The hair salon industry has grown stronger over the past few years with healthier economic conditions and rising consumer confidence. Households with more disposable income have elevated hair care from an occasional indulgence to a regular part of their routines, fueling steady client visits and encouraging salons to expand their offerings. Enhanced social media marketing and focusing on personalizing the salon experience have attracted new clients, especially among younger adults and professionals seeking wellness-oriented service. Investments in digital booking and engaging online content further support this pattern, offering convenience to consumers in a market where customer loyalty is key. These trends caused revenue to rise at a CAGR of 5.5% to an estimated $60.0 billion over the past five years while dropping an anticipated 1.0% in 2025. Careful cost management is essential in maintaining profitability against competitive and operational challenges. Wage expenses consistently dominate overhead, as talented stylists remain the lifeblood of the business, commanding competitive salaries and ongoing training in new trends. While branded products and high-end inventory require frequent restocking, purchase costs take up a smaller portion of total revenue. Relatively modest allocations to depreciation and utilities help stabilize operating costs. Still, high rent in desirable locations can pressure profit—franchises may offset this with larger client pools and brand visibility. At the same time, independent salons may benefit from more flexible models and lower overhead. Owners who closely manage expenses and continually adjust promotions or staffing efficiency typically report the healthiest profit, even as the need for inventory replenishment and competitive compensation endures. Positive economic growth expectations suggest that salons can anticipate robust client demand over the next five years. An expanding adult population and the continued popularity of premium services and wellness treatments position the industry for healthy growth. Salons focusing on digital transformation—streamlining appointments and payment systems and staying active on social media—will stand out from the competition and be better equipped to retain and attract clients. A growing interest in eco-friendly and natural products is likely to shift standard retail offerings, while new services tailored to men and older adults provide fresh opportunities for expanding revenue streams. By swiftly responding to evolving client needs, updating service menus and investing in staff skills and technological upgrades, salons can maintain a resilient edge as consumer expectations and haircare trends evolve. Over the next five years, the industry is expected to grow steadily, with revenue inching upward at a CAGR of 1.4% to an estimated $64.3 billion at the end of 2030.

The market size of beauty salons (hair, skin, nails) in the United States decreased considerably in 2020 and has yet to recover completely. In 2020, the market size of hair, skin, and nail salons in the U.S. dropped to **** billion U.S. dollars due to the closure of businesses during the coronavirus pandemic. In 2023, it reached a value of ** billion U.S. dollars. How big is the U.S. beauty industry? Since the onset of the twentieth century, the American beauty industry has grown significantly. In terms of revenue, this industry generated nearly ** billion U.S. dollars in 2022, up from the ** billion U.S. dollars of revenue generated in 2002. An extension of the beauty industry is prestige beauty, which includes products that are priced higher than typical drugstore cosmetics products. Recently, the prestige beauty industry in the U.S. generated over ** billion U.S. dollars in the sale of products sold mainly in U.S. department stores. What is Ulta Beauty? An American chain of beauty stores headquartered in Illinois, Ulta Beauty is a leading beauty retailer of cosmetics, fragrances, and hair and skin care products in the United States. Ulta’s success is largely due to their wide variety of products, as well as effectively catering to many income demographics. In 2022, Ulta Beauty’s gross profit reached over **** billion U.S. dollars.

In 2025, the market size of hair salons shrunk slightly following its bounce back since the outbreak of COVID-19 in 2020, and decreased by approximately *** percent. This is significant when compared to 2020, when the market size of hair salons retracted by almost ** percent.

The size of the Hair Salon Industry in Canada market was valued at USD 1.23 Million in 2023 and is projected to reach USD 1.74 Million by 2032, with an expected CAGR of 5.12% during the forecast period. Key drivers for this market are: Inclination Toward Healthy Lifestyle, Strategic Expansion by Health & Fitness Clubs. Potential restraints include: Rise in Popularity of Outdoor Activities. Notable trends are: Growing Demand for Organic Hair Care Products.

Hair Salon Statistics in Canada Market size was valued at USD 7 Billion in 2024 and is projected to reach USD 8.8 Billion by 2031, growing at a CAGR of 2.9% from 2024 to 2031.Hair Salon Statistics in Canada Market DriversRising Consumer Demand for Grooming and Self-Care: According to Statistics Canada, the country's population grew by 1.05 million people between July 1, 2022, and July 1, 2023, reaching 40.1 million. This represents the highest annual population growth rate (+2.7%) on record since 1957. Increased awareness around personal grooming and self-care among Canadians is boosting demand for hair salon services.Influence of Social-Media and Beauty Trends: Statistics Canada reports that the average Canadian household spent $1,243 on personal care services and products in 2019, with hair care services accounting for approximately 45% of this spending. Even during economic downturns, the personal care services category has shown resilience, with only a 12% decrease during the peak of COVID-19 restrictions before rebounding strongly. Platforms like Instagram and TikTok promote hair styling trends, influencing consumer behavior and salon visits.Growth in Specialized Services: Services such as hair coloring, keratin treatments, and scalp care are gaining popularity, attracting more clientele.

The United States & Canada hair salon market size was USD 57.4 billion in 2025 and is expected to progress at a 4.7% CAGR from 2025 to 2035. The industry valuation will be USD 91.1 billion in 2035. Among the major drivers for the same is the growing consumer demand for premium, personalized grooming that goes beyond the traditional haircut to encompass wellness, scalp care, and lifestyle satisfaction.

Country-wise analysis of the Hair Salon Services Market in the USA and Canada

Competitive Outlook

Market Size statistics on the Hair Salons industry in the US

In the fiscal year 2025, the sales value of businesses operating in the beauty parlor market in Japan were forecast to reach approximately **** trillion Japanese yen. Japanese beauty salons offer various hair-related beauty treatments, including cutting, coloring, and styling.

The marekt size of hair salons in the United States increased steadily in recent years. In 2019, the total revenue of hair salons reached **** billion U.S. dollars, and is expected to reach **** billion U.S. dollars in 2021.

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What is the Beauty Salon Market Size?

The beauty salon market size is estimated to grow by USD 65.88 billion at a CAGR of 6.4% between 2024 and 2029. The market is experiencing significant growth, driven by several key factors. Rising disposable income among consumers is leading to increased spending on beauty and personal care services. New product launches by vendors continue to cater to evolving consumer preferences, further fueling market growth. Competition in the market is fierce, with salon chains and franchise stores offering a wide range of services, from haircuts and hair treatments to facials and body waxing. However, challenges persist, including a labor shortage and staff retention issues. Beauty salons are responding by offering competitive wages, benefits, and training programs to attract and retain skilled employees. As the market continues to evolve, staying abreast of these trends and challenges is essential for success.

What will be the size of Market during the forecast period?

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Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Type

  Female
  Male
  Unisex


Service Type

  Hair care services
  Skin care services
  Nail care services
  Others


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Italy


  Middle East and Africa



  South America

Which is the largest segment driving market growth?

The female segment is estimated to witness significant growth during the forecast period. In the realm of self-care services, the beauty salon industry continues to thrive, with a notable segment being dedicated to female clients. These establishments prioritize personalized services tailored to the unique beauty and wellness requirements of women. One of the key offerings at female beauty salons is the provision of expert haircuts and styling.

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The female segment was valued at USD 69.22 billion in 2019. Skilled professionals are on hand to create a diverse range of hairstyles that cater to individual preferences and current trends. From classic cuts to trendy styles or special occasion updos, these salons ensure clients leave feeling confident and beautiful. Additionally, an increasing number of female beauty salons are embracing organic beauty practices, providing a healthier work environment for both clients and staff. Check-in systems have also become commonplace, streamlining the client experience and enhancing overall efficiency. The market for these services continues to grow, reflecting the enduring importance of self-care and personal appearance in contemporary society.

Which region is leading the market?

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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. In North America, the beauty salon industry continues to thrive due to several key factors. The region's population boasts a high disposable income, enabling consumers to prioritize self-care and invest in beauty treatments. This income growth empowers consumers to allocate more funds towards beauty care, fueling the demand for salon services. Moreover, the proliferation of beauty salons in North America is another significant market growth catalyst. Both chain salons and independent establishments are expanding their footprint to meet the increasing consumer demand. Salon equipment, such as massage chairs and vegan treatment tables, are in high demand to cater to diverse consumer preferences. By prioritizing exceptional customer service and offering a wide range of neck and shoulder treatments, beauty salons differentiate themselves and attract a loyal customer base.

How do company ranking index and market positioning come to your aid?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aveda Corp. - This company offers beauty salon services that include haircuts, coloring, botanical repair treatments, and stress-relieving rituals.

Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:

bluemercury
Bumble and bumble
Cost Cutters
Fantastic Sams
Floyds Barbershop

Discover the booming hair care services market! This in-depth analysis reveals a $91.07M (2025) market projected to grow at 8.3% CAGR until 2033, driven by wellness trends and increasing disposable income. Explore key players, regional trends, and future growth potential in this comprehensive report.

The hair and nail care industry showcases an evolving landscape with diverse services and a growing focus on healthier options. Salons are expanding their offerings, like premium gel services and holistic grooming options, to meet diverse client needs. There is a shift towards sustainable practices, with salons incorporating eco-friendly products and waterless pedicures, reflecting consumer values. Social media and technology are pivotal in enhancing client interaction and operational efficiency. Customers appreciate online booking systems and salons' engagement through platforms showcasing their services. Amid economic challenges, salons balance cost pressures through strategic measures, cultivating customer loyalty and retaining a competitive edge. Hair and nail salon revenue is estimated to rise at a CAGR of 7.8% and reach $90.9 billion by the end of 2025, with a 0.5% rise in revenue in 2025 alone. Salons have navigated profitability challenges over the past five years while maintaining resourceful strategies—rising costs for beauty products strain profit, forcing salons to negotiate with suppliers and explore bulk purchasing. Skilled professionals remain crucial and investment in staff development maintains service quality. Despite fluctuating hiring costs, salons prioritize training to keep up with client expectations. Rent and utilities predict budgeting, with home-based operations offering a cost-effective alternative. Social media-focused marketing stabilizes expenses, allowing salons to allocate budgets for growth initiatives. Salons have reduced depreciation costs by prioritizing new trends over equipment. These efforts have reinforced the sector's foundation, sustaining growth and stability through economic shifts. Salons anticipate evolving customer preferences and economic uncertainties shaping future performance. Tariffs and inflation will pressure pricing strategies, urging business owners to offer creative solutions like bundled services to attract clients. Expanding product lines, such as mood-changing gels and CBD-infused items, aim to capture trend-savvy consumers. The ongoing growth in urban populations promises broader customer bases, encouraging investments in unique services and skills training. Salons position themselves for continued success in an evolving landscape by aligning with consumer values and leveraging strategic marketing. Revenue for hair and nail salons is projected to climb at a CAGR of 1.5% to $98.1 billion by the end of 2030.

Salon Services Market was valued at USD 240.35 billion in 2024 and is expected to grow to USD 382.34 billion by 2030 with a CAGR of 8.08%.

[223+ Pages Report] The India beauty salon market size is expected to grow from USD 10.55 billion in 2023 to USD 22.12 billion by 2032, at a CAGR of 8.57% from 2024-2032

This statistic depicts the market share of consumers by age of the hair and nail salon industry in the United States in 2017. In that year, consumers aged 55 and older comprised **** percent of the U.S. hair and nail salon industry.

This statistic depicts the share of the hair and nail salon industry in the United States in 2017, by service. In that year, haircut and styling services comprised **** percent of the U.S. hair and nail salon industry.

Discover the booming beauty salon market! This comprehensive analysis reveals a $181.16B (2025) industry projected to grow at a 6.4% CAGR through 2033, driven by wellness trends and increasing disposable income. Explore market segmentation, key players (Aveda, L'Oreal, Ulta Beauty), and regional insights.

The Beauty Salon Market size was valued at USD 59.46 million in 2023 and is projected to reach USD 78.25 million by 2032, exhibiting a CAGR of 4.0 % during the forecasts period. The Beauty Salon Market is made up of entities whose primary business is providing hair services, skin, nails, and other related services. Beauty salons offer various services dealing with changes in physical looks like hair samples, cutting, washing, perming, facial services, nail polishing, treatment, massages, etc. These are establishments for both sexes and include the usual hair trims, shaves for men, and waxing services and nails for both men and women; body grooming is also for special occasions like weddings and parties. Current and future growth opportunities in the beauty salon market involve adopting environmental and sustainable measures in the salon market, incorporating new technologies to market and book services for consumers, a growing preference for organic and natural products among the salon chains, and diversification of the services to merchandising or wellness solutions such as aromatherapy and holistic therapies services.

Comprehensive dataset containing 186,496 verified Hair salon businesses in United States with complete contact information, ratings, reviews, and location data.

The Hairdressing and Beauty Treatment industry is undergoing a period of rapid transformation. Social media has reshaped demand, with Brits becoming more aware of their appearance than ever before. The industry is heavily fragmented, with most salons independently owned and focused on catering to regular customers. Revenue is poised to grow at a compound annual rate of 9.5% in the five years through 2025-26 to reach £5.7 billion, including a forecast hike of 0.2% in 2025-26. Much of this growth owes to an explosion in demand post-pandemic, when bookings went through the roof as built-up demand popped. Visits to salons have remained strong ever since, buoyed by Brits taking greater care in their appearance as social media trends reshape beauty routines. Despite cost-of-living pressures, with data from the office for National Statistics showing that six in 10 adults cut back on non-essentials in 2024, salon demand has proved resilient. Barclays data shows that beauty spending outpaced many competing categories in 2024, growing by 7.1%, as consumers increasingly view beauty as an essential. At the same time, the rise of DIY alternatives, fuelled by online tutorials and a desire to save money, has chipped away at sales, prompting salons to double down on memberships, loyalty deals and added features to maintain their appeal. Profit has come under strain from rampant wage costs and nagging inflation, but is poised to inch up to 4.3% of revenue in 2025-26 as salons push through price rises. Over the five years through 2030-31, revenue is anticipated to rise at a compound annual rate of 2.7% to reach £6.5 billion. The male market will be a key driver of this growth – men are expanding their grooming routines, creating new revenue opportunities. At the same time, more clients are expected to seek customised treatments, prompting salons to adopt advanced technologies and training to capitalise on a potential growth avenue. Hair and beauty salons will likely expand their product offerings to include more cruelty-free and environmentally friendly products while also investing more in tech, like AI tools, to enhance their competitiveness.