Gucci is one of the most iconic and well-known luxury personal goods brands in the world. Gucci offers a range of different luxury fashion products, with half of the brand’s worldwide revenue coming from the sale of leather goods as of 2024. Shoes, ready-to-wear apparel, watches, and jewelry are the other main product categories of Gucci, however they also sell other products such as perfume and home décor. How did Gucci’s product line develop? Gucci was founded in Florence, Italy in 1921. The company started out as a leather goods manufacturer, dealing primarily in the sale of leather bags to people travelling on horseback. As methods of transport changed, so too did Gucci’s product offering. The company started making luxury luggage and later added ties, shoes, and handbags to its product line. Gucci products turned into status symbols as many famous people started wearing them. Nowadays, many more products, such as eyewear, belts, furniture, and various other consumer goods are sold under the Gucci label. Gucci: an iconic fashion label Gucci is one of the most valuable luxury good brands in the world. The company has changed ownership on a few occasions and is now part of the Kering Group. Gucci is the most well-known luxury fashion brand in the United States.

Gucci is one of the most iconic and well-known luxury personal goods brands in the world. The company operates all over the world. As of 2024, 33 percent of the Gucci’s revenues were generated in the Asia-Pacific market. How did Gucci’s product line develop? Gucci was founded in Florence, Italy in 1921. The company started out as a leather goods manufacturer, dealing primarily in the sale of leather bags to people travelling on horseback. As methods of transport changed, so too did Gucci’s product offering. The company started making luxury luggage and later added ties, shoes, and handbags to its product line. Gucci products turned into status symbols as many famous people started wearing them. Nowadays, Gucci offers a range of different luxury fashion products, with half of the brand’s worldwide revenue coming from the sale of leather goods. Shoes, ready-to-wear apparel, watches, and jewelry are the other main product categories of Gucci, however they also sell other products such as perfume and home décor. Gucci: an iconic fashion label Gucci is one of the most valuable luxury good brands in the world. The company has changed ownership on a few occasions and is now part of the Kering Group. Gucci is the most well-known luxury fashion brand in the United States.

In 2024, Kering's Gucci brand generated a global revenue of about 7.65 billion euros. Kering S.A. is a French international luxury group founded in 1963 by François Pinault. The company is based in Paris, France. Kering had a total revenue of approximately 17.2 billion euros in 2024. Kering Group Kering’s portfolio includes brands specialized in the design, making and selling of luxury clothing products, including leather goods, apparel, shoes, watches, and jewelry. The luxury brands owned by the group include Gucci, Balenciaga, Alexander McQueen, Bottega Veneta, and Yves Saint Laurent. The company also owns shares of the famous German sports brand, Puma. In 2004, the group acquired shares in Stella McCartney’s eponymous brand, however it sold them back to its founder in 2018. Gucci has been the greatest contributor to the Kering Group’s revenue over the past number of years. The Italian luxury brand has a strong social media presence and has dressed contemporary style icons such as Harry Styles and Rihanna. The brand value of Gucci alone amounted to 10.2 billion U.S. dollars in 2019. The Kering Group diversified its portfolio through Sport & Lifestyle brand Puma. The sports brand’s global revenue amounted to 4.65 billion euros in 2018, and is among the largest sporting goods manufacturers in the world. How long Puma will remain a part of Kering is unclear, as the company announced that it would sell its majority stake in the sportswear brand in 2019.

The brand value of Gucci amounted to approximately 17.8 billion dollars in 2023, a slight decrease of around 300 million dollars compared to the previous year. Gucci is worth significantly more than at the start of the displayed time period, and even since 2018 has seen considerable growth of almost eight billion dollars.

How popular is Gucci?

Gucci is one of the most famous fashion brands in the world, with a brand awareness among luxury fashion owners of 88 percent in the U.S. and an even higher recognition of 92 percent in the UK in 2022. Both scores were the highest in the two countries. In the U.S., almost two fifths of luxury fashion owners owned a Gucci product in that year. Gucci’s reputation is so widespread that a Hollywood film, House of Gucci, was made, based around the history of the company.

Luxury competition While it may be the best known, Gucci’s value is not the highest among all luxury brands, however. LVMH (Moet Hennesy Louis Vuitton) took that crown in 2023 with a value of 26.3 billion U.S. dollars. Chanel’s brand value was also greater than Gucci’s. Gucci is owned by Kering, along with other luxury brands, such as Yves Saint Laurent and Bottega Veneta. Gucci is the brand with the largest share of Kering’s revenue at 52 percent.

This statistic depicts the brand value of the leading 10 most valuable luxury brands worldwide in 2024. In that year, Chanel was the third most valuable luxury brand worldwide with a brand value of about 60 billion U.S. dollars.Luxury goodsThe global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Although the technical term 'luxury good' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Luxury goods manufacturers meet consumer demand by focusing on brand, aesthetics, quality materials, superior craftsmanship and pricing to transform everyday objects into status symbols. The industry rises and falls with the gross domestic product (GDP), seeing demand climb in times of economic stability and plummeting in unfavorable economic climates. The United States has long been the largest regional market for luxury goods and it was estimated to continue to be the leading personal luxury goods market in 2024, with a value of 77 billion euros. LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 130 billion U.S. dollars in 2024. The LVMH Group's total revenue for the 2023 fiscal year was about 86 billion euros. Moët Hennessy Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury goods conglomerate. The company is primarily known for its fashion house, known as Louis Vuitton, named after its founder. The conglomerate operates globally, selling luxury leather goods, handbags, ready-to-wear fashion, and other fashion accessories. Since 1989, the company has been run by Frenchman Bernard Arnault, following the merger of the luxury goods producer with champagne producer Moët & Chandon and cognac manufacturer Hennessy.New markets and segments are giving the industry growth points. One challenge for luxury companies is to maintain brand equity and cultivate their customer relationships. As luxury expands into more industries, expect a more mature segmented market. As a result, consumers should also become more rational.

In 2023, Chanel’s worldwide brand value amounted to approximately 19.4 billion U.S. dollars, an increase on the previous year. The worldwide brand value of Chanel experienced a positive trend in the time period between 2017 and 2023, and growing by 27 percent in the most recently reported period.

One hundred years of success
Chanel, a century-old fashion house based in Neuilly-sur-Seine, France, produces high-fashion clothing as well as luxury items and accessories, most notably the popular fragrance Chanel No. 5. The company is one of the most valuable luxury brands worldwide, alongside other luxury fashion giants such as Louis Vuitton, Hermes, and Gucci. Chanel’s value correlates with its wide popularity. Among U.S. consumers, the company was one of the top well-known luxury fashion & accessory brands.

Continuous growth

The popular French fashion house experienced uninterrupted growth in revenues in recent years as well as a steep increase in brand development.