This statistic shows the market value of hair dye/hair color worldwide in 2022 and provides a forecast for 2029. In 2022, the global hair color market generated a value of about 25 billion U.S. dollars and is forecast to reach about 42 billion U.S. dollars by 2029.

The global hair color market size is projected to grow from USD 28.33 billion in 2025 to USD 43.47 billion by 2033, exhibiting a CAGR of 5.5%.
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Hair Color Market Size 2025-2029

The hair color market size is forecast to increase by USD 11.44 billion, at a CAGR of 6.3% between 2024 and 2029. The market is characterized by continuous innovation in product formulation and formats, driven by consumer demand for diverse and vibrant looks.

Major Market Trends & Insights

Europe dominated the market and accounted for a 29% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the Product, the permanent segment led the market and was valued at USD 17.73 billion of the global revenue in 2023.
Based on the End-user, the women segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 31.84 billion
Future Opportunities: USD 11.44 billion
CAGR (2024-2029): 6.3%
Europe: Largest market in 2023

The market continues to evolve, driven by consumer preferences and technological advancements. The demand for gray coverage and ammonia-free hair color options reflects shifting consumer behavior, as individuals seek safer and more natural alternatives. Safety guidelines, such as patch tests and UV protection, remain crucial considerations in the industry. Hair analysis and color matching are essential components of the hair coloring process, with hair follicle analysis providing valuable insights into individual hair characteristics. Customer loyalty is fostered through pricing strategies and innovative hair color kits, salon services, and temporary hair color applicators. Anti-fade shampoos and conditioners, as well as hair porosity testing, help ensure color retention and prevent color fade.

What will be the Size of the Hair Color Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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Allergic reactions and sensitivities necessitate ongoing research and development of herbal hair dyes and color-depositing conditioners. Hair growth cycle, scalp treatments, and hair texture also influence the market, with hair damage repair and root touch-up solutions addressing various hair concerns. Hair coloring tools, such as brushes and bowls, continue to evolve, while hair highlighting, gloss, and lightening remain popular coloring techniques. Marketing and advertising, ingredient sourcing, and sustainable practices are essential aspects of the industry, with professional products and color consultations ensuring optimal results. Product innovation, color correction, and hair masks cater to diverse consumer needs, while hair stylists and color charts provide expert guidance. The semi-permanent segment is the second largest segment of the product and was valued at USD 5.29 billion in 2023.

The market's continuous dynamism is reflected in the ongoing development of hair color removers, color-safe products, and brand awareness initiatives. Recycling programs and sustainable practices further underscore the industry's commitment to environmental responsibility.

Unconventional hair colors, such as pastels and neons, are gaining popularity among consumers, particularly in developed regions. These advancements have led to the development of innovative salon tools and hair care products that ensure hygiene and minimize the use of toxic chemicals, such as ammonia, in hair colorants. However, the market faces challenges in expanding its consumer base in developing countries due to the limited pool of consumers willing to invest in novelty and premium hair color products. This trend is influenced by cultural preferences and economic factors. Companies seeking to capitalize on market opportunities should focus on developing innovative, high-quality products that cater to the evolving preferences of consumers in both developed and developing markets.

Effective marketing strategies, including collaborations with influencers and trendsetters, can help expand reach and attract a broader consumer base. Navigating the challenges of market saturation and price competition will require companies to differentiate their offerings through unique product features, sustainable sourcing, and personalized consumer experiences.

How is this Hair Color Industry segmented?

The hair color industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Permanent
  Semi-permanent
  Temporary
  Highlights and bleach


End-user

  Women
  Unisex
  Men


Formulation

  Conventional (Ammonia-Based, Peroxide-Based)
  Natural & Organic (Ammonia-Free, Herbal, Plant-Based)


Distribution Channel

  Offline (Supermarkets & Hypermarkets, Specialty Stores, Pharmacies, Department Stores, Salons & Spas)
  Onlin

Semi permanent hair dye had a ** percent share of the global hair color market in 2020, while temporary hair dye's market share was around **** percent. By 2024, the market share of semi permanent hair dye is expected to decrease to **** percent.

The Asia-Pacific Hair Colorants Market Report is Segmented by Type (Bleachers, Highlighters, Permanent Colorants, and More), Category (Mass, Premium), Distribution Channel (Health and Beauty Stores, Supermarkets/Hypermarkets, Online Retail Stores, Other Distribution Channels), and Geography (Australia, China, India, Indonesia, Japan, Malaysia, and More). The Market Forecasts are Provided in Terms of Value (USD).

India Hair Color Market was valued at USD 658.34 Million in 2024 and is expected to reach USD 1725.62 Million by 2030 with a CAGR of 17.42% during the forecast period.

Hair Color market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

Hair Color Market size was valued at USD 4.21 billion in 2021 and is poised to grow from USD 4.5 billion in 2022 to USD 7.01 billion by 2030, growing at a CAGR of 6.54% in the forecast period (2023-2030).

Hair Color Products Market Outlook

The global hair color products market size was valued at approximately USD 25 billion in 2023 and is projected to reach nearly USD 40 billion by 2032, growing at a CAGR of around 5.5% over the forecast period. The growth of this market can be attributed to several factors, including increasing consumer awareness about personal grooming, rising disposable incomes, and the influence of social media trends.

One of the primary growth factors fueling the hair color products market is the rising consciousness among individuals about personal grooming and aesthetics. With the proliferation of social media platforms, people have become more aware of beauty standards and are increasingly inclined towards experimenting with their looks, thereby driving the demand for hair color products. Additionally, the evolving fashion trends have led to an increased disposable income directed towards personal care products, further propelling market growth.

Another significant growth driver is the expanding aging population across the globe. As people age, they tend to use hair coloring products to cover grey hair and maintain a youthful appearance. This demographic shift has resulted in a steady demand for hair color products, especially the permanent hair color segment. Moreover, the introduction of innovative hair coloring solutions, such as ammonia-free and organic products, caters to the health-conscious segment of the population, further boosting the market.

The hair color products market is also witnessing growth due to the increasing number of professional salons and specialized services. Salons are enhancing their service offerings with advanced hair color treatments and personalized solutions, attracting a larger customer base. Additionally, the rising trend of at-home hair coloring, driven by the convenience and affordability it offers, has led to an increased demand for DIY hair color kits, positively impacting the market.

The Professional Hair Colors Sales segment has seen remarkable growth, largely driven by the increasing number of salons and the demand for specialized hair color services. Professional hair color products are formulated to deliver superior results, offering a wide range of shades and long-lasting color. Salons often rely on these products to provide clients with customized hair color solutions, enhancing the overall salon experience. The rise in consumer preference for salon-quality hair color treatments has further fueled the sales of professional hair color products. Additionally, collaborations between hair color brands and salons have led to the development of exclusive product lines, further boosting the professional segment's growth.

Regionally, North America leads the hair color products market, followed by Europe and Asia Pacific. The high demand in North America can be attributed to the well-established beauty and personal care industry and the presence of major market players. In Europe, the fashion and beauty industry's strong influence is a significant growth contributor. The Asia Pacific region is expected to witness the fastest growth, driven by the increasing urbanization, rising disposable incomes, and changing lifestyle patterns.

Product Type Analysis

The segmentation of the hair color products market by product type includes Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color, Highlights and Bleach, and Root Touch-Up. Each of these segments caters to different consumer needs and preferences, contributing to the overall market growth in unique ways.

Permanent hair color is one of the most popular segments within the hair color products market. This segment is preferred by consumers looking for long-lasting color solutions, covering grey hair effectively. The demand for permanent hair color is driven by the aging population and the increasing preference for long-term hair color options. Moreover, advancements in formulation, such as the introduction of ammonia-free and low-chemical permanent hair colors, are attracting health-conscious consumers, further propelling the segment's growth.

Semi-permanent hair color caters to consumers who prefer a less permanent solution. This segment is gaining popularity, especially among younger consumers who like to experiment with different shades frequently. Semi-permanent hair colors typically last for a few weeks and

Global Hair Color Market size worth at USD 4.69 Billion in 2023 and projected to USD 8.38 Billion by 2032, with a CAGR of around 6.66%.

Men’s Hair Color Market was valued at USD 571.56 million in 2024 and is expected to grow to USD 943.03 million by 2030 with a CAGR of 8.74%

Hair Color Market was valued at USD 25.14 billion in 2024 and is expected to grow to USD 38.61 billion by 2030 with a CAGR of 7.45%.

Discover the latest trends in the booming hair color market! Our analysis reveals a $13.72 billion market in 2025, projected to grow at a 2.7% CAGR. Explore key drivers, restraints, and leading players like L'Oréal and Henkel, plus emerging trends in at-home coloring and natural dyes.

The Global Hair Color Spray Industry Report is Segmented by Distribution Channels (supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Health and Beauty Specialist Stores, Online Retail Stores, and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Values in (USD) for the Above Segments.

The hair color market is projected to be valued at $30 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 4.5%, reaching approximately $45 billion by 2034.

Novelty Hair Color Market size was valued at USD 12.2 Billion in 2023 and is projected to reach USD 25.4 Billion by 2030, growing at a CAGR of 7.4% during the forecast period 2024-2030.

Global Novelty Hair Color Market Drivers

The market drivers for the Novelty Hair Color Market can be influenced by various factors. These may include:

Changing Fashion Trends: As customers aspire for distinctive and expressive styles, the demand for novelty hair colors is driven by changing fashion trends and an increase in personal style experimentation. Influence of Social Media: People are inspired to try different hair colors by celebrities and influencers on social media platforms, which act as powerful conduits for trends and self-expression. Growing Embrace of Non-Traditional Looks: A wider market for novelty hair colors outside of traditional demographics has resulted from society's embrace of non-traditional appearances and self-expression. Technological Developments in Hair Color Products: Constant formulation improvements have made hair color safer, more brilliant, and longer-lasting, which has drawn consumers looking for new hair color experiences. Expansion of Distribution Channels: More accessibility and market expansion are provided by the greater availability of novelty hair color products through a variety of distribution channels, such as internet merchants, specialty beauty shops, and salons. Customization and Personalization Trends: As consumers' need for customized beauty goods and services grows, companies are responding by providing a broad selection of innovative hair color choices to suit individual tastes and distinctive fashion statements. Growth of Vegan and Eco-Friendly Formulations: Novelties in hair color that are vegan-friendly and ecologically friendly have emerged in response to consumer demand for cruelty-free and environmentally sustainable cosmetic products. Collaborations and celebrity endorsements: The endorsements and social media presence of celebrities and influencers, when combined with their hair color brand partnerships, have a big impact on customer attitudes and product uptake. Changes in Demographics and Cultural Influences: The popularity of novelty hair colors is influenced by a variety of cultural factors as well as shifting demographics, such as the emergence of Generation Z and their emphasis on self-expression. Reasonably priced and Easily Available: Manufacturers' aggressive pricing tactics combined with reasonably priced options make novelty hair colors more accessible to a wider range of consumers, hence increasing market demand.

Learn more about the Novelty Hair Color Market Report by Market Research Intellect, which stood at USD 1.5 billion in 2024 and is forecast to expand to USD 2.7 billion by 2033, growing at a CAGR of 7.5%.Discover how new strategies, rising investments, and top players are shaping the future.

The Global Hair Colorants Market Report is Segmented by Product Type (Bleachers, Highlighters, Permanent Colorants, and More), Category (Mass, Premium), Distribution Channel (Supermarkets/Hypermarkets, Health and Beauty Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The hair color market in Europe had about *** million U.S. dollars in sales in 2018. Sales of natural hair color accounted for over half of all hair color sales in Europe, with a sales value of *** million U.S. dollars that year.

Discover the booming hair colors & dyes market! Projected to reach $22 billion by 2033 with a 5% CAGR, this report analyzes market size, trends, key players (L'Oréal, Henkel, Kao), and regional insights. Explore growth drivers, restraints, and future opportunities in this dynamic industry.