The India Hair Care Products Market report segments the industry into Product Type (Hair Colorants, Hair Sprays, Conditioners, Styling Gels, Hair Oils, Shampoos) and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, Pharmacies/Health Stores, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.

The size of the Hair Care Market in India market was valued at USD 5.85 Million in 2023 and is projected to reach USD 10.56 Million by 2032, with an expected CAGR of 8.80% during the forecast period. The hair care market is a thriving sector within the beauty and personal care industry, offering a wide range of products designed to maintain and enhance hair health, appearance, and manageability. This market includes various product categories, such as shampoos, conditioners, hair oils, serums, styling products, and treatments, catering to diverse consumer needs and hair types. With increasing consumer awareness of hair health, there is a rising demand for high-quality hair care products that address specific concerns like dandruff, hair loss, damage repair, frizz control, and color protection. One of the main drivers of the hair care market is the shift toward self-care and grooming, fueled by social media influence and a desire for a well-groomed appearance. Additionally, the demand for natural and organic hair care products has surged, with consumers seeking eco-friendly, clean-label products free from harsh chemicals such as sulfates, parabens, and synthetic fragrances. This trend has led to the introduction of plant-based, cruelty-free products that appeal to environmentally conscious customers. Recent developments include: April 2022: Myntra, an online shopping platform in India, formed a partnership with L'Oreal Professional Products Division. The partnership will offer beauty and personal care products from L'Oreal on Myntra's shopping platform for consumers. The products include shampoos, conditioners, hair oils, hair masks, serums, and many more., May 2022: Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others., May 2021: Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new veg keratin and wheat protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya has introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Increasing Demand for Organic and Herbal Hair Care Products.

This statistic displays the growth rate of the hair care market in India between 2014 and 2016, by category. During this period, the conditioner segment of the hair care market in India had a growth rate of around ** percent.

The Indian hair care market, valued at approximately $5.85 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.80% from 2025 to 2033. This growth is fueled by several key factors. Rising disposable incomes, particularly among the burgeoning middle class, are driving increased spending on personal care products, including premium and specialized hair care items. A growing awareness of hair health and the increasing adoption of diverse hair styling trends are also significant contributors. The market is segmented by product type (hair colorants, sprays, conditioners, styling gels, oils, shampoos) and distribution channels (hypermarkets, specialty stores, online retail, pharmacies). The dominance of online retail is expected to increase significantly over the forecast period, driven by e-commerce penetration and convenient access to a wide range of products. Furthermore, the market is witnessing a surge in demand for natural and organic hair care products, reflecting a growing consumer preference for environmentally friendly and ethically sourced formulations. Competition is intense, with major players like Procter & Gamble, Unilever, L'Oréal, and several prominent Indian companies vying for market share. The market's future growth is likely to be influenced by factors such as evolving consumer preferences, technological advancements in product formulation, and the ongoing impact of economic conditions. The regional distribution of the market is expected to reflect India's diverse demographics and economic landscapes. While urban centers will likely account for a larger share of the market, owing to higher purchasing power and brand awareness, growth in rural areas is also anticipated, propelled by increased access to modern retail formats and rising awareness of personal grooming. The strategic marketing approaches of major players, including targeted advertising campaigns and product innovation, will play a significant role in shaping the future trajectory of the Indian hair care market. Challenges remain, however, including managing fluctuating raw material prices and maintaining consistent product quality to meet the demands of a diverse and increasingly discerning consumer base. Overall, the Indian hair care market presents significant opportunities for growth and innovation in the coming years. Recent developments include: April 2022: Myntra, an online shopping platform in India, formed a partnership with L'Oreal Professional Products Division. The partnership will offer beauty and personal care products from L'Oreal on Myntra's shopping platform for consumers. The products include shampoos, conditioners, hair oils, hair masks, serums, and many more., May 2022: Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others., May 2021: Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new veg keratin and wheat protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya has introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.. Notable trends are: Increasing Demand for Organic and Herbal Hair Care Products.

The Luxury Hair Care Market size was valued at USD 23.16 billion in 2023 and is projected to reach USD 40.21 billion by 2032, exhibiting a CAGR of 8.2 % during the forecasts period. Luxury hair care refers to a range of high-end hair products and treatments that promise superior performance and results. These products are often formulated with rare, high-quality ingredients and are designed to provide an exceptional level of care for the hair. The term "luxury" in this context signifies not only the price point but also the quality and exclusivity of the product. Luxury hair care items are typically sold in salons or high-end retail stores and are associated with prestigious brands known for their expertise in hair health and beauty. The benefits of luxury hair care products include advanced hydration, nourishment, and repair for damaged hair. They often boast unique formulations that address specific hair concerns such as frizz, dullness, or thinning. These products can range from shampoos and conditioners to serums, oils, and masks, each offering a specialized treatment to enhance the hair's natural beauty. Recent developments include: In November 2023, Kérastase, a L’Oréal brand, introduced the Blond Absolu Collection, focusing on addressing the hydration requirements of blonde hair. This collection features a serum with the highest concentration of hyaluronic acid ever incorporated into a haircare product. This serum represents Kérastase's inaugural scalp-specific product designed explicitly for blondes, targeting hair health at the root. , In June 2023, the company’s Bumble and bumble brand introduced its Bb. Seaweed collection. Enriched with green microalgae, Pacific Sea kelp, and royal sugar kelp, this collection is designed to promote a healthy, balanced scalp, impart luminosity to the hair, and facilitate effortless air-dried styling. , In July 2022, the company entered the Indian market, marking its presence in three cities: Delhi, Mumbai, and Chennai. The product line was accessible for purchase in premium A-category salons throughout India, as well as in beauty stores like Boddess Beauty. The brand also extended its retail presence online through Tatacliq Lux. .

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Hair Care Market Size 2025-2029

The hair care market size is forecast to increase by USD 18.28 billion, at a CAGR of 3.7% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing influence of social media and blogging on consumer behavior and the growing trend towards home salon services. This trend is transforming the market landscape as consumers seek convenience and affordability in their hair care routines. However, the market faces challenges due to the adverse health effects of chemical or synthetic components used in many hair care products.
This concern is prompting a shift towards natural and organic offerings, necessitating companies to innovate and cater to this demand. As a result, strategic partnerships, mergers and acquisitions, and investments in research and development are crucial for market players to stay competitive and capitalize on the opportunities presented by this evolving market.

What will be the Size of the Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic shifts in consumer preferences and technological advancements shaping the landscape. Essential oils and plant-derived ingredients, such as those found in vegan hair masks, have gained popularity among consumers seeking natural and ethical hair care solutions. Scalp health, once a secondary consideration, is now a primary focus, with products addressing conditions like psoriasis and eczema. Hair protection is a constant concern, leading to the development of innovative hair care routines and styling tools, including heat-protectant hair oils and advanced hair dryers. Hair volumizing and thickening treatments, as well as coloring and styling products, cater to the diverse needs of various hair types and textures.

The ongoing hair growth cycle and hair loss prevention remain key areas of research, with hair transplantation and restoration treatments offering long-term solutions. Hair care trends continue to unfold, with a growing interest in sustainable and cruelty-free practices, as well as personalized hair care regimens. Hair elasticity, porosity, and density are essential factors in maintaining hair health and appearance. Hair styling tools, such as straighteners and curlers, have advanced to accommodate these concerns, while hair extensions and wigs offer versatility and convenience. Botanical extracts and organic ingredients are increasingly used in hair care treatments, addressing concerns like damage repair, hair shine, and hair strength.

The hair growth cycle and its influence on hair density and hair follicles are subjects of ongoing research, leading to advancements in hair care and restoration. Maintaining a balanced ph and adhering to a consistent hair care routine are essential for optimal hair health. Androgenic alopecia and hair thinning are common concerns, leading to the development of various hair loss prevention and treatment methods. The market's continuous dynamism is reflected in the ever-evolving range of products and services, ensuring that consumers have access to the latest innovations and solutions for their unique hair care needs.

How is this Hair Care Industry segmented?

The hair care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


End-User

  Male
  Female
  Unisex
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products and services, including hair masks, essential oils, hair loss treatments, hair damage repair, hair oils, scalp care, hair care tips, hair dryers, hair styling tools, hair extensions, and more. One of the fastest-growing segments is hair color, driven by the geriatric population's increasing use of hair colorants for graying and white hair, as well as changing fashion trends and new color shades appealing to younger generations. Another significant trend is the rise of vegan hair care, which caters to consumers seeking cruelty-free and natural options. Scalp health is also gaining attention, with products addressing conditions such as psoriasis and eczema.

Hair loss prevention, damage repair, and vo

The global hair care market size was valued at USD 90.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 177.20 Billion by 2033, exhibiting a CAGR of 3.80% from 2025-2033. North America currently dominates the market, holding a market share of over 35.0% in 2024. The increasing prevalence of various hair problems, rising concerns among individuals about the harmful effects of pollution, and the growing demand for anti-dandruff shampoos with natural ingredients are some of the major factors propelling the hair care market share.

[219+ Pages Report] The India hair styling products market size is expected to grow from USD 3,250 million in 2023 to USD 7,220 million by 2032, at a CAGR of 9.27% from 2024-2032

By 2019, Marico had a market share for hair care products of **** percent in India. Only Hindustan Unilever Limited had a comparable market share. L'Oreal India, Dabur India, and P&G had less than ** percent market share each. The market share of internet-first brands was at only *** percent in 2017 and has grown by almost *** percent in 2019.

India Hair Care Market size was valued at USD 6.6 Billion in 2024 and is projected to reach USD 15.1 Billion by 2031, growing at a CAGR of 8.8% during the forecast period 2024-2031.India Hair Care Market DriversGrowing Natural Product Preference and Consumer AwarenessThe demand for natural, organic, and Ayurvedic hair care products has increased as a result of growing knowledge of the negative effects of chemicals. Companies that use natural substances are becoming more popular.Growing Cities and Shifting LifestylesBusy lives and the acceleration of urbanization are driving up demand for ready-to-use, handy treatments like hair serums, leave-in conditioners, and dry shampoos.Social media's impact and celebrity endorsementsConsumer tastes, trends, and new hair care regimens are being shaped by social media platforms, beauty influencers, and celebrity endorsements.

The Hair Care Market In APAC report segments the industry into Product Type (Colorant, Hair Spray, Conditioner, Styling Gel, Hair Oil, Shampoo, Other Products), Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, Online Retail Stores, Pharmacy and Drug Stores, Other Distribution Channels), and Geography (Japan, China, India, Australia, Rest of Asia-Pacific).

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 94.8 billion, with robust consumer demand and evolving product innovation as significant growth drivers. The market is experiencing a steady expansion, registering a CAGR of 6.2% during the forecast period. By 2033, the hair care market is projected to reach an impressive USD 162.1 billion, propelled by the rising awareness of personal grooming, increased disposable income, and the growing influence of digital platforms. As per our latest research, the market’s upward trajectory is anchored by the continuous introduction of advanced formulas, natural ingredients, and targeted solutions that address diverse hair concerns globally.

One of the primary growth factors fueling the hair care market is the heightened consumer focus on health and wellness, which has significantly influenced purchasing decisions. Consumers are increasingly seeking products that offer not only aesthetic benefits but also contribute to the overall health of their scalp and hair. The demand for sulfate-free, paraben-free, and organic hair care solutions is surging, as individuals become more conscious of the long-term effects of harsh chemicals. This trend is further reinforced by the proliferation of social media influencers and beauty bloggers, who educate their audiences about the importance of using safe and effective hair care products. As a result, manufacturers are investing heavily in research and development to formulate products that cater to these evolving preferences, thereby driving sustained market growth.

Another critical growth driver is the diversification of product portfolios to cater to a wide range of hair types, textures, and concerns. The global hair care market is witnessing a surge in specialized products designed for curly, wavy, and textured hair, as well as solutions that address specific issues such as hair thinning, dandruff, and color protection. The increasing multicultural population in major markets like North America and Europe has prompted brands to develop inclusive product lines that resonate with diverse consumer bases. Furthermore, the rise in professional salon services and at-home hair treatments has expanded the market, as consumers seek salon-quality results from their personal care routines. This diversification has enabled brands to capture new market segments and foster brand loyalty among consumers.

Technological advancements and digital transformation are also playing a pivotal role in shaping the hair care market landscape. The integration of artificial intelligence and data analytics has enabled brands to offer personalized product recommendations, enhancing the consumer experience. E-commerce platforms and direct-to-consumer channels have revolutionized the way hair care products are marketed and distributed, providing consumers with convenient access to a wide array of options. Virtual try-on tools, augmented reality, and interactive marketing campaigns have further elevated consumer engagement, translating into higher sales and market penetration. These technological innovations are expected to continue driving market expansion, as brands leverage digital platforms to reach a broader audience and deliver tailored solutions.

Regionally, the Asia Pacific market remains at the forefront of global hair care consumption, underpinned by a large and youthful population, increasing urbanization, and rising disposable incomes. Countries such as China, India, and Japan exhibit a strong affinity for hair care products, driven by cultural emphasis on hair health and beauty. North America and Europe follow closely, with mature markets characterized by high product penetration and a preference for premium and organic offerings. The Middle East & Africa and Latin America are emerging as promising markets, with growing awareness of personal grooming and a shift towards modern retail formats. Regional trends and preferences continue to shape product development and marketing strategies, ensuring that global brands remain responsive to local consumer needs.

The India Hair Care Products report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

The share of hair care products in the personal care market across India was ** percent in 2016. It was forecasted to be around ***** percent for the year 2022.

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Category-wise Insights

Country-wise Insights

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 92.3 billion, driven by the increasing focus on personal grooming and health-conscious consumer trends. The market is expected to expand at a robust CAGR of 5.1% from 2025 to 2033, reaching a projected value of USD 143.3 billion by 2033. The growth is primarily fueled by the rising demand for innovative hair care products, growing awareness of hair health, and the proliferation of distribution channels, especially online platforms. As per our latest research, the market’s trajectory is underpinned by a surge in consumer spending on premium and specialized hair care solutions in both developed and emerging economies.

One of the most significant growth factors in the hair care market is the increasing consumer awareness regarding hair health and hygiene. With the widespread influence of social media and beauty influencers, consumers are now more informed about hair care routines, ingredients, and the long-term impact of using substandard products. This awareness has led to a surge in demand for products that cater to specific hair types and concerns, such as anti-dandruff, hair fall control, and color protection. The trend towards natural and organic products is also gaining momentum, as consumers seek safer and more environmentally friendly alternatives. Brands are responding by expanding their product portfolios to include sulfate-free, paraben-free, and cruelty-free options, further propelling the market’s growth.

Another critical driver is the rapid urbanization and changing lifestyles, especially in emerging economies. Urban consumers tend to have higher disposable incomes and are more exposed to global beauty trends, leading to increased spending on hair care products. The hectic pace of urban life has also boosted the popularity of convenient and time-saving products, such as dry shampoos and leave-in conditioners. Additionally, the growing participation of women in the workforce has contributed to the demand for professional hair care solutions and styling products, as consumers seek to maintain a polished appearance with minimal effort. This shift in lifestyle patterns is expected to sustain the market’s growth trajectory over the forecast period.

Technological advancements and product innovation are further accelerating the expansion of the hair care market. Companies are investing heavily in research and development to introduce products that address specific hair concerns, offer multifunctional benefits, and enhance the overall user experience. The integration of advanced ingredients such as keratin, argan oil, and biotin, along with the use of cutting-edge delivery systems, has resulted in highly effective formulations that resonate with modern consumers. Furthermore, the rise of e-commerce and digital marketing has made it easier for brands to reach a wider audience, personalize offerings, and gather real-time feedback, thereby driving product adoption and loyalty.

Regionally, the Asia Pacific segment dominates the global hair care market, accounting for the largest share in 2024. This dominance is attributed to the region’s large population base, rising disposable incomes, and a strong cultural emphasis on hair health and beauty. Countries such as China, India, and Japan are witnessing robust demand for both traditional and modern hair care products, supported by rapid urbanization and evolving consumer preferences. North America and Europe also represent significant markets, characterized by high per capita spending and a strong inclination towards premium and specialized products. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, driven by increasing awareness and the expansion of distribution networks.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo remains

In 2023, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2028. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

India Herbal Shampoo Market was valued at USD 489.52 Million in 2024 and is expected to reach USD 896.95 Million by 2030 with a CAGR of 10.62%.

The Report Covers the Market Share of Herbal Shampoo Brands in India and It is Segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels). The Market Size is Provided in Terms of Value (USD) for all the Above-Mentioned Segments.

The Hair Care Market size was valued at USD 99.52 USD Billion in 2023 and is projected to reach USD 198.93 USD Billion by 2032, exhibiting a CAGR of 10.4 % during the forecast period. Hair care is a wide array of hair care routine methods that are intended to achieve good health, cleanliness and attractive looks of hair. Starting with hair shampoos and conditioners up to styling products and treatments, the hair care industry fills the market with a variety of customized products addressing many different types of hair and their concerns. Normal hair care products vary from moisturizing, volumizing, strengthening, and also protecting your colour shampoos tailored to specific problems. Common elements comprise fruits used as natural ingredients, sulfate-free formulas, and specially designed products, particularly for dealing with problems like dryness, frizz, and damage. The choice of hair care products can go from basic everyday tasks such as shampooing and conditioning to hair mask and serum treatments which are targeted at improving the condition of the hair. The advantages of a good hair care extend beyond just beautifying, by promoting scalp health, preventing damage, and improving manageability. Having an adequate haircare routine helps to obtain strong, silky, and shiny hair that exudes energy and boosts the confidence of people. Recent developments include: April 2022 - The Wella Company, a global beauty company, acquired Briogeo, the fastest-growing scalp oil brand, to expand its eco-friendly cosmetic products portfolio globally. Briogeo’s shampoos and conditioners are made of formulations of natural oils, vitamins, and antioxidants., April 2022 – L’Oreal S.A.’s professional products division partnered with Myntra, an Indian online shopping platform, to build its capabilities of supplying salon-inspired hairdressing products in India., February 2022 - Honasa Consumer Limited, a Mamaearth startup-owned e-commerce services provider, acquired Godrej Consumer Products Limited-owned hair coloring brand BBLUNT to strengthen its business in India., January 2022 - Vellvette Lifestyle Pvt Ltd. which owns D2C startup company SUGAR Cosmetics, acquired a majority stake in the natural hair care and skincare brand ENN Beauty to accelerate the brand’s online presence in the retail industry., January 2022 - Hims & Hers Health, Inc., a multispecialty healthcare platform offering personalized health and wellness services, partnered with Walmart, Inc. to increase its hair repair services business at select Walmart stores across the U.S. This partnership between the companies will likely expand its product reach in the U.S.. Key drivers for this market are: Increasing Hair-related Issues to Aid Market Growth. Potential restraints include: Allergic Reaction on Sensitive Hair to Hamper Market Growth. Notable trends are: Hair Coloring and Adoption of Long Hair Among Men Act as Market Trends.