slickdeals.net was by far the most popular coupon website in the United States, generating more than 67.3 million visits during that month. Groupon was ranked second with almost 40.3 million visits.