The Hair Care Products Market is Segmented Into Product Type (Shampoo, Conditioners, and More), Category (Mass and Premium), Ingredient Type (Natural/Organic and Conventional/Synthetic), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

As per the latest insights, the professional hair care products industry is projected to grow from USD 23,466.9 million in 2025 to USD 36,645.4 million by 2035, at a CAGR of 4.6% from 2025 to 2035. The market’s share in its parent industry, the global personal care and cosmetic products sector, stands at approximately 10%-12%.

Semi-Annual Industry Update

The India Hair Care Products Market report segments the industry into Product Type (Hair Colorants, Hair Sprays, Conditioners, Styling Gels, Hair Oils, Shampoos) and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, Pharmacies/Health Stores, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.

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US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 92.3 billion, driven by the increasing focus on personal grooming and health-conscious consumer trends. The market is expected to expand at a robust CAGR of 5.1% from 2025 to 2033, reaching a projected value of USD 143.3 billion by 2033. The growth is primarily fueled by the rising demand for innovative hair care products, growing awareness of hair health, and the proliferation of distribution channels, especially online platforms. As per our latest research, the market’s trajectory is underpinned by a surge in consumer spending on premium and specialized hair care solutions in both developed and emerging economies.

One of the most significant growth factors in the hair care market is the increasing consumer awareness regarding hair health and hygiene. With the widespread influence of social media and beauty influencers, consumers are now more informed about hair care routines, ingredients, and the long-term impact of using substandard products. This awareness has led to a surge in demand for products that cater to specific hair types and concerns, such as anti-dandruff, hair fall control, and color protection. The trend towards natural and organic products is also gaining momentum, as consumers seek safer and more environmentally friendly alternatives. Brands are responding by expanding their product portfolios to include sulfate-free, paraben-free, and cruelty-free options, further propelling the market’s growth.

Another critical driver is the rapid urbanization and changing lifestyles, especially in emerging economies. Urban consumers tend to have higher disposable incomes and are more exposed to global beauty trends, leading to increased spending on hair care products. The hectic pace of urban life has also boosted the popularity of convenient and time-saving products, such as dry shampoos and leave-in conditioners. Additionally, the growing participation of women in the workforce has contributed to the demand for professional hair care solutions and styling products, as consumers seek to maintain a polished appearance with minimal effort. This shift in lifestyle patterns is expected to sustain the market’s growth trajectory over the forecast period.

Technological advancements and product innovation are further accelerating the expansion of the hair care market. Companies are investing heavily in research and development to introduce products that address specific hair concerns, offer multifunctional benefits, and enhance the overall user experience. The integration of advanced ingredients such as keratin, argan oil, and biotin, along with the use of cutting-edge delivery systems, has resulted in highly effective formulations that resonate with modern consumers. Furthermore, the rise of e-commerce and digital marketing has made it easier for brands to reach a wider audience, personalize offerings, and gather real-time feedback, thereby driving product adoption and loyalty.

Regionally, the Asia Pacific segment dominates the global hair care market, accounting for the largest share in 2024. This dominance is attributed to the region’s large population base, rising disposable incomes, and a strong cultural emphasis on hair health and beauty. Countries such as China, India, and Japan are witnessing robust demand for both traditional and modern hair care products, supported by rapid urbanization and evolving consumer preferences. North America and Europe also represent significant markets, characterized by high per capita spending and a strong inclination towards premium and specialized products. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, driven by increasing awareness and the expansion of distribution networks.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo remains

The Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

Global hair care market worth at USD 51.73 Billion in 2024, is expected to surpass USD 124.21 Billion by 2034, with a CAGR of 9.3% from 2025 to 2034.

Hair Care Products Market size is growing with a CAGR of 3.4% in the prediction period and it crosses USD 130.07 Bn by 2032 from USD 102.86 Bn in 2025.

The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about **** billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

Global Natural Hair Care Products market size is expected to reach $15.1 billion by 2029 at 6.7%, segmented as by product type, shampoos, conditioners, oils and serum, gel and wax, hair color, other product types

According to Cognitive Market Research, the global Haircare market size is USD 91815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.90% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 36726.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 27544.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2117.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 4590.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1836.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.
The Hair Styling held the highest Haircare market revenue share in 2024.

Key Drivers of Haircare Market

Rising Focus on Appearance to Increase the Demand Globally

The increased focus on appearance has led to a boom in the market for hair care products designed to solve various issues and enhance hair's overall appearance. Customers look for solutions that address their particular needs, whether it's nourishing dry strands, controlling frizz, or encouraging hair development, and this applies to everything from shampoos and conditioners to styling products and treatments. This trend indicates a larger societal movement towards personal expression and self-care, where hair is a major factor in determining one's confidence and self-image.

Growing Awareness of Hair Care to Propel Market Growth

The abundance of information and media outlets has increased consumer knowledge of hair care practices and the advantages of utilizing specialty products. People are becoming knowledgeable about various hair types and their specific needs because they can access online resources easily. Customers are now making better-informed purchases due to their increased understanding, looking for items specifically designed to address their unique hair concerns and objectives. People are actively practicing self-care to maintain healthier and more vivid hair.

Rising prevalence of Hair Concerns and Specialized Solutions drives the growth of haircare market

The worldwide hair care market is mainly influenced by the incidence of numerous hair issues among consumers, such as hair loss, thinning, dandruff, and oily scalp. These problems are on the rise because of the changing weather conditions, pollution, and lifestyle practices.

Restraint Factors Of Haircare Market

Environmental Concerns to Limit the Sales

Concerns about the hair care industry's environmental impact are growing, especially concerning chemical runoff and plastic packaging. Customers are moving toward eco-friendly packaging and sustainable methods as they become more conscious of the harmful effects that traditional hair care products have on the environment. There is a growing push for brands to embrace greener strategies, such as using recyclable or biodegradable packaging and using less hazardous chemicals in their formulas. The increasing need for sustainability reflects a larger trend in consumer behavior known as conscious consumerism, in which people prioritize goods that share their values of environmental stewardship and responsibility.

Trends in Haircare Market

The Rising Popularity of Natural and Organic Haircare Products:

Consumers are progressively moving towards haircare products that are made with natural, organic, and plant-derived ingredients, driven by increasing health consciousness and worries regarding chemical exposure. Ingredients such as aloe vera, coconut oil, argan oil, and tea tree oil are highly sought after, as consumers favor formulations that are free from parabens, sulfates, and cruelty. This trend is especially significant among millennials and Generation Z, who prioritize sustainability and clean beauty.

Technological Innovations and Customized Haircare Solutions:

Technological advancements are revolutionizing th...

The UK Hair Care Products Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Colorants, Hair Styling Products, Other Product Types), by Category (Premium Products, Mass Products), by Ingredient Type (Natural and Organic, Conventional/Synthetic), by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, Other Channels). The Market Forecasts are Provided in Terms of Value (USD).

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Hair Care Market Size 2025-2029

The hair care market size is forecast to increase by USD 18.28 billion, at a CAGR of 3.7% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing influence of social media and blogging on consumer behavior and the growing trend towards home salon services. This trend is transforming the market landscape as consumers seek convenience and affordability in their hair care routines. However, the market faces challenges due to the adverse health effects of chemical or synthetic components used in many hair care products.
This concern is prompting a shift towards natural and organic offerings, necessitating companies to innovate and cater to this demand. As a result, strategic partnerships, mergers and acquisitions, and investments in research and development are crucial for market players to stay competitive and capitalize on the opportunities presented by this evolving market.

What will be the Size of the Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic shifts in consumer preferences and technological advancements shaping the landscape. Essential oils and plant-derived ingredients, such as those found in vegan hair masks, have gained popularity among consumers seeking natural and ethical hair care solutions. Scalp health, once a secondary consideration, is now a primary focus, with products addressing conditions like psoriasis and eczema. Hair protection is a constant concern, leading to the development of innovative hair care routines and styling tools, including heat-protectant hair oils and advanced hair dryers. Hair volumizing and thickening treatments, as well as coloring and styling products, cater to the diverse needs of various hair types and textures.

The ongoing hair growth cycle and hair loss prevention remain key areas of research, with hair transplantation and restoration treatments offering long-term solutions. Hair care trends continue to unfold, with a growing interest in sustainable and cruelty-free practices, as well as personalized hair care regimens. Hair elasticity, porosity, and density are essential factors in maintaining hair health and appearance. Hair styling tools, such as straighteners and curlers, have advanced to accommodate these concerns, while hair extensions and wigs offer versatility and convenience. Botanical extracts and organic ingredients are increasingly used in hair care treatments, addressing concerns like damage repair, hair shine, and hair strength.

The hair growth cycle and its influence on hair density and hair follicles are subjects of ongoing research, leading to advancements in hair care and restoration. Maintaining a balanced ph and adhering to a consistent hair care routine are essential for optimal hair health. Androgenic alopecia and hair thinning are common concerns, leading to the development of various hair loss prevention and treatment methods. The market's continuous dynamism is reflected in the ever-evolving range of products and services, ensuring that consumers have access to the latest innovations and solutions for their unique hair care needs.

How is this Hair Care Industry segmented?

The hair care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


End-User

  Male
  Female
  Unisex
  Kids


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products and services, including hair masks, essential oils, hair loss treatments, hair damage repair, hair oils, scalp care, hair care tips, hair dryers, hair styling tools, hair extensions, and more. One of the fastest-growing segments is hair color, driven by the geriatric population's increasing use of hair colorants for graying and white hair, as well as changing fashion trends and new color shades appealing to younger generations. Another significant trend is the rise of vegan hair care, which caters to consumers seeking cruelty-free and natural options. Scalp health is also gaining attention, with products addressing conditions such as psoriasis and eczema.

Hair loss prevention, damage repair, and vo

Report Overview

The Global Natural Hair Care Market size is expected to be worth around USD 25.5 Billion by 2034, from USD 10.2 Billion in 2024, growing at a CAGR of 9.6% during the forecast period from 2025 to 2034.

The Natural Hair Care Market has witnessed robust growth driven by increasing consumer preference for chemical-free and eco-friendly products. Rising awareness about hair damage caused by synthetic ingredients and a growing shift towards sustainable beauty have propelled market expansion. Furthermore, the surge in social media influence and organic product trends supports ongoing demand.

In addition, significant opportunities arise from emerging markets, where rising disposable incomes and urbanization encourage adoption of natural hair care solutions. Moreover, innovation in product formulations, such as herbal oils and plant-based conditioners, is enabling brands to differentiate themselves. The increasing availability of products through e-commerce platforms further facilitates consumer access, supporting market penetration globally.

Government investment in the personal care sector also boosts market development. Many countries have initiated funding for research on natural ingredients and sustainable packaging solutions. Regulatory bodies are simultaneously enforcing stricter guidelines on ingredient transparency and environmental impact, encouraging companies to comply with safety and quality standards. For example, the EU’s stringent regulations on cosmetic ingredients promote safer natural formulations.

Finally, evolving regulations emphasize consumer safety and environmental sustainability, compelling manufacturers to innovate responsibly. As a result, brands adopting green certifications and cruelty-free practices gain a competitive edge. Consequently, regulatory frameworks serve as both a challenge and growth driver within the natural hair care market.

According to Cognitive Market Research, the global shampoo and hair care product market size will be USD 99684.5 million in 2024. It will rise at a compound annual growth rate (CAGR) of 4% between 2024 and 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 39873.8 million in 2024 and will climb at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 29905.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 22927.4 million in 2024 and will climb at a compound annual growth rate (CAGR) of 6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 4984.2 million in 2024 and will climb at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East & Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1993.7 million in 2024 and will climb at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The hair oil category is the fastest-growing product type segment of the shampoo and hair care product industry.

Market Dynamics of Shampoo and Hair Care Product Market

Key Drivers for Shampoo and Hair Care Product Market

Increased Consumer Preference for Natural and Organic Products to Support Market Growth

The demand for natural, organic, and chemical-free hair care products has surged in recent years. Consumers are becoming more health-conscious and increasingly aware of the harmful effects of synthetic chemicals such as sulfates, parabens, and silicones commonly found in conventional shampoos and conditioners. This has led to a shift toward products formulated with natural ingredients like essential oils, plant extracts, and herbal formulations. Many consumers also seek out eco-friendly options that align with their values, favoring brands that use sustainable sourcing methods and biodegradable packaging. This trend has pushed major companies to launch new product lines catering to this demand. Niche brands specializing in organic hair care have also gained significant market share, further fueling growth.

Growth in E-commerce and Online Retail Channels to Promote Market Share

The expansion of digital platforms and the growing reliance on e-commerce for personal care products have influenced the shampoo and hair care market. The convenience of online shopping, combined with a wide variety of product choices and targeted marketing through social media, has led to a surge in online sales. Besides, e-commerce allows smaller, niche brands to reach a global audience without needing to establish a physical retail presence. Platforms like Amazon, Sephora, and brand-specific websites offer consumers easy access to both mainstream and specialized hair care products, contributing to market growth. The rapid growth of e-commerce has created opportunities for emerging brands to compete with established players, leveling the playing field in the hair care industry.

Restraint Factor for the Shampoo and Hair Care Product Market

High Competition from Local and Unbranded Products to Limit Market Expansion

The shampoo and hair care product market faces majority competition from a multitude of local and unbranded products. Many consumers in various regions opt for lower-priced options that are readily available in local stores or markets, especially in developing economies. These unbranded products often come with attractive price points, which makes them appealing to budget-conscious consumers. Established brands with premium pricing may struggle to maintain market share as price-sensitive consumers gravitate toward cheaper alternatives. The presence of these low-cost options can hinder growth for branded products, as consumers may prioritize price over brand loyalty.

Prevalence of Counterfeit Products to Hinder Market’s Growth

The hair care and shampoo industry has a number of major restraints that limit its expansion. Consumer price sensitivity, particularly in the emerging markets, results in preference for cheaper alternatives, including unregulated and counterfeit ones, having a damaging effect on sales of legitimate brands. Additionally, the sector is plagued by regulation issues due to diverse standards in diff...

The size of the USA Hair Care Market was valued at USD 16.73 Million in 2023 and is projected to reach USD 21.27 Million by 2032, with an expected CAGR of 3.49% during the forecast period. The U.S. hair care market is a significant and evolving sector within the beauty and personal care industry, driven by trends in hair health, styling, and grooming. It includes a wide range of products, such as shampoos, conditioners, serums, hair oils, styling products, and treatments. American consumers are increasingly prioritizing hair care as part of their self-care and wellness routines, with many seeking effective products tailored to specific needs like hydration, frizz control, volume, color protection, and scalp health. One prominent trend in the U.S. hair care market is the shift toward natural, organic, and "clean" beauty products. Consumers are more conscious of product ingredients, favoring hair care formulations free from sulfates, parabens, silicones, and synthetic fragrances. This trend has led to the rise of plant-based, cruelty-free products that prioritize hair health and environmental sustainability. Brands are innovating with nutrient-rich ingredients like argan oil, shea butter, coconut oil, and botanical extracts, which align with these preferences. Recent developments include: In August 2022: Proctor & Gamble's brand, Head & Shoulders, launched a new shampoo range for dry scalp care. The company launched a few more hair care shampoos with different properties like smooth, silky, and anti-hair fall shampoos., In September 2021: L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products., In August 2021: Procter & Gamble formally launched its newest hair care brand, Nou. It is sold through Walmart and expanded to other stores in the United States.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Escalating Expenditure on Hair Care Products.

Snapshot img

Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

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Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

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The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

For more insights on the market share of various regions, Download PDF Sample now!

Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Products Mar

Professional Hair Care Products Market Outlook

The global professional hair care products market size was valued at approximately USD 20 billion in 2023, and it is projected to reach USD 32 billion by 2032, expanding at a compound annual growth rate (CAGR) of about 5.5% during the forecast period. This growth can be attributed to the increasing demand for premium hair care products, a rising consciousness regarding personal grooming, and the growing prevalence of hair-related issues due to environmental stressors and lifestyle changes. The consumer shift towards professional-grade products for better results and the expansion of salons and spas are also significant contributors to this market's growth trajectory.

The surge in consumer awareness regarding hair health and the benefits of using professional hair care products is a major growth factor in this market. As consumers become more informed about the harmful effects of certain chemicals found in conventional hair care products, there is a growing preference for sulfate-free, organic, and natural alternatives. This trend is further supported by the rise in disposable incomes, which enables consumers to spend more on high-quality products. Additionally, the media and beauty influencers have played a pivotal role in promoting professional hair care products by highlighting their long-lasting effects and superior quality, thus boosting their demand worldwide.

Technological advancements and innovative product formulations are also driving the growth of the professional hair care products market. Manufacturers are continually investing in research and development to offer products that cater to specific hair types and concerns, such as hair loss, dandruff, and scalp health. The introduction of specialized ingredients, such as keratin and biotin, as well as the development of multifunctional products that offer multiple benefits, are appealing to consumers who are looking for effective solutions to their hair care problems. Furthermore, the advent of customized hair care solutions and personalized product recommendations is expected to enhance consumer satisfaction and drive market growth.

The proliferation of e-commerce platforms and the growing popularity of online shopping have significantly influenced the distribution dynamics of the professional hair care products market. With the convenience of online shopping and the availability of a wide range of products and brands, consumers are increasingly purchasing hair care products online. The digital transformation of the retail sector has also allowed companies to reach a broader audience and engage with customers more effectively through targeted marketing campaigns and personalized offers. This shift in consumer purchase behavior is expected to continue, providing lucrative growth opportunities for market players.

The growing awareness about the importance of using Hair Care Products that are tailored to individual needs has fostered a more informed consumer base. People are increasingly seeking products that not only enhance the aesthetic appeal of their hair but also contribute to its overall health and vitality. This shift in consumer behavior is driving manufacturers to innovate and develop products that cater to specific hair concerns, such as dryness, breakage, and color retention. As a result, the market is witnessing a surge in demand for products that offer both cosmetic and therapeutic benefits, ensuring that consumers achieve the desired results while maintaining the health of their hair.

Regionally, the Asia Pacific market is poised for substantial growth due to the increasing population, rising urbanization, and growing disposable incomes in countries such as China and India. These factors, combined with a heightened awareness of personal grooming and appearance, are expected to drive the demand for professional hair care products in the region. Additionally, the North American market remains robust, supported by a well-established beauty industry and a high demand for premium products. The European market is also witnessing growth, with consumers increasingly opting for products that offer salon-like results at home.

Product Type Analysis

The product type segment in the professional hair care products market encompasses shampoos, conditioners, hair colorants, hair styling products, and others. Shampoos, being the most commonly used hair care product, hold a significant share of the market. The demand for specialized shampoos

Global Natural Hair Care Products Market size valued at US$ 126.99 Billion in 2023, set to reach US$ 304.36 Billion by 2032 at a CAGR of about 10.2% from 2024 to 2032.