During the 2025 Halloween season, consumers in the United States (U.S.) are expected to spend about *** billion U.S. dollars on candy. This is a slight increase compared to 2024. Halloween traditions Approximately ** percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about *** U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a ***** of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy between eight and 14 days in advance. Halloween costumes Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than ********* of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2024, a total of *** billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases and decorations make up the largest spending category during the Halloween season, as compared to candy and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About ** percent of U.S. consumers purchased their costumes through the online retailer.

The Halloween candy market, a significant segment within the broader confectionery industry, is experiencing robust growth fueled by several key factors. Consumer spending on Halloween celebrations consistently increases year-on-year, driven by rising disposable incomes and a growing preference for themed celebrations and events. This trend is particularly pronounced in North America, where Halloween is deeply ingrained in the culture, but is also gaining traction globally. The market is characterized by strong brand loyalty, with established players like Hershey, Mars, Mondelez, and Nestle holding significant market share. However, smaller, specialized brands are emerging, offering unique and artisanal products to cater to the increasing demand for premium and gourmet Halloween treats. Innovation in product offerings, such as incorporating novel flavors, textures, and healthier alternatives (e.g., sugar-free options), is also driving market expansion. While economic downturns could potentially restrain spending on non-essential items like candy, the enduring cultural significance of Halloween suggests that this market will remain resilient even in challenging economic times. The market's growth is further segmented by product type (chocolate, gummies, non-chocolate candy), distribution channels (grocery stores, supermarkets, specialty stores, online retailers), and geographical regions. While North America commands a substantial share, regions in Europe and Asia are witnessing accelerated growth, indicating global expansion opportunities. Competitive pressures are intense, leading to continuous innovation, marketing campaigns targeting specific demographics (children, adults), and strategic pricing strategies to maintain market share. Looking ahead, the Halloween candy market is projected to maintain a healthy growth trajectory, with opportunities for both established players and emerging brands to capitalize on evolving consumer preferences and market trends. Further growth will likely be influenced by factors such as supply chain resilience, marketing effectiveness, and the continued evolution of consumer tastes towards healthier and more sustainable confectionery options.

In 2024, about a ***** of U.S. consumers planning to buy Halloween candy specifically planned to buy confectionery between four and seven days before the event. Less than **** percent of shoppers intended to buy candy more than a month in advance.

In 2024, only one in ** consumers in the United States planned to buy Halloween candy exclusively for kids. Nearly half of parents intended to buy candy for their children as well as themselves.

Data scraped from National Retail Federation webpage for 2020.

This dataset contains information about popular Halloween candies, including rankings, nutritional data, pricing, and sales volume, based on consumer preferences during the Halloween season. The dataset provides a comprehensive overview of various candy types, their rankings and popularity.

For 2024's Halloween, about ************ consumers in the United States said they were likely to buy chocolate candy bars, making it the most popular candy item for the trick-or-treat season. Licorice was the least likely item to be purchased for Halloween.

Data from webs scrape from National Confectionery.

In a survey conducted in September 2020 in the United States, around ** percent of respondents planned to spend up to ** U.S. dollars on Halloween candy, and ** percent planned to spend between ** and ** U.S. dollars.

The Halloween candy market is projected to be valued at $3.5 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 4.0%, reaching approximately $5.1 billion by 2034.

Market Size and Drivers: The global Halloween candy market was valued at USD XXX million in 2025 and is projected to grow at a CAGR of XX% over the forecast period (2025-2033). The rise in Halloween celebrations and increasing disposable income are driving the market growth. The popularity of online shopping for convenience and variety has also spurred the demand for Halloween candy. Key drivers include the increasing population of children, growing awareness of Halloween festivities, and the launch of innovative candy products. Market Segments and Trends: The market is segmented based on application (supermarket, hypermarket, e-commerce, others) and type (peanut butter cups, Snickers, Butterfinger, Sour Patch Kids, Skittles). Supermarkets dominate the distribution channels, while e-commerce is gaining traction. Among candy types, peanut butter cups hold the largest market share due to their timeless appeal. Emerging trends include the growing demand for sugar-free and healthier candy options, as well as the popularity of subscription boxes filled with Halloween candy. The key players in the market include Hershey, Mars, Mondelez, Nestle, and Ferrara, among others. They are constantly innovating and introducing new products to cater to the evolving preferences of consumers.

This statistic depicts the seasonal candy unit sales growth in the United States from 2015 to 2018, by holiday. During the time period considered, U.S. seasonal Halloween candy saw a unit sales growth of *** percent.

The Halloween Candy market is a vibrant and dynamic segment of the larger confectionery industry, playing a pivotal role in one of the most celebrated holidays in the United States. With a current market size exceeding $3 billion, Halloween candy contributes significantly to annual sales figures, with consumers eage

This statistic depicts the weekly retail sales of candy in the United States during the second half of 2021 and the beginning of 2022. In that period candy sales were highest in the week ending on the ********************.

The statistic shows the online sales share of Halloween candy in the United States in 2015 and 2016, by product. During the time period considered, Hershey's Variety Pack accounted for about **** percent of U.S. e-commerce confectionery sales.

This statistic shows the Amazon's online sales of chocolate Halloween candy worldwide in 2016 and 2017. In October 2017, Amazon generated approximately ************* U.S. dollars in chocolate Halloween candy sales, up from ************* U.S. dollars in September that year.

Seasonal chocolate experienced a *** percent increase in dollar sales during Halloween 2019 in the United States, versus *** percent sales growth for non-chocolate Halloween candy. Seasonal chocolate also witnessed a significant sales growth of **** percent during Easter that year.

The Seasonal Candy market has rapidly evolved into a vibrant sector of the confectionery industry, characterized by a colorful array of products that cater to holiday festivities and special occasions. From Halloween treats to Christmas delights and Valentine's Day chocolates, seasonal candies play a crucial role in

In 2022, the average sales of chocolate bars/packs in convenience stores across the United States amounted to over ****** U.S. dollars per store, making it the country’s highest-selling type of candy. About ****** U.S. dollars per store was made through bagged/repacked peg candy that year. Weekly candy sales Candy usually generates higher sales numbers at specific intervals each year. In 2021, retail candy sales in the United States were at their highest during Easter, Halloween, Valentine’s Day, and Christmas. Between *** and ***** million U.S. dollars’ worth of retail candy was sold during each of these weeks. Seasonal candy in the U.S. Between 2015 and 2018, U.S. seasonal Halloween candy experienced a dollar sales increase of nearly ** percent, making it the leading holiday season. Easter candy dollar sales, on the other hand, grew by just over *** percent. In terms of unit sales for the same period, U.S. seasonal Halloween candy saw an estimated *** percent increase, while Easter candy dropped by just under *** percent.

In 2021, dollar sales of seasonal chocolate in the United States grew by almost ** percent during the eight weeks ending on the 31st of October. With the exception of Valentine's non-chocolate products, both seasonal chocolate and non-chocolate candy sales grew for all periods covered that led up to the major holidays in the United States. Halloween saw the biggest gain for seasonal chocolate, while the winter holidays saw the biggest increase for non-chocolate candy sales.