Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Teenagers make up the largest group of active users on TikTok.

Latin America has become the fastest-growing region for TikTok worlwide, especially in 2020, when it overtook Twitter and Snapchat and became the third-largest social network in the region. In 2021, there were an estimated 120.7 million TikTok users in Latin America and the social video app is projected to increase its audience size from 2019 by six times in 2023.

The reach by social network in the 'TikTok' segment of the digital advertising market in Europe was forecast to continuously increase between 2023 and 2028 by in total **** million users (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the reach by social network of the 'TikTok' segment of the digital advertising market was continuously increasing over the past years.Find more in-depth information regarding the ad spending concerning the classifieds segment of the digital advertising market in the United Kingdom and the share of revenue generated via mobile purchases concerning the digital advertising mobile segment of the digital advertising market in the Netherlands.The Statista Market Insights cover a broad range of additional markets.

Introduction

TikTok Statistics: TikTok, a Chinese application that first launched in 2016, has quickly become one of the most influential social media platforms in the world. Mostly characterized by short videos, TikTok continues to attract audiences globally and has changed the digital entertainment and marketing scene.

TikTok's growth continues at a rapid pace towards the 2024 mark, embarking on heavy user engagement, revenue generation, and cultural impact milestones. This article covers TikTok statistics in 2025 in detail for a comprehensive view of its current state.

TikTok has a significantly larger female user base globally.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of October 2020, ****** had the highest year-over-year increase of TikTok users with ***** percent user growth. ****** ranked second with there a ***** percent of user growth in the same time period.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2022, users worldwide spent approximately ** percent more hours per month using the popular social video app TikTok when compared to 2021. TikTok users in ********* spent around ** percent more time on the app, while TikTok usage in Australia grew by approximately ** percent. TikTok users in the United States interacted with the video app around **** percent more per month in 2022.

In 2020, TikTok brought in $33.4 billion in revenue.

There are currently over 1.5 billion active users on TikTok worldwide.

In March 2023, social video app TikTok reported *** million monthly active users in the United States, representing a ** percent growth compared to the previously reported figure of 100 million MAU in August 2020. The latest MAU figure, which was released by the company ahead of its CEO being questioned by the U.S. Congress at the end of March 2023, showcases the popularity increase experienced by TikTok in the United States in the last years.

TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United States, with a growth of *** percent among 15-25 year old users after the pandemic broke out and people started working and studying primarily from home.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

Introduction

TikTok Shopping Statistics: Since 2024, TikTok has become established as a key name in the e-commerce world with its cutting-edge TikTok Shop. This platform has, in essence, reversed the shopping experience: shoppers use TikTok to discover products and then purchase them. There has been a tremendous growth phase in TikTok's shopping ecosystem after the great increase witnessed in sales, user interaction, and merchant participation in 2024.

This article looks into TikTok shopping statistics and trends in 2024.