The number of social media users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Vietnam and Thailand.

As of February 2025, social media usage penetration in Singapore reached around ** percent, followed by the Philippines at ** percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around ** percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about **** percent, slightly lower than the global average of nearly ** percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than *** hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least *** hours on average each day on these platforms.

The Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a robust growth opportunity. With a 2025 market size of $497.10 million and a projected Compound Annual Growth Rate (CAGR) of 4.89% from 2025 to 2033, the sector is poised for significant expansion. This growth is fueled by several key factors. Increased urbanization and a rising middle class are driving higher consumer visibility and engagement with OOH advertising. The adoption of programmatic DOOH, allowing for targeted and data-driven campaigns, significantly enhances the effectiveness and efficiency of advertising spend. Furthermore, the increasing integration of digital technologies within traditional OOH formats, like LED billboards and interactive displays, is leading to a more dynamic and engaging advertising experience. The diverse segments within the market, including billboards, transportation advertising, and street furniture, offer advertisers various options to reach specific target demographics. Major players like Vistar Media, Hivestack, and several prominent Thai companies are contributing to market innovation and expansion. The sector's performance is anticipated to be further bolstered by government initiatives promoting infrastructure development and smart city projects, which provide ample space for OOH and DOOH installations. The market segmentation offers valuable insights. While static (traditional) OOH likely holds a larger market share in 2025, digital OOH is projected to experience faster growth due to its advanced targeting capabilities. Within the application segments, billboards likely remain dominant, followed by transportation and street furniture advertising. The automotive, retail, and consumer goods sectors are likely the primary end-users, although healthcare and BFSI (Banking, Financial Services, and Insurance) are anticipated to exhibit increasing ad spend in the coming years. However, challenges remain, such as the need to address potential regulatory hurdles and concerns about environmental impact, especially related to energy consumption of digital displays. Nevertheless, the overall trajectory suggests a positive outlook for the Thailand OOH and DOOH market over the forecast period. Recent developments include: April 2024: Plan B Media, an out-of-home (OOH) media service provider, teamed up with Vistar Media, a global provider of technology solutions for OOH media. Their collaboration aims to introduce advanced programmatic solutions to the digital out-of-home (DOOH) advertising markets in Thailand and Singapore. Programmatic DOOH utilizes technology to automate the real-time buying and selling of advertising space. This enables advertisers to deliver precise, contextually relevant messages to their target audience., January 2024: Location Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners and a subsidiary of Moving Walls Group, integrated over 700 screens from UpMedia, an elevator DOOH media owner based in Thailand. The integration further broadens the reach of the Moving Hearts initiative. This initiative automates the connection between charities, community organizations, and last-minute OOH media inventory.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated ***** percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly *** billion U.S. dollars, an increase of roughly ** percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately **** out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over ***** in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

The Thailand telecom market, valued at $21.53 billion in 2025, is projected to experience robust growth, driven by increasing smartphone penetration, rising data consumption fueled by the popularity of OTT platforms and streaming services, and the expanding adoption of 5G technology. Key players like True Corp, AIS, DTAC, and CAT Telecom are intensely competing, leading to price wars and strategic partnerships to enhance their service offerings. The market is segmented into voice services (wired and wireless), data services, and OTT/PayTV services, with data services showing the most significant growth potential. Government initiatives promoting digital infrastructure development and the expanding adoption of smart city technologies are also contributing to the market's expansion. While challenges remain, such as ensuring equitable access to broadband across rural areas and managing the increasing demands on network infrastructure, the overall outlook for the Thailand telecom market is positive, with a projected compound annual growth rate (CAGR) of 3.83% from 2025 to 2033. The continued expansion of the digital economy in Thailand will further fuel the demand for reliable and high-speed internet connectivity. This is leading to significant investments in network infrastructure upgrades and expansion by telecom operators. The competitive landscape is characterized by both intense rivalry among established players and the emergence of new entrants offering innovative services. The increasing adoption of cloud computing and the Internet of Things (IoT) are expected to generate new revenue streams for telecom providers. However, regulatory hurdles and the potential impact of economic fluctuations pose ongoing challenges to sustainable growth. The market's future success will hinge on the ability of operators to adapt to evolving consumer preferences, invest strategically in cutting-edge technologies, and address the digital divide to ensure inclusive growth across all regions of Thailand. This comprehensive report provides an in-depth analysis of the Thailand telecom market, encompassing the historical period (2019-2024), base year (2025), and forecast period (2025-2033). It offers invaluable insights into market size, growth drivers, challenges, and emerging trends, equipping stakeholders with the knowledge needed to navigate this dynamic landscape. The report covers key segments including voice services (wired and wireless), data services, OTT, and PayTV services, examining market concentration, competitive dynamics, and technological advancements shaping the future of telecommunications in Thailand. Recent developments include: October 2022 - AIS partnered with Nokia to complete a 25G PON solution trial using the telco's existing optical line terminals (OLTs). Service providers can provide high-speed connectivity through a single fiber cable. This partnership aims to offer customers speeds of up to 25 Gbps on the existing platform without the need to install new fiber and also allow the telco to provide enterprises with a high-speed and low latency replacement for point-to-point (P2P) connections., September 2022 -AIS partnered with ZTE Corporation to launch the 5G innovation hub named 5G A-Z Center in Thailand. This partnership aims to provide upgraded 5G services in Thailand.. Key drivers for this market are: Rising demand for 5G, Growth of IoT usage in Telecom. Potential restraints include: Lack of Cybersecurity Workforce. Notable trends are: Growing demand for Fixed Broadband Services.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The global marketing agencies market, valued at $432.38 million in 2025, is projected to experience robust growth, driven by increasing digital transformation across industries and the rising demand for integrated marketing solutions. The Compound Annual Growth Rate (CAGR) of 4.76% from 2025 to 2033 indicates a steady expansion, fueled by factors such as the escalating need for data-driven marketing strategies, the proliferation of digital channels, and the growing importance of brand building and customer engagement. The market is segmented by service type (digital, traditional, and full-service agencies), application (large enterprises and SMEs), and end-user industry (BFSI, IT & Telecom, Retail & Consumer Goods, Public Services, and Manufacturing & Logistics). The dominance of full-service agencies reflects the increasing preference for integrated solutions that streamline marketing efforts. Large enterprises are the primary consumers due to their higher budgets and complex marketing needs, while SMEs are exhibiting significant growth potential as they increasingly adopt professional marketing services to improve their competitiveness. Geographical expansion is also expected, with North America and Europe leading the market currently, while Asia-Pacific shows significant growth potential owing to rapid economic development and increasing digital penetration. Competition among established players like Accenture Interactive, Deloitte Digital, WPP PLC, and Omnicom, alongside emerging regional agencies, is expected to intensify. The sustained growth of the marketing agencies market hinges on several factors. Businesses are recognizing the crucial role of targeted marketing campaigns in achieving their objectives, leading to increased investment in professional services. Moreover, the rise of innovative marketing technologies and analytical tools presents agencies with opportunities to improve the effectiveness of their campaigns. This coupled with the ongoing need for creative and strategic expertise, makes the outlook for the marketing agencies market positive, notwithstanding potential restraints such as economic fluctuations and the increasing accessibility of self-service marketing platforms. The ongoing evolution of consumer behavior and the emergence of new platforms demand continuous adaptation from marketing agencies, presenting both opportunities and challenges for ongoing market evolution. Recent developments include: May 2024: Deloitte Digital introduced CreativEdge, a generative AI-powered, omnichannel content creation tool that can revolutionize marketing. CreativEdge offers a seamless solution for marketers, enabling them to launch integrated campaigns across various channels like digital displays, emails, social media, and video storyboards at the click of a button. This advanced platform not only simplifies the production of marketing and sales content but also supports text, image, and translation needs in more than 20 languages., December 2023: Accenture, a global professional services company, made its inaugural acquisition in Thailand by purchasing Rabbit's Tale, a creative and digital experience agency based in Bangkok. This move is part of Accenture's strategy to enhance the creative, brand, and data competencies of its creative arm, Accenture Song, specifically targeting the Thai market. The goal is to assist clients in crafting and refining digital experiences that span the entire customer journey, ultimately driving growth in Thailand.. Key drivers for this market are: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Potential restraints include: Digital Transformation in the Marketing Landscape, Use of Data Analytics and AI in Marketing. Notable trends are: Focus on Digital Marketing to Drive Growth.

China and Thailand boast some of the highest percentages of social commerce buyers globally, with ** percent and ** percent of online shoppers making purchases through social media platforms in 2024. Peru closely followed with a ** percent adoption rate, trailed by Colombia and India. A new era of online shopping Social commerce has transformed the online retail landscape in recent years. Between 2018 and 2024, social media sales revenue increased nearly eightfold, reaching approximately *** billion U.S. dollars. By 2025, social commerce is projected to account for*** percent of global online sales. While this purchasing channel attracts consumers of all ages, millennials, followed by Gen Z, are the most prominent direct buyers on social media. China: social commerce pioneer China's social commerce has experienced rapid growth over the past decade. In 2014, the market's gross merchandise value (GMV) stood at ** billion yuan. By 2022, this figure had skyrocketed to over *** trillion yuan, showcasing the immense expansion in this sector. This exponential growth is partly attributed to the significant increase in the number of social commerce users. In 2022, China had about *** million social shoppers, more than double the number recorded in 2016.

Fiber To The Home (FTTH) Market Outlook

The global Fiber To The Home (FTTH) market size is projected to significantly expand from $XX billion in 2023 to an impressive $XX billion by 2032, growing at a robust CAGR of X.X% during the forecast period. This substantial growth can be attributed to the escalating demand for high-speed internet, the proliferation of smart home applications, and an increasing reliance on digital platforms for work, education, and entertainment.

The surge in demand for high-speed and reliable internet connectivity is a pivotal growth factor for the FTTH market. With the rapid adoption of digital services, there is a pressing need for robust infrastructure that can handle high data loads without latency. Fiber optics, with its unparalleled speed and reliability, is increasingly being seen as the backbone of modern digital infrastructure. Moreover, the growing consumption of data-intensive services such as streaming, online gaming, and cloud-based applications is further propelling the demand for FTTH solutions.

Technological advancements in fiber optics and the decreasing cost of deployment are other significant drivers of market growth. Innovations in fiber cable design, installation techniques, and optical network components are making FTTH deployments more feasible and cost-effective. Additionally, governments and private enterprises are increasingly investing in fiber optic infrastructure to bridge the digital divide and promote inclusive digital growth. These investments are expected to drive substantial market expansion over the forecast period.

The increasing penetration of smart home devices and IoT applications is also a key factor boosting the FTTH market. Smart home devices require fast and reliable internet connections to function optimally, and FTTH provides the necessary bandwidth and stability. As more households adopt smart technology, the demand for high-speed internet connections is expected to rise, thereby driving the growth of the FTTH market. Furthermore, the ongoing trend towards remote working and virtual education necessitates robust internet infrastructure, further underscoring the importance of FTTH.

Thailand Fixed Broadband has emerged as a significant player in the global FTTH landscape, with the country making substantial investments in fiber optic infrastructure to enhance its digital connectivity. The Thai government has been proactive in promoting broadband access as a means to boost economic growth and improve the quality of life for its citizens. By focusing on expanding fiber networks, Thailand aims to bridge the digital divide and ensure that both urban and rural areas have access to high-speed internet. This initiative is not only expected to drive the growth of the FTTH market in Thailand but also to create new opportunities for businesses and consumers alike. As the demand for digital services continues to rise, Thailand Fixed Broadband is poised to play a crucial role in supporting the country's digital transformation.

Regionally, Asia Pacific is anticipated to witness significant growth in the FTTH market, driven by large-scale deployments in countries like China, Japan, and South Korea. North America and Europe are also expected to exhibit substantial growth, supported by strong government initiatives and increasing consumer demand for high-speed internet. The Middle East & Africa and Latin America are projected to experience moderate growth, driven by urbanization and improving economic conditions.

Component Analysis

The FTTH market can be segmented by components, including Optical Line Terminal (OLT), Optical Network Terminal (ONT), Optical Distribution Network (ODN), and other components. The OLT segment is a crucial element of the FTTH ecosystem, serving as the service provider's endpoint. It plays a critical role in managing and distributing data traffic to various ONTs. The increasing deployment of FTTH networks has led to a high demand for OLTs, driving market growth in this segment.

ONTs are the customer-side equipment that terminates the fiber optic line at the subscriber's location. They play a vital role in converting optical signals to electrical signals for end-user devices. With the rising adoption of FTTH services, the demand for ONTs is expected to surge. Technological advancements in ONTs, such as enhanced functionalities and integration capabilities, are further propelling market growth in this segm

The number of social media users in Vietnam was forecast to continuously increase between 2024 and 2029 by in total ** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Thailand and Malaysia.

The South East Asia Digital Out-of-Home (DooH) advertising market is experiencing robust growth, projected to reach $648.85 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 5.56% from 2025 to 2033. This expansion is driven by several key factors. Increasing smartphone penetration and mobile internet usage across the region fuel engagement with digital screens, making DooH a highly effective advertising channel. The rise of programmatic advertising allows for more targeted and efficient DooH campaigns, boosting advertiser interest. Furthermore, innovative DooH formats, such as interactive screens and augmented reality experiences, are attracting attention and increasing the medium's appeal. The market's segmentation reveals strong performance across production, consumption, and import/export activities, reflecting a dynamic and maturing ecosystem. Leading players like JCDecaux Singapore, Clear Channel Singapore, and others are strategically investing in infrastructure and technology to capitalize on this growth, fostering competition and innovation. Several challenges remain. While the market is expanding, infrastructure development in certain Southeast Asian nations might lag behind, impacting overall reach and effectiveness. Data privacy concerns and regulatory frameworks surrounding data usage in advertising pose a potential restraint. However, industry initiatives focused on data transparency and responsible advertising practices are mitigating these risks. The competitive landscape is highly fragmented, with both established international players and local businesses vying for market share. This competition, however, stimulates innovation and pushes the industry towards higher standards in creative execution and technological capabilities. The continued focus on improving measurement and analytics will be vital to further increase advertiser confidence and investment in the DooH sector. Ultimately, the Southeast Asian DooH market presents a significant opportunity for growth and investment, underpinned by a confluence of technological advancements, expanding digital literacy, and a burgeoning advertising market. This comprehensive report provides an in-depth analysis of the burgeoning Southeast Asia Digital Out-of-Home (DooH) market, covering the period from 2019 to 2033. With a focus on the base year 2025 and an estimated year of 2025, this study offers crucial insights for businesses looking to capitalize on the significant growth opportunities within this dynamic sector. The report utilizes a detailed methodology and leverages data from the historical period (2019-2024) to forecast market trends until 2033 (forecast period: 2025-2033), providing a clear picture of the future landscape of Southeast Asia's DooH advertising. This report is invaluable for investors, advertisers, technology providers, and industry stakeholders seeking to understand this rapidly evolving market valued in millions. Recent developments include: December 2023 - Vistar Media, one of the leading global providers of programmatic technology for digital out-of-home (DOOH), partnered with Malaysia's out-of-home (OOH) advertising solutions provider to provide a range of digital screens to advertisers across the region. Through this partnership, Vistar can seamlessly connect global advertisers to Big Tree's network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls, and transit train stations., October 2023 - Hivestack has increased its market share in Thailand. To achieve this, UP Media, a renowned media owner who specializes in elevator screens, developed a DOOH relationship with the company. As a result of this partnership, 2,000 Up Media DOOH screens on elevators would connect to Hivestack's Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia would have access to it immediately.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, High Demand from Commercial Segment. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Billboards to Witness Significant Growth.

According to Cognitive Market Research, The Global UGG Boots market size will be USD 2.5 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030.

The demand for UGG Boots is rising due to the rise in demand from men. 
Demand for Tall type remains higher in the UGG Boots market.
The Independent Retail Stores category held the highest UGG Boots market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific UGG Boots market will experience the strongest growth until 2030.

Changes in Lifestyles to Provide Viable Market Output

Changes in lifestyles are driving the UGG Boots Market by aligning with the modern consumer's need for comfort, warmth, and style. With an increasing emphasis on casual attire, remote work, and outdoor activities, UGG boots have become a staple in everyday wear.

As reported by the Thailand Textile Institute, Thailand witnessed imports of leather products amounting to approximately USD 1.4 billion in 2021. The value of imports of leather clothing and footwear into Thailand increased in comparison to the previous year.

Their versatility makes them suitable for both lounging and outdoor ventures, catering to evolving lifestyle preferences. The desire for cozy and practical footwear, combined with UGG's commitment to quality and sustainability, positions them as a sought-after choice, propelling market growth.

Increase In Social Media Marketing to Propel Market Growth

The UGG Boots Market is benefitting from the increase in social media marketing by leveraging influencers, celebrities, and user-generated content to showcase their products. Social media platforms enable brands to reach a vast audience, promoting UGG boots as a fashionable choice for various lifestyles.

As per World Footwear, in 2021, Asia was responsible for roughly 88% of global footwear production. This dominance is attributed to the region's substantial presence in the footwear manufacturing sector. The availability of cost-effective labor & raw materials enables manufacturers to produce footwear in large quantities at competitive prices.

Visual platforms like Instagram and TikTok play a pivotal role in shaping consumer trends and fostering demand for UGG boots. Social media also facilitates real-time engagement with customers, allowing brands to respond to preferences and maintain a strong online presence, which drives market growth.

Market Dynamics Of the UGG Boots

Key Drivers Of the UGG Boots

Strong Brand Recognition and Loyal Customer Base:

UGG, a brand under Deckers Outdoor Corporation, enjoys high brand equity built on its reputation for comfort, craftsmanship, and premium materials. Its strong presence in markets like North America, Europe, and parts of Asia contributes to consistent demand. Repeat customers and word-of-mouth marketing enhance brand retention, helping maintain a stable revenue stream even during off-peak seasons.

Rising Demand for Comfort and Casual Footwear:

The global shift toward comfort-driven lifestyles—especially after the COVID-19 pandemic—has increased the popularity of casual and loungewear-inspired footwear. UGG boots, known for their soft sheepskin lining and comfort-focused design, are well-aligned with this consumer preference. As work-from-home trends and hybrid lifestyles persist, consumers continue to favor products that blend relaxation with style, directly benefiting the UGG brand.

Key Restraints Of the UGG Boots

Seasonal and Weather-Dependent Sales Cycle:

UGG boots are predominantly winter products, with peak sales occurring during colder months. This seasonal nature makes the brand’s performance highly susceptible to weather variability. In regions experiencing milder winters or climate unpredictability, demand can weaken, leading to inventory challenges and revenue fluctuations.

Premium Pricing Limits Broader Market Penetration:

UGG boots are positioned as a high-end footwear choice, with price points that may deter budget-conscious consumers, particularly in emerging markets. While the brand appeals strongly to affluent and fashion-aware buyers, its limited affordability restricts growth in price-sensitive regions, thereby narrowing potential market expansion.

Key Trends Of the UGG Boots

Expansion into Year-Round and Fashion-Forward Categories:

To address seaso...

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

In 2020, around **** percent of internet users in Thailand watched movies and listened to music online, while **** percent watched movies and listened to music offline. Additionally, the number of internet users in Thailand has been gradually increasing, with a projection of reaching almost ** million users by 2025.

The booming era of online entertainment

Since high-speed internet became available in Thailand, the online community seemed to grow bigger in various aspects such as online transaction, online commerce, and online entertainment. In 2020, there were already almost **** million digital music streaming users in Thailand. This was predicted to increase over the next years. With such promising growth in the digitalization of the entertainment market, the revenue of subscription video on demand (SVoD) in Thailand’s online audiovisual industry was forecasted to reach more than *** billion Thai Baht in 2020.

The online media consumers

Thais spent around **** hours per day using the internet. The use of social media, watching online movies, and listening to digital music were the most popular online activities in Thailand in 2020. Other common online activities among Thai internet users included conducting online transactions, shopping, reading books, and playing games. In terms of the preferred platforms for online entertainment, YouTube was the most accessed platform to watch videos and listen to music for Thai internet users.

China's most popular social network platform WeChat has been expanding its user base outside of its home. In the first quarter of 2025, Indonesia was the most important overseas user source for WeChat, with 1.6 million app downloads. Southeast Asian countries like the Philippines and Thailand demonstrated strong WeChat user growth as well. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, including mobile payment and e-commerce.

China's most popular social network platform WeChat has been expanding its user base outside of its home. In the second quarter of 2025, ********* was the most important overseas user source for WeChat, with **** million app downloads. Southeast Asian countries like the Philippines and Thailand demonstrated strong WeChat user growth as well. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, including mobile payment and e-commerce.

The population share with internet access in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 8.7 percentage points. The internet penetration is estimated to amount to 98 percent in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

In the second quarter of 2025, TikTok generated around 192 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.