The report covers Global Hair Styling Products Market Brands and it is segmented by product type (hair gel, hair mousse, hairspray, styling creams and waxes, and other styling products), by distribution channel (convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, and other distribution channels), and by geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

The hair styling products market is expected to reach a valuation from US$ 23.5 billion in 2023 to US$ 39.9 billion by 2033. The market is expected to record an average CAGR of 5.4% CAGR.

The Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/ Drug Stores, Online Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Years for the Above Segments.

This statistic depicts the estimated size of the global hair care market from 2012 to 2025. In 2018, the global hair care market is estimated to be worth about 87.9 billion U.S. dollars.Hair CareHair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The hair care market is comprised of thousands of products, such as shampoo, conditioners, serums, colorants, sprays, etc., which are composed of both natural and synthetic ingredients in order to maintain healthy, lustrous and well-groomed hair. In today's culture, healthy hair is a staple that portrays the idea of maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Hair care is continuously engaged in research and development in order to formulate new, more effective and safe products. Over the past few years, herbal hair care products have been enjoying increased popularity because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances.Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.

The global hair care market size was worth around $75,892.5 million in 2021 and is estimated to grow $103459.1 Mn by 2028, with a CAGR of 5.3%

The global hair care market size reached USD 90.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 177.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.8% during 2025-2033. The increasing prevalence of various hair problems, rising concerns among individuals about the harmful effects of pollution, and the growing demand for anti-dandruff shampoos with natural ingredients are some of the major factors propelling the hair care market growth.

The Report offers United States Hair Care Market Growth Analysis. The market is Segmented by Product Type (Shampoo, Conditioner, Hair Styling Agent, Hair Colorant, Hair Oil, and Other Product Type) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.

The North America hair care market size was USD XX Billion in 2022 and is likely to reach USD XX Billion by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to rising penetration of natural haircare products.



Companies are increasing their investments in R&D activities and marketing and expanding their distribution channels to maintain their position in the market. They’re introducing natural formulations to gain huge traction from the consumers.

Hair Care Market Drivers, Restraints, Trends, and Opportunities

• Growing hair health consciousness amongst the consumers is driving the development of organic hair care products in the region.


• The changing fashion trends and rising awareness about the availability of effective hair care products is boosting the growth of the market.


• Increasing trend of male grooming and growing geriatric population are spurring the demand for hair care products demand in North America.


• The incidental health disorders caused by hair gels, dyes, serums, and some hair styling agents are the major concerns among consumers, which may restrain the market growth.


• The presence of major e-commerce stores is expected to positively influence the growth of the market in the region.

Scope of Hair Care Market Report

The report on the North America Hair Care Market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.</p&

Get detailed insights into the current valuation of Hair Styling market size, including growth analysis, current market status and future market projections.

The revenue in the 'Hair Care' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total 1.2 billion U.S. dollars (+8.66 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 15.05 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Hair Care' segment of the beauty & personal care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the average revenue per capita in the 'Natural Cosmetics' segment of the beauty & personal care market in the United Kingdom and the average revenue per capita in the beauty & personal care market in Hong Kong. The Statista Market Insights cover a broad range of additional markets.

The global hairstyling products market size is forecast to reach USD 42.13 billion and estimated to expand at a CAGR of 5.3% by 2032

The report covers Asia Pacific Hair Style Market and is segmented by Product Type (Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, and Other styling products), by distribution channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies & drug stores, Specialist retailers, Online Retail and Others), and by Geography (China, India, Japan, Australia, and Rest of Asia Pacific).

According to Cognitive Market Research, the global Haircare market size is USD 91815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.90% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 36726.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 27544.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2117.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 4590.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1836.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.
The Hair Styling held the highest Haircare market revenue share in 2024.

Key Drivers of Haircare Market

Rising Focus on Appearance to Increase the Demand Globally

The increased focus on appearance has led to a boom in the market for hair care products designed to solve various issues and enhance hair's overall appearance. Customers look for solutions that address their particular needs, whether it's nourishing dry strands, controlling frizz, or encouraging hair development, and this applies to everything from shampoos and conditioners to styling products and treatments. This trend indicates a larger societal movement towards personal expression and self-care, where hair is a major factor in determining one's confidence and self-image. Because of this, the hair care industry keeps innovating and diversifying, providing a range of products to satisfy changing consumer demands across the globe.

Growing Awareness of Hair Care to Propel Market Growth

The abundance of information and media outlets has increased consumer knowledge of hair care practices and the advantages of utilizing specialty products. People are becoming knowledgeable about various hair types and their specific needs because they can access online resources easily. Customers are now making better-informed purchases due to their increased understanding, looking for items specifically designed to address their unique hair concerns and objectives. People are actively practicing self-care to maintain healthier and more vivid hair. This includes researching the advantages of treatments and style techniques and the significance of regular cleansing and conditioning. Because of this, the hair care sector is changing to satisfy the needs of a more astute and discriminating customer base.

Restraint Factors Of Haircare Market

Environmental Concerns to Limit the Sales

Concerns about the hair care industry's environmental impact are growing, especially concerning chemical runoff and plastic packaging. Customers are moving toward eco-friendly packaging and sustainable methods as they become more conscious of the harmful effects that traditional hair care products have on the environment. There is a growing push for brands to embrace greener strategies, such as using recyclable or biodegradable packaging and using less hazardous chemicals in their formulas. The increasing need for sustainability reflects a larger trend in consumer behavior known as conscious consumerism, in which people prioritize goods that share their values of environmental stewardship and responsibility. Therefore, companies that adopt sustainable methods have the potential to win over environmentally conscious customers and help the hair care sector have a more sustainable future.

Impact of COVID-19 on the Haircare Market

The COVID-19 epidemic profoundly affected the hair style industry, upending several market categories. Professional styling services were less popular due to lockdowns and social distancing tactics that caused hair salons to close. Customers turned to at-home style options, which increased sales of DIY hair styling supplies like curling irons, hair straighteners, and styling gels. However, decreased consumer spending and economic uncertainties slowed the expansion of the market overall. Disruptions i...

The global hairstyling products market expansion is anticipated to achieve USD 42.13 billion by 2032 with a CAGR of 5.3% during the forecast period.

The Canada hair care market size was USD 1.29 Bn in 2022 and is likely to reach USD 1.51 Bn by 2031, expanding at a CAGR of 1.73% during 2023–2031. The growth of the market is attributed to the growing demand for wide variety of hair care products and rising fashion trends among consumers such as hair coloring. Increase in spending on personal grooming products due to rise in disposable income is expected to drive the market.



Hair care products helps to maintain the cleanliness, hygiene, hair health, and protect hairs from damage. Various products are used for maintaining hairs such as hair gel, hair serum, hair conditioner, hair glue, hair wax, hair coloring, hair tonic, hair mousse, hair oil, hair shampoo, and pomade. These products are also used to nourish the hair and scalp to strengthen it and have various types of hair styles. Grooming and appearance have become a primary concern for various people in professional as well as in personal life.

People are much concerned about their hair fall, hair density, and quality of their hairs, which raises the demand for various hair care products among consumers. Chemicals used in hair products are considered to be causing damage hair, which present a key reason for choosing organic hair care products. Rising environmental concern among the people is decreasing the use of chemical-based hair products and increasing the demand for natural hair care products.

Canada Hair Care Market Trends, Drivers, Restraints, and Opportunities

• Growing consumer preference for organic and herbal hair care products to avoid side-effects of using toxic chemical hair products are projected to propel the market during the forecast period.


• Rising incidence of hair issues including hair loss, dandruff, and hair graying are expected to fuel the market in the coming years.

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Hair Care Appliances Market Size 2024-2028

The hair care appliances market size is forecast to increase by USD 3.10 billion at a CAGR of 5.78% between 2023 and 2028.

The market is witnessing significant growth due to evolving fashion trends in hair styling and the rising preference for at-home styling by consumers. With the increasing popularity of social media platforms, people are constantly seeking new and innovative ways to style their hair, leading to an increase in demand for advanced hair care appliances. Additionally, the convenience and cost savings of using hair care appliances at home have made them a preferred choice for many consumers. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of genuine brands and compromise consumer safety. It is essential for market players to focus on product innovation, quality assurance, and consumer education to differentiate themselves and maintain market share. Overall, the market is expected to continue its growth trajectory In the coming years, driven by these trends and challenges.

What will be the Size of the Hair Care Appliances Market During the Forecast Period?

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The market encompasses a range of products designed to enhance and style various hair types, catering to diverse consumer needs. These appliances include hair dryers, straighteners, and curlers, among others. Traditional styling processes, such as hot air styling and chemical treatments, have evolved to prioritize hair safety and minimize damage. Ionic technology and infrared heat are increasingly popular, as they help maintain hair health by reducing static and evenly distributing heat. Smart, connected devices offer personalized styling experiences, enabling users to customize temperature settings and adjust styling results according to their preferences. Ceramic coatings and temperature control technology further enhance the market's appeal, ensuring consistent, damage-free styling.
Supermarkets and hypermarkets, specialty stores, and online retailers all contribute to the market's growth, offering a wide range of hair care appliances to cater to diverse styling needs and hair types. Wet hair styling, hot air styling, and various hairstyles require different barrel sizes and heated plates, making the market versatile and dynamic. Hair damage is a significant concern for consumers, leading to increased demand for appliances that minimize damage and promote hair health. Innovations in technology, such as Hyperair's Hyperair IQ technology and temperature control technology, are addressing these concerns, ensuring consumers can achieve their desired styling results without compromising their hair's health.

How is this Hair Care Appliances Industry segmented and which is the largest segment?

The hair care appliances industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Dryers
  Straighteners
  Others


Geography

  APAC

    China
    Japan


  Europe

    Germany


  North America

    US


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market caters to diverse consumer needs, encompassing traditional styling processes, chemical treatments, and modern smart, connected devices. These appliances offer various styling abilities, including heat styling tools like curling irons and straighteners, hair care treatments such as keratin treatments and chemical straightening processes, and simplistic grooming practices like brushing and diffusers. Ionic technology, infrared heat, and ceramic coatings are among the advanced hair health technologies incorporated into these appliances. Consumers prioritize hair safety, desiring styling results without damaging their hair. Smart features, such as temperature control technology, rechargeable batteries, and mobile apps for personalized settings, have become increasingly popular.

The shift in lifestyles and grooming preferences, influenced by diverse fashion and beauty standards, have led to an evolving market. Hair salons, fashion influencers, retail outlets, and brick-and-mortar stores continue to sell hair care appliances, while direct-to-consumer platforms and online retail ecosystems offer convenience and accessibility. Consumers seek professional styling services at hair salons, as well as home grooming solutions. Hair dryers and blowers, curlers, clippers, and brushes cater to various hairstyles and hair types, with heated plates, barrel sizes, and smart connectivity enhancing the us

From the selected regions, the ranking by revenue in the 'Hair Care' segment of the beauty & personal care market is led by the United States with 13.6 billion U.S. dollars and is followed by China (8.7 billion U.S. dollars). In contrast, the ranking is trailed by Ethiopia with 874.89 million U.S. dollars, recording a difference of 12.7 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beauty & personal care market and a ranking of subsegments in Thailand regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

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Hair Products Market Size 2024-2028

The hair products market size is projected to increase by USD 15.29 billion, at a CAGR of of 3.2% between 2023 and 2028.

What will be the Size of the Hair Products Market During the Forecast Period?

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Hair Products Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Product Outlook 

  Hair products market
  Hair styling products





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

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The offline segment was valued at USD 55.23 billion in 2018. Online sales have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Companies focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales of hair care and styling products and professional haircare products via offline channels will increase, driving the growth of the market during the forecast period.

Product Analysis

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences. In addition, hair wigs and extensions are popular hair products that provide versatile styling options and can enhance or change one's appearance quickly.

Regional Analysis

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Europe is estimated to contribute 44% to the growth of the market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. UK, France, and Germany are the largest contributors to the market in the European region. The market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email ID) in reaching consumers across the globe in this ever-evolving hair care landscape.

Hair Products Mar

The report covers Hair Styling Products Market in APAC and is Segmented by ProductType (Colorant, Hair spray, Conditioner, Styling Gel, Hair Oil, Shampoo, and Other Products); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Pharmacy and Drug Stores, and Other Distribution Channels); and Geography (China, Japan, India, Australia, and Rest of Asia-Pacific). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Hair Care Market by Product [Shampoo, Conditioner, Oil, Color, Serum, Styling Products (Wax, Spray, Gel)], Type [Organic, Synthetic], Distribution Channel [Supermarket, Pharmacies, Salon, Online], End User [Male, Female, Kids] - Global Forecast to 2032