As of the first quarter of 2022, HBO and HBO Max had a combined **** million subscribers in the United States. HBO — additional information HBO, which stands for “Home Box Office”, is a premium cable and satellite television network. Headquartered in New York City, the company was launched in 1972 and is owned by AT&T's multinational media conglomerate WarnerMedia. As of 2017, HBO had 142 million subscribers worldwide; about ** million of all HBO subscribers were located in the United States in 2021. HBO generated nearly *** billion U.S. dollars from subscription revenue that year. HBO's services and content HBO not only offers premium cable, but also has a wide range of services. HBO Now, for instance, was the over-the-top subscription video on the demand service offered. The service was launched by the television network in April 2015, and aims to compete with streaming providers such as Netflix and Hulu, once HBO Now is not associated with a television subscription, and is offered as a separate service. The number of HBO Now subscribers increased from *** thousand in December 2015, a couple of months after its release, to **** million in February 2018. In May 2020, the platform was succeeded by HBO Max. The network also offers HBO on Demand, a VOD service, and HBO HD, which broadcasts HBO’s content in high definition. In terms of programming, HBO is known for motion pictures, original television series, sports events, such as boxing matches, documentaries, among others. Boardwalk Empire, The Newsroom, Rome, Entourage, Girls, Last Week Tonight with John Oliver, and Game of Thrones are a few examples of programming broadcasted by HBO. From its current programming, "Hacks" is one of the most successful and acclaimed HBO Max TV shows. Led by this series and "Succession", HBO came first in the list of nominations per television network for the 2022 Golden Globe Awards with a total of ***** nominations.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

As of the first quarter of 2025, Warner Bros. Discovery reported over *** million subscribers to its direct-to-consumer video streaming services Max, HBO, HBO Max, and Discovery+. The majority of subscriptions were to be found outside the U.S. and Canada, with the number of subscribers increasing by around **** million between the fourth quarter of 2024 and the first quarter of 2025.

Introduction

HBO Max Statistics: HBO Max has become a possible key player within the industry of steaming services, having ended 2024 its new brand of Max back again with its great capture numbers, apparently with its own maneuver and the placement in the concerned market.

Furthermore, the article then tries to capture the most important and feasible HBO Max statistics concerning its subscriber growth, revenue figures, market share, and strategic growth that shape its course.

This statistic illustrates the number of HBO subscribers worldwide from 2010 to 2017. As of December 2016, HBO had an estimated *** million subscribers worldwide. Of HBO's total subscribers in 2017, ** million were in the United States. HBO's over-the-top video on demand service HBO Now, launched in April 2015, reached five million subscribers in February 2018. As a result of the company's continued success worldwide, thanks to hit shows such as Game of Thrones, HBO's subscription revenue hit *** billion U.S. dollars for the first time in 2017. This success comes at a cost, however, as the company spent almost **** billion U.S. dollars on programming costs in 2017.

As of December 2021, HBO had an estimated ** million domestic subscribers, including subscribers to HBO Max. HBO's subscription-based on-demand service HBO Max, launched in ********, had around ** million global viewers as of 2021. As a result of growing subscriber numbers, the company's subscription revenue has naturally increased. In 2021, this revenue reached **** billion U.S. dollars for the first time, an increase of over *** billion U.S. dollars from 2020.

According to a forecast, the number of HBO Max viewers in the United States is expected to reach over *** million as of 2023. By comparison, the forecast suggested an amount of about ** million by the end of 2021. In addition to the 46 American and European regions in which HBO Max is currently available, in February 2022 WarnerMedia announced to launch its streaming service in further 15 countries on March 8, including for instance Poland, Portugal, and the Netherlands.

As of June 2022, Netflix had the highest number of active users of all video streaming service providers available in Hungary, measuring at **** million individuals. It was followed by HBO Max which counted **** million subscribers.

In 2023, the video-on-demand platform with the most subscribers in Finland was Netflix, with an estimated number of *********** subscribers. Disney Plus counted with *** thousand estimated subscribers, while HBO Max with *** thousand.

From October to the end of 2021, HBO Max increased its subscriber base in the Nordic countries by over *******. As of *************, the number of households subscribing to the formerly known HBO Nordic amounted to around 2.2. million.

In 2024, the video-on-demand platform with the most subscribers in Portugal was Netflix, with an estimated number of *** million subscribers. Amazon Prime and HBO Max counted with ******* estimated subscribers.

The number of HBO Max real users in Poland fluctuated in the observed period. The highest number of RU was recorded in November 2022, reaching over *** million. In September 2024, HBO Max had more than **** million real users.

At the end of 2022, Netflix was the streaming platform with the highest number of subscribers in Spain, at over six million. HBO Max and Amazon Prime Video followed with 2.6 million subscribers each. By contrast, Spanish provider Moviestar Plus+ reported around 320,000 subscribers that year.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

According to the most recent data, ** percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over ** percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the ** million mark for the first time in early 2020. Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.

Subscription video-on-demand (SVOD) subscriptions increased across platforms in the Nordic region from 2018 to 2021, and is expected to rise further by 2023. For instance, the most popular streaming service Netflix had *** million subscriptions in the region in 2018. This number is forecasted to increase to nearly *********** by the end of 2023. The second most used SVOD service is Nordic Entertainment Group's Viaplay, with *** million subscriptions as of 2021. Although Disney+ came third that year, the expected Discovery-Warner Media merger could rival the top three, with HBO Max and Discovery+ reaching the third place by the end of 2022.