The India Hair Care Products Market Report is Segmented by Product Type (Shampoos, Conditioners, Hair Colorants, and More), Category (Mass, Premium/Luxury), Ingredient Type (Conventional/Synthetic, Natural/Organic), Distribution Channel (Hypermarkets/Supermarkets, Pharmacy and Drug Stores, Convenience/Traditional Grocery Stores, Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The size of the Hair Care Market in India market was valued at USD 5.85 Million in 2023 and is projected to reach USD 10.56 Million by 2032, with an expected CAGR of 8.80% during the forecast period. Recent developments include: April 2022: Myntra, an online shopping platform in India, formed a partnership with L'Oreal Professional Products Division. The partnership will offer beauty and personal care products from L'Oreal on Myntra's shopping platform for consumers. The products include shampoos, conditioners, hair oils, hair masks, serums, and many more., May 2022: Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others., May 2021: Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new veg keratin and wheat protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya has introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Increasing Demand for Organic and Herbal Hair Care Products.

The India professional hair care market was valued at USD 461.91 Million in 2024. The industry is expected to grow at a CAGR of 11.20% during the forecast period of 2025-2034 to reach a value of USD 1335.38 Million by 2034.

Key Market Trends and Insights

• The South India professional hair care market dominated the market in 2024 and is projected to grow at a CAGR of 12.3% over the forecast period.
• By product, styling products & sprays is expected to grow at a CAGR of 12.8% over the forecast period.
• By gender, females lead the market with an estimated CAGR of 19.2% over the forecast period.

Market Size & Forecast

• Market Size in 2024: USD 461.91 Million
• Projected Market Size in 2034: USD 1335.38 Million
• CAGR from 2025 to 2034: 11.20%
• Fastest-Growing Regional Market: South India

The rising popularity of K-beauty haircare is influencing India’s professional salon segment, particularly in metros like Mumbai, Bengaluru, and Delhi. Brands such as L’Oreal Professional K-Style and Schwarzkopf Keratin Therapy are introducing Korean-inspired treatments, like scalp serums, hair masks, and multi-step salon protocols, driving demand for innovative, high-performance solutions among style-conscious urban consumers.

Premium and professional segments are witnessing a surge in demand for products and services that combine efficacy, aesthetics, and wellness, reflecting a shift toward experience-driven grooming. In September 2025, Nykaa launched Mise En Scène and RYO, introducing Indian consumers to “Glass Hair” technology, advanced scalp science, and herbal formulations rooted in K-beauty rituals, catering to the rising demand for sleek, shiny, and healthy hair.

Complementing this, in May 2025, Lakmē Salon rolled out the K-ssence Head Ritual, bringing the Korean hair spa experience to over 100 salons, featuring multi-step treatments powered by Bio Ferment Technology to detoxify, nourish, and strengthen hair while enhancing scalp health. Collectively, these Korean-inspired trends in India professional hair care market are setting new benchmarks, appealing to consumers seeking efficacy, indulgence, and modern grooming experiences.

The global premium hair care market size is projected to grow from USD 117.91 billion in 2025 to USD 232.38 billion by 2033, exhibiting a CAGR of 8.85%.
Report Scope:

Snapshot img

Hair Care Market Size 2025-2029

The hair care market size is valued to increase USD 18.28 billion, at a CAGR of 3.7% from 2024 to 2029. Influence through social media and blogging will drive the hair care market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 36% growth during the forecast period.
By Product - Hair color segment was valued at USD 36.21 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 37.96 billion
Market Future Opportunities: USD 18281.30 billion
CAGR from 2024 to 2029 : 3.7%

Market Summary

The market is a dynamic and expansive industry, valued at over USD 87 billion in 2020. This significant figure underscores the market's importance in the broader consumer goods sector. Key drivers propelling its growth include increasing consumer awareness of personal grooming and the rising popularity of home salon services. Innovations in hair care technology, such as advanced formulations and delivery systems, cater to diverse consumer preferences. Meanwhile, concerns over the adverse health effects of chemical or synthetic components in hair care products have led to a growing demand for natural and organic alternatives. Brands are responding to this trend by introducing eco-friendly product lines and transparent labeling practices.
Social media and blogging have become influential platforms for hair care trends and product recommendations. Influencers and content creators have a significant impact on consumer purchasing decisions, driving market growth and competition. The hair care industry's future direction lies in catering to these evolving consumer preferences, ensuring product safety, and delivering personalized solutions.

What will be the Size of the Hair Care Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Hair Care Market Segmented?

The hair care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


End-User

  Male
  Female
  Unisex
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market is a dynamic and evolving industry, with a focus on addressing various hair concerns through innovative solutions. One significant area of growth is lipid replenishment, which strengthens hair fibers by restoring essential lipids and protecting against damage. Keratin protein structure plays a crucial role in this, as protein hydrolysates are used to enhance conditioner efficacy and improve hair shaft cross-section. Anti-dandruff actives continue to be in demand, addressing scalp inflammation and maintaining a healthy pH balance. Scalp health assessment is gaining importance, with the use of hair texture analysis and sebum production regulation to optimize scalp microcirculation and promote hair follicle stimulation.

Request Free Sample

The Hair color segment was valued at USD 36.21 billion in 2019 and showed a gradual increase during the forecast period.

Amino acid composition and hair growth stimulants are also key ingredients in modern hair care, contributing to hair shaft elasticity and diameter. Hair porosity levels are another factor influencing market trends, with conditioner ingredient types tailored to specific needs. According to recent studies, the market is projected to reach a value of USD 87.67 billion by 2025. This growth is driven by the increasing awareness of hair health and the availability of advanced hair care solutions. Anti-hair loss treatments, scalp hydration levels, and hair breakage resistance are other areas of focus, reflecting the industry's commitment to meeting diverse consumer needs.

Request Free Sample

Regional Analysis

Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Hair Care Market Demand is Rising in Europe Request Free Sample

The European market is a significant and evolving sector, with the UK, France, and Germany being its major contributors. Notable companies in this region include L'Oreal, Unilever Group, Hen

The Hair Care Market in Asia-Pacific is Segmented by Product Type (Hair Colorant, Shampoo, Conditioner, Hair Styling and Other Products), Category (Conventional/Synthetic, and Natural/Organic), Price Range (Mass and Premium), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, and More), and Geography (Japan, China, India, and More). The Market Forecasts are Provided in Terms of Value (USD).

This statistic displays the growth rate of the hair care market in India between 2014 and 2016, by category. During this period, the conditioner segment of the hair care market in India had a growth rate of around ** percent.

The India shampoo market attained a value of USD 1.20 Billion in 2024 and is projected to expand at a CAGR of 4.80% through 2034. The market is further expected to achieve USD 1.92 Billion by 2034. Two major factors that are changing the India shampoo market are the rapid increase in demand for clean label, sulfate-free, and natural formulations, which is a result of the growing awareness of scalp health and ingredient safety. The second reason is the premiumisation trend which is bolstered as consumers are increasingly looking for specialised products such as anti-hair fall, anti-dandruff, strengthening, or scalp care. This trend is further supported by higher disposable incomes and the strong digital influence of beauty creators and dermatology-led brands.

A major trend that has been gaining a lot of attention in the India shampoo market is the move toward sulfate-free, natural, and "clean-beauty" shampoos, which do not contain harsh synthetic detergents, and this trend is no longer limited to small elite urban pockets but is spreading to more mainstream consumer segments. To support this, in February 2024, Herbal Essences launched its "Pure Plants of Aloe and Camellia Oil" shampoo-and-conditioner line having products with ~ 96% natural-origin ingredients, free from sulfates and parabens, and designed to reduce plastic waste. Another launch that became popular among Indian consumers is TRESemmé Silk Press Sulfate Free Shampoo introduced in 2025, which promotes itself as a mild, amino-peptide source for smooth, frizz-free hair. It is part of a bigger movement toward sulfate-free cleansing in mass-market shampoos. The transition to such products mirrors increased consumer knowledge of scalp/hair-health, product safety, and environmental sustainability, which is quite a different trend from the traditional mass-market shampoos and can be seen very clearly, and therefore boosting the India shampoo market trend.

The India shampoo market is a key segment of the overall hair care and personal hygiene industry, which is a reflection of increased consumer awareness, rising incomes, and changing hair care needs of different demographic groups. The booming demand for herbal shampoos, scalp care, anti-dandruff, and hair-fall management products has been a major driver of the market. In 2025, the market transition to the "skinification" of hair care, i.e., mixing skincare-level nourishment, scalp health, and anti-pollution protection, has, therefore, been a major factor in the continued popularity of the product among Indian consumers who are seeking both effectiveness and styling. The India shampoo market, with its excellent combination of daily necessities and grooming innovations, is thus a vibrant and strategic sector for FMCG and beauty players, thus influencing the shampoo market dynamics in a positive way.

Discover the booming APAC hair styling products market! This in-depth analysis reveals a $5.02 billion market (2025) with a projected 5.4% CAGR through 2033, driven by rising incomes and beauty trends. Explore key segments, leading companies, and regional insights.

[219+ Pages Report] The India hair styling products market size is expected to grow from USD 3,250 million in 2023 to USD 7,220 million by 2032, at a CAGR of 9.27% from 2024-2032

The share of hair care products in the personal care market across India was ** percent in 2016. It was forecasted to be around ***** percent for the year 2022.

The Luxury Hair Care Market size was valued at USD 23.16 billion in 2023 and is projected to reach USD 40.21 billion by 2032, exhibiting a CAGR of 8.2 % during the forecasts period. Recent developments include: In November 2023, Kérastase, a L’Oréal brand, introduced the Blond Absolu Collection, focusing on addressing the hydration requirements of blonde hair. This collection features a serum with the highest concentration of hyaluronic acid ever incorporated into a haircare product. This serum represents Kérastase's inaugural scalp-specific product designed explicitly for blondes, targeting hair health at the root. , In June 2023, the company’s Bumble and bumble brand introduced its Bb. Seaweed collection. Enriched with green microalgae, Pacific Sea kelp, and royal sugar kelp, this collection is designed to promote a healthy, balanced scalp, impart luminosity to the hair, and facilitate effortless air-dried styling. , In July 2022, the company entered the Indian market, marking its presence in three cities: Delhi, Mumbai, and Chennai. The product line was accessible for purchase in premium A-category salons throughout India, as well as in beauty stores like Boddess Beauty. The brand also extended its retail presence online through Tatacliq Lux. .

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Category-wise Insights

Country-wise Insights

By 2019, Marico had a market share for hair care products of **** percent in India. Only Hindustan Unilever Limited had a comparable market share. L'Oreal India, Dabur India, and P&G had less than ** percent market share each. The market share of internet-first brands was at only *** percent in 2017 and has grown by almost *** percent in 2019.

India Hair Care Market size was valued at USD 6.6 Billion in 2024 and is projected to reach USD 15.1 Billion by 2031, growing at a CAGR of 8.8% during the forecast period 2024-2031.India Hair Care Market DriversGrowing Natural Product Preference and Consumer AwarenessThe demand for natural, organic, and Ayurvedic hair care products has increased as a result of growing knowledge of the negative effects of chemicals. Companies that use natural substances are becoming more popular.Growing Cities and Shifting LifestylesBusy lives and the acceleration of urbanization are driving up demand for ready-to-use, handy treatments like hair serums, leave-in conditioners, and dry shampoos.Social media's impact and celebrity endorsementsConsumer tastes, trends, and new hair care regimens are being shaped by social media platforms, beauty influencers, and celebrity endorsements.

In 2025, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2030. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The India Hair Care Products report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

The Hair Care Marketsize was valued at USD 99.52 USD Billion in 2023 and is projected to reach USD 198.93 USD Billion by 2032, exhibiting a CAGR of 10.4 % during the forecast period. Recent developments include: April 2022 - The Wella Company, a global beauty company, acquired Briogeo, the fastest-growing scalp oil brand, to expand its eco-friendly cosmetic products portfolio globally. Briogeo’s shampoos and conditioners are made of formulations of natural oils, vitamins, and antioxidants., April 2022 – L’Oreal S.A.’s professional products division partnered with Myntra, an Indian online shopping platform, to build its capabilities of supplying salon-inspired hairdressing products in India., February 2022 - Honasa Consumer Limited, a Mamaearth startup-owned e-commerce services provider, acquired Godrej Consumer Products Limited-owned hair coloring brand BBLUNT to strengthen its business in India., January 2022 - Vellvette Lifestyle Pvt Ltd. which owns D2C startup company SUGAR Cosmetics, acquired a majority stake in the natural hair care and skincare brand ENN Beauty to accelerate the brand’s online presence in the retail industry., January 2022 - Hims & Hers Health, Inc., a multispecialty healthcare platform offering personalized health and wellness services, partnered with Walmart, Inc. to increase its hair repair services business at select Walmart stores across the U.S. This partnership between the companies will likely expand its product reach in the U.S.. Key drivers for this market are: Increasing Hair-related Issues to Aid Market Growth. Potential restraints include: Allergic Reaction on Sensitive Hair to Hamper Market Growth. Notable trends are: Hair Coloring and Adoption of Long Hair Among Men Act as Market Trends.

Snapshot img

Hair Loss Treatment Products Market Size 2024-2028

The hair loss treatment products market is estimated to grow by USD 2.52 billion at a CAGR of 4.96% between 2023 and 2028. The market is experiencing momentum due to escalating consumer concerns regarding hair-related issues. Innovative advancements in product development and expansions in product portfolios are leading to premiumization, appealing strongly to consumers who seek reliable and effective solutions. Additionally, heightened awareness about hair care is contributing to increased demand for hair products, driving substantial growth in the market as individuals prioritize addressing these specific concerns. This trend underscores a shift towards more personalized and targeted solutions in the hair care sector, where products are not only functional but also cater to the evolving needs and preferences of consumers. As a result, manufacturers are increasingly focusing on research and development to meet these demands, thereby shaping the competitive landscape of the market.

What will be the size of the Market During the Forecast Period?

To learn more about this report, Download Report Sample

Market Segmentation

By Product Type

The market share growth by the vitamins and supplements segment will be significant during the forecast period. The adoption of vitamins and supplements in the market is high due to factors such as rising awareness and consumption of these hair care products and the increasing demand from developing countries.

Get a glance at the market contribution of various segments Request a PDF Sample

The vitamins and supplements segment was valued at USD 3.28 billion in 2018. Vitamins and supplements are great for the overall health of the hair and boost hair growth significantly. Vitamins fight frizz, tame flyaways, and protect against heat damage caused by styling tools. Meanwhile, supplements such as iron, biotin, zinc, selenium, and folic acid improve hair health and growth. Such factors are driving the growth of the vitamins and supplements segment in the market during the forecast period.

By Region

For more insights on the market share of various regions Request PDF Sample now!

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Countries such as China, Japan, and India are the major revenue contributors in APAC. This is due to the changing climate in various regions of APAC, which is an environmental factor causing people to suffer from hair damage and hair loss-related issues. Major manufacturers such as Unilever PLC and L'Oreal SA have been introducing innovative and enhanced hair loss treatment products every year, which are affordable and easily available in all supermarkets and hypermarkets in developed as well as developing countries. Moreover, the growing trend of online shopping is contributing to the growth of the market in APAC. Hair loss treatment products are often complemented by hair wigs and extensions, providing both medical and cosmetic solutions for individuals experiencing hair thinning or loss. In developing markets, e-commerce companies offer discounts on almost every product to increase the volume of sales of personal care products, including hair loss treatment products.

Market Dynamics and Customer Landscape

The market encompasses a wide range of offerings designed to address various types of hair loss, including hormonal imbalance-related baldness, androgenetic alopecia, alopecia areata, and chemotherapy-induced hair loss. Factors contributing to the growth of this market include stress, environmental pollution, major diseases, aging, and lifestyle. Hormonal imbalance, particularly in males and females, is a significant cause of hair loss. Medications, shampoos, conditioners, serums, and hair care products are the primary hair loss treatment product categories. TV commercials have played a significant role in emphasizing the importance of addressing hair loss, driving demand for these products. Stress level and lifestyle choices also impact hair health, making stress management and self-care essential. Cosmetic clinics are increasingly recommending hair fall control products from Plenty Natural to effectively address male hair loss and promote healthier hair growth. Oral supplements, laser therapy, scalp injections, and hair transplant surgeries are other popular hair loss treatment options. Male and female hair loss, as well as baldness, are common concerns addressed by these treatments. Aging and major diseases, such as alopecia areata, also contribute to the market's growth. The dermatology industry plays a crucial role in diagnosing and treating hair loss conditions, further bolstering market demand.

Key Market Driver

The market experiences notable growth due

USD 527.09 Million in 2024; projected USD 987.83 Million by 2033; CAGR 7.08%.