As of the year ending December 2021, HBO had earned around 7.7 billion U.S. dollars from subscription revenue alone, up from 6.09 billion in the previous year. Recent changes in the company’s ownership structure and method of reporting have meant that these numbers are somewhat difficult to directly compare to those recorded for previous years. HBO is a division of WarnerMedia Entertainment (formerly Time Warner, which was acquired by AT&T in 2018).

HBO's success HBO is a successful cable network which produces many of its own original series and documentaries in addition screening pay-per-view sporting events, comedy specials, and feature films. The network has produced some of the most popular and critically acclaimed shows in television history through titles like ‘Game of Thrones’, ‘The Wire’, ‘The Sopranos’, and ‘Band of Brothers’. HBO has accumulated hundreds of Primetime Emmy nominations in the past few years and often ranks at the very top in terms of awards won.

On-demand services In addition to its groundbreaking content, the company has also been quick to upgrade its platform to meet the changing demands of consumers. As of 2021 the company’s subscription video-on-demand service, HBO Max, had accumulated nearly 80 million global viewers, establishing itself among the biggest names in the SVOD market.

Introduction

HBO Max Statistics: HBO Max has become a possible key player within the industry of steaming services, having ended 2024 its new brand of Max back again with its great capture numbers, apparently with its own maneuver and the placement in the concerned market.

Furthermore, the article then tries to capture the most important and feasible HBO Max statistics concerning its subscriber growth, revenue figures, market share, and strategic growth that shape its course.

On June 14, 2018, Time Warner was acquired by multinational conglomerate AT&T, who subsequently renamed Time Warner ‘WarnerMedia’. AT&T reported WarnerMedia’s global operating income as 8.19 billion U.S. dollars in 2020. Previous figures can be viewed for the purposes of tracking Time Warner’s income but due to being recorded pre-acquisition, cannot be compared to the company’s 2020 income.

What were the results of the AT&T-Time Warner acquisition?

The acquisition cost AT&T 85 billion U.S. dollars, and allowed AT&T to greatly increase its media holdings which it can leverage to support and grow existing and future direct-to-consumer services. AT&T now also owns WarnerMedia Entertainment subsidiary HBO, which includes streaming services HBO Go and HBO Now. New service HBO Max will launch in 2020 featuring popular American sitcom ‘Friends’, which will be removed from rival platform Netflix for the occasion.

AT&T also reorganized its broadcasting assets by dissolving Turner Broadcasting and dispersing it across WarnerMedia – WarnerMedia Entertainment is now comprised of HBO, TNT, TruTV, and TBS, and will also include HBO Max. Meanwhile, Cartoon Network, Adult Swim and others were moved to Warner Bros. and all sports content now comes under WarnerMedia News & Sports. WarnerMedia generated between eight and nine billion U.S. dollars in revenue in the quarters directly after the acquisition, and as such looks to be a lucrative investment for its new owner.

In 2023, The Warner Bros. Discovery company generated over 10 billion U.S. dollars from its Direct-to-Consumer (DTC) segment, representing growth of more than 39 percent year-on-year. The segment includes the popular streaming platforms such as HBO, Max, and Discovery Plus. In total, Warner Bros. Discovery posted revenues of roughly 41 billion U.S dollars in 2023. Warner Bros. DTC subscribers Warner Bros. Discovery is famous for its studios and networks, yet its streaming business (DTC) is the segment that the company is prioritizing. Following a global trend of investing in streaming platforms, WarnerMedia merged with Discovery Inc. in April 2022 to gain new revenue sources and build a larger subscriber base. As a result, between January 2021 and March 2023 the number of subscribers of Warner Bros. Discovery grew by 28 percent. However, the company lost over one million streaming clients in the second quarter of 2023, attributing this in part to churn caused by subscription jumping. Despite this, DTC revenues of Warner Bros. did not suffer at that time. Warner Bros. studios business and content Since a large decline in profits caused by the coronavirus-related disruptions of 2020, Warner Bros. studios have been experiencing growth in box office revenue. The company owes its 2022 success, with revenues surpassing 900 million dollars, in large part to the two titles: “The Batman” and “Elvis”. Combined, these films accounted for more than half of Warner Bros. box office results that year. In the grand scheme of things, Warner Bros. holds a relatively low share of the domestic ticket sales market, at less than six percent, compared to the 30 percent belonging to Disney. Nevertheless, its studios business remains on the map, with their biggest title of 2023 – “Barbie” generating global box office revenue of over a billion dollars just weeks after its release. It remains to be seen how the ongoing writers’ guild strikes will impact the company’s profitability this year and next.

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As of the fourth quarter of 2024, Warner Bros. Discovery reported nearly 117 million subscribers to its direct-to-consumer video streaming services Max, HBO, HBO Max, and Discovery+. The majority of subscriptions were to be found outside the U.S. and Canada, with the number of subscribers increasing by around two million between the third and the fourth quarter of 2024.

In the fourth quarter of 2024, AT&T attributed just over 31.1 billion U.S. dollars in revenue to its communications business segment. This segment has made up the vast majority of the company’s revenue since it reorganized its reporting structure in the third quarter of 2018. AT&T spins off its interests in WarnerMedia WarnerMedia, the result of a merger between Time Warner and AT&T in mid-2018, was formerly a key business segment for the operator. The deal represented a major move into the entertainment industry, with AT&T overseeing the launch of HBO Max, a streaming service intended to challenge Netflix and Amazon. AT&T subsequently spun off its interests in WarnerMedia in 2022, marking its exit from the entertainment sector. The spin off deal saw WarnerMedia merge with Discovery, Inc. to create Warner Bros. Discovery. AT&T refocuses on wireless Since relinquishing its interests in WarnerMedia, AT&T has sought to refocus its efforts on the development of its telecommunications offerings. The firm has long been a leader in the wireless sector, having provided around 29 percent of wireless subscriptions delivered by major operators in the U.S. in the second quarter of 2024. The company faces strong competition from rival network operators Verizon and T-Mobile US, particularly in the 5G space. AT&T ranked second in U.S. 5G coverage in 2024, and third in typical 5G download speeds. T-Mobile US held the top spot in both metrics, having invested heavily in its 5G network in an attempt to challenge AT&T and Verizon.

The source estimated that, in 2027, Netflix's annual revenue in Latin America would amount to nearly 3.5 billion U.S. billion dollars. That would amount to around 41 percent of Latin America's total subscription video-on-demand (SVoD) forecast revenue that year. Disney+ and HBO Max will follow with revenues of 1.8 billion and 817 million dollars, respectively.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of 1.7 billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

In June 2023, Disney+ generated approximately 70.6 million U.S. dollars in global revenues through the Google Play Store. With over 50.7 million U.S. dollars, HBO Max ranked second, while TikTok ranked third with around 38 million U.S. dollars in revenues from Android users worldwide. The majority of high-grossing apps in the measured month were gaming apps.

Google Play Store apps overview As of the first quarter of 2021, Google Play Store was the leading app store worldwide by number of available apps. In 2021, Google Play Store saw more than 111 billion app downloads, while users generated nearly 48 billion U.S. dollars in consumer spending on mobile apps on the platform. In the first quarter of 2021, the most popular category of apps on the platform were gaming apps, followed by education apps, and business apps.

App revenue There are many different monetization models for mobile apps, the most common ones are free apps with in-app purchases, paid apps, paid apps with in-app purchases, and subscriptions. From humble beginnings, the mobile gaming market has flourished: gaming apps accounted for 83 percent of gross app revenues in the Google Play Store in 2020. In comparison, social media apps only accounted for three percent of app revenues. The Apple App Store paints a similar picture with gaming apps again accounting for the lion's share of revenue, albeit to a lesser extent than in the Google Play store.