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HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...
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HBO Max Statistics: HBO Max has become a possible key player within the industry of steaming services, having ended 2024 its new brand of Max back again with its great capture numbers, apparently with its own maneuver and the placement in the concerned market.
Furthermore, the article then tries to capture the most important and feasible HBO Max statistics concerning its subscriber growth, revenue figures, market share, and strategic growth that shape its course.
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HBO Statistics: HBO (Home Box Office) has been a dominant player in the entertainment industry for decades, known for its premium cable television service and high-quality original programming. In recent years, HBO has expanded its reach through its streaming platform, HBO Max, which has made its shows and movies more accessible to a global audience. By 2024, HBO statistics will continue to adapt to the changing dynamics of the entertainment industry, especially with the growing demand for streaming services.
HBO's success is built on a combination of exclusive content, strategic partnerships, and a commitment to providing premium entertainment experiences. This article will explore key HBO statistics related to the user base, revenue, and growth in 2025.
In 2024, The Warner Bros. Discovery company generated over 10 billion U.S. dollars from its Direct-to-Consumer (DTC) segment, representing growth of around two percent year-on-year. The segment includes the popular streaming platforms such as HBO, Max, and Discovery Plus. In total, Warner Bros. Discovery posted revenues of over 39 billion U.S dollars in 2024. Warner Bros. DTC subscribers Warner Bros. Discovery is famous for its studios and networks, yet its streaming business (DTC) is the segment that the company is prioritizing. Following a global trend of investing in streaming platforms, WarnerMedia merged with Discovery Inc. in April 2022 to gain new revenue sources and build a larger subscriber base. As a result, between January 2021 and March 2023 the number of subscribers of Warner Bros. Discovery grew by 28 percent. However, the company lost over one million streaming clients in the second quarter of 2023, attributing this in part to churn caused by subscription jumping. Despite this, DTC revenues of Warner Bros. did not suffer at that time. Warner Bros. studios business and content Since a large decline in profits caused by the coronavirus-related disruptions of 2020, Warner Bros. studios have been experiencing growth in box office revenue. The company owes its 2022 success, with revenues surpassing 900 million dollars, in large part to the two titles: “The Batman” and “Elvis”. Combined, these films accounted for more than half of Warner Bros. box office results that year. However, in 2024, Warner Bros. generated a domestic box office revenue of 1.16 billion U.S. dollars, down from 1.4 billion dollars a year earlier. In the grand scheme of things, Warner Bros. holds a relatively low share of the domestic ticket sales market, at less than six percent, compared to the 30 percent belonging to Disney. Nevertheless, its studios business remains on the map, with their biggest title of 2023 – “Barbie” generating global box office revenue of over a billion dollars just weeks after its release. It remains to be seen how the ongoing writers’ guild strikes will impact the company’s profitability this year and next.
In the fourth quarter of 2024, AT&T attributed just over **** billion U.S. dollars in revenue to its communications business segment. This segment has made up the vast majority of the company’s revenue since it reorganized its reporting structure in the third quarter of 2018. AT&T spins off its interests in WarnerMedia WarnerMedia, the result of a merger between Time Warner and AT&T in mid-2018, was formerly a key business segment for the operator. The deal represented a major move into the entertainment industry, with AT&T overseeing the launch of HBO Max, a streaming service intended to challenge Netflix and Amazon. AT&T subsequently spun off its interests in WarnerMedia in 2022, marking its exit from the entertainment sector. The spin-off deal saw WarnerMedia merge with Discovery, Inc. to create Warner Bros. Discovery. AT&T refocuses on wireless Since relinquishing its interests in WarnerMedia, AT&T has sought to refocus its efforts on the development of its telecommunications offerings. The firm has long been a leader in the wireless sector, having provided around ** percent of wireless subscriptions delivered by major operators in the U.S. in the second quarter of 2024. The company faces strong competition from rival network operators Verizon and T-Mobile US, particularly in the 5G space. AT&T ranked second in U.S. 5G coverage in 2024, and third in typical 5G download speeds. T-Mobile US held the top spot in both metrics, having invested heavily in its 5G network in an attempt to challenge AT&T and Verizon.
Disney+ was the highest-earning over-the-top media service app on iOS and Android in Poland in 2024, with its revenue measured at over 10.3 million U.S. dollars that year. HBO Max and Max followed it.
In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.
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Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.
The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.
This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 33.34(USD Billion) |
MARKET SIZE 2024 | 37.7(USD Billion) |
MARKET SIZE 2032 | 100.7(USD Billion) |
SEGMENTS COVERED | Deployment Model ,Revenue Model ,Content Type ,Target Audience ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Growing demand for OTT content Increasing number of devices connected to the internet Rise of cordcutting Expansion of fiber and 5G networks Competition from traditional payTV providers |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Hulu ,Netflix ,Sling TV ,Tubi ,HBO Max ,Peacock ,Pluto TV ,Paramount+ ,Philo ,Apple TV+ ,Amazon Prime Video ,Disney+ ,YouTube TV ,FuboTV |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | AVOD Revenue Growth Increasing CordCutting Expansion into Emerging Markets Mergers and Acquisitions Technological Advancements |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.07% (2025 - 2032) |
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According to Cognitive Market Research, the Sound Bars Market Size will be USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2031, growing at a CAGR of XX% from 2025 to 2033
North America held share of XX% in the year 2024 Europe held share of XX% in the year 2024 Asia-Pacific held share of XX% in the year 2024 South America held share of XX% in the year 2024 Middle East and Africa held share of XX% in the year 2024
Market Dynamics of Sound Bars Market
Key Drivers for Sound Bars Market
The rising adoption of smart TVs and streaming services is a key driver for the growth of Sound Bar Market.
The growing adoption of Smart TVs and streaming services has become a key driver of the sound bar market. With more consumers turning to on-demand entertainment, the need for high-quality audio solutions has increased, making sound bars an essential addition to home entertainment setups. Smart TVs have become a standard in modern households, with brands like Samsung, LG, Sony, and TCL continuously improving display quality with 4K and 8K resolution, OLED and QLED technology, and AI-powered image enhancement. With platforms like Netflix, Disney +, Amazon Prime, Hulu, and HBO Max, viewers now have access to high-quality content, including movies, live sports, and high-fidelity music streaming. The rise of binge-watching and home-based entertainment (especially post-pandemic) has led to higher expectations for audio quality. Consumers now prioritise cinematic sound experience at home, which has boosted sound bar sales significantly. To keep up with Smart TV advancements, sound bars have evolved beyond just audio enhancements. These may include voice assistants (Alexa, Google Assistant, Siri), wireless connectivity, Dolby Atmos and DTS:X, AI-powered audio enhancement, and many more options. For instance, TPV Technology has announced the launch of the all-new Philips TAB8967 5.1.2CH Dolby Atmos Sound bar in India to meet the growing demand for OTT platforms and televisions. As Smart TVs and streaming services continue to evolve, consumers demand better audio quality to match their high-definition viewing experience, and sound bars have become their preferred audio solution.
Advancement in Smart technology and audio processing, coupled with rising disposable income, is a key driver of the Sound Bar Market.
The sound bar market is experiencing significant growth, driven by advancements in audio technology, enhanced wireless connectivity, and socio-economic factors like rising disposable income and urbanization. Modern sound bars have evolved to incorporate cutting-edge technologies such as Dolby Atmos DTS:X, AI-powered sound enhancement, and Voice assistant integration, enhancing the customer's auditory experience. The integration of wireless technologies such as Wi-Fi and Bluetooth support, HDMI ARC, and multi-room audio systems has significantly boosted the appeal of sound bars. These advancements make sound bars versatile and convenient, aligning with the growing trend of interconnected smart home devices. Socioeconomic changes such as rising disposable income and urbanization have a profound impact on the sound bar market. For instance, the National Bureau of Statistics of China recently released data showing that in 2024, the nationwide per capita disposable income reached 41,314 yuan ($5,672), exceeding 40,000 yuan for the first time - nearly double the 21,996 yuan recorded in 2015. This trend leads to increasing demand for products that offer convenience and enhance the quality of life, including sound bars. Consumers are increasingly willing to invest in high-quality, branded products that offer enhanced features and aesthetics. This inclination toward premiumization drives the demand for advanced sound bars equipped with the latest technologies.
Key Restraints for Sound Bars Market
The high cost of sound bars is a major restraint for the growth of the sound bar market.
The high cost of sound bars is a major restraint for the growth of the sound bar market, especially for advanced models featuring technologies like Dolby Atmos, DTS:X, and AI enhancements. These premium sound bars often come with price tags that can deter price-sensitive consumers, particularly in emerging markets where disposable income levels may not support such expenditures. The use of high-quality raw mate...
The United States (U.S.) telecoms giant AT&T generated over *** billion U.S. dollars in revenue in 2023, with a marginal decrease from the previous year. Since 2022 AT&T lost its long-held position as the largest U.S. telecommunications firm by revenue to rival operator Verizon, which made a reported os nearly *** billion U.S. dollars in 2024. The U.S. telecoms market remains fiercely competitive, with AT&T, Verizon, and T-Mobile US the major network operators. AT&T backs out of Warner Media to focus on its wireless business For AT&T, 2022 proved a pivotal year, with the network operator spinning off its interests in the entertainment company Warner Media. AT&T acquired the company in 2018 after a lengthy legal process, with the deal representing a major move into the entertainment industry. AT&T’s ownership of Warner Media saw it take on Netflix and Amazon with the launch of streaming service HBO Max. The 2022 spin-off deal saw AT&T exit the entertainment space to refocus its attention on wireless and broadband communications, in particular its ** and fiber services. T-Mobile seeks to challenge AT&T and Verizon While T-Mobile US has lagged behind its rivals in terms of subscribers, it has sought to challenge AT&T and Verizon on the quality of its ** network. As of 2022, T-Mobile’s typical ** download speed in the United States was *** Mbps, far exceeding its rivals, while it also recorded the best ** coverage. The Washington based operator, which is majority owned by German operator Deutsche Telekom, has invested in its mobile network via its 2020 merger with Sprint, and through the purchase of ** spectrum licenses.
In June 2024, Disney+ was the top-grossing Android entertainment app in the Google Play Store in the United States. The app of the popular video streaming service generated almost 50 million U.S. dollars in revenues from U.S. users. HBO streaming service Max was the second-most popular video app with around 25 million U.S. dollars in revenues from U.S. users.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 45.49(USD Billion) |
MARKET SIZE 2024 | 51.97(USD Billion) |
MARKET SIZE 2032 | 150.77(USD Billion) |
SEGMENTS COVERED | Content Type ,Subscription Model ,Device Type ,Platform Type ,Target Audience ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising adoption of OTT platforms Increasing demand for personalized content Evolution of cloudbased streaming services Growing popularity of subscriptionbased models Emergence of adsupported OTT services |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Pluto TV ,Paramount+ ,Disney+ ,Peacock ,Crackle ,Discovery+ ,Starz ,Netflix ,Hulu ,HBO Max ,Amazon Prime Video ,MGM+ ,Apple TV+ |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Expansion into Emerging Markets Niche Content Proliferation Technological Advancements Partnerships and Collaborations Advertising Monetization |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 14.24% (2025 - 2032) |
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 48.8(USD Billion) |
MARKET SIZE 2024 | 55.36(USD Billion) |
MARKET SIZE 2032 | 151.84(USD Billion) |
SEGMENTS COVERED | Content Type, Subscription Model, Target Audience, Device Type, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | increasing internet penetration, original content production, competitive pricing strategies, diverse content offerings, consumer subscription preferences |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Paramount+, Hotstar, Hulu, Sony Liv, ViacomCBS, Amazon Prime Video, Tencent Video, Apple TV+, iQIYI, HBO Max, Peacock, Netflix, YouTube Premium, Disney+, Rakuten TV |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Personalized content recommendations, Expansion into emerging markets, Increased partnerships with local content providers, Enhanced mobile user experiences, Integration of AR/VR technologies |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.44% (2025 - 2032) |
In January 2025, Android 14 held the top spot with a market share of just around ** percent, followed by Android 13 at nearly ** percent, and Android 12 with about ** percent. The newly released Android 15 accounted for just above ***** percent. Android dominates the global market Released in 2007, Android’s adaptability and versatility quickly attracted the support of major smartphone manufacturers like Sony, Samsung, and HTC, who designed phones specifically for the Android system. This strategic alliance and competitive pricing propelled Android to become the most used smartphone operating system since 2011. By 2023, it dominated over ** percent of the entire mobile OS market worldwide, outpacing its biggest competitor, Apple. In addition to its global dominance, Android led the European mobile OS market in 2023 with a share of nearly ** percent. Android Apps and the Google Play Store The world’s largest app store, the Google Play Store, bolsters the popularity of Android devices, which boasted nearly *** million apps ready for download as of *********. During this time, the most downloaded Android apps were Meta’s Instagram, Facebook, and WhatsApp. Meanwhile, the streaming services apps Disney+ and HBO Max were the top revenue-generating Android apps, raking in over ** million and ** million U.S. dollars, respectively, in *********.
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HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...