The India Hair Care Products Market Report is Segmented by Product Type (Shampoos, Conditioners, Hair Colorants, Others), Category (Mass, Premium/Luxury), Ingredient Type (Conventional/Synthetic, Natural/Organic), Distribution Channel (Hypermarkets/Supermarkets, Pharmacy and Drug Stores, Convenience/Traditional Grocery Stores, Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The size of the Hair Care Market in India market was valued at USD 5.85 Million in 2023 and is projected to reach USD 10.56 Million by 2032, with an expected CAGR of 8.80% during the forecast period. The hair care market is a thriving sector within the beauty and personal care industry, offering a wide range of products designed to maintain and enhance hair health, appearance, and manageability. This market includes various product categories, such as shampoos, conditioners, hair oils, serums, styling products, and treatments, catering to diverse consumer needs and hair types. With increasing consumer awareness of hair health, there is a rising demand for high-quality hair care products that address specific concerns like dandruff, hair loss, damage repair, frizz control, and color protection. One of the main drivers of the hair care market is the shift toward self-care and grooming, fueled by social media influence and a desire for a well-groomed appearance. Additionally, the demand for natural and organic hair care products has surged, with consumers seeking eco-friendly, clean-label products free from harsh chemicals such as sulfates, parabens, and synthetic fragrances. This trend has led to the introduction of plant-based, cruelty-free products that appeal to environmentally conscious customers. Recent developments include: April 2022: Myntra, an online shopping platform in India, formed a partnership with L'Oreal Professional Products Division. The partnership will offer beauty and personal care products from L'Oreal on Myntra's shopping platform for consumers. The products include shampoos, conditioners, hair oils, hair masks, serums, and many more., May 2022: Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others., May 2021: Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new veg keratin and wheat protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya has introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Increasing Demand for Organic and Herbal Hair Care Products.

This statistic displays the growth rate of the hair care market in India between 2014 and 2016, by category. During this period, the conditioner segment of the hair care market in India had a growth rate of around ** percent.

The global hair care market size was valued at USD 90.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 177.20 Billion by 2033, exhibiting a CAGR of 3.80% from 2025-2033. North America currently dominates the market, holding a market share of over 35.0% in 2024. The increasing prevalence of various hair problems, rising concerns among individuals about the harmful effects of pollution, and the growing demand for anti-dandruff shampoos with natural ingredients are some of the major factors propelling the hair care market share.

The Luxury Hair Care Market size was valued at USD 23.16 billion in 2023 and is projected to reach USD 40.21 billion by 2032, exhibiting a CAGR of 8.2 % during the forecasts period. Luxury hair care refers to a range of high-end hair products and treatments that promise superior performance and results. These products are often formulated with rare, high-quality ingredients and are designed to provide an exceptional level of care for the hair. The term "luxury" in this context signifies not only the price point but also the quality and exclusivity of the product. Luxury hair care items are typically sold in salons or high-end retail stores and are associated with prestigious brands known for their expertise in hair health and beauty. The benefits of luxury hair care products include advanced hydration, nourishment, and repair for damaged hair. They often boast unique formulations that address specific hair concerns such as frizz, dullness, or thinning. These products can range from shampoos and conditioners to serums, oils, and masks, each offering a specialized treatment to enhance the hair's natural beauty. Recent developments include: In November 2023, Kérastase, a L’Oréal brand, introduced the Blond Absolu Collection, focusing on addressing the hydration requirements of blonde hair. This collection features a serum with the highest concentration of hyaluronic acid ever incorporated into a haircare product. This serum represents Kérastase's inaugural scalp-specific product designed explicitly for blondes, targeting hair health at the root. , In June 2023, the company’s Bumble and bumble brand introduced its Bb. Seaweed collection. Enriched with green microalgae, Pacific Sea kelp, and royal sugar kelp, this collection is designed to promote a healthy, balanced scalp, impart luminosity to the hair, and facilitate effortless air-dried styling. , In July 2022, the company entered the Indian market, marking its presence in three cities: Delhi, Mumbai, and Chennai. The product line was accessible for purchase in premium A-category salons throughout India, as well as in beauty stores like Boddess Beauty. The brand also extended its retail presence online through Tatacliq Lux. .

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Hair Care Market Size 2025-2029

The hair care market size is forecast to increase by USD 18.28 billion, at a CAGR of 3.7% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing influence of social media and blogging on consumer behavior and the growing trend towards home salon services. This trend is transforming the market landscape as consumers seek convenience and affordability in their hair care routines. However, the market faces challenges due to the adverse health effects of chemical or synthetic components used in many hair care products.
This concern is prompting a shift towards natural and organic offerings, necessitating companies to innovate and cater to this demand. As a result, strategic partnerships, mergers and acquisitions, and investments in research and development are crucial for market players to stay competitive and capitalize on the opportunities presented by this evolving market.

What will be the Size of the Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic shifts in consumer preferences and technological advancements shaping the landscape. Essential oils and plant-derived ingredients, such as those found in vegan hair masks, have gained popularity among consumers seeking natural and ethical hair care solutions. Scalp health, once a secondary consideration, is now a primary focus, with products addressing conditions like psoriasis and eczema. Hair protection is a constant concern, leading to the development of innovative hair care routines and styling tools, including heat-protectant hair oils and advanced hair dryers. Hair volumizing and thickening treatments, as well as coloring and styling products, cater to the diverse needs of various hair types and textures.

The ongoing hair growth cycle and hair loss prevention remain key areas of research, with hair transplantation and restoration treatments offering long-term solutions. Hair care trends continue to unfold, with a growing interest in sustainable and cruelty-free practices, as well as personalized hair care regimens. Hair elasticity, porosity, and density are essential factors in maintaining hair health and appearance. Hair styling tools, such as straighteners and curlers, have advanced to accommodate these concerns, while hair extensions and wigs offer versatility and convenience. Botanical extracts and organic ingredients are increasingly used in hair care treatments, addressing concerns like damage repair, hair shine, and hair strength.

The hair growth cycle and its influence on hair density and hair follicles are subjects of ongoing research, leading to advancements in hair care and restoration. Maintaining a balanced ph and adhering to a consistent hair care routine are essential for optimal hair health. Androgenic alopecia and hair thinning are common concerns, leading to the development of various hair loss prevention and treatment methods. The market's continuous dynamism is reflected in the ever-evolving range of products and services, ensuring that consumers have access to the latest innovations and solutions for their unique hair care needs.

How is this Hair Care Industry segmented?

The hair care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


End-User

  Male
  Female
  Unisex
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products and services, including hair masks, essential oils, hair loss treatments, hair damage repair, hair oils, scalp care, hair care tips, hair dryers, hair styling tools, hair extensions, and more. One of the fastest-growing segments is hair color, driven by the geriatric population's increasing use of hair colorants for graying and white hair, as well as changing fashion trends and new color shades appealing to younger generations. Another significant trend is the rise of vegan hair care, which caters to consumers seeking cruelty-free and natural options. Scalp health is also gaining attention, with products addressing conditions such as psoriasis and eczema.

Hair loss prevention, damage repair, and volumizing

The Indian hair care market, valued at approximately $5.85 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.80% from 2025 to 2033. This growth is fueled by several key factors. Rising disposable incomes, particularly among the burgeoning middle class, are driving increased spending on personal care products, including premium and specialized hair care items. A growing awareness of hair health and the increasing adoption of diverse hair styling trends are also significant contributors. The market is segmented by product type (hair colorants, sprays, conditioners, styling gels, oils, shampoos) and distribution channels (hypermarkets, specialty stores, online retail, pharmacies). The dominance of online retail is expected to increase significantly over the forecast period, driven by e-commerce penetration and convenient access to a wide range of products. Furthermore, the market is witnessing a surge in demand for natural and organic hair care products, reflecting a growing consumer preference for environmentally friendly and ethically sourced formulations. Competition is intense, with major players like Procter & Gamble, Unilever, L'Oréal, and several prominent Indian companies vying for market share. The market's future growth is likely to be influenced by factors such as evolving consumer preferences, technological advancements in product formulation, and the ongoing impact of economic conditions. The regional distribution of the market is expected to reflect India's diverse demographics and economic landscapes. While urban centers will likely account for a larger share of the market, owing to higher purchasing power and brand awareness, growth in rural areas is also anticipated, propelled by increased access to modern retail formats and rising awareness of personal grooming. The strategic marketing approaches of major players, including targeted advertising campaigns and product innovation, will play a significant role in shaping the future trajectory of the Indian hair care market. Challenges remain, however, including managing fluctuating raw material prices and maintaining consistent product quality to meet the demands of a diverse and increasingly discerning consumer base. Overall, the Indian hair care market presents significant opportunities for growth and innovation in the coming years. Recent developments include: April 2022: Myntra, an online shopping platform in India, formed a partnership with L'Oreal Professional Products Division. The partnership will offer beauty and personal care products from L'Oreal on Myntra's shopping platform for consumers. The products include shampoos, conditioners, hair oils, hair masks, serums, and many more., May 2022: Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others., May 2021: Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new veg keratin and wheat protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya has introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.. Notable trends are: Increasing Demand for Organic and Herbal Hair Care Products.

The share of hair care products in the personal care market across India was ** percent in 2016. It was forecasted to be around ***** percent for the year 2022.

By 2019, Marico had a market share for hair care products of **** percent in India. Only Hindustan Unilever Limited had a comparable market share. L'Oreal India, Dabur India, and P&G had less than ** percent market share each. The market share of internet-first brands was at only *** percent in 2017 and has grown by almost *** percent in 2019.

India Hair Care Market size was valued at USD 6.6 Billion in 2024 and is projected to reach USD 15.1 Billion by 2031, growing at a CAGR of 8.8% during the forecast period 2024-2031.India Hair Care Market DriversGrowing Natural Product Preference and Consumer AwarenessThe demand for natural, organic, and Ayurvedic hair care products has increased as a result of growing knowledge of the negative effects of chemicals. Companies that use natural substances are becoming more popular.Growing Cities and Shifting LifestylesBusy lives and the acceleration of urbanization are driving up demand for ready-to-use, handy treatments like hair serums, leave-in conditioners, and dry shampoos.Social media's impact and celebrity endorsementsConsumer tastes, trends, and new hair care regimens are being shaped by social media platforms, beauty influencers, and celebrity endorsements.

[219+ Pages Report] The India hair styling products market size is expected to grow from USD 3,250 million in 2023 to USD 7,220 million by 2032, at a CAGR of 9.27% from 2024-2032

The Hair Care Market In APAC report segments the industry into Product Type (Colorant, Hair Spray, Conditioner, Styling Gel, Hair Oil, Shampoo, Other Products), Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, Online Retail Stores, Pharmacy and Drug Stores, Other Distribution Channels), and Geography (Japan, China, India, Australia, Rest of Asia-Pacific).

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Category-wise Insights

Country-wise Insights

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 92.3 billion, driven by the increasing focus on personal grooming and health-conscious consumer trends. The market is expected to expand at a robust CAGR of 5.1% from 2025 to 2033, reaching a projected value of USD 143.3 billion by 2033. The growth is primarily fueled by the rising demand for innovative hair care products, growing awareness of hair health, and the proliferation of distribution channels, especially online platforms. As per our latest research, the market’s trajectory is underpinned by a surge in consumer spending on premium and specialized hair care solutions in both developed and emerging economies.

One of the most significant growth factors in the hair care market is the increasing consumer awareness regarding hair health and hygiene. With the widespread influence of social media and beauty influencers, consumers are now more informed about hair care routines, ingredients, and the long-term impact of using substandard products. This awareness has led to a surge in demand for products that cater to specific hair types and concerns, such as anti-dandruff, hair fall control, and color protection. The trend towards natural and organic products is also gaining momentum, as consumers seek safer and more environmentally friendly alternatives. Brands are responding by expanding their product portfolios to include sulfate-free, paraben-free, and cruelty-free options, further propelling the market’s growth.

Another critical driver is the rapid urbanization and changing lifestyles, especially in emerging economies. Urban consumers tend to have higher disposable incomes and are more exposed to global beauty trends, leading to increased spending on hair care products. The hectic pace of urban life has also boosted the popularity of convenient and time-saving products, such as dry shampoos and leave-in conditioners. Additionally, the growing participation of women in the workforce has contributed to the demand for professional hair care solutions and styling products, as consumers seek to maintain a polished appearance with minimal effort. This shift in lifestyle patterns is expected to sustain the market’s growth trajectory over the forecast period.

Technological advancements and product innovation are further accelerating the expansion of the hair care market. Companies are investing heavily in research and development to introduce products that address specific hair concerns, offer multifunctional benefits, and enhance the overall user experience. The integration of advanced ingredients such as keratin, argan oil, and biotin, along with the use of cutting-edge delivery systems, has resulted in highly effective formulations that resonate with modern consumers. Furthermore, the rise of e-commerce and digital marketing has made it easier for brands to reach a wider audience, personalize offerings, and gather real-time feedback, thereby driving product adoption and loyalty.

Regionally, the Asia Pacific segment dominates the global hair care market, accounting for the largest share in 2024. This dominance is attributed to the region’s large population base, rising disposable incomes, and a strong cultural emphasis on hair health and beauty. Countries such as China, India, and Japan are witnessing robust demand for both traditional and modern hair care products, supported by rapid urbanization and evolving consumer preferences. North America and Europe also represent significant markets, characterized by high per capita spending and a strong inclination towards premium and specialized products. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, driven by increasing awareness and the expansion of distribution networks.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo remains

Available data formats for the India Shampoo Market Size, Share, Opportunities, And Trends By Product (Medicated/Special-Purpose, Non-Medicated/Regular), By Application (Household, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, Others), By Manufacturers (Private Label, Toll Manufacturing, Multinational), And By Region – Forecasts From 2025 To 2030 report.

The India Hair Care Products report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

In 2023, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2028. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

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Hair Loss Treatment Products Market Size 2024-2028

The hair loss treatment products market is estimated to grow by USD 2.52 billion at a CAGR of 4.96% between 2023 and 2028. The market is experiencing momentum due to escalating consumer concerns regarding hair-related issues. Innovative advancements in product development and expansions in product portfolios are leading to premiumization, appealing strongly to consumers who seek reliable and effective solutions. Additionally, heightened awareness about hair care is contributing to increased demand for hair products, driving substantial growth in the market as individuals prioritize addressing these specific concerns. This trend underscores a shift towards more personalized and targeted solutions in the hair care sector, where products are not only functional but also cater to the evolving needs and preferences of consumers. As a result, manufacturers are increasingly focusing on research and development to meet these demands, thereby shaping the competitive landscape of the market.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

By Product Type

The market share growth by the vitamins and supplements segment will be significant during the forecast period. The adoption of vitamins and supplements in the market is high due to factors such as rising awareness and consumption of these hair care products and the increasing demand from developing countries.

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The vitamins and supplements segment was valued at USD 3.28 billion in 2018. Vitamins and supplements are great for the overall health of the hair and boost hair growth significantly. Vitamins fight frizz, tame flyaways, and protect against heat damage caused by styling tools. Meanwhile, supplements such as iron, biotin, zinc, selenium, and folic acid improve hair health and growth. Such factors are driving the growth of the vitamins and supplements segment in the market during the forecast period.

By Region

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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Countries such as China, Japan, and India are the major revenue contributors in APAC. This is due to the changing climate in various regions of APAC, which is an environmental factor causing people to suffer from hair damage and hair loss-related issues. Major manufacturers such as Unilever PLC and L'Oreal SA have been introducing innovative and enhanced hair loss treatment products every year, which are affordable and easily available in all supermarkets and hypermarkets in developed as well as developing countries. Moreover, the growing trend of online shopping is contributing to the growth of the market in APAC. Hair loss treatment products are often complemented by hair wigs and extensions, providing both medical and cosmetic solutions for individuals experiencing hair thinning or loss. In developing markets, e-commerce companies offer discounts on almost every product to increase the volume of sales of personal care products, including hair loss treatment products.

Market Dynamics and Customer Landscape

The market encompasses a wide range of offerings designed to address various types of hair loss, including hormonal imbalance-related baldness, androgenetic alopecia, alopecia areata, and chemotherapy-induced hair loss. Factors contributing to the growth of this market include stress, environmental pollution, major diseases, aging, and lifestyle. Hormonal imbalance, particularly in males and females, is a significant cause of hair loss. Medications, shampoos, conditioners, serums, and hair care products are the primary hair loss treatment product categories. TV commercials have played a significant role in emphasizing the importance of addressing hair loss, driving demand for these products. Stress level and lifestyle choices also impact hair health, making stress management and self-care essential. Cosmetic clinics are increasingly recommending hair fall control products from Plenty Natural to effectively address male hair loss and promote healthier hair growth. Oral supplements, laser therapy, scalp injections, and hair transplant surgeries are other popular hair loss treatment options. Male and female hair loss, as well as baldness, are common concerns addressed by these treatments. Aging and major diseases, such as alopecia areata, also contribute to the market's growth. The dermatology industry plays a crucial role in diagnosing and treating hair loss conditions, further bolstering market demand.

Key Market Driver

The market experiences no

Hair Care Market Outlook

According to our latest research, the global hair care market size reached USD 92.8 billion in 2024, reflecting robust consumer demand and innovation in personal care products. The market is expected to grow at a CAGR of 6.1% from 2025 to 2033, with the market value projected to reach USD 157.7 billion by 2033. This growth is primarily driven by rising awareness of hair health, increased disposable incomes, and the continuous launch of advanced hair care solutions catering to diverse consumer needs.

A significant growth factor in the hair care market is the increasing consumer focus on personal grooming and hygiene. The proliferation of social media and digital platforms has amplified beauty consciousness, prompting consumers to invest in premium hair care products. This trend is particularly evident among millennials and Gen Z, who are not only seeking products that deliver results but also those that align with their values, such as sustainability and cruelty-free formulations. The surge in demand for natural and organic hair care products, free from harsh chemicals like sulfates and parabens, further underscores the evolving preferences of modern consumers. Additionally, the rise in urbanization and hectic lifestyles has accelerated the adoption of convenient, multifunctional hair care products, such as 2-in-1 shampoos and leave-in conditioners, propelling market expansion.

Another critical driver is the continuous innovation by manufacturers, who are investing heavily in research and development to introduce products tailored to specific hair types and problems. The emergence of advanced formulations targeting issues like hair thinning, dandruff, and color protection has broadened the market’s appeal across various demographics. The influence of celebrity endorsements and influencer marketing has also played a pivotal role in shaping consumer behavior, encouraging the adoption of specialized hair care regimens. Furthermore, the increasing penetration of e-commerce platforms has made a wide array of hair care products accessible to consumers globally, boosting market growth. The ease of online shopping, coupled with detailed product information and user reviews, has empowered consumers to make informed purchasing decisions, further driving demand.

The hair care market is also witnessing a surge in demand due to demographic shifts, such as the aging population and the growing number of working women. Older consumers are seeking products that address age-related hair concerns like graying and thinning, while the rising female workforce is fueling the demand for products that offer quick and effective hair solutions. The expansion of the male grooming segment, with men becoming increasingly conscious of their appearance, has opened new growth avenues for the market. Moreover, the global increase in disposable incomes, particularly in emerging economies, has enabled consumers to spend more on premium and specialized hair care products, contributing to the overall market growth.

From a regional perspective, Asia Pacific dominates the hair care market, accounting for the largest share in 2024, followed by North America and Europe. The high population density, growing middle-class segment, and increasing consumer awareness in countries like China and India are key factors driving growth in the Asia Pacific region. Meanwhile, North America and Europe are characterized by high product innovation and premiumization trends, with consumers showing a strong preference for organic and eco-friendly hair care solutions. Latin America and the Middle East & Africa, though smaller in market size, are emerging as promising markets due to rising urbanization, changing lifestyles, and increasing investments by global hair care brands.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo holds the largest market share,

The Report Covers the Market Share of Herbal Shampoo Brands in India and It is Segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels). The Market Size is Provided in Terms of Value (USD) for all the Above-Mentioned Segments.