In 2024, the number of vegans was estimated to be *** million. Based on survey results, another *** million intend to follow the diet in the future. A combined **** million more are going meatless and either follow a vegetarian, vegan, or pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from *** to **** percent of the population. Across Europe, the overwhelming majority of countries have ***** percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while ** percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

In 2025, the largest share of vegans, at *** percent, could be found in London. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the Rest of the South and the Midlands. Here the share of vegans was close to *** percent. Scotland and Wales showed a share of vegans twice as high as the Midlands. Other facts about Veganism in the UK It is estimated that about *** million people in the UK followed a vegan diet in 2024. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at ***** percent of the UK internet population (excluding children and seniors over 65), which would put the number of vegans at around *** million in 2025. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK. A growing importance of ethical consumerism Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached ****** million British pounds.

In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.

The global vegan food market size is projected to grow from USD 27.57 billion in 2025 to USD 64.47 billion by 2033, exhibiting a CAGR of 11.2%.
Report Scope:

The United Kingdom vegan food market size is projected to grow at a CAGR of 10.42% between 2025 and 2034.

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Packaged Vegan Foods Market Size 2025-2029

The packaged vegan foods market size is forecast to increase by USD 37.94 billion, at a CAGR of 16.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of veganism as a lifestyle choice. The health benefits associated with a vegan diet, including improved heart health, weight management, and reduced risk of chronic diseases, are compelling consumers to shift towards plant-based food options (vegan)This trend is particularly prominent among the younger generation, who are more conscious about their health and the environmental impact of their food choices. However, the distribution of packaged vegan foods presents a notable challenge for market participants. Traditional grocery stores and supermarkets may not always carry a wide selection of vegan options, making it difficult for consumers to access these products easily.
Furthermore, the fragmented supply chain and high logistics costs can pose operational challenges for companies looking to expand their reach. To capitalize on the growing demand for vegan foods, market players must focus on building strong relationships with retailers and exploring innovative distribution models, such as e-commerce and direct-to-consumer channels. By addressing these challenges and staying attuned to evolving consumer preferences, companies can effectively capitalize on the opportunities presented by the expanding vegan foods market.

What will be the Size of the Packaged Vegan Foods Market during the forecast period?

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The packaged vegan food market continues to evolve, driven by consumer demand for sustainable and ethical food options. Sustainable sourcing practices are increasingly important, with producers focusing on reducing carbon footprints through efficient energy consumption and waste reduction strategies. Water usage efficiency is another key consideration, as is the use of plant-based protein sources, such as pea protein isolates and soy-based products. Texture modification techniques, including seitan production methods and mushroom protein concentrates, enable the creation of vegan meat alternatives that closely mimic the texture of animal-derived products. Flavor enhancement methods, such as emulsion stabilization and preservation technologies, ensure that these alternatives are both delicious and nutritious.

Microbial contamination prevention and food safety regulations are crucial in maintaining product quality and consumer trust. Packaging materials, such as biodegradable plastics and recycled paper, are being explored to reduce environmental impact. Process optimization techniques, including freeze-drying and ultrasonic processing, are employed to improve production efficiency and shelf-life extension. Supply chain management is a critical aspect of the industry, with producers implementing traceability systems to ensure transparency and accountability. Ingredient cost analysis and allergen control measures are also essential to maintain profitability and cater to diverse consumer needs. The market for dairy-free alternatives, including vegan cheese analogs and oat milk processing, is growing rapidly.

Tofu manufacturing techniques and nutritional labeling requirements continue to evolve, reflecting the dynamic nature of the industry. High-pressure processing and extrusion technologies are just a few of the innovative methods being used to meet consumer demands for convenient, healthy, and sustainable plant-based food options.

How is this Packaged Vegan Foods Industry segmented?

The packaged vegan foods industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vegan milk
  Vegan meat
  Others


Source

  Almond
  Soy
  Oats
  Wheat
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Sweden
    UK


  APAC

    Australia
    China
    India


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant trends and dynamics as consumers increasingly adopt plant-based diets for health and sustainability reasons. Sustainable sourcing practices are prioritized in the production of seitan and other meat alternatives, ensuring ethical and environmentally friendly methods. Microbial contamination prevention is a key focus to maintain food safety and consumer trust. Soy-based protein products continue to dominate the market, bu

In the most recent survey wave in 2025 that aggregates four surveys, the share of respondents stating they are vegan was ***** percent. Over the period presented, the share of the United Kingdom’s population that declared being vegan was approximately ***** to **** percentage points.

Snapshot img

Vegan Food Market Size 2024-2028

The vegan food market size is valued to increase by USD 29.93 billion, at a CAGR of 15.2% from 2023 to 2028. Growing number of vegan consumers will drive the vegan food market.

Market Insights

North America dominated the market and accounted for a 44% growth during the 2024-2028.
By Distribution Channel - Offline segment was valued at USD 14.71 billion in 2022
By Product - Dairy alternative segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 189.74 million 
Market Future Opportunities 2023: USD 29928.70 million
CAGR from 2023 to 2028 : 15.2%

Market Summary

The market continues to gain momentum as an increasing number of consumers embrace plant-based diets for ethical, environmental, and health reasons. This shift in consumer behavior has led to a surge in new product launches across various food categories, from plant-based meat alternatives to dairy-free beverages and desserts. However, the market faces challenges, particularly in the area of product standardization. With no universally accepted guidelines for vegan certification, companies must navigate complex supply chains to ensure the authenticity of their offerings. For instance, a food manufacturer may source ingredients from multiple suppliers, each with varying levels of transparency regarding their production processes.
Ensuring that all ingredients meet vegan standards can be a time-consuming and costly process. Furthermore, compliance with various food safety regulations adds another layer of complexity to the supply chain. Despite these challenges, companies are finding innovative solutions to optimize their operations and meet the growing demand for vegan food. For example, some manufacturers are partnering with third-party certification agencies to streamline the verification process. Others are investing in technology solutions to improve traceability and transparency throughout their supply chains. As the market continues to evolve, companies that can effectively navigate these challenges will be well-positioned to succeed.

What will be the size of the Vegan Food Market during the forecast period?

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The market continues to evolve, reflecting shifting consumer preferences and advancements in food technology. One notable trend is the increasing focus on plant sterol content, a key factor in cholesterol reduction. According to recent research, vegan foods with plant sterols can reduce LDL cholesterol levels by up to 10%. This statistic underscores the business relevance of incorporating such ingredients into product innovation and new product development. Another trend gaining traction is the use of encapsulation technologies for vitamin B12 fortification. Consumers are increasingly conscious of their nutrient intake, particularly with regard to this essential vitamin, which is often lacking in vegan diets.
High-pressure processing and thermal processing optimization are essential in ensuring the efficacy of these encapsulation technologies. Quality control systems and nutrient preservation are crucial in maintaining the integrity of these fortified products. Furthermore, sensory perception plays a significant role in consumer preferences. Companies must invest in process validation and fiber content analysis to optimize taste and texture, making plant-based alternatives more appealing to a broader audience. Incorporating vegan omega-3 sources, such as algae oil, can also enhance the nutritional value and sensory appeal of these products . As the market continues to expand, companies must prioritize product innovation, microbial spoilage prevention, and carbohydrate metabolism research to cater to the evolving needs and preferences of consumers.

Unpacking the Vegan Food Market Landscape

The vegan food market is evolving rapidly as plant-based meat production methods and novel methods for plant-based protein extraction drive innovation across the sector. Development of vegan cheese analogs, improving the texture of plant-based milks, and strategies for improving vegan food taste and texture are central to enhancing consumer perception of vegan food quality. Optimizing the nutritional profile of vegan foods and measuring the environmental footprint of vegan foods support both health and sustainability goals, while reducing environmental impact of vegan food production and implementing sustainable supply chains for vegan ingredients align with broader climate-conscious initiatives.

Challenges in scaling up vegan food production are being addressed through new technologies for vegan food processing, advanced techniques in vegan food preservation, and applications of precision fermentation in vegan food. Using AI in vegan food product development enables rapid formulation improvements and cost reduct

Snapshot img

Vegan Supplements Market Size 2024-2028

The vegan supplements market size is forecast to increase by USD 3.64 billion at a CAGR of 8.51% between 2023 and 2028.

The market is experiencing significant growth, driven by expanding global vegan population bases and increasing health consciousness among consumers. With the growing prominence of online shopping, the market is witnessing a growth in sales as consumers seek convenience and accessibility. However, the availability of counterfeit dietary supplements poses a challenge, as it undermines consumer trust and safety. To mitigate this issue, industry players are focusing on implementing stringent quality control measures and collaborating with regulatory bodies to ensure product authenticity and transparency. Major players offer vegan supplements in various forms such as capsules and tablets. The market is expected to continue its upward trajectory, fueled by these trends and the increasing demand for plant-based alternatives to traditional supplements.

What will be the Size of the Vegan Supplements Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing popularity of plant-based diets. The Vegan Society reports that over 600,000 people In the UK alone follow a vegan diet, and this number is continuously rising. Cymbiotika, Elderberry, Vital Nutrients, and other brands are catering to this niche market by offering vegan supplements made from algae, fruits, and other plant-based sources. Government support and regulations are also driving the growth of the market. For instance, the European Food Safety Authority (EFSA) has approved several plant-based sources as valid sources of essential nutrients. VegNews, Veganuary Campaign, Vegetarian Times Magazine, and other media outlets are emphasizing the importance of vegan supplements to ensure adequate nutrient intake.
The market is expected to grow further as more people adopt plant-based diets, including flexitarian diets, which allow for the consumption of some animal products. The market is projected to reach a value of over USD 12 billion by 2031. The market is expected to be driven by the increasing demand for plant-based alternatives to dairy and meat.

How is this Vegan Supplements Industry segmented and which is the largest segment?

The vegan supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to individuals following plant-based diets, a segment that continues to expand with the growing influence of the Vegan Society and campaigns like Veganuary. Cymbiotika, Elderberry, Vital Nutrients, Algae, Nestlé Health Science, Orgain, and other brands offer a wide range of vegan supplements In the form of capsules and tablets. The food and beverage sector, including beverage and food service channels, is a significant contributor to the market's growth. Government support and regulations play a crucial role In the market's development, ensuring the production and distribution of safe and high-quality vegan supplements.

Retail outlets, such as supermarkets, hypermarkets, departmental stores, pharmacies, and other stores, form the offline segment of the market. These retailers attract a high footfall due to the availability of sales representatives who guide buyers in selecting the right products for their needs. Despite higher operating costs, offline retailers have the advantage of providing buyers with assured product quality, reducing the risk of purchasing counterfeit products online. Companies further promote the market by increasing consumer awareness and introducing innovative products with unique flavors. Startup companies are also entering the market, offering D2C (direct-to-consumer) options and expanding the consumer base for vegan supplements. The flexitarian diet trend, which involves reducing meat and dairy consumption, further fuels the demand for plant-based alternatives In the market. Online shopping and social media platforms also provide convenient access to a vast array of vegan supplements, making it easier for consumers to make informed choices.

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The Offline segment was valued at USD 3.25 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 44% to the growth of t

Discover the booming UK tofu market! This report reveals a £139.54 million market in 2025, projected to grow at a 14.68% CAGR until 2033, driven by veganism, health trends, and innovative product development. Explore key players, market segments, and future growth predictions. Recent developments include: April 2022: Cauldron Foods, a division of Marlow Foods Ltd, expanded its famous range with the addition of two new tofu products, namely Quick & Tasty Smoky BBQ Block and Hoisin Tofu. The new SKUs are created from sustainable soy and come in 100% recyclable packaging., December 2021: The Tofoo Co., a UK tofu brand, expanded its portfolio with a new line of frozen tofu products called Straight to Wok. Straight to Wok is prepared with tofu cubes coated in cornflour. The new line comes in two flavors, such as Naked and Ginger & Chilli., February 2021: The Tofoo Co., a British company, launched the country's first frozen tofu product, Tofoo Chunkies, which is intended to make tofu more accessible.. Notable trends are: Growing Preference of Vegan Diet.

These datasets provides the 1000 iterations of estimates of the environmental impact of vegans, vegetarians, fish eaters and meat eaters, aggregated at the level of age-sex-diet group. Development of these datasets is described in a research manuscript which can be accessed here: https://ora.ox.ac.uk/objects/uuid:332d8ffb-75cf-4f59-bded-bc2042de955d

Code for combining these data to produce the results in the paper can be found here: https://github.com/PeteScarbs/environment-impact-of-diets

Two datasets are provided. Results_21Mar2022.csv is for the primary analysis in the paper. Results_21Mar2022_nokcaladjust.csv is for the sensitivity analysis.

Supplementary data is provided in another deposit in ORA which can be found here: https://ora.ox.ac.uk/objects/uuid:fd3bfe80-1b8d-4d68-b471-a5621def5c24

Discover the booming UK tofu market! Explore its £139.54 million (2025) value, 14.68% CAGR, key drivers, and leading brands. Learn about market trends, segmentation, and future growth projections in this comprehensive analysis. Key drivers for this market are: Growing consumer awareness about the health benefits of tofu. Potential restraints include: Processing and Shelf Life Issues. Notable trends are: Increased demand for organic and non-GMO tofu products.

The retail sales of vegetarian products and plant-based alternatives in the United Kingdom amounted to an estimated **** billion British pounds in 2022. Sales peaked in 2020 during the pandemic and collapsed in 2021. The market seems to have returned to pre-pandemic levels and might continue the trend seen before it was majorly disrupted. Meatless diets in the United Kingdom In the United Kingdom, the share of vegans was estimated to be around **** percent. This puts the country into the top five European countries with the biggest share of vegans. Pescetarians and Vegetarians add to this number so that the total of UK consumers following a meat free diet is around ** percent. Younger consumers are more likely than any other age group to attempt to live meat free. About ** percent of members of Generation Z stated that they wanted to live meat free in 2023. For millennials, the same share was slightly over a quarter of survey respondents. For older generations, it was progressively less. The European market for meat substitutes In 2022, the United Kingdom was the second-largest meat substitute market in Europe. Since the start of the pandemic, Germany has taken the top spot as Europe’s leading meat substitute market. The Netherlands lands on rank three in front of Italy. The UK generated *** million euros in sales. Germany, exceeded this number by over *** million euros. The overall market for meat alternatives in the European Union came to about *** billion U.S. dollars. It is forecast to pass the ***** billion euro mark in 2028.

The size of the United Kingdom Vegan Meat Market was valued at USD 13.4 Billion in 2023 and is projected to reach USD 42.94 Billion by 2032, with an expected CAGR of 18.10% during the forecast period. Recent developments include: In 2023, the UK vegan meat market, including Impossible Foods, Beyond Meat, all aggressively introduced new vegan meat products. These featured creative solutions such as plant-based chicken substitutes for curries, vegan sausages that mimicked traditional flavors, and plant-based mince substitutes made especially for classic British recipes like shepherd's pie., June 2019: Tyson Foods revealed plans to introduce a new product called "Raised & Rooted" to the market as part of an expansion of their plant-based beef line. This new product line will consist of two items: a burger that combines beef and pea protein and a chicken nugget consisting of pea protein isolate egg white, bamboo, and flaxseed., September 2019: New plant-based meat products are planned by Hormel and Kellogg. The newly created brands from Kellogg and Hormel are Incogmeato and Happy Little Plants, respectively. These new items will be created using non-GMO soy, giving them the appearance and flavor of actual meat.. Notable trends are: Growing plant-based meat substitutes is driving the market growth.

UK Vegan Food market size valued at USD 0.48 billion in 2025 and expected to reach USD 1.11 billion by 2034, growing at 9.8% CAGR from 2026-2034.

The global vegan food market size is predicted to grow from USD 21.91 billion in 2025 to USD 60.55 billion by 2035, supported by CAGR gains over 10.7%. Key stakeholders in the industry are Beyond Meat, Impossible Foods, Oatly, Daiya Foods, Tofurky, leading innovation and setting industry benchmarks.

Snapshot img

Vegan Eggs Market Size 2024-2028

The vegan eggs market size is forecast to increase by USD 1.13 billion, at a CAGR of 9.34% between 2023 and 2028.

What will be the Size of the Vegan Eggs Market During the Forecast Period?

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Vegan Eggs Market Segmentation

The vegan eggs market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Type Outlook 

  Liquid
  Powder
  Egg shaped





Region Outlook 

  North America

    The U.S.
    Canada





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market is characterized by a diverse range of factors driving its growth and development. Consumers are increasingly turning to plant-based alternatives such as mung beans, chickpeas, lentils, and soybeans to replace regular chicken eggs in their diets. These alternatives come in various forms like powdered, liquid, and even flavored varieties, providing a wide product range to cater to different tastes and preferences.The rise of plant-based diets and animal sympathy among consumers has fueled the demand for vegan egg substitutes. This trend is further supported by nutritionists and dieticians who highlight the obesity risks associated with traditional eggs, leading individuals to make lifestyle choices that prioritize health and environmental concerns.

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market had a higher share in 2022. This is mostly explained by the fact that brick-and-mortar grocery stores use more product placement than Internet retailers. To improve consumer propensity and broaden the target audience, products are frequently positioned nearer to the traditional products in stores.

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The offline segment was valued at USD 914.70 million in 2018 and continued to grow until 2022. Offline sales channels such as supermarkets, convenience stores, and local grocery stores are easily accessible and convenient for people to buy food products. Consumers trust physical stores more than online stores, as they can see the products and inspect them before purchasing. This trend aligns with the rising number of individuals embracing veganism and plant-based water, contributing significantly to market growth. This can lead to higher sales and popularity of vegan eggs in offline channels. Offline sales channels often offer various promotions and discounts, which can attract customers and increase the popularity of certain food products. companies in the market also focus to collaborate with retailers to increase product presence. All these will surge the demand for vegan eggs through offline channels, which, in turn, will boost the global market during the forecast period.

Regional Analysis

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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market with the largest share in 2022. The demand for vegan food products has been growing steadily in North America over the past few years. Some of the factors driving this growth include concerns about animal welfare, the environmental impact of animal agriculture, and the health benefits of plant-based diets.

The US, Canada, and Mexico are some of the leading countries for vegan products in North America. The expanding vegan population base and increasing awareness of the benefits of following a vegan diet are driving the growth of the market in the region. High disposable incomes and high personal consumption expenditure of people are likely to drive the growth of the market in the region during the forecast period.

Vegan Eggs Market Dynamics

Consumers opting for vegan eggs prioritize animal sympathy and embrace plant-based diets due to health concerns like the obesity risk associated with regular chicken eggs. Challenges include addressing misconceptions about antibiotics and hormones in farm animals, highlighting the greenhouse effect, and fostering climate awareness. Expert and demand analysis guide market strategies, emphasizing the importance of product innovation and catering to diverse lifestyle ch

The United Kingdom dairy alternatives market is experiencing robust growth, driven by increasing consumer demand for plant-based options. This surge is fueled by several key factors: rising health consciousness (with consumers seeking lower cholesterol and fat options), growing awareness of animal welfare concerns, and the increasing popularity of vegan and vegetarian lifestyles. The market is segmented across various product types, including almond milk, oat milk, soy milk, and non-dairy yogurts, cheeses, and ice creams. Oat milk and almond milk currently hold significant market share, but other alternatives like cashew and coconut milk are witnessing rapid expansion, driven by innovation in taste and texture. The distribution channels are diversified, with supermarkets and hypermarkets dominating, followed by online retail, which is experiencing exponential growth. Convenience stores and specialist retailers also play a crucial role in market penetration. While the exact market size for 2025 is not provided, considering a plausible CAGR (let's assume 8%, a conservative estimate given the market trends) and a potential 2024 market size in the hundreds of millions, a 2025 market size of approximately £350 million (or equivalent in USD) seems reasonable. This figure is a projection based on observable market trends and should not be considered precise without access to exact figures. The competitive landscape is characterized by a mix of established multinational corporations and smaller, specialized brands. Major players are investing heavily in research and development to enhance product quality, expand product lines, and strengthen their market positions. The market faces some restraints, including price sensitivity among some consumer segments and the challenge of replicating the taste and texture of traditional dairy products. However, continuous innovation in product formulation and ongoing consumer education are mitigating these challenges. The projected growth of the UK dairy alternatives market over the forecast period (2025-2033) suggests a promising future for both established players and new entrants in this dynamic sector. Future growth will likely depend on the ability of companies to meet the evolving consumer demands for both taste and sustainability, potentially creating additional segments focusing on organic, locally sourced, and environmentally friendly products. Recent developments include: November 2022: Oatly Group AB announced that it would release a new range of oat-based yogurt. The new range comes in four flavors: strawberry, blueberry, plain, and Greek style.October 2022: Plenish launched a new line of plant-based products. The three-strong range of unsweetened plenish-enriched milk almond, oat, and soy is fortified with nutrients, including iodine, omega-3, and vitamin D.September 2022: Swedish coffee chain Espresso House, which operates 35 stores in Germany, extended an existing partnership with Oatly to serve Oatly Barista Edition across its coffee shops in the Nordics and Germany.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

As of December 2024, ** percent of polled consumers in Great Britain stated that they were vegan due to an animal welfare concerns. These vegans view farming methods and killing of animals as cruel. Furthermore, approximately ** percent responded that they followed such a diet, because of physical personal health reasons. The environment came third as a major reason to be vegan. Veganism in the heat of the UK During a survey series from Q2 2024 to Q1 2025, ***** percent of survey respondents in the UK stated that they were vegans. Urban centers see more vegans than rural areas. For comparison. London's population has a share of *** percent of vegans, while the Midlands only have *** percent. In 2023, another three percent of Londoners, who were not already vegan, said they wanted at least try to live vegan for the month of January during the Veganuary campaign. Generational diet changes: the spread of meat-free living When looking at those who forego meat, younger consumers are more likely than any other age group to adopt such a lifestyle. Generation Z has more than double the share of consumers that have stopped eating meat, than the silent generation. However, it also has an enormous share of consumers who wish to go meat free in the future.