Last year, consumers in the United States expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. In 2024, however, U.S. shoppers were expected to spend about half a billion less. In fact, average spending per person was expected to drop by nearly five dollars when compared to the previous year. Shopping on All Hallows’ Eve From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2024, Americans were expected to spend a total of nearly four billion U.S. dollars on costumes and outfits alone. Another three and a half billion U.S. dollars was projected to be spent on candy. Trick-or-treat! In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.

During the 2025 Halloween season, consumers in the United States (U.S.) are expected to spend about *** billion U.S. dollars on candy. This is a slight increase compared to 2024. Halloween traditions Approximately ** percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about *** U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a ***** of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy between eight and 14 days in advance. Halloween costumes Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than ********* of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2024, a total of *** billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases and decorations make up the largest spending category during the Halloween season, as compared to candy and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About ** percent of U.S. consumers purchased their costumes through the online retailer.

Nationally representative survey of UK adults (18+) on planned Halloween 2025 spend, overall participation, and breakdowns by generation and region.

Data from webs scrape from National Confectionery.

In 2025, consumers in the United States expected to spend a combined total of 3.9 billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky costumes and decorations, namely about 4.3 and 4.2 billion U.S. dollars, respectively, or just under 34 U.S. dollars per person. Halloween participation In 2024, more than 70 percent of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was severely affected by the coronavirus (COVID-19) pandemic. Interestingly, 2023 and 2024’s participation figures were higher than pre-COVID-19 figures. Halloween plans To honor the spooky season in 2023, over 42 percent of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out pumpkins to get in the Halloween spirit. Consumers often consider recent trends when picking out something to wear, and this also rings true during Halloween. As a result of the release of the 2024 movie, for instance, many adults were considering dressing up as Beetlejuice.

In 2025, consumers in the United States were planning to spend an average of *** U.S. dollars on festive Halloween items. Expected per capita expenditure on Halloween-related products increased by nearly ** U.S. dollars compared to 2024.

For 2024's Halloween, approximately **** percent of consumers in the United States expected to spend more than they had in 2023. Over half of surveyed Halloween shoppers believed they would spend about the same as last year.

According to a survey conducted in August 2024, over ** percent of consumers in the United States believed both inflation and a pending recession would impact their Halloween spending plans. About the same number of people said these economic changes would not influence their spending.

In 2024, approximately half of U.S. consumers who said they shopped for Halloween before October said they did so because they were looking forward to the fall. About 40 percent said they did it to avoid the stress of shopping at the last minute. What Halloween-related products do U.S. consumers buy? In 2024, consumers in the United States planned to spend a total of nearly 12 billion U.S. dollars on Halloween – over 100 U.S. dollars per household. The most popular Halloween spending categories were costumes, decorations, and candy, all necessary ingredients for the most common Halloween pastime, trick-or-treating. A popular holiday in the United States Nearly three-quarters of Americans planned to celebrate Halloween in 2024. Popular celebratory activities include dressing in costumes, hosting or attending Halloween parties, watching scary movies, carving jack-o-lanterns, and participating in trick-or-treating.

The Halloween candy market, a significant segment within the broader confectionery industry, is experiencing robust growth fueled by several key factors. Consumer spending on Halloween celebrations consistently increases year-on-year, driven by rising disposable incomes and a growing preference for themed celebrations and events. This trend is particularly pronounced in North America, where Halloween is deeply ingrained in the culture, but is also gaining traction globally. The market is characterized by strong brand loyalty, with established players like Hershey, Mars, Mondelez, and Nestle holding significant market share. However, smaller, specialized brands are emerging, offering unique and artisanal products to cater to the increasing demand for premium and gourmet Halloween treats. Innovation in product offerings, such as incorporating novel flavors, textures, and healthier alternatives (e.g., sugar-free options), is also driving market expansion. While economic downturns could potentially restrain spending on non-essential items like candy, the enduring cultural significance of Halloween suggests that this market will remain resilient even in challenging economic times. The market's growth is further segmented by product type (chocolate, gummies, non-chocolate candy), distribution channels (grocery stores, supermarkets, specialty stores, online retailers), and geographical regions. While North America commands a substantial share, regions in Europe and Asia are witnessing accelerated growth, indicating global expansion opportunities. Competitive pressures are intense, leading to continuous innovation, marketing campaigns targeting specific demographics (children, adults), and strategic pricing strategies to maintain market share. Looking ahead, the Halloween candy market is projected to maintain a healthy growth trajectory, with opportunities for both established players and emerging brands to capitalize on evolving consumer preferences and market trends. Further growth will likely be influenced by factors such as supply chain resilience, marketing effectiveness, and the continued evolution of consumer tastes towards healthier and more sustainable confectionery options.

Discover the booming Halloween candy market! Explore a projected $6.5B market by 2033, driven by consumer spending and innovation. Learn about key players, trends (premiumization, healthier options), and regional variations in this comprehensive analysis.

In 2024, consumers in the United States expected to spend an average of about ** U.S. dollars on candy for trick-or-treating on Halloween. Americans also planned to spend close to ** U.S. dollars on both chilling decorations and frightening costumes for the spooktacular holiday this year.

Halloween Costumes Market size was valued at USD 4.33 Billion in 2023 and is projected to reach USD 6.17 Billion by 2031, growing at a CAGR of 4.02% during the forecast period 2024-2031.

Global Halloween Costumes Market Drivers

Halloweens Growing Popularity: As Halloween becomes a more significant cultural event worldwide, demand for costumes increases. Costume originality is also encouraged by social media trends, which increases demand.

Pop Culture Influence: Costume tastes are greatly influenced by films, television series, and viral online trends. People are eager to embrace themes from recent pop culture hits or dress up as well-known personalities.

Increased Spending on Festive Products: As Halloween turns into a season of large expenditures on themed apparel, décor, and events, many customers are prepared to spend money on distinctive or high-end costumes.

Product Variety Growth: Producers are providing a wider variety of costumes to suit different age groups, hobbies, and markets, such as pet costumes, which are popular with a wider audience.

Halloween Costume Market Outlook

According to our latest research, the global Halloween Costume market size reached USD 6.3 billion in 2024, demonstrating robust demand across both developed and emerging economies. The market is projected to register a compound annual growth rate (CAGR) of 5.7% from 2025 to 2033, with the total market value expected to reach USD 10.4 billion by 2033. The primary growth driver remains the increasing popularity of Halloween festivities worldwide, coupled with evolving consumer preferences for themed and customized costumes, and the growing influence of pop culture and social media on costume trends.

One of the principal factors fueling the expansion of the Halloween Costume market is the growing cultural acceptance and celebration of Halloween beyond its traditional strongholds in North America and Europe. The holiday has witnessed a surge in participation across Asia Pacific, Latin America, and even parts of the Middle East, driven by globalization, urbanization, and the proliferation of Western media. This has significantly broadened the consumer base, leading to heightened demand for a diverse array of costumes catering to various age groups, cultural preferences, and thematic interests. Additionally, the increasing trend of themed parties, school events, and corporate celebrations has further amplified the need for innovative and unique costume designs, thereby propelling market growth.

Another significant growth driver is the transformative impact of digitalization and e-commerce on the Halloween Costume industry. Online platforms have revolutionized the way consumers search for, select, and purchase costumes, offering unparalleled convenience, wider product assortments, and the ability to compare prices and read reviews. The rise of social media influencers and viral trends has also played a pivotal role in shaping consumer preferences, with many individuals seeking to replicate popular characters, memes, or viral looks showcased online. This dynamic has encouraged manufacturers and retailers to rapidly adapt to trending themes and introduce limited-edition or customizable costumes, thereby fostering innovation and enhancing market competitiveness.

Furthermore, the increasing emphasis on sustainability and ethical production practices is reshaping the landscape of the Halloween Costume market. Consumers, particularly Millennials and Generation Z, are increasingly mindful of the environmental impact of fast fashion and disposable costumes. This has spurred demand for costumes made from eco-friendly materials such as organic cotton, recycled polyester, and biodegradable fabrics. Industry players are responding by investing in sustainable sourcing, eco-conscious packaging, and transparent supply chains, which not only align with evolving consumer values but also create new avenues for differentiation and brand loyalty in a crowded marketplace.

From a regional perspective, North America continues to dominate the Halloween Costume market, accounting for over 38% of the global revenue in 2024. The United States, in particular, remains the epicenter of Halloween celebrations, with high per capita spending on costumes, decorations, and accessories. Europe follows closely, driven by increasing participation in Halloween festivities in countries such as the United Kingdom, Germany, and France. Meanwhile, the Asia Pacific region is emerging as a lucrative growth frontier, buoyed by rising disposable incomes, urbanization, and the growing influence of Western pop culture. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as global brands expand their presence and tailor offerings to local tastes and traditions.

Product Type Analysis

The Product Type segment of the Halloween Costume market is highly diversified, encompassing adult costumes, kids costumes, pet costumes, and a wide range of accessories. Adult costumes cont

Discover the booming Halloween costumes market! This in-depth analysis reveals a $5 billion market in 2025, projected to grow at a 7% CAGR through 2033. Explore key trends, leading companies like Rubie's and Spirit Halloween, and regional market shares. Learn how to capitalize on this lucrative opportunity.

This dataset contains information about popular Halloween candies, including rankings, nutritional data, pricing, and sales volume, based on consumer preferences during the Halloween season. The dataset provides a comprehensive overview of various candy types, their rankings and popularity.

Halloween Decoration Market Outlook

According to our latest research, the global Halloween Decoration market size reached USD 3.2 billion in 2024, reflecting a robust consumer appetite for festive décor and themed experiences. The market is poised for significant expansion, projected to grow at a CAGR of 8.1% from 2025 to 2033. By the end of this forecast period, the market is anticipated to achieve a valuation of USD 6.2 billion. This impressive growth trajectory is primarily fueled by increased consumer spending on seasonal celebrations, a rising trend in home and business decoration, and the influential role of social media in driving holiday-themed purchases.

One of the most prominent growth factors for the Halloween Decoration market is the increasing popularity of Halloween celebrations across the globe. Traditionally rooted in North America, the festival has witnessed exponential adoption in Europe, Asia Pacific, and Latin America, driven by globalization and the influence of Western pop culture. This cultural diffusion has led to a surge in demand for innovative and diverse decorative products, ranging from intricate indoor setups to elaborate outdoor displays. Additionally, the growing trend of themed parties, community events, and corporate gatherings has significantly contributed to the expansion of the commercial end-user segment, further propelling market revenues.

Another key driver is the continuous innovation in product offerings by manufacturers and retailers. Companies are investing in the development of eco-friendly materials, advanced lighting technologies, and interactive decorations to cater to evolving consumer preferences. The integration of smart lighting, motion sensors, and augmented reality features in Halloween decorations has elevated the consumer experience, making décor more engaging and immersive. Furthermore, the increasing availability of themed decoration kits and customizable products has empowered consumers to personalize their spaces, thereby boosting repeat purchases and brand loyalty within the market.

The proliferation of online retail channels has also played a pivotal role in the growth of the Halloween Decoration market. E-commerce platforms, social media marketplaces, and brand-owned websites have made purchasing decorations more convenient and accessible than ever before. Digital marketing campaigns, influencer collaborations, and user-generated content have amplified the visibility of Halloween products, reaching a broader and more diverse customer base. This digital transformation has not only facilitated seamless shopping experiences but has also enabled manufacturers to gather real-time consumer insights, optimize inventory management, and launch targeted promotional campaigns during the festive season.

Regionally, North America continues to dominate the Halloween Decoration market, accounting for the largest share of global revenues in 2024. However, Asia Pacific is emerging as a rapidly growing region, driven by rising disposable incomes, urbanization, and the increasing adoption of Western festivals. Europe also demonstrates substantial growth potential, particularly in countries such as the United Kingdom, Germany, and France, where Halloween celebrations are gaining momentum. Latin America and the Middle East & Africa, while currently representing smaller market shares, are expected to witness steady growth over the forecast period, supported by expanding retail infrastructure and evolving consumer lifestyles.

Product Type Analysis

The Product Type segment in the Halloween Decoration market encompasses a diverse range of offerings, including indoor decorations, outdoor decorations, lighting, inflatables, tabletop decorations, and others. Among these, indoor decorations remain the most popular, driven by consumer demand for transforming living spaces into immersive Halloween environments. Products such as wall hangings, window decals, candle holders, and themed figurines are highly sought after for

Discover the booming Halloween decorations market! Explore projected growth to $750 million by 2033, key trends, top companies, and regional insights. Learn how innovative products and rising consumer spending fuel this festive market.

In 2024, about a ***** of consumers in the United States said they usually spent anywhere between 26 and 50 U.S. dollars per Halloween costume. Less than a ***** of those surveyed had a habit of spending over 100 dollars for a costume.

Discover the booming Halloween decorations market! Explore key trends, growth drivers, and leading companies in this $2 billion industry. Learn about regional variations and future projections in our comprehensive market analysis.