As of the first quarter of 2022, HBO and HBO Max had a combined 48.6 million subscribers in the United States.

HBO — additional information

HBO, which stands for “Home Box Office”, is a premium cable and satellite television network. Headquartered in New York City, the company was launched in 1972 and is owned by AT&T's multinational media conglomerate WarnerMedia. As of 2017, HBO had 142 million subscribers worldwide; about 47 million of all HBO subscribers were located in the United States in 2021. HBO generated nearly 7.7 billion U.S. dollars from subscription revenue that year. HBO's services and content HBO not only offers premium cable, but also has a wide range of services. HBO Now, for instance, was the over-the-top subscription video on the demand service offered. The service was launched by the television network in April 2015, and aims to compete with streaming providers such as Netflix and Hulu, once HBO Now is not associated with a television subscription, and is offered as a separate service. The number of HBO Now subscribers increased from 800 thousand in December 2015, a couple of months after its release, to five million in February 2018. In May 2020, the platform was succeeded by HBO Max. The network also offers HBO on Demand, a VOD service, and HBO HD, which broadcasts HBO’s content in high definition.

In terms of programming, HBO is known for motion pictures, original television series, sports events, such as boxing matches, documentaries, among others. Boardwalk Empire, The Newsroom, Rome, Entourage, Girls, Last Week Tonight with John Oliver, and Game of Thrones are few examples of programming broadcasted by HBO. From its current programming, "Hacks" is one of the most successful and acclaimed HBO Max TV shows. Led by this series and "Succession", HBO came first in the list of nominations per television network for the 2022 Golden Globe Awards with a total of seven nominations.

As of the fourth quarter of 2024, Warner Bros. Discovery reported nearly 117 million subscribers to its direct-to-consumer video streaming services Max, HBO, HBO Max, and Discovery+. The majority of subscriptions were to be found outside the U.S. and Canada, with the number of subscribers increasing by around two million between the third and the fourth quarter of 2024.

Introduction

HBO Max Statistics: HBO Max has become a possible key player within the industry of steaming services, having ended 2024 its new brand of Max back again with its great capture numbers, apparently with its own maneuver and the placement in the concerned market.

Furthermore, the article then tries to capture the most important and feasible HBO Max statistics concerning its subscriber growth, revenue figures, market share, and strategic growth that shape its course.

As of December 2021, HBO had an estimated 47 million domestic subscribers, including subscribers to HBO Max. HBO's subscription-based on-demand service HBO Max, launched in May 2020, had around 80 million global viewers as of 2021. As a result of growing subscriber numbers, the company's subscription revenue has naturally increased. In 2021, this revenue reached 7.72 billion U.S. dollars for the first time, an increase of over 1.5 billion U.S. dollars from 2020.

A June 2021 survey found that one third of U.S. consumers subscribed to the VOD service HBO Max. This was more than double the amount recorded in July 2020. At the end of 2020, HBO Max owner Warner Bros. announced that all its 2021 movies will release on both theaters and streaming service simultaneously.

This statistic illustrates the number of HBO subscribers worldwide from 2010 to 2017. As of December 2016, HBO had an estimated 134 million subscribers worldwide. Of HBO's total subscribers in 2017, 54 million were in the United States. HBO's over-the-top video on demand service HBO Now, launched in April 2015, reached five million subscribers in February 2018. As a result of the company's continued success worldwide, thanks to hit shows such as Game of Thrones, HBO's subscription revenue hit 5.5 billion U.S. dollars for the first time in 2017. This success comes at a cost, however, as the company spent almost 2.26 billion U.S. dollars on programming costs in 2017.

According to a forecast, the number of HBO Max viewers in the United States is expected reach over 100 million as of 2023. By comparison, the forecast suggested an amount of about 79 million by the end of 2021.

In addition to the 46 American and European regions in which HBO Max is currently available, in February 2022 WarnerMedia announced to launch its streaming service in further 15 countries on March 8, including for instance Poland, Portugal, and the Netherlands.

In June 2022, the share of people signing up for an ad-supported HBO subscription in the U.S. amounted to 31 percent. This marked an increase of 16 percentage points compared with the same month of the previous year and showed that a two-tier business model pays off for streaming services.

From October to the end of 2021, HBO Max increased its subscriber base in the Nordic countries by over 600,000. As of December 2021, the number of households subscribing to the formerly known HBO Nordic amounted to around 2.2. million.

The share of resubscribers to HBO Max increased during the first half of 2022, reaching 36 percent of the total amount of subscriber additions to the streaming service in June 2022. Meanwhile, new subscribers accounted for the highest share that month, despite it declined compared with the previous months of the year.

As of the year ending December 2021, HBO had earned around 7.7 billion U.S. dollars from subscription revenue alone, up from 6.09 billion in the previous year. Recent changes in the company’s ownership structure and method of reporting have meant that these numbers are somewhat difficult to directly compare to those recorded for previous years. HBO is a division of WarnerMedia Entertainment (formerly Time Warner, which was acquired by AT&T in 2018).

HBO's success HBO is a successful cable network which produces many of its own original series and documentaries in addition screening pay-per-view sporting events, comedy specials, and feature films. The network has produced some of the most popular and critically acclaimed shows in television history through titles like ‘Game of Thrones’, ‘The Wire’, ‘The Sopranos’, and ‘Band of Brothers’. HBO has accumulated hundreds of Primetime Emmy nominations in the past few years and often ranks at the very top in terms of awards won.

On-demand services In addition to its groundbreaking content, the company has also been quick to upgrade its platform to meet the changing demands of consumers. As of 2021 the company’s subscription video-on-demand service, HBO Max, had accumulated nearly 80 million global viewers, establishing itself among the biggest names in the SVOD market.

The number of HBO Max real users in Poland fluctuated in the observed period. The highest number of RU was recorded in November 2022, reaching over 4.7 million. In September 2024, HBO Max had more than 4.55 million real users.

According to a survey conducted in the United States in May 2021, 23 percent of HBO Max subscribers watched the streaming service every day. Further one in three respondents used HBO Max several times a week.

HBO Max is an American subscription video-on-demand (SVOD) streaming service owned by AT&T's WarnerMedia. It was launched in May 2020 in the U.S. and as of October 2021, it has been made available in 46 countries. In February 2022, WarnerMedia announced to introduce HBO Max to another 15 European regions on March 8.

A significant proportion of HBO Now subscribers did not upgrade to HBO Max upon its release in May 2020. The results of a survey show that 29 percent of subscribers to HBO Now did not switch to HBO Max. Despite benefits such as more content and original content for the same subscription cost, HBO Max remains unavailable on devices such as Roku and Amazon Fire TV.

The graph shows the likelihood of subscribing to WarnerMedia’s upcoming streaming service, HBO Max, among adults in the United States as of March 2020, according to generation. The online survey concluded the generation least likely to purchase a subscription to the service were Boomers, with 55 percent of those surveyed answering that they were not likely at all to sign up to HBO Max upon its launch in 2020, compared to 29 percent of Generation Z. It was found that Millennials were the generation most likely to subscribe, with eight percent very likely to purchase a subscription.

At the end of 2022, Netflix was the streaming platform with the highest number of subscribers in Spain, at over six million. HBO Max and Amazon Prime Video followed with 2.6 million subscribers each. By contrast, Spanish provider Moviestar Plus+ reported around 320,000 subscribers that year.

In the first year after its launch in May 2020, HBO mobile app HBO Max registered 43 million installs in the United States. Mobile apps for Disney+ and Netflix followed with 40 million installs respectively in the examined period. HBO Max, which in June 2021 extended its services to cover 39 territories in Latin America, increased its subscriber numbers by 72 percent between 2020 and the beginning of 2021. Mobile apps of streaming services Disney+ and Netflix ranked second in the examined period, with 40 million installs each.

As of June 2022, Netflix had the highest number of active users of all video streaming service providers available in Hungary, measuring at 1.78 million individuals. It was followed by HBO Max which counted 1.25 million subscribers.

As of March 8, 2022, HBO Max has entered the Polish market and replaced the previous HBO video-on-demand streaming service, HBO Go. Until March 31, 2022, HBO Max is available to Polish users for a promotional price of 19.99 zloty per month. After that, the streaming service will cost approximately 30 zloty per month.

In 2024, the video-on-demand platform with the most subscribers in Portugal was Netflix, with an estimated number of 1.2 million subscribers. Amazon Prime and HBO Max counted with 500,000 estimated subscribers.