The hair salon industry has grown stronger over the past few years with healthier economic conditions and rising consumer confidence. Households with more disposable income have elevated hair care from an occasional indulgence to a regular part of their routines, fueling steady client visits and encouraging salons to expand their offerings. Enhanced social media marketing and focusing on personalizing the salon experience have attracted new clients, especially among younger adults and professionals seeking wellness-oriented service. Investments in digital booking and engaging online content further support this pattern, offering convenience to consumers in a market where customer loyalty is key. These trends caused revenue to rise at a CAGR of 5.5% to an estimated $60.0 billion over the past five years while dropping an anticipated 1.0% in 2025. Careful cost management is essential in maintaining profitability against competitive and operational challenges. Wage expenses consistently dominate overhead, as talented stylists remain the lifeblood of the business, commanding competitive salaries and ongoing training in new trends. While branded products and high-end inventory require frequent restocking, purchase costs take up a smaller portion of total revenue. Relatively modest allocations to depreciation and utilities help stabilize operating costs. Still, high rent in desirable locations can pressure profit—franchises may offset this with larger client pools and brand visibility. At the same time, independent salons may benefit from more flexible models and lower overhead. Owners who closely manage expenses and continually adjust promotions or staffing efficiency typically report the healthiest profit, even as the need for inventory replenishment and competitive compensation endures. Positive economic growth expectations suggest that salons can anticipate robust client demand over the next five years. An expanding adult population and the continued popularity of premium services and wellness treatments position the industry for healthy growth. Salons focusing on digital transformation—streamlining appointments and payment systems and staying active on social media—will stand out from the competition and be better equipped to retain and attract clients. A growing interest in eco-friendly and natural products is likely to shift standard retail offerings, while new services tailored to men and older adults provide fresh opportunities for expanding revenue streams. By swiftly responding to evolving client needs, updating service menus and investing in staff skills and technological upgrades, salons can maintain a resilient edge as consumer expectations and haircare trends evolve. Over the next five years, the industry is expected to grow steadily, with revenue inching upward at a CAGR of 1.4% to an estimated $64.3 billion at the end of 2030.

The market size of beauty salons (hair, skin, nails) in the United States decreased considerably in 2020 and has yet to recover completely. In 2020, the market size of hair, skin, and nail salons in the U.S. dropped to **** billion U.S. dollars due to the closure of businesses during the coronavirus pandemic. In 2023, it reached a value of ** billion U.S. dollars. How big is the U.S. beauty industry? Since the onset of the twentieth century, the American beauty industry has grown significantly. In terms of revenue, this industry generated nearly ** billion U.S. dollars in 2022, up from the ** billion U.S. dollars of revenue generated in 2002. An extension of the beauty industry is prestige beauty, which includes products that are priced higher than typical drugstore cosmetics products. Recently, the prestige beauty industry in the U.S. generated over ** billion U.S. dollars in the sale of products sold mainly in U.S. department stores. What is Ulta Beauty? An American chain of beauty stores headquartered in Illinois, Ulta Beauty is a leading beauty retailer of cosmetics, fragrances, and hair and skin care products in the United States. Ulta’s success is largely due to their wide variety of products, as well as effectively catering to many income demographics. In 2022, Ulta Beauty’s gross profit reached over **** billion U.S. dollars.

The United States & Canada hair salon market size was USD 57.4 billion in 2025 and is expected to progress at a 4.7% CAGR from 2025 to 2035. The industry valuation will be USD 91.1 billion in 2035. Among the major drivers for the same is the growing consumer demand for premium, personalized grooming that goes beyond the traditional haircut to encompass wellness, scalp care, and lifestyle satisfaction.

Country-wise analysis of the Hair Salon Services Market in the USA and Canada

Competitive Outlook

Market Size statistics on the Hair Salons industry in the US

In the fiscal year 2025, the sales value of businesses operating in the beauty parlor market in Japan were forecast to reach approximately **** trillion Japanese yen. Japanese beauty salons offer various hair-related beauty treatments, including cutting, coloring, and styling.

Hair Salon Statistics in Canada Market size was valued at USD 7 Billion in 2024 and is projected to reach USD 8.8 Billion by 2031, growing at a CAGR of 2.9% from 2024 to 2031.Hair Salon Statistics in Canada Market DriversRising Consumer Demand for Grooming and Self-Care: According to Statistics Canada, the country's population grew by 1.05 million people between July 1, 2022, and July 1, 2023, reaching 40.1 million. This represents the highest annual population growth rate (+2.7%) on record since 1957. Increased awareness around personal grooming and self-care among Canadians is boosting demand for hair salon services.Influence of Social-Media and Beauty Trends: Statistics Canada reports that the average Canadian household spent $1,243 on personal care services and products in 2019, with hair care services accounting for approximately 45% of this spending. Even during economic downturns, the personal care services category has shown resilience, with only a 12% decrease during the peak of COVID-19 restrictions before rebounding strongly. Platforms like Instagram and TikTok promote hair styling trends, influencing consumer behavior and salon visits.Growth in Specialized Services: Services such as hair coloring, keratin treatments, and scalp care are gaining popularity, attracting more clientele.

The size of the Hair Salon Industry in Canada market was valued at USD 1.23 Million in 2023 and is projected to reach USD 1.74 Million by 2032, with an expected CAGR of 5.12% during the forecast period. The hair salon industry is a dynamic and essential segment of the broader beauty and personal care market, providing various services such as haircuts, coloring, styling, and treatments. This industry has experienced significant growth, driven by increasing consumer interest in personal grooming and self-expression through hairstyle. Hair salons cater to a diverse clientele, from individuals seeking routine maintenance to those desiring transformative changes, reflecting current trends and personal preferences. Innovation and technology have also shaped the hair salon landscape, with advancements in hair care products and techniques enhancing service offerings. Salons now incorporate high-quality, often organic or sustainable products that appeal to health-conscious consumers. Furthermore, the rise of social media and influencer culture has amplified the demand for unique and stylish hairstyles, pushing salons to stay updated on the latest trends and techniques to attract clients. Key drivers for this market are: Inclination Toward Healthy Lifestyle, Strategic Expansion by Health & Fitness Clubs. Potential restraints include: Rise in Popularity of Outdoor Activities. Notable trends are: Growing Demand for Organic Hair Care Products.

A comprehensive dataset analyzing the beauty industry in 2025, including market size, product categories, consumer behavior, emerging trends, and global growth statistics.

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What is the Beauty Salon Market Size?

The beauty salon market size is estimated to grow by USD 65.88 billion at a CAGR of 6.4% between 2024 and 2029. The market is experiencing significant growth, driven by several key factors. Rising disposable income among consumers is leading to increased spending on beauty and personal care services. New product launches by vendors continue to cater to evolving consumer preferences, further fueling market growth. Competition in the market is fierce, with salon chains and franchise stores offering a wide range of services, from haircuts and hair treatments to facials and body waxing. However, challenges persist, including a labor shortage and staff retention issues. Beauty salons are responding by offering competitive wages, benefits, and training programs to attract and retain skilled employees. As the market continues to evolve, staying abreast of these trends and challenges is essential for success.

What will be the size of Market during the forecast period?

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Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Type

  Female
  Male
  Unisex


Service Type

  Hair care services
  Skin care services
  Nail care services
  Others


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Italy


  Middle East and Africa



  South America

Which is the largest segment driving market growth?

The female segment is estimated to witness significant growth during the forecast period. In the realm of self-care services, the beauty salon industry continues to thrive, with a notable segment being dedicated to female clients. These establishments prioritize personalized services tailored to the unique beauty and wellness requirements of women. One of the key offerings at female beauty salons is the provision of expert haircuts and styling.

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The female segment was valued at USD 69.22 billion in 2019. Skilled professionals are on hand to create a diverse range of hairstyles that cater to individual preferences and current trends. From classic cuts to trendy styles or special occasion updos, these salons ensure clients leave feeling confident and beautiful. Additionally, an increasing number of female beauty salons are embracing organic beauty practices, providing a healthier work environment for both clients and staff. Check-in systems have also become commonplace, streamlining the client experience and enhancing overall efficiency. The market for these services continues to grow, reflecting the enduring importance of self-care and personal appearance in contemporary society.

Which region is leading the market?

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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. In North America, the beauty salon industry continues to thrive due to several key factors. The region's population boasts a high disposable income, enabling consumers to prioritize self-care and invest in beauty treatments. This income growth empowers consumers to allocate more funds towards beauty care, fueling the demand for salon services. Moreover, the proliferation of beauty salons in North America is another significant market growth catalyst. Both chain salons and independent establishments are expanding their footprint to meet the increasing consumer demand. Salon equipment, such as massage chairs and vegan treatment tables, are in high demand to cater to diverse consumer preferences. By prioritizing exceptional customer service and offering a wide range of neck and shoulder treatments, beauty salons differentiate themselves and attract a loyal customer base.

How do company ranking index and market positioning come to your aid?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aveda Corp. - This company offers beauty salon services that include haircuts, coloring, botanical repair treatments, and stress-relieving rituals.

Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:

bluemercury
Bumble and bumble
Cost Cutters
Fantastic Sams
Floyds Barbershop

In 2024, the market size of hair salons shrunk slightly following its bounce back since the outbreak of COVID-19 in 2020, and decreased by approximately *** percent. This is significant when compared to 2020, when the market size of hair salons retracted by almost ** percent.

The hair and nail care industry showcases an evolving landscape with diverse services and a growing focus on healthier options. Salons are expanding their offerings, like premium gel services and holistic grooming options, to meet diverse client needs. There is a shift towards sustainable practices, with salons incorporating eco-friendly products and waterless pedicures, reflecting consumer values. Social media and technology are pivotal in enhancing client interaction and operational efficiency. Customers appreciate online booking systems and salons' engagement through platforms showcasing their services. Amid economic challenges, salons balance cost pressures through strategic measures, cultivating customer loyalty and retaining a competitive edge. Hair and nail salon revenue is estimated to rise at a CAGR of 7.8% and reach $90.9 billion by the end of 2025, with a 0.5% rise in revenue in 2025 alone. Salons have navigated profitability challenges over the past five years while maintaining resourceful strategies—rising costs for beauty products strain profit, forcing salons to negotiate with suppliers and explore bulk purchasing. Skilled professionals remain crucial and investment in staff development maintains service quality. Despite fluctuating hiring costs, salons prioritize training to keep up with client expectations. Rent and utilities predict budgeting, with home-based operations offering a cost-effective alternative. Social media-focused marketing stabilizes expenses, allowing salons to allocate budgets for growth initiatives. Salons have reduced depreciation costs by prioritizing new trends over equipment. These efforts have reinforced the sector's foundation, sustaining growth and stability through economic shifts. Salons anticipate evolving customer preferences and economic uncertainties shaping future performance. Tariffs and inflation will pressure pricing strategies, urging business owners to offer creative solutions like bundled services to attract clients. Expanding product lines, such as mood-changing gels and CBD-infused items, aim to capture trend-savvy consumers. The ongoing growth in urban populations promises broader customer bases, encouraging investments in unique services and skills training. Salons position themselves for continued success in an evolving landscape by aligning with consumer values and leveraging strategic marketing. Revenue for hair and nail salons is projected to climb at a CAGR of 1.5% to $98.1 billion by the end of 2030.

The hair and nail salon industry is navigating a dynamic landscape of evolving consumer preferences and rising competition. While salons continue to broaden their service offerings and capitalize on premium consumer spending, the DIY movement facilitated by social media has introduced new challenges. As consumers access advanced techniques and tools through online platforms, many opt for at-home beauty routines. This trend has prompted salons to leverage digital tools, enhancing customer relationships and expanding their reach through social media platforms like Instagram and TikTok. Despite the challenges, salons remain key in personal care, providing clients with specialized services and unique experiences. Revenue has been growing at a CAGR of 5.4% to an estimated $5.8 billion over the five years through 2025, including an expected 0.7% rise in 2025 alone. Over the past five years, salons have experienced fluctuating profitability, heavily influenced by rising operational costs, particularly wages. While innovative service offerings like gel and dip powder manicures have contributed to increased revenue per customer, salons have had to strategically manage expenses such as rent and professional wages to maintain high profit. Introducing direct purchases from manufacturers has enabled some nail salons to optimize their cost structures, ensuring more competitive pricing strategies. Focusing on niche markets and specialized services, such as hair extension bars and keratin treatments, has allowed some businesses to cultivate loyal customer bases, fortifying profitability amid economic fluctuations. The industry is poised to align with shifting consumer expectations toward sustainability and digital engagement in the next five years. As environmental consciousness grows, salons will likely integrate eco-friendly products, attracting clients who prioritize health and sustainability. A strong digital presence will continue to enhance customer trust and engagement, especially among younger demographics. As disposable incomes rise, salons can anticipate increased demand for luxury services, providing opportunities to differentiate through specialized offerings and exceptional customer experiences. With a focus on authentic online interactions and sustainable practices, salons can carve out a competitive edge, adapting to modern consumer needs while fostering long-term growth and customer loyalty. Revenue is set to climb at a CAGR of 0.9% to an estimated $6.1 billion through the end of 2030.

Discover key trends shaping North America Hair Salon Market, size at USD 25.5 billion in 2023, showcasing top players and industry trends.

[223+ Pages Report] The India beauty salon market size is expected to grow from USD 10.55 billion in 2023 to USD 22.12 billion by 2032, at a CAGR of 8.57% from 2024-2032

The hair care services market, valued at $91.07 million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.3% from 2025 to 2033. This expansion is driven by several key factors. Increasing disposable incomes, particularly in developing economies, are fueling demand for premium hair care treatments and services. The rising popularity of personalized hair care regimens, fueled by social media trends and a greater awareness of individual hair needs, further contributes to market growth. Additionally, the growing prevalence of hair-related health concerns, such as hair loss and scalp conditions, is driving demand for specialized treatments and professional consultations. A burgeoning wellness culture emphasizing self-care and pampering further enhances the appeal of hair care services. The competitive landscape includes both large salon chains like Regis Salons and Sport Clips, alongside smaller independent businesses and specialized salons like About Faces Day Spa and MJB Holistic Hair Care, catering to diverse customer preferences and budgets. This diversity ensures a dynamic and evolving market with continuous innovation in service offerings and technological advancements. The market’s segmentation, although not explicitly provided, likely includes services such as haircuts, styling, coloring, treatments (e.g., keratin treatments, deep conditioning), extensions, and specialized services addressing specific hair types and concerns. The geographical distribution of the market is expected to be influenced by factors such as population density, disposable income levels, and cultural preferences related to personal grooming. Regions with higher disposable incomes and strong fashion-conscious populations will likely show faster growth rates. While the provided data lacks regional specifics, it's reasonable to assume that North America and Europe currently hold significant market shares, with growth potential in emerging markets fueled by rising middle classes and increased adoption of Western beauty standards. Potential restraints could include economic downturns impacting consumer spending on discretionary services and fluctuating raw material costs for hair care products.

Hair Salon Equipment Market Outlook

The global hair salon equipment market size was valued at $11.3 billion in 2023 and is projected to reach $18.7 billion by 2032, growing at a CAGR of 5.4% during the forecast period. The increasing consumer demand for premium hair care services and the rise in disposable incomes are significant growth factors driving this market. With a growing emphasis on personal grooming and appearance, the hair salon equipment market is experiencing significant growth worldwide.

One of the major growth factors influencing the hair salon equipment market is the continuous innovation in product design and technology. Manufacturers are focusing on developing advanced equipment that can offer superior performance and efficiency. The integration of smart technologies in hair salon tools, such as digital temperature control in hair straighteners and curlers, and ergonomic designs in styling chairs, is highly appealing to both salon owners and customers. The demand for high-quality, durable, and multifunctional equipment is propelling the market growth significantly.

Another vital factor contributing to the market expansion is the rising number of hair salons and beauty parlors globally. Urbanization and changing lifestyle patterns have led to an increase in the number of salons in urban areas, catering to the growing middle-class population. This expansion is not just limited to developed countries but is also evident in emerging economies, where the beauty and wellness industry is flourishing. The proliferation of salon franchises and the trend of professional grooming services have further fueled the demand for sophisticated salon equipment.

The increasing awareness regarding personal grooming and hygiene has also led to a surge in the demand for hair salon equipment. The younger generation, in particular, is more inclined towards maintaining a stylish appearance, which has boosted visits to hair salons. Additionally, the rise of social media and beauty influencers has played a crucial role in popularizing various hairstyling trends, thereby increasing the need for advanced salon tools. High-profile endorsements and tutorials on different hairstyling techniques have made consumers more conscious about the products used in salons.

Regionally, North America and Europe are dominant markets for hair salon equipment, primarily due to the high concentration of professional salons and significant consumer spending on beauty services. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period. The rapid urbanization, increasing disposable incomes, and a growing number of salons in countries like China and India are major contributors to the market growth in this region. Latin America and the Middle East & Africa are also emerging as potential markets, driven by an increasing focus on personal grooming and expanding beauty service sectors.

Shampoo Chairs play a crucial role in enhancing the overall salon experience for clients. These chairs are designed to provide maximum comfort during hair washing sessions, often featuring ergonomic designs and adjustable settings to accommodate different client needs. The integration of high-quality materials and sleek designs not only elevates the aesthetic appeal of a salon but also ensures durability and ease of maintenance. As salons strive to offer a luxurious experience, investing in premium shampoo chairs becomes essential. This focus on comfort and style reflects the broader trend in the salon industry towards creating a welcoming and relaxing environment for clients.

Product Type Analysis

The hair salon equipment market is segmented into various product types, including hair dryers, hair straighteners, hair curlers, hair clippers, hair wash stations, styling chairs, and others. Each of these product types plays a specific role in the overall functioning of a hair salon, and their demand is driven by different factors.

Hair dryers are one of the most essential pieces of equipment in any salon, used for drying and styling hair quickly. The market for hair dryers is driven by innovations such as ionic and ceramic technologies, which reduce drying time and provide a smoother finish. Professional-grade hair dryers are designed to be lightweight, durable, and feature multiple heat and speed settings, catering to the needs of both salon professionals and consumers seeking salon-like results at home.

The Hairdressing and Beauty Treatment industry is transforming thanks to social media, technology and increasing diversity. Social media platforms like Instagram, Facebook and TikTok are supporting the growth of small businesses and independent stylists by enabling cost-effective marketing and direct client engagement. While this is driving up revenue, it’s also heightening competition, placing pressure on larger salons. Meanwhile, technology adoption is transforming operations, with systems such as Fresha and Calendly streamlining the booking process and enhancing the customer experience. At the same time, the growing emphasis on diversity is reshaping market dynamics, pushing businesses to offer inclusive products and services for a multicultural clientele. Salons are increasingly hiring stylists skilled in working with various hair types, while expanding product lines to cater to different skin tones and textures, propping up demand. Over the five years through 2024-25, revenue is slated to swell at a compound annual rate of 0.6% to £5.8 billion, including a forecast hike of 6.2% in 2024-25. Despite revenue growth, salons are facing profit challenges in 2024-25. A hike in the National Living Wage is straining businesses. Although utility costs aren’t as high as they were during the energy crisis (2021 to 2023), the end of the Energy Bill Discount Scheme in April 2024 has put upwards pressure on utility expenses, pushing down salons’ returns. Over the five years through 2029-30, revenue is anticipated to rise at a compound annual rate of 3.3% to reach £6.8 billion. The male market will be a key driver of this growth – men are expanding their grooming routines, creating new revenue opportunities. At the same time, more clients are expected to seek customised treatments, prompting salons to adopt advanced technologies and training to capitalise on a potential growth avenue. Hair and beauty salons will expand product offerings to include more cruelty-free and environmentally friendly products while also investing more in tech, like AI tools, and personalised offerings to enhance their competitiveness.

This statistic depicts the market share of consumers by age of the hair and nail salon industry in the United States in 2017. In that year, consumers aged 55 and older comprised **** percent of the U.S. hair and nail salon industry.

The global salon services market is projected to rise from USD 232.6 billion in 2025 to USD 429.8 billion by 2035, registering a CAGR of 6.5% over the forecast period.

Analysis of Top Countries Expanding, Standardizing, and Elevating Salon Service Ecosystems

This statistic displays the revenue of the spa and beauty salon market worldwide in 2017 and 2024. In 2017, the global revenue of the spa and beauty salon market was ****** billion U.S. dollars.