The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

The Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/ Drug Stores, Online Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Years for the Above Segments.

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about 87.9 billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

The global hair care market size reached USD 90.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 177.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.8% during 2025-2033. The increasing prevalence of various hair problems, rising concerns among individuals about the harmful effects of pollution, and the growing demand for anti-dandruff shampoos with natural ingredients are some of the major factors propelling the hair care market growth.

This statistic shows the market value of natural hair care worldwide in 2022 and 2030. In 2022, the organic hair care market was valued at about 8.3 billion U.S. dollars worldwide, and is forecast to reach to about 12 billion dollars by 2030.

The global hair care market size was worth around $75,892.5 million in 2021 and is estimated to grow $103459.1 Mn by 2028, with a CAGR of 5.3%

The market size of beauty salons (hair, skin, nails) in the United States decreased considerably in 2020 and has yet to recover completely. In 2020, the market size of hair, skin, and nail salons in the U.S. dropped to 58.5 billion U.S. dollars due to the closure of businesses during the coronavirus pandemic. In 2023, it reached a value of 69 billion U.S. dollars.

How big is the U.S. beauty industry?

Since the onset of the twentieth century, the American beauty industry has grown significantly. In terms of revenue, this industry generated nearly 50 billion U.S. dollars in 2022, up from the 40 billion U.S. dollars of revenue generated in 2002. An extension of the beauty industry is prestige beauty, which includes products that are priced higher than typical drugstore cosmetics products. Recently, the prestige beauty industry in the U.S. generated over 20 billion U.S. dollars in the sale of products sold mainly in U.S. department stores.

What is Ulta Beauty?

An American chain of beauty stores headquartered in Illinois, Ulta Beauty is a leading beauty retailer of cosmetics, fragrances, and hair and skin care products in the United States. Ulta’s success is largely due to their wide variety of products, as well as effectively catering to many income demographics. In 2022, Ulta Beauty’s gross profit reached over four billion U.S. dollars.

The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.



Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.

Hair Care Market Drivers, Restraints, Trends, and Opportunities

• Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.


• The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.


• Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.


• The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.


• The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.

Scope of Hair Care Market Report

The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.</p&

The Hair Care Industry in the UK is segmented by Type (Shampoo, Conditioner, Hair Oil, Spray, and Other Types) and Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Introduction

Haircare Statistics: Haircare is a crucial part of personal grooming, and it’s not a surprise that the hair care market is one of the rapidly growing sectors in the beauty market. In 2025, the haircare market is estimated to increase even more, with the latest facts and developments.

The growing generality of different hair issues, growing doubts among individuals about the harmful pollution effects, and the growing demand for anti-dandruff shampoo with natural ingredients are many of the essential factors driving the hair care industry's growth.

In the following Haircare Statistics, we shall study the current hair care trends in cosmetics beauticians in 2025.

Hair Care Market by Product [Shampoo, Conditioner, Oil, Color, Serum, Styling Products (Wax, Spray, Gel)], Type [Organic, Synthetic], Distribution Channel [Supermarket, Pharmacies, Salon, Online], End User [Male, Female, Kids] - Global Forecast to 2032

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Hair Care Market Size 2025-2029

The hair care market size is forecast to increase by USD 18.28 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing influence of social media and blogging, with consumers turning to digital platforms for inspiration and product recommendations. Another trend is the growing adoption of home salon services and beauty salons, which offer convenience and cost savings for consumers. However, there are also challenges facing the market, including the potential adverse health effects of chemical or synthetic components used in hair care products.
The use of natural ingredients, eco-friendly packaging, and advanced technologies are key drivers of growth in this sector. These concerns have led to a rising demand for natural and organic hair care solutions as well as professional haircare products. As the market continues to evolve, manufacturers and retailers must stay abreast of these trends and challenges to remain competitive.
The beauty and personal care industry continues to grow, with significant market share going to hair care products. The shampoo market is a major segment, offering various formulations to cater to different hair types. Fiber thickening shampoos are popular for adding volume to thinning hair. Additionally, the hair oils market is thriving, providing nourishment and shine. Lastly, the dyes and colors segment offers a wide range of options for those seeking a new look or touch-ups. Overall, these hair care categories are essential for maintaining healthy locks.

What will be the Size of the Hair Care Market During the Forecast Period?

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The market is a significant sector in cosmetics, catering to the growing demand for products that promote hair health and enhance self-esteem. Damage to hair from various sources, such as environmental factors, styling tools, and chemical treatments, has led to an increased focus on shampoos, conditioners, oils, serums, gels, creams, lotions, and other hair care solutions. Hair health is a priority for individuals seeking to maintain a youthful appearance and social connection. The market offers a wide range of products designed to address specific concerns, including antibacterial materials for scalp care and volume enhancement through controlled release and stability enhancement technologies.
Fiber strengthening and thickening solutions are popular choices for those dealing with cervical spondylosis, injuries, or accidents. Corporate workers and young people alike turn to hair care products such as zero-waste shampoo to manage their busy schedules and maintain their appearance. The conditioner market continues to grow due to its ability to detangle, soften, and add shine to hair. Shampoos are essential for cleansing and removing impurities, while hair oils offer deep conditioning and nourishment. Serums and creams provide targeted treatments for specific concerns, such as damage or thinning. The market is constantly evolving, with new product innovations and design trends emerging regularly. Whether it's for self-care or professional use, hair care products offer a solution for those seeking to enhance their hair's health and appearance.

How is the Hair Care Market Segmented?

The hair care market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hair color
  Shampoo
  Conditioner
  Others


Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  South America



  Middle East and Africa

By Product Insights

The hair color segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, particularly in the hair color segment. Factors driving this growth include the increasing geriatric population and their use of hair colorants on graying and white hair, as well as changing fashion trends and the availability of new color shades appealing to younger generations. Additionally, the rising number of salons and spas worldwide contributes to market expansion. Another trend is the growing demand for cleaner label products and eco-friendly, naturally derived alternatives to synthetic ingredients, such as parabens and aluminum, found in many styling products. This shift is due to concerns over the harmful effects of chemicals and synthetic ingredients on hair longevity, hair thinning, and scalp problems. Consequently, advertising campaigns for dry shampoo, organic flax, and othe

The report covers Hair Care Market Size in India is segmented By Product Type (Hair Colorants, Hair Sprays, Conditioners, Styling Gels, Hair Oils, Shampoos, and Other Product Types); and by Distribution Channel (Hypermarket/Supermarkets, Specialty Stores, Online Retail Stores, Pharmacies/Health Stores, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

The report covers Hair Salon Industry Statistics in Canada and is segmented by Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Types); and by Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores, Pharmacies/ Drug Stores, Convenience Stores, Other Distribution Channels). The report offers market size and forecasts in value (in USD million) for the above segments.

The Canada hair care market size was USD 1.29 Bn in 2022 and is likely to reach USD 1.51 Bn by 2031, expanding at a CAGR of 1.73% during 2023–2031. The growth of the market is attributed to the growing demand for wide variety of hair care products and rising fashion trends among consumers such as hair coloring. Increase in spending on personal grooming products due to rise in disposable income is expected to drive the market.



Hair care products helps to maintain the cleanliness, hygiene, hair health, and protect hairs from damage. Various products are used for maintaining hairs such as hair gel, hair serum, hair conditioner, hair glue, hair wax, hair coloring, hair tonic, hair mousse, hair oil, hair shampoo, and pomade. These products are also used to nourish the hair and scalp to strengthen it and have various types of hair styles. Grooming and appearance have become a primary concern for various people in professional as well as in personal life.

People are much concerned about their hair fall, hair density, and quality of their hairs, which raises the demand for various hair care products among consumers. Chemicals used in hair products are considered to be causing damage hair, which present a key reason for choosing organic hair care products. Rising environmental concern among the people is decreasing the use of chemical-based hair products and increasing the demand for natural hair care products.

Canada Hair Care Market Trends, Drivers, Restraints, and Opportunities

• Growing consumer preference for organic and herbal hair care products to avoid side-effects of using toxic chemical hair products are projected to propel the market during the forecast period.


• Rising incidence of hair issues including hair loss, dandruff, and hair graying are expected to fuel the market in the coming years.

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Snapshot img

Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

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Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

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The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

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Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Products Mar

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What is the Beauty Salon Market Size?

The beauty salon market size is estimated to grow by USD 65.88 billion at a CAGR of 6.4% between 2024 and 2029. The market is experiencing significant growth, driven by several key factors. Rising disposable income among consumers is leading to increased spending on beauty and personal care services. New product launches by vendors continue to cater to evolving consumer preferences, further fueling market growth. Competition in the market is fierce, with salon chains and franchise stores offering a wide range of services, from haircuts and hair treatments to facials and body waxing. However, challenges persist, including a labor shortage and staff retention issues. Beauty salons are responding by offering competitive wages, benefits, and training programs to attract and retain skilled employees. As the market continues to evolve, staying abreast of these trends and challenges is essential for success.

What will be the size of Market during the forecast period?

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Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Type

  Female
  Male
  Unisex


Service Type

  Hair care services
  Skin care services
  Nail care services
  Others


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Italy


  Middle East and Africa



  South America

Which is the largest segment driving market growth?

The female segment is estimated to witness significant growth during the forecast period. In the realm of self-care services, the beauty salon industry continues to thrive, with a notable segment being dedicated to female clients. These establishments prioritize personalized services tailored to the unique beauty and wellness requirements of women. One of the key offerings at female beauty salons is the provision of expert haircuts and styling.

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The female segment was valued at USD 69.22 billion in 2019. Skilled professionals are on hand to create a diverse range of hairstyles that cater to individual preferences and current trends. From classic cuts to trendy styles or special occasion updos, these salons ensure clients leave feeling confident and beautiful. Additionally, an increasing number of female beauty salons are embracing organic beauty practices, providing a healthier work environment for both clients and staff. Check-in systems have also become commonplace, streamlining the client experience and enhancing overall efficiency. The market for these services continues to grow, reflecting the enduring importance of self-care and personal appearance in contemporary society.

Which region is leading the market?

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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. In North America, the beauty salon industry continues to thrive due to several key factors. The region's population boasts a high disposable income, enabling consumers to prioritize self-care and invest in beauty treatments. This income growth empowers consumers to allocate more funds towards beauty care, fueling the demand for salon services. Moreover, the proliferation of beauty salons in North America is another significant market growth catalyst. Both chain salons and independent establishments are expanding their footprint to meet the increasing consumer demand. Salon equipment, such as massage chairs and vegan treatment tables, are in high demand to cater to diverse consumer preferences. By prioritizing exceptional customer service and offering a wide range of neck and shoulder treatments, beauty salons differentiate themselves and attract a loyal customer base.

How do company ranking index and market positioning come to your aid?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aveda Corp. - This company offers beauty salon services that include haircuts, coloring, botanical repair treatments, and stress-relieving rituals.

Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:

bluemercury
Bumble and bumble
Cost Cutters
Fantastic Sams
F

The hair styling products market is expected to reach a valuation from US$ 23.5 billion in 2023 to US$ 39.9 billion by 2033. The market is expected to record an average CAGR of 5.4% CAGR.

In the year leading up to October 2, 2022, the most profitable hair care category in the United States was shampoo, with sales amounting to over 3.5 billion U.S. dollars. Hair conditioner generated a sales value of about 2.5 billion U.S. dollars, while sales of hair growth products added up to more than 120 million U.S. dollars.

The global revenue in the 'Hair Care' segment of the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total 13.7 billion U.S. dollars (+14.2 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 110.6 billion U.S. dollars and therefore a new peak in 2030. Find more information concerning Italy and the Philippines. The Statista Market Insights cover a broad range of additional markets.