As of the first quarter of 2022, HBO and HBO Max had a combined **** million subscribers in the United States. HBO — additional information HBO, which stands for “Home Box Office”, is a premium cable and satellite television network. Headquartered in New York City, the company was launched in 1972 and is owned by AT&T's multinational media conglomerate WarnerMedia. As of 2017, HBO had 142 million subscribers worldwide; about ** million of all HBO subscribers were located in the United States in 2021. HBO generated nearly *** billion U.S. dollars from subscription revenue that year. HBO's services and content HBO not only offers premium cable, but also has a wide range of services. HBO Now, for instance, was the over-the-top subscription video on the demand service offered. The service was launched by the television network in April 2015, and aims to compete with streaming providers such as Netflix and Hulu, once HBO Now is not associated with a television subscription, and is offered as a separate service. The number of HBO Now subscribers increased from *** thousand in December 2015, a couple of months after its release, to **** million in February 2018. In May 2020, the platform was succeeded by HBO Max. The network also offers HBO on Demand, a VOD service, and HBO HD, which broadcasts HBO’s content in high definition. In terms of programming, HBO is known for motion pictures, original television series, sports events, such as boxing matches, documentaries, among others. Boardwalk Empire, The Newsroom, Rome, Entourage, Girls, Last Week Tonight with John Oliver, and Game of Thrones are a few examples of programming broadcasted by HBO. From its current programming, "Hacks" is one of the most successful and acclaimed HBO Max TV shows. Led by this series and "Succession", HBO came first in the list of nominations per television network for the 2022 Golden Globe Awards with a total of ***** nominations.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

As of the first quarter of 2025, Warner Bros. Discovery reported over *** million subscribers to its direct-to-consumer video streaming services Max, HBO, HBO Max, and Discovery+. The majority of subscriptions were to be found outside the U.S. and Canada, with the number of subscribers increasing by around **** million between the fourth quarter of 2024 and the first quarter of 2025.

As of December 2021, HBO had an estimated ** million domestic subscribers, including subscribers to HBO Max. HBO's subscription-based on-demand service HBO Max, launched in ********, had around ** million global viewers as of 2021. As a result of growing subscriber numbers, the company's subscription revenue has naturally increased. In 2021, this revenue reached **** billion U.S. dollars for the first time, an increase of over *** billion U.S. dollars from 2020.

This statistic illustrates the number of HBO subscribers worldwide from 2010 to 2017. As of December 2016, HBO had an estimated *** million subscribers worldwide. Of HBO's total subscribers in 2017, ** million were in the United States. HBO's over-the-top video on demand service HBO Now, launched in April 2015, reached five million subscribers in February 2018. As a result of the company's continued success worldwide, thanks to hit shows such as Game of Thrones, HBO's subscription revenue hit *** billion U.S. dollars for the first time in 2017. This success comes at a cost, however, as the company spent almost **** billion U.S. dollars on programming costs in 2017.

According to a forecast, the number of HBO Max viewers in the United States is expected to reach over *** million as of 2023. By comparison, the forecast suggested an amount of about ** million by the end of 2021. In addition to the 46 American and European regions in which HBO Max is currently available, in February 2022 WarnerMedia announced to launch its streaming service in further 15 countries on March 8, including for instance Poland, Portugal, and the Netherlands.

As of the first quarter of 2025, Warner Bros. Discovery reported over 122 million subscribers to its direct-to-consumer video streaming services Max, HBO, HBO Max, and Discovery+. The majority of subscriptions were to be found outside the U.S. and Canada, with the number of subscribers increasing by around five million between the fourth quarter of 2024 and the first quarter of 2025.

As of the first quarter of 2025, Warner Bros. Discovery reported over 122 million subscribers to its direct-to-consumer video streaming services Max, HBO, HBO Max, and Discovery+. The majority of subscriptions were to be found outside the U.S. and Canada, with the number of subscribers increasing by around five million between the fourth quarter of 2024 and the first quarter of 2025.

At the end of 2022, Netflix was the streaming platform with the highest number of subscribers in Spain, at over six million. HBO Max and Amazon Prime Video followed with 2.6 million subscribers each. By contrast, Spanish provider Moviestar Plus+ reported around 320,000 subscribers that year.

As of June 2022, Netflix had the highest number of active users of all video streaming service providers available in Hungary, measuring at **** million individuals. It was followed by HBO Max which counted **** million subscribers.

From October to the end of 2021, HBO Max increased its subscriber base in the Nordic countries by over *******. As of *************, the number of households subscribing to the formerly known HBO Nordic amounted to around 2.2. million.

Media streaming, social networks and other content providers have faced challenges during the period as demand for airtime and advertising expenditures wavered. In addition, the number of cable TV subscriptions has fallen significantly, as increased subscription costs combined with better, cheaper alternatives have driven consumers to stream over traditional cable and TV. These hindrances have been offset by a boom in online video streaming and a surge in demand for media content. The online streaming boom has offset the lag in traditional media channels, helping industry-wide revenue inch forward at a CAGR of 0.1% to $211.1 billion over the past five years, including an incline of 0.2% in 2025, when profit will reach 16.3%. During this period, significant consolidation has occurred, especially among the top companies in the industry. Large traditional cable and TV providers have looked to expand into the streaming realm and have done this mainly by acquiring streaming platforms to integrate into their business. Disney acquired Fox and Hulu, expanding their presence in the streaming field. Around the same time, Viacom and CBS announced a massive merger to create Viacom CBS, making this new merger another massive player across the industry. Similarly, Discovery Inc. merged with AT&T's Warner Media, which led to the emergence of their streaming service HBO Max. Vigorous acquisition activity has led to an overall reduction in the number of enterprises operating in the industry. With more consumers choosing streaming over traditional cable, companies have been pressured to diversify their offerings. Disney’s bundling strategy with ESPN+ and Hulu and Paramount+'s significant subscriber uptick highlights the aggressive pursuit of market share. However, the emergence of ad-supported streaming services aimed at price-conscious consumers has introduced a new revenue stream that bridges the gap between advertisers and viewers. While many providers are poised to intensify their shift into the rapidly growing field of media streaming, falling cable television subscriptions will continue to weigh down the industry. Providers will look to secure further growth by acquiring or merging with additional companies and continuing industry-wide consolidation trends. Overall, the foray into digital streaming is undoubtedly a bright spot for the industry and will continue to motivate industry growth. Technological innovations like AI-driven personalized recommendations and higher-quality content delivery will enhance user experience and targeted advertising, improving revenue streams. However, regulatory scrutiny, most notably from the FTC concerning data privacy and antitrust issues, could impact future mergers and content licensing strategies. The industry will also experience a shift towards hybrid models that blend live and on-demand streaming, meeting diverse consumer needs. Over the next five years, revenue is forecast to propel forward at a CAGR of 1.2% to $224.2 billion, with profit inching upward to 16.8% in 2030.

In 2023, the video-on-demand platform with the most subscribers in Finland was Netflix, with an estimated number of *********** subscribers. Disney Plus counted with *** thousand estimated subscribers, while HBO Max with *** thousand.

In 2024, the video-on-demand platform with the most subscribers in Portugal was Netflix, with an estimated number of *** million subscribers. Amazon Prime and HBO Max counted with ******* estimated subscribers.

At the end of 2022, Netflix was the streaming platform with the highest number of subscribers in Spain, at over six million. HBO Max and Amazon Prime Video followed with 2.6 million subscribers each. By contrast, Spanish provider Moviestar Plus+ reported around 320,000 subscribers that year.

According to the most recent data, ** percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over ** percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the ** million mark for the first time in early 2020. Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.

In September 2024, FX took home 36 Emmy Awards, making it the leading network in this regard, including trophies for the drama series "Shōgun" and "The Bear." Streaming service Netflix ranked second with 24 wins, followed by HBO and Apple TV+.