By 2019, Marico had a market share for hair care products of 15.4 percent in India. Only Hindustan Unilever Limited had a comparable market share. L'Oreal India, Dabur India, and P&G had less than ten percent market share each. The market share of internet first brands was at only 0,1 percent in 2017 and has grown by almost one percent in 2019.

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Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

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Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

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The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

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Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Products Mar

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Hair Loss Treatment Products Market Size 2024-2028

The hair loss treatment products market is estimated to grow by USD 2.52 billion at a CAGR of 4.96% between 2023 and 2028. The market is experiencing momentum due to escalating consumer concerns regarding hair-related issues. Innovative advancements in product development and expansions in product portfolios are leading to premiumization, appealing strongly to consumers who seek reliable and effective solutions. Additionally, heightened awareness about hair care is contributing to increased demand for hair products, driving substantial growth in the market as individuals prioritize addressing these specific concerns. This trend underscores a shift towards more personalized and targeted solutions in the hair care sector, where products are not only functional but also cater to the evolving needs and preferences of consumers. As a result, manufacturers are increasingly focusing on research and development to meet these demands, thereby shaping the competitive landscape of the market.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

By Product Type

The market share growth by the vitamins and supplements segment will be significant during the forecast period. The adoption of vitamins and supplements in the market is high due to factors such as rising awareness and consumption of these hair care products and the increasing demand from developing countries.

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The vitamins and supplements segment was valued at USD 3.28 billion in 2018. Vitamins and supplements are great for the overall health of the hair and boost hair growth significantly. Vitamins fight frizz, tame flyaways, and protect against heat damage caused by styling tools. Meanwhile, supplements such as iron, biotin, zinc, selenium, and folic acid improve hair health and growth. Such factors are driving the growth of the vitamins and supplements segment in the market during the forecast period.

By Region

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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Countries such as China, Japan, and India are the major revenue contributors in APAC. This is due to the changing climate in various regions of APAC, which is an environmental factor causing people to suffer from hair damage and hair loss-related issues. Major manufacturers such as Unilever PLC and L'Oreal SA have been introducing innovative and enhanced hair loss treatment products every year, which are affordable and easily available in all supermarkets and hypermarkets in developed as well as developing countries. Moreover, the growing trend of online shopping is contributing to the growth of the market in APAC. Hair loss treatment products are often complemented by hair wigs and extensions, providing both medical and cosmetic solutions for individuals experiencing hair thinning or loss. In developing markets, e-commerce companies offer discounts on almost every product to increase the volume of sales of personal care products, including hair loss treatment products.

Market Dynamics and Customer Landscape

The market encompasses a wide range of offerings designed to address various types of hair loss, including hormonal imbalance-related baldness, androgenetic alopecia, alopecia areata, and chemotherapy-induced hair loss. Factors contributing to the growth of this market include stress, environmental pollution, major diseases, aging, and lifestyle. Hormonal imbalance, particularly in males and females, is a significant cause of hair loss. Medications, shampoos, conditioners, serums, and hair care products are the primary hair loss treatment product categories. TV commercials have played a significant role in emphasizing the importance of addressing hair loss, driving demand for these products. Stress level and lifestyle choices also impact hair health, making stress management and self-care essential. Cosmetic clinics are increasingly recommending hair fall control products from Plenty Natural to effectively address male hair loss and promote healthier hair growth. Oral supplements, laser therapy, scalp injections, and hair transplant surgeries are other popular hair loss treatment options. Male and female hair loss, as well as baldness, are common concerns addressed by these treatments. Aging and major diseases, such as alopecia areata, also contribute to the market's growth. The dermatology industry plays a crucial role in diagnosing and treating hair loss conditions, further bolstering market demand.

Key Market Driver

The market experiences no

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What is the Beauty Salon Market Size?

The beauty salon market size is estimated to grow by USD 65.88 billion at a CAGR of 6.4% between 2024 and 2029. The market is experiencing significant growth, driven by several key factors. Rising disposable income among consumers is leading to increased spending on beauty and personal care services. New product launches by vendors continue to cater to evolving consumer preferences, further fueling market growth. Competition in the market is fierce, with salon chains and franchise stores offering a wide range of services, from haircuts and hair treatments to facials and body waxing. However, challenges persist, including a labor shortage and staff retention issues. Beauty salons are responding by offering competitive wages, benefits, and training programs to attract and retain skilled employees. As the market continues to evolve, staying abreast of these trends and challenges is essential for success.

What will be the size of Market during the forecast period?

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Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Type

  Female
  Male
  Unisex


Service Type

  Hair care services
  Skin care services
  Nail care services
  Others


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Italy


  Middle East and Africa



  South America

Which is the largest segment driving market growth?

The female segment is estimated to witness significant growth during the forecast period. In the realm of self-care services, the beauty salon industry continues to thrive, with a notable segment being dedicated to female clients. These establishments prioritize personalized services tailored to the unique beauty and wellness requirements of women. One of the key offerings at female beauty salons is the provision of expert haircuts and styling.

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The female segment was valued at USD 69.22 billion in 2019. Skilled professionals are on hand to create a diverse range of hairstyles that cater to individual preferences and current trends. From classic cuts to trendy styles or special occasion updos, these salons ensure clients leave feeling confident and beautiful. Additionally, an increasing number of female beauty salons are embracing organic beauty practices, providing a healthier work environment for both clients and staff. Check-in systems have also become commonplace, streamlining the client experience and enhancing overall efficiency. The market for these services continues to grow, reflecting the enduring importance of self-care and personal appearance in contemporary society.

Which region is leading the market?

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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. In North America, the beauty salon industry continues to thrive due to several key factors. The region's population boasts a high disposable income, enabling consumers to prioritize self-care and invest in beauty treatments. This income growth empowers consumers to allocate more funds towards beauty care, fueling the demand for salon services. Moreover, the proliferation of beauty salons in North America is another significant market growth catalyst. Both chain salons and independent establishments are expanding their footprint to meet the increasing consumer demand. Salon equipment, such as massage chairs and vegan treatment tables, are in high demand to cater to diverse consumer preferences. By prioritizing exceptional customer service and offering a wide range of neck and shoulder treatments, beauty salons differentiate themselves and attract a loyal customer base.

How do company ranking index and market positioning come to your aid?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aveda Corp. - This company offers beauty salon services that include haircuts, coloring, botanical repair treatments, and stress-relieving rituals.

Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:

bluemercury
Bumble and bumble
Cost Cutters
Fantastic Sams
F

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Brahmi Market Size and Trends

The brahmi market size is forecast to increase by USD 59.8 million at a CAGR of 6.6% between 2023 and 2028. The market exhibits significant growth due to the increasing awareness of natural ingredients in functional foods, pharmaceuticals, and nutraceuticals. This market is driven by the multiple health benefits associated with Brahmi, including its ability to enhance immunity, improve brain functioning, and exhibit antioxidant effects. Additionally, Brahmi's potential in addressing anxiety and promoting blood flow makes it an attractive option for those seeking natural remedies. However, the market faces challenges due to limited knowledge about Ayurvedic science in Western countries and potential side effects. As health consciousness continues to rise, the demand for natural ingredients like Brahmi in functional foods and supplements is expected to increase. The market's growth is further fueled by the antioxidant effects of bacosides, the active compounds found in Brahmi, making it an essential ingredient in the nutraceutical industry. Overall, the market holds immense potential for growth in the functional food and pharmaceutical sectors.

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Brahmi, also known as Bacopa Monnieri, is a popular herb in Ayurvedic medicine, an ancient holistic healing tradition originating from India. This botanical extract has gained significant attention in the health and wellness industry due to its potential benefits for brain health, natural hair growth, and healthy aging. Brahmi is a potent source of antioxidants, which help protect cells from damage caused by free radicals. These antioxidants contribute to detoxification and immune system support, making brahmi an essential component of sustainable living and organic ingredients in various health products. Herbal tea benefits are another application of brahmi. The calming properties of brahmi make it an excellent addition to herbal teas, promoting natural stress relief and cognitive enhancement. Research suggests that brahmi may help alleviate symptoms of memory impairment, making it a promising ingredient for functional food benefits and natural anti-inflammatory supplements. Brahmi's holistic health benefits extend to the cosmetic industry, where it is used in natural beauty and personal care products for its ability to promote natural hair growth and improve skin health. In addition, plant-based supplements containing brahmi are popular among athletes for their immune-boosting properties and potential concentration enhancement. The use of brahmi in Ayurvedic hair care is well-documented, with numerous studies investigating its effects on hair growth and overall hair health.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Distribution Channel

  Online
  Offline


Geography

  Asia

    China
    Japan


  Europe

    Germany
    UK


  North America

    US


  Rest of World (ROW)

By Distribution Channel Insights

The online segment is estimated to witness significant growth during the forecast period. Ayurvedic remedies, including Brahmi, have long been used in Asian countries such as India and China for their various health benefits. However, these products are not readily available in offline stores in the Western world due to limited manufacturing units and scarcity of the Brahmi herb. Consequently, the online distribution channel has gained prominence as it enables easy access to these natural remedies for consumers in a timely manner.

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The online segment was the largest segment and was valued at USD 87.90 million in 2018. The significance of online distribution for Brahmi products has surged during the COVID-19 pandemic as people prioritize their health and wellness. These products offer numerous advantages, including enhancing immunity, improving brain functioning, and reducing anxiety. They contain bacosides, which boost blood flow and exhibit antioxidant effects, making them functional foods and nutraceuticals with therapeutic potential. Brahmi supplements are increasingly popular due to their potential to mitigate the symptoms of degenerative disorders. Hence, such factors are fuelling the growth of this segment during the forecast period.

Regional Analysis

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Asia is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market for Brahmi, an herb widely used in traditional Ayurvedic m