In 2024, the number of vegans was estimated to be *** million. Based on survey results, another *** million intend to follow the diet in the future. A combined **** million more are going meatless and either follow a vegetarian, vegan, or pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from *** to **** percent of the population. Across Europe, the overwhelming majority of countries have ***** percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while ** percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

In 2025, the largest share of vegans, at *** percent, could be found in London. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the Rest of the South and the Midlands. Here the share of vegans was close to *** percent. Scotland and Wales showed a share of vegans twice as high as the Midlands. Other facts about Veganism in the UK It is estimated that about *** million people in the UK followed a vegan diet in 2024. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at ***** percent of the UK internet population (excluding children and seniors over 65), which would put the number of vegans at around *** million in 2025. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK. A growing importance of ethical consumerism Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached ****** million British pounds.

In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.

In the most recent survey wave in 2025 that aggregates four surveys, the share of respondents stating they are vegan was ***** percent. Over the period presented, the share of the United Kingdom’s population that declared being vegan was approximately ***** to **** percentage points.

Snapshot img

Packaged Vegan Foods Market Size 2025-2029

The packaged vegan foods market size is forecast to increase by USD 37.94 billion, at a CAGR of 16.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of veganism as a lifestyle choice. The health benefits associated with a vegan diet, including improved heart health, weight management, and reduced risk of chronic diseases, are compelling consumers to shift towards plant-based food options (vegan)This trend is particularly prominent among the younger generation, who are more conscious about their health and the environmental impact of their food choices. However, the distribution of packaged vegan foods presents a notable challenge for market participants. Traditional grocery stores and supermarkets may not always carry a wide selection of vegan options, making it difficult for consumers to access these products easily.
Furthermore, the fragmented supply chain and high logistics costs can pose operational challenges for companies looking to expand their reach. To capitalize on the growing demand for vegan foods, market players must focus on building strong relationships with retailers and exploring innovative distribution models, such as e-commerce and direct-to-consumer channels. By addressing these challenges and staying attuned to evolving consumer preferences, companies can effectively capitalize on the opportunities presented by the expanding vegan foods market.

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The packaged vegan food market continues to evolve, driven by consumer demand for sustainable and ethical food options. Sustainable sourcing practices are increasingly important, with producers focusing on reducing carbon footprints through efficient energy consumption and waste reduction strategies. Water usage efficiency is another key consideration, as is the use of plant-based protein sources, such as pea protein isolates and soy-based products. Texture modification techniques, including seitan production methods and mushroom protein concentrates, enable the creation of vegan meat alternatives that closely mimic the texture of animal-derived products. Flavor enhancement methods, such as emulsion stabilization and preservation technologies, ensure that these alternatives are both delicious and nutritious.

Microbial contamination prevention and food safety regulations are crucial in maintaining product quality and consumer trust. Packaging materials, such as biodegradable plastics and recycled paper, are being explored to reduce environmental impact. Process optimization techniques, including freeze-drying and ultrasonic processing, are employed to improve production efficiency and shelf-life extension. Supply chain management is a critical aspect of the industry, with producers implementing traceability systems to ensure transparency and accountability. Ingredient cost analysis and allergen control measures are also essential to maintain profitability and cater to diverse consumer needs. The market for dairy-free alternatives, including vegan cheese analogs and oat milk processing, is growing rapidly.

Tofu manufacturing techniques and nutritional labeling requirements continue to evolve, reflecting the dynamic nature of the industry. High-pressure processing and extrusion technologies are just a few of the innovative methods being used to meet consumer demands for convenient, healthy, and sustainable plant-based food options.

How is this Packaged Vegan Foods Industry segmented?

The packaged vegan foods industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vegan milk
  Vegan meat
  Others


Source

  Almond
  Soy
  Oats
  Wheat
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Sweden
    UK


  APAC

    Australia
    China
    India


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant trends and dynamics as consumers increasingly adopt plant-based diets for health and sustainability reasons. Sustainable sourcing practices are prioritized in the production of seitan and other meat alternatives, ensuring ethical and environmentally friendly methods. Microbial contamination prevention is a key focus to maintain food safety and consumer trust. Soy-based protein products continue to dominate the mar

The United Kingdom vegan food market size is projected to grow at a CAGR of 10.42% between 2025 and 2034.

The United Kingdom tofu market exhibits robust growth potential, projected to reach a market size of £139.54 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.68% from 2025 to 2033. This expansion is fueled by several key factors. The rising popularity of veganism and vegetarianism within the UK is a significant driver, with consumers increasingly seeking plant-based protein alternatives. Health-conscious individuals are also drawn to tofu's high protein content and low-fat profile, contributing to its demand. Furthermore, the increasing availability of tofu in diverse forms—from traditional blocks to innovative ready-to-eat meals—is broadening its appeal and driving market penetration. Major players like Taifun-Tofu GmbH, Clearspring Ltd, and Kikkoman Corp are actively shaping the market through product innovation and strategic expansion, further solidifying the industry's growth trajectory. The UK's focus on sustainable and ethical food choices also benefits tofu's position as a environmentally friendly protein source, adding to its consumer appeal. The competitive landscape is characterized by a mix of established international brands and smaller, niche players. Successful brands are focusing on product diversification, catering to evolving consumer preferences. This includes incorporating tofu into ready meals, developing innovative textures and flavors, and promoting its versatility in various cuisines. The market’s continued growth will likely hinge on maintaining product innovation, expanding distribution channels to reach broader consumer segments, and effectively communicating the nutritional and environmental benefits of tofu to maintain momentum throughout the forecast period. Future market dynamics will be influenced by factors such as shifts in consumer dietary trends, competition from other plant-based proteins, and the overall economic climate. Key drivers for this market are: Growing consumer awareness about the health benefits of tofu. Potential restraints include: Processing and Shelf Life Issues. Notable trends are: Increased demand for organic and non-GMO tofu products.

Snapshot img

Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion, at a CAGR of 15.2% between 2023 and 2028.

The market is experiencing significant growth due to the increasing number of consumers adopting vegan diets. This trend is driven by various factors, including ethical and environmental concerns, health benefits, and changing consumer preferences. As a result, there is a surge in new product launches, with companies introducing innovative plant-based offerings to cater to this growing consumer base. However, the market faces challenges in the form of a lack of standardization guidelines. The absence of clear regulations and certifications for vegan food products can create confusion among consumers and hinder market growth.
Companies must navigate this challenge by implementing robust certification processes and adhering to ethical and sustainable production practices to build consumer trust and loyalty. By addressing these challenges and continuing to innovate, companies can capitalize on the market's potential and meet the evolving demands of the vegan consumer base.

What will be the Size of the Vegan Food Market during the forecast period?

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The market continues to evolve, driven by consumer preferences and advancements in food processing techniques. Plant-based protein sources, such as pea protein concentrate and textured vegetable protein, are gaining popularity due to their nutritional benefits and versatility in various applications. The production of vegan cheese and butter utilizes innovative methods, while vegan yogurt cultures and alternative sweeteners cater to consumers seeking dairy-free options. Natural fermented and vegan foods and mushroom-based meat analogs offer unique textures and flavors, expanding the market's offerings. Omega-3 fatty acids, essential nutrients often found in animal products, are being sourced from chlorella supplements, algae-based protein, and other plant-derived sources.

Consumer preference mapping plays a crucial role in product development, guiding companies to create vegan alternatives that cater to diverse tastes and dietary needs. Food safety regulations ensure the production and labeling of vegan products adhere to stringent standards, enhancing consumer trust. Innovations in non-dairy creamer technology, shelf life extension, and sensory evaluation methods contribute to the ongoing development of the vegan food industry. Insect protein powder and nutritional yeast are emerging as potential sources of sustainable and nutrient-dense ingredients. The integration of plant sterols and dairy-free milk alternatives further broadens the market's scope. The market's continuous dynamism is reflected in its diverse offerings and evolving production techniques. Companies remain committed to delivering high-quality, innovative products that cater to the ever-changing consumer landscape.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Dairy alternative
  Meat alternative
  Others


Source

  Soy
  Almond
  Oats
  Wheat
  Others


Consumer Segment

  Vegans
  Vegetarians
  Flexitarians
  Health-Conscious Consumers


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Indonesia
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of plant-based alternatives to traditional animal products, including vegan egg replacements, alternative sweeteners, and functional foods. Research and development in these areas are ongoing, with a focus on vegan certification standards and innovative manufacturing processes. For instance, vegan butter is produced using various plant-based oils, while vegan yogurt cultures are derived from soy, coconut, or other plant sources. Pea protein concentrate and textured vegetable protein are popular plant-based protein sources, while mushroom-based meat analogs and insect protein powder offer sustainable alternatives to animal protein. Consumer preference mapping plays a crucial role in market trends, with omega-3 fatty acids and vitamin formulations essential for maintaining a balanced diet.

Food processing techniques are continually evolving to extend shelf lif

Global Vegan Food market size is expected to reach $47.82 billion by 2029 at 11.2%, flourishing vegan food market catering to the growing population of vegans and vegetarians

The retail sales of vegetarian products and plant-based alternatives in the United Kingdom amounted to an estimated **** billion British pounds in 2022. Sales peaked in 2020 during the pandemic and collapsed in 2021. The market seems to have returned to pre-pandemic levels and might continue the trend seen before it was majorly disrupted. Meatless diets in the United Kingdom In the United Kingdom, the share of vegans was estimated to be around **** percent. This puts the country into the top five European countries with the biggest share of vegans. Pescetarians and Vegetarians add to this number so that the total of UK consumers following a meat free diet is around ** percent. Younger consumers are more likely than any other age group to attempt to live meat free. About ** percent of members of Generation Z stated that they wanted to live meat free in 2023. For millennials, the same share was slightly over a quarter of survey respondents. For older generations, it was progressively less. The European market for meat substitutes In 2022, the United Kingdom was the second-largest meat substitute market in Europe. Since the start of the pandemic, Germany has taken the top spot as Europe’s leading meat substitute market. The Netherlands lands on rank three in front of Italy. The UK generated *** million euros in sales. Germany, exceeded this number by over *** million euros. The overall market for meat alternatives in the European Union came to about *** billion U.S. dollars. It is forecast to pass the ***** billion euro mark in 2028.

The UK vegan meat market exhibits a multifaceted structure, segmented by both product type and distribution channel. The product type segment encompasses a broad range of options mirroring traditional meat categories, including beef, chicken, pork, seafood alternatives, and an expanding array of innovative "other" products featuring unique textures and flavors. Distribution channels are equally diverse, ranging from major supermarket chains and hypermarkets to independent retailers, convenient stores, thriving online marketplaces, and a growing number of specialized vegan food stores. The interplay between these segments reveals key trends in consumer preference and market accessibility. Recent developments include: In 2023, the UK vegan meat market, including Impossible Foods, Beyond Meat, all aggressively introduced new vegan meat products. These featured creative solutions such as plant-based chicken substitutes for curries, vegan sausages that mimicked traditional flavors, and plant-based mince substitutes made especially for classic British recipes like shepherd's pie., June 2019: Tyson Foods revealed plans to introduce a new product called "Raised & Rooted" to the market as part of an expansion of their plant-based beef line. This new product line will consist of two items: a burger that combines beef and pea protein and a chicken nugget consisting of pea protein isolate egg white, bamboo, and flaxseed., September 2019: New plant-based meat products are planned by Hormel and Kellogg. The newly created brands from Kellogg and Hormel are Incogmeato and Happy Little Plants, respectively. These new items will be created using non-GMO soy, giving them the appearance and flavor of actual meat.. Notable trends are: Growing plant-based meat substitutes is driving the market growth.

In UK Vegan Food Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision-making and business growth.

Vegan Food Market size to grow from US$ 38.3 billion in 2025 to US$ 107.9 billion by 2035 at a 12.6% CAGR. Get detailed market insights, trends, and forecasts.

The size of the UK Plant Protein Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 26.40% during the forecast period. The plant protein market has experienced significant growth over the past few years, driven by rising consumer interest in health, sustainability, and ethical food production. Plant proteins, derived from sources such as soy, peas, lentils, rice, and other legumes and grains, serve as alternatives to animal-based proteins. This shift is largely fueled by increased awareness of the environmental impact of meat production, the growing prevalence of vegetarian and vegan diets, and concerns over animal welfare. The plant protein market is further boosted by its alignment with global trends towards healthier eating, as plant-based diets are often associated with reduced risks of chronic diseases like heart disease, diabetes, and obesity. Key applications of plant proteins are in the food and beverage industry, where they are used to create meat substitutes, dairy alternatives, protein-rich snacks, and beverages. Major companies in the sector are investing heavily in research and development to improve the taste, texture, and nutritional profile of plant-based protein products, making them more appealing to a broader consumer base. Additionally, innovations in food technology, such as fermentation and processing techniques, are enhancing the functionality and versatility of plant proteins, enabling their incorporation into a wider range of food products. Recent developments include: June 2022: Roquette, a plant-based protein manufacturer, released two novel rice proteins to address the market demand for meat substitute applications. The new Nutralys rice protein line includes a rice protein isolate and a rice protein concentrate. May 2021: Lantmannen's subsidiary, Lantmännen Agroetanol, invested SEK 800 million in a biorefinery in Norrköping. It will strengthen Lantmännen’s position in the market for grain-based food ingredients, specifically gluten production. The new production line is planned to be fully operational during the second quarter of 2023.April 2021: Ingredion Inc. launched two new ingredients to its plant-based pea protein segment. It launched VITESSENSE pulse 1853 pea protein isolate and Purity P 1002 pea starch, which are 100% sustainably sourced from North American farms.. Key drivers for this market are: Increasing Urbanization, Growing Disposable Income. Potential restraints include: High-price and additional delivery charges. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The UK plant protein market is experiencing robust growth, driven by increasing consumer demand for healthier, sustainable, and ethical food choices. The rising popularity of veganism and vegetarianism, coupled with growing awareness of the environmental impact of animal agriculture, are key factors fueling this expansion. Within the UK, the food and beverage sector dominates the plant protein market, with significant demand across various sub-segments. Bakery products, breakfast cereals, and meat alternatives are witnessing particularly high growth, indicating a shift in consumer preferences towards plant-based options. The supplements sector, including sports nutrition and elderly nutrition, also contributes significantly, reflecting the broader health and wellness trend. While soy and pea protein currently hold the largest market share, other plant proteins like hemp, rice, and potato are gaining traction, driven by innovations in product development and marketing efforts targeting specific consumer needs and preferences. The market is characterized by a high degree of competition among both large multinational corporations and smaller specialized companies. Challenges include maintaining consistent product quality and addressing potential allergen concerns associated with some plant-based proteins. Looking ahead, the UK plant protein market is projected to maintain a strong growth trajectory, fueled by continuous product innovation, expanding distribution channels, and increasing consumer awareness. The market is expected to see further diversification in plant protein sources, with an emphasis on functional properties and improved taste and texture. The ongoing focus on sustainability and ethical sourcing will also play a crucial role in shaping market dynamics. Successful players will be those who effectively address consumer concerns related to price, availability, and taste, while simultaneously highlighting the health, environmental, and ethical advantages of plant-based protein. Further growth will be influenced by governmental policies promoting sustainable food systems and encouraging the development of the plant-based food industry. Recent developments include: June 2022: Roquette, a plant-based protein manufacturer, released two novel rice proteins to address the market demand for meat substitute applications. The new Nutralys rice protein line includes a rice protein isolate and a rice protein concentrate. May 2021: Lantmannen's subsidiary, Lantmännen Agroetanol, invested SEK 800 million in a biorefinery in Norrköping. It will strengthen Lantmännen’s position in the market for grain-based food ingredients, specifically gluten production. The new production line is planned to be fully operational during the second quarter of 2023.April 2021: Ingredion Inc. launched two new ingredients to its plant-based pea protein segment. It launched VITESSENSE pulse 1853 pea protein isolate and Purity P 1002 pea starch, which are 100% sustainably sourced from North American farms.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The United Kingdom dairy alternatives market is experiencing robust growth, projected to reach £1540 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 5.56% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of the health benefits associated with plant-based diets, coupled with growing concerns about animal welfare and the environmental impact of dairy farming, are driving significant demand for dairy-free options. The market's diversity, encompassing a wide range of products like almond milk, soy milk, oat milk, and coconut milk, caters to a broad spectrum of consumer preferences and dietary needs. Furthermore, the increasing availability of dairy alternatives in mainstream supermarkets and the development of innovative products with improved taste and texture are contributing to market expansion. Key players like Arla Foods, Oatly, and Danone are actively investing in research and development, leading to a more diverse and sophisticated product landscape. This competition also fosters innovation and drives down prices, making dairy alternatives more accessible to a wider consumer base. The continued growth of the UK dairy alternatives market is expected to be supported by the rising popularity of veganism and vegetarianism, along with the increasing adoption of flexitarian diets. Government initiatives promoting sustainable food consumption patterns will also play a role. However, challenges remain. Price sensitivity among consumers and potential concerns regarding the nutritional content of some plant-based alternatives compared to dairy milk could hinder market penetration. Nevertheless, the overall outlook remains positive, with the market projected to demonstrate sustained growth over the forecast period, driven by the confluence of health, environmental, and ethical considerations shaping consumer choices. The market's segmentation and the strategic actions of major companies will further influence the trajectory of this expanding sector. Key drivers for this market are: Surge in Participation of Sports Activities, Functional and Processing Bnefits of Whey Protein. Potential restraints include: High Manufacturing Costs and Fluctuations in Raw Material Prices. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Snapshot img

Vegan Supplements Market Size 2024-2028

The vegan supplements market size is forecast to increase by USD 3.64 billion at a CAGR of 8.51% between 2023 and 2028.

The market is experiencing significant growth, driven by expanding global vegan population bases and increasing health consciousness among consumers. With the growing prominence of online shopping, the market is witnessing a growth in sales as consumers seek convenience and accessibility. However, the availability of counterfeit dietary supplements poses a challenge, as it undermines consumer trust and safety. To mitigate this issue, industry players are focusing on implementing stringent quality control measures and collaborating with regulatory bodies to ensure product authenticity and transparency. Major players offer vegan supplements in various forms such as capsules and tablets. The market is expected to continue its upward trajectory, fueled by these trends and the increasing demand for plant-based alternatives to traditional supplements.

What will be the Size of the Vegan Supplements Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing popularity of plant-based diets. The Vegan Society reports that over 600,000 people In the UK alone follow a vegan diet, and this number is continuously rising. Cymbiotika, Elderberry, Vital Nutrients, and other brands are catering to this niche market by offering vegan supplements made from algae, fruits, and other plant-based sources. Government support and regulations are also driving the growth of the market. For instance, the European Food Safety Authority (EFSA) has approved several plant-based sources as valid sources of essential nutrients. VegNews, Veganuary Campaign, Vegetarian Times Magazine, and other media outlets are emphasizing the importance of vegan supplements to ensure adequate nutrient intake.
The market is expected to grow further as more people adopt plant-based diets, including flexitarian diets, which allow for the consumption of some animal products. The market is projected to reach a value of over USD 12 billion by 2031. The market is expected to be driven by the increasing demand for plant-based alternatives to dairy and meat.

How is this Vegan Supplements Industry segmented and which is the largest segment?

The vegan supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to individuals following plant-based diets, a segment that continues to expand with the growing influence of the Vegan Society and campaigns like Veganuary. Cymbiotika, Elderberry, Vital Nutrients, Algae, Nestlé Health Science, Orgain, and other brands offer a wide range of vegan supplements In the form of capsules and tablets. The food and beverage sector, including beverage and food service channels, is a significant contributor to the market's growth. Government support and regulations play a crucial role In the market's development, ensuring the production and distribution of safe and high-quality vegan supplements.

Retail outlets, such as supermarkets, hypermarkets, departmental stores, pharmacies, and other stores, form the offline segment of the market. These retailers attract a high footfall due to the availability of sales representatives who guide buyers in selecting the right products for their needs. Despite higher operating costs, offline retailers have the advantage of providing buyers with assured product quality, reducing the risk of purchasing counterfeit products online. Companies further promote the market by increasing consumer awareness and introducing innovative products with unique flavors. Startup companies are also entering the market, offering D2C (direct-to-consumer) options and expanding the consumer base for vegan supplements. The flexitarian diet trend, which involves reducing meat and dairy consumption, further fuels the demand for plant-based alternatives In the market. Online shopping and social media platforms also provide convenient access to a vast array of vegan supplements, making it easier for consumers to make informed choices.

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The Offline segment was valued at USD 3.25 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 44% to the grow

The global vegan food market is expected to reach a value of over **** billion U.S. dollars in 2024. In 2023, the market size was close to ** billion U.S. dollars. It is important to note that the market is not solely serving vegans but is also serving a growing number of flexitarians who cut down on meat consumption to varying degrees and replace their food in parts with vegan offerings.

Snapshot img

Vegan Eggs Market Size 2024-2028

The vegan eggs market size is forecast to increase by USD 1.13 billion, at a CAGR of 9.34% between 2023 and 2028.

What will be the Size of the Vegan Eggs Market During the Forecast Period?

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Vegan Eggs Market Segmentation

The vegan eggs market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Type Outlook 

  Liquid
  Powder
  Egg shaped





Region Outlook 

  North America

    The U.S.
    Canada





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market is characterized by a diverse range of factors driving its growth and development. Consumers are increasingly turning to plant-based alternatives such as mung beans, chickpeas, lentils, and soybeans to replace regular chicken eggs in their diets. These alternatives come in various forms like powdered, liquid, and even flavored varieties, providing a wide product range to cater to different tastes and preferences.The rise of plant-based diets and animal sympathy among consumers has fueled the demand for vegan egg substitutes. This trend is further supported by nutritionists and dieticians who highlight the obesity risks associated with traditional eggs, leading individuals to make lifestyle choices that prioritize health and environmental concerns.

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market had a higher share in 2022. This is mostly explained by the fact that brick-and-mortar grocery stores use more product placement than Internet retailers. To improve consumer propensity and broaden the target audience, products are frequently positioned nearer to the traditional products in stores.

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The offline segment was valued at USD 914.70 million in 2018 and continued to grow until 2022. Offline sales channels such as supermarkets, convenience stores, and local grocery stores are easily accessible and convenient for people to buy food products. Consumers trust physical stores more than online stores, as they can see the products and inspect them before purchasing. This trend aligns with the rising number of individuals embracing veganism and plant-based water, contributing significantly to market growth. This can lead to higher sales and popularity of vegan eggs in offline channels. Offline sales channels often offer various promotions and discounts, which can attract customers and increase the popularity of certain food products. companies in the market also focus to collaborate with retailers to increase product presence. All these will surge the demand for vegan eggs through offline channels, which, in turn, will boost the global market during the forecast period.

Regional Analysis

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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market with the largest share in 2022. The demand for vegan food products has been growing steadily in North America over the past few years. Some of the factors driving this growth include concerns about animal welfare, the environmental impact of animal agriculture, and the health benefits of plant-based diets.

The US, Canada, and Mexico are some of the leading countries for vegan products in North America. The expanding vegan population base and increasing awareness of the benefits of following a vegan diet are driving the growth of the market in the region. High disposable incomes and high personal consumption expenditure of people are likely to drive the growth of the market in the region during the forecast period.

Vegan Eggs Market Dynamics

Consumers opting for vegan eggs prioritize animal sympathy and embrace plant-based diets due to health concerns like the obesity risk associated with regular chicken eggs. Challenges include addressing misconceptions about antibiotics and hormones in farm animals, highlighting the greenhouse effect, and fostering climate awareness. Expert and demand analysis guide market strategies, emphasizing the importance of product innovation and caterin

The United Kingdom soy protein market is experiencing robust growth, driven by increasing demand for plant-based protein sources across various sectors. The health and wellness trend, coupled with rising consumer awareness of the environmental impact of animal agriculture, is significantly boosting the consumption of soy protein in food and beverage applications. Specifically, the segments showing the strongest growth include meat alternative products, dairy alternatives, and sports nutrition, fueled by the popularity of veganism and vegetarianism, and the increasing demand for high-protein foods among health-conscious consumers. While precise market sizing data for the UK is not provided, given the global market's growth trajectory and the strong UK focus on health and sustainability, we can infer significant market expansion. Assuming a global CAGR (let's assume 7% for illustration - a reasonable estimate given the industry trends) and considering the UK's relatively high per capita consumption of processed foods, the market value could be estimated in the tens of millions of pounds. Further growth is expected to be driven by innovative product development, incorporating soy protein into new and exciting food items. The availability of various forms like concentrates, isolates, and textured/hydrolyzed soy protein offers versatility to manufacturers, catering to diverse product needs. However, potential restraints might include fluctuating soy prices on the global market and consumer concerns related to potential allergens and GMOs. Companies are addressing this by emphasizing transparency in sourcing and processing, promoting sustainable and non-GMO options. The key players in the UK soy protein market are actively engaging in strategies to consolidate their market presence. This includes focusing on partnerships and collaborations, strategic investments in research and development of new soy protein applications, and expanding their product portfolios to satisfy the varied demands of the burgeoning market. The competitive landscape is characterized by a mix of established international players and specialized regional suppliers. This dynamic environment ensures a constant drive towards innovation and a wide range of products available to consumers and manufacturers. Growth within specific end-user segments (like bakery and breakfast cereals) will also be influenced by wider trends in food manufacturing and consumer preferences, requiring companies to adapt their offerings accordingly. The forecast period (2025-2033) anticipates a continuous, albeit perhaps slightly moderated, growth rate as the market matures. Recent developments include: March 2021: Fuji Oil Group appointed Mikio Sakai as the new president and CEO. Mikio Sakai is engaged in developing Plant-based Food Solutions as a core concept to grow a third business pillar, along with the Oil and Fat and Chocolate businesses. Plant-based Food Solutions include soy meat and soybeans, which are used as raw materials for plant-based protein.July 2020: DuPont Nutrition & Biosciences (DuPont), a subsidiary of IFF, offers the industry's broadest assortment of ingredients for plant-based product development with the new Danisco Planit range. Danisco Planit is a global launch that includes services, expertise, and an unparalleled ingredient portfolio for plant-based food and beverages, including plant proteins, hydrocolloids, cultures, probiotics, fibers, food protection, antioxidants, natural extracts, emulsifiers, and enzymes, as well as tailor-made systems.July 2019: Fuji Oil Holdings Inc. established a new subsidiary named Fuji Brandenburg GmbH in Germany as part of its aim to provide high-value, function-enhancing food ingredients to the global food industry. Fuji Brandenburg GmbH is currently involved in the production of soy-based ingredients in all of Europe.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.