As per the latest insights, the professional hair care products industry is projected to grow from USD 23,466.9 million in 2025 to USD 36,645.4 million by 2035, at a CAGR of 4.6% from 2025 to 2035. The market’s share in its parent industry, the global personal care and cosmetic products sector, stands at approximately 10%-12%.

Attribute	Details
Estimated Professional Hair Care Products Industry Size 2025	USD 23,466.9 million
Projected Professional Hair Care Products (2035) Industry Size	USD 36,645.4 million
Value CAGR (2025 to 2035)	4.6%
Professional Hair Care Products Market Top Players Share in 2024	25% to 30%

Semi-Annual Industry Update

Particular	Value CAGR
H1	3.4% (2024 to 2034)
H2	4.2% (2024 to 2034)
H1	5.5% (2025 to 2035)
H2	4.9% (2025 to 2035)

The Hair Care Products Market is Segmented Into Product Type (Shampoo, Conditioners, and More), Category (Mass and Premium), Ingredient Type (Natural/Organic and Conventional/Synthetic), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The India Hair Care Products Market Report is Segmented by Product Type (Shampoos, Conditioners, Hair Colorants, and More), Category (Mass, Premium/Luxury), Ingredient Type (Conventional/Synthetic, Natural/Organic), Distribution Channel (Hypermarkets/Supermarkets, Pharmacy and Drug Stores, Convenience/Traditional Grocery Stores, Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

US Hair Care Market Size 2025-2029

The US hair care market size is forecast to increase by USD 4.39 billion at a CAGR of 4.6% between 2024 and 2029.

The Hair Care Market in the US is characterized by a diverse range of offerings, with a focus on color variety and natural ingredients. The availability of an extensive array of color shades in hair care products caters to consumers' desire for personalized looks and self-expression. This trend is particularly evident in popular product categories such as hair dyes and hair chalks. Another significant market driver is the increasing demand for natural and organic hair care products. Consumers are becoming more health-conscious and are seeking alternatives to traditional hair care products that contain harsh chemicals. As a result, companies are investing in research and development to create formulations using natural and organic ingredients.
However, the market also faces challenges, including the prevalence of counterfeit hair care products. The proliferation of these products not only undermines brand reputation but also poses potential safety risks to consumers. Companies must invest in robust anti-counterfeiting measures to protect their intellectual property and ensure consumer safety. Additionally, the market is witnessing the emergence of innovative product categories, such as hair care supplements and hair growth treatments. These offerings cater to consumers seeking holistic solutions for hair health and growth. Companies that can effectively address consumer needs in these areas and differentiate themselves from competitors will have a competitive edge in the market.
In conclusion, the Hair Care Market in the US presents both opportunities and challenges. Companies that can cater to consumers' desire for personalized looks, natural ingredients, and innovative solutions while addressing the issue of counterfeit products will be well-positioned to succeed in this dynamic market.

What will be the size of the US Hair Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The hair care market in the US is a dynamic and innovative industry, encompassing a wide range of products and services. From hair care research and development to retail sales, this sector caters to various consumer needs. Styling tools, such as hair curling irons and straighteners, remain popular choices for consumers seeking to enhance their hair's appearance. Hair care formulations focusing on hair loss prevention, repair, and growth stimulation continue to gain traction. Scalp health and hair repair are increasingly important areas of focus, with many brands investing in research and innovation. Hair care education and training for professionals play a crucial role in ensuring consumers receive expert advice and services.
The use of natural ingredients for hair care, including those for hair strengthening and texture modification, is a growing trend. Hair care e-commerce platforms have disrupted traditional retail channels, offering convenience and competitive pricing. Heat protection and color protection are essential features in many hair care products, catering to consumers' concerns for hair damage. The hair care industry continues to evolve, with a strong focus on branding, distribution, and community engagement to meet the diverse needs of consumers.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Price Range

  Mass
  Premium
  Luxury


Product

  Hair color
  Shampoo
  Conditioner
  Others


End-User

  Male
  Female
  Unisex


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The hair care market in the US is a dynamic and evolving industry, encompassing a range of products and services. Subscription boxes deliver personalized hair care solutions, while hair growth products and hair styling tools address various concerns such as split ends and hair damage. Aloe vera and vitamin E are popular natural ingredients for hair care, and hair extensions offer a quick solution for length and volume. Hair cuts and keratin treatments are common salon services, and vegan and cruelty-free options cater to ethical consumers. Coloring products, hair masks, and hair serums are essential hair care items, with sulfate-free, silicone-free, and paraben-free options available.

Hair porosity and elasticity tests help consumers choose the right hair care products, and professional-grade hair dryers a

Global hair care market worth at USD 51.73 Billion in 2024, is expected to surpass USD 124.21 Billion by 2034, with a CAGR of 9.3% from 2025 to 2034.

The Hair Care Market report segments the industry into Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

Hair Care Products Market size is growing with a CAGR of 3.4% in the prediction period and it crosses USD 130.07 Bn by 2032 from USD 102.86 Bn in 2025.

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about **** billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

Natural Hair Care Products Market size is expected to reach USD 25.5 Billion by 2034, from USD 10.2 Billion in 2024, at a CAGR of 9.6%.

Natural Hair Care Products Market was valued at USD 11.38 billion in 2024 and is expected to grow to USD 16.36 billion by 2030 with a CAGR of 6.28%

Pages	181
Market Size	2024: USD 11.38 Billion
Forecast Market Size	2030: USD 16.36 Billion
CAGR	2025-2030: 6.28%
Fastest Growing Segment	Online
Largest Market	North America
Key Players	1. The Procter and Gamble Company 2. Estee Lauder Companies, Inc. 3. NatureLab Co., Ltd. 4. Organic Harvest 5. Amazon Beauty, Inc. 6. Ales Groupe (Phyto Botanical Power) 7. John Masters Organics, Inc. (Permira) 8. Mamaearth (Honasa Consumer Pvt. Ltd.) 9. St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.) 10. Briogeo Hair Care

Hair Care Market size was valued at USD 83.83 Million in 2024 and is projected to reach USD 129.63 Million by 2032, growing at a CAGR of 5.60% from 2026 to 2032.Global Hair Care Market DriversGrowing Consciousness of Personal Grooming: The market for hair care products is fueled by customers' growing consciousness of their own grooming and appearance, which is fueled by factors including social media impact, celebrity endorsements, and evolving beauty standards.Growing Disposable Income: Consumers are able to spend more on high-end hair care products and salon services because to economic prosperity and rising disposable income levels, especially in emerging markets. This is propelling market expansion.Concerns about hair health and aging-related problems like graying, thinning, and hair loss are being driven by the world's aging population, which is also driving demand for customized hair care products that address these particular difficulties.Product Innovation and R&D Expenditures: Manufacturers' ongoing efforts to create cutting-edge formulas, natural and organic materials, and tailored solutions for particular hair types and issues stimulate customer demand and propel the market forward.Influence of Social Media and Beauty Trends: Consumer tastes and trends are shaped by the ubiquitous influence of social media platforms, beauty influencers, and online beauty communities. This creates a need for cutting-edge hair care products that are endorsed by influencers and are trendy and innovative.Urbanization and Changing Lifestyles: d damaStress, pollution exposure, and busy schedules all lead to hair-related problems like frizz, dryness, ange. As a result, there is a growing need for hair care products that provide protection and restoration.Distribution Channel Expansion: Increasing the availability of hair care products across a range of channels, including as drugstores, supermarkets, specialty beauty shops, and e-commerce platforms, increases customer access and propels market growth.Emphasis on Natural and Organic Products: Concerns about synthetic chemicals, environmental sustainability, and consumer health are driving an increasing desire among consumers for natural and organic hair care products. This in turn is driving demand for these goods.Men's Grooming Segment Growth: The market is expanding due to the men's grooming segment, which is experiencing rapid growth due to shifting grooming habits, growing awareness of men's hair care needs, and the availability of specialist products that address men's hair concerns.Growing Demand for Professional Salon Services: The demand for salon-only hair care products and treatments is being driven by the increasing popularity of professional salon services, such as color, style, and hair treatments, particularly among millennials and urban consumers.

The women's hair care products market is a robust and dynamic sector, exhibiting significant growth potential. While precise figures for market size are unavailable, a reasonable estimate based on the growth of related personal care categories and the prevalence of women's hair care as a significant market segment would place the 2025 market size in the range of $80-100 billion USD. Considering a CAGR (Compound Annual Growth Rate) of, let's assume, 5% (a conservative estimate given the market's dynamism and innovation), the market is projected to experience substantial expansion through 2033. Key drivers include the increasing awareness of hair health and the rising demand for premium, natural, and specialized hair care products catering to diverse hair types and concerns. Furthermore, the growing online sales channel presents a significant opportunity for both established players and emerging brands to expand their reach and engage with consumers. The market's segmentation by application (online vs. offline sales) and product type (shampoo, conditioner, others) reflects varying consumer preferences and purchasing behavior. This allows manufacturers to tailor their product offerings and marketing strategies to resonate effectively with specific consumer segments. However, challenges exist, including intensifying competition, fluctuating raw material prices, and shifting consumer preferences. Companies must continuously adapt to maintain their market positions and capitalise on new trends. The competitive landscape is characterized by a mix of established multinational corporations like L'Oréal, Procter & Gamble, and Unilever, alongside innovative niche brands like Olaplex and Briogeo. These companies compete on factors such as brand reputation, product innovation, distribution channels, and pricing strategies. Regional variations in market dynamics are also noticeable; North America and Europe currently hold significant market shares, but Asia Pacific is showing rapid growth driven by rising disposable incomes and a growing middle class. Effective market penetration and growth in the Asia Pacific region hinge on understanding the unique cultural preferences and hair care needs within its various sub-regions. The increasing focus on sustainability and ethical sourcing presents both an opportunity and a challenge for businesses to enhance their brand image and attract environmentally conscious consumers.

The United States Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, and More), Nature (Natural/Organic, and Conventional/Synthetic), Price Range (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

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Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

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The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

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Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Products Market Dynamics

In the realm of hair

Hair Care Market Outlook

According to our latest research, the global hair care market size reached USD 92.8 billion in 2024, reflecting robust consumer demand and innovation in personal care products. The market is expected to grow at a CAGR of 6.1% from 2025 to 2033, with the market value projected to reach USD 157.7 billion by 2033. This growth is primarily driven by rising awareness of hair health, increased disposable incomes, and the continuous launch of advanced hair care solutions catering to diverse consumer needs.

A significant growth factor in the hair care market is the increasing consumer focus on personal grooming and hygiene. The proliferation of social media and digital platforms has amplified beauty consciousness, prompting consumers to invest in premium hair care products. This trend is particularly evident among millennials and Gen Z, who are not only seeking products that deliver results but also those that align with their values, such as sustainability and cruelty-free formulations. The surge in demand for natural and organic hair care products, free from harsh chemicals like sulfates and parabens, further underscores the evolving preferences of modern consumers. Additionally, the rise in urbanization and hectic lifestyles has accelerated the adoption of convenient, multifunctional hair care products, such as 2-in-1 shampoos and leave-in conditioners, propelling market expansion.

Another critical driver is the continuous innovation by manufacturers, who are investing heavily in research and development to introduce products tailored to specific hair types and problems. The emergence of advanced formulations targeting issues like hair thinning, dandruff, and color protection has broadened the market’s appeal across various demographics. The influence of celebrity endorsements and influencer marketing has also played a pivotal role in shaping consumer behavior, encouraging the adoption of specialized hair care regimens. Furthermore, the increasing penetration of e-commerce platforms has made a wide array of hair care products accessible to consumers globally, boosting market growth. The ease of online shopping, coupled with detailed product information and user reviews, has empowered consumers to make informed purchasing decisions, further driving demand.

The hair care market is also witnessing a surge in demand due to demographic shifts, such as the aging population and the growing number of working women. Older consumers are seeking products that address age-related hair concerns like graying and thinning, while the rising female workforce is fueling the demand for products that offer quick and effective hair solutions. The expansion of the male grooming segment, with men becoming increasingly conscious of their appearance, has opened new growth avenues for the market. Moreover, the global increase in disposable incomes, particularly in emerging economies, has enabled consumers to spend more on premium and specialized hair care products, contributing to the overall market growth.

From a regional perspective, Asia Pacific dominates the hair care market, accounting for the largest share in 2024, followed by North America and Europe. The high population density, growing middle-class segment, and increasing consumer awareness in countries like China and India are key factors driving growth in the Asia Pacific region. Meanwhile, North America and Europe are characterized by high product innovation and premiumization trends, with consumers showing a strong preference for organic and eco-friendly hair care solutions. Latin America and the Middle East & Africa, though smaller in market size, are emerging as promising markets due to rising urbanization, changing lifestyles, and increasing investments by global hair care brands.

Product Type Analysis

The hair care market is segmented by product type into shampoo, conditioner, hair oil, hair color, hair styling products, and others. Among these, shampoo holds the largest market share,

The United Kingdom Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Colorants, Hair Styling Products, Other Product Types), by Category (Premium Products, Mass Products), by Ingredient Type (Natural and Organic, Conventional/Synthetic), by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More). The Market Forecasts are Provided in Terms of Value (USD).

The anti-pollution hair care market is set to witness significant growth between 2025 and 2035, driven by increasing consumer awareness about the damaging effects of pollution on hair health. The market is expected to grow from USD 6.3 billion in 2025 to USD 12.2 billion by 2035, reflecting a CAGR of 7.8% over the forecast period.

Country-Wise Analysis

Countries	CAGR (2025 to 2035)
USA	6.9%
UK	6.5%
France	6.3%
Germany	6.7%
Italy	6.2%
South Korea	7.0%
Japan	6.8%
China	7.5%
Australia	6.4%
New Zealand	6.1%

Competitive Outlook

Company Name	Estimated Market Share (%)
L’Oréal (Kérastase, L’Oréal Paris, Garnier)	20-25%
Procter & Gamble (Pantene, Herbal Essences, Head & Shoulders)	15-20%
Unilever (TRESemmé, Dove, Love Beauty & Planet)	12-16%
Henkel (Schwarzkopf, Syoss)	8-12%
Other Companies (combined)	30-40%

The hair styling products market is set for steady growth between 2025 and 2035, driven by rising consumer interest in hairstyling, increasing demand for natural and organic haircare solutions, and innovations in long-lasting styling formulas. The market is projected to expand from USD 25.4 billion in 2025 to USD 42.1 billion by 2035, reflecting a CAGR of 5.8% over the forecast period.

Metric Value

Metric	Value
Industry Size (2025E)	USD 25.4 billion
Industry Value (2035F)	USD 42.1 billion
CAGR (2025 to 2035)	5.8%

Global Hair Styling Products Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	62.80

Country	China
Population (millions)	1,419.3
Estimated Per Capita Spending (USD)	28.50

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	55.20

Country	Germany
Population (millions)	84.1
Estimated Per Capita Spending (USD)	49.30

Country	India
Population (millions)	1,428.6
Estimated Per Capita Spending (USD)	12.40

Hair Care Products market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

ATTRIBUTES	DETAILS
STUDY PERIOD	2018-2031
BASE YEAR	2024
FORECAST PERIOD	2025-2031
HISTORICAL PERIOD	2018-2024
UNIT	VALUE (USD MILLION)
KEY COMPANIES PROFILED	LOreal, P&G, Unilever, Avon, Combe, Estee Lauder, Johnson & Johnson, Revlon, Shiseido, Aveda, Neutrogena, Amka Products, Amore Pacific, Beiersdorf, Coty, Kose, TONI&GUY, Conair, Godrej Consumer Products, World Hair Cosmetics, Hoyu, Cadiveu Professional, Chatters
SEGMENTS COVERED	By Product Type - Shampoo, Conditioner, Hair Color, Hair Styling Products, Others By Application - Commercial, Household By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa

The size of the Hair Care Market in India market was valued at USD 5.85 Million in 2023 and is projected to reach USD 10.56 Million by 2032, with an expected CAGR of 8.80% during the forecast period. Recent developments include: April 2022: Myntra, an online shopping platform in India, formed a partnership with L'Oreal Professional Products Division. The partnership will offer beauty and personal care products from L'Oreal on Myntra's shopping platform for consumers. The products include shampoos, conditioners, hair oils, hair masks, serums, and many more., May 2022: Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others., May 2021: Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new veg keratin and wheat protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya has introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.. Key drivers for this market are: Minimalist and Clean Beauty Trend, Popularity of Effective and Smart Skincare. Potential restraints include: Easy Access to Alternative Options. Notable trends are: Increasing Demand for Organic and Herbal Hair Care Products.