In January 2025, meditation app Calm was the highest-grossing health-related app worldwide, with in-app revenues of approximately eight million U.S. dollars in the examined period. Headspace ranked second, with around four million U.S. dollars in revenues. Both Calm and Headspace offer a limited free trial period before redirecting users towards its subscription options. The sleep-tracking gaming app Pokémon Sleep ranked third with 3.95 million U.S. dollars in the examined month.

During the last quarter of 2024, meditation and mental well-being app Headspace generated approximately 11 million U.S. dollars in IAP revenues worldwide. Headspace is a gamified mindfulness app that proposes to guide users through meditation and stress relief practices organized at progressive levels.

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As of the first half of 2022, meditation and commercial mental health mobile apps have been experiencing a slowing growth trend as well as losing engagement. Market leaders Calm and Headspace reported an increase in global in-app spending revenues by almost 18 percent and 13 percent compared to the previous year, respectively. Berlin-based Meditopia experienced a decreased of 47 percent in IAP revenues compared to the corresponding quarter in 2021.

As of September 2022, Peloton was the mobile health and sport app with the highest average revenue per user (ARPU) worldwide, with users spending approximately 681.36 U.S. dollars on the platform. Meditation and mental wellness app Headspace ranked second with 50 U.S. dollars in ARPU, while Fitbit ranked third with approximately 40 U.S. dollars in average revenue per user as of the examined period.

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According to Cognitive Market Research, the global mindfulness meditation application market will be USD 536.2 million in 2024 and expand at a compound annual growth rate (CAGR) of 31.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 214.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 160.86 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 123.33 million in 2024 and will grow at a compound annual growth rate (CAGR) of 33.2% from 2024 to 2031.
Latin America's market has more than 5% of the global revenue, with a market size of USD 26.81 million in 2024, and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 10.72 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.9% from 2024 to 2031.
The cloud-based held the highest mindfulness meditation application market revenue share in 2024.

Market Dynamics of Mindfulness Meditation Application Market

Key Drivers of Mindfulness Meditation Application Market

Business Proposals That Emphasize Employee Welfare and Stress Management to Increase the Demand Globally

The market for mindfulness meditation apps is expanding mostly because of corporate programs prioritizing employee well-being and stress reduction. There has been a discernible change in the corporate environment in recent years as businesses realize how important it is to put their employees' mental health and well-being first. As worries about workplace stress and burnout increase, businesses seek proactive ways to establish a positive and healthy work environment. Apps for mental health, such as those that teach mindfulness meditation, work well with corporate wellness initiatives that lower stress. These applications provide workers with easy-to-use methods for stress management, improving concentration, and developing a feeling of general well-being. Companies are learning that supporting their employees' mental health creates a happier and more productive work environment and increases employee satisfaction and retention.

Positive Personalization Increasing Mindfulness Practices' Effectiveness to Propel Market Growth

One noteworthy trend in the mindfulness meditation app market is the addition of personalized meditation experiences. This signifies a substantial advancement in the field as app developers consider the varied needs and preferences of users who use digital platforms to seek mental wellness. This move toward personalization stems from the realization that a generalized strategy might not meet the particular needs and objectives of people who practice mindfulness. Customizing meditation sessions to fit each person's interests and requirements results in a more beneficial and interesting user experience. A crucial customization component involves modifying the content of meditations to suit varying ability levels, regardless of the user's experience level. Experienced practitioners may select advanced practices to develop their meditation practice further, while beginners may benefit from beginning sessions that concentrate on fundamental mindfulness skills. Users' preferences for session length, meditation style, and background noise are also considered while customizing their meditation experiences. While some people might prefer longer, more immersed sessions, others prefer shorter, more frequent ones. Users of mindfulness apps can select the type of meditation that most suits them from a range of options, including guided meditation, body scans, loving-kindness meditation, and mindful breathing.

Rising levels of stress

Restraint Factors of Mindfulness Meditation Application Market

Data Privacy Issues Limiting Utilization of Apps for Stress Reduction to Limit the Sales

Growing worries regarding the security and privacy of user data in meditation applications are becoming crucial, reflecting larger issues facing the digital health sector. More people are using mindfulness applications to manage their mental health. Because the data created during these sessions is sensitive, there is scrutiny ...

In March 2024, the dieting and food tracking app Lifesum generated approximately 14.3 thousand U.S. dollars in revenues among Android users in Denmark. Strava was the second highest-grossing fitness app in the Danish market, with 13.6 thousand U.S. dollars in revenues, while meditation app Headspace ranked third with less than five thousand U.S. dollars in revenues during the examined period.

In September 2022, Strava topped the ranking of health and fitness apps for iPhone in the Apple App Store with around 7.7 thousand U.S. dollars in revenues. The period and ovulation tracker Flo ranked second with around 4.5 thousand U.S. dollars. Meditation app Headspace followed, generating over four thousand U.S. dollars in the examined month.

According to Cognitive Market Research, the global Buddhist Supply market size will be USD 12654.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 5061.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 3796.2 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 2910.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031. Latin America had a market share of more than 5% of the global revenue with a market size of USD 632.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031. Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 253.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031. The Buddha Statue Type segment held the highest Buddhist Supply market revenue share in 2024. Market Dynamics of Buddhist Supply Market Key Drivers for Buddhist Supply Market Expanding Worldwide Interest in Buddhism to Increase the Demand Globally The growing interest in Buddhism has heightened the demand for essential materials such as statues, prayer beads, incense, and ritual objects. This interest surge is driven by the increased accessibility and appeal of Buddhist philosophies globally, facilitated by extensive travel and cultural exchanges. As per 2020 census data, 31.1 percent of the four million citizens and permanent residents identify as Buddhist. The Pew Research Center estimates a worldwide Buddhist population of around 488 million. Growth of Mindfulness and Meditation Practices to Propel Market Growth Mindfulness and meditation, integral to Buddhist practice, have surged in popularity due to their recognized mental health benefits. This trend has directly increased the demand for Buddhist supplies. The proliferation of books and digital applications focusing on mindfulness techniques rooted in Buddhism has fueled the need for educational materials and resources. In 2019, the top 10 meditation apps collectively generated $195 million in sales. Calm emerged as the leading meditation app in 2020 with 5.26 million downloads, followed by Headspace with 2.08 million downloads, and Meditopia with 1.89 million downloads. Fitbit reported a staggering 2,900% average rise in meditation logs across all age groups of its global users. Restraint Factor for the Buddhist Supply Market Cultural Sensitivity and Appropriation to Limit the Sales The commercialization of Buddhist supplies can raise concerns regarding cultural sensitivity and appropriation. Misusing sacred Buddhist symbols and items, or placing them out of context, can provoke backlash from religious communities. The commercialization of spiritual and religious goods may be perceived negatively by both adherents and non-adherents, potentially reducing demand. A significant factor contributing to the market decline is the growing disconnection of young people from spiritual paths. This trend restricts supply growth, projecting these challenges to limit market expansion during the forecast period. Over time, efforts to address these issues are expected to mitigate their impact. Resolving these challenges could catalyze market recovery and growth in the future. Impact of Covid-19 on the Buddhist Supply Market During the COVID-19 pandemic, closures and restrictions at Buddhist sites and pilgrimage destinations worldwide significantly reduced tourist and pilgrim numbers. This decline notably affected the demand for souvenirs, gifts, and ritual items typically purchased at these locations. In response, Buddhist communities and practitioners shifted to virtual practices, such as online meditation sessions, virtual temple visits, and digital religious ceremonies. This transition influenced the types of supplies sought, with a preference for digital resources and meditation aids for home use. Concerns about health and safety also prompted a reassessment of traditional practices involving communal gatherings and rituals, impacting the use and distribution of items like incense and ceremonial goods. Introduction of the Buddhist Suppl...

Recording a y-o-y growth of 13.9%, the North America yoga & meditation service domain reached US$ 1,170.0 million in 2023. Over the forecast period, demand for yoga & meditation services in North America is predicted to rise at a 16.9% CAGR. Total revenue in the region is set to increase from US$ 1,333.1 million in 2024 to US$ 6,377.4 million by 2034.

Historical Performance Vs. Yoga and Meditation Service Forecast in North America

Country-wise Insights

Category-wise Insights

Scope of the Report

Meditopia, a German-Turkish meditation app, had the highest revenue among apps in that category in Russia in 2023, at 200.2 thousand U.S. dollars. It was followed by Sleep Cycle, a Swedish focus app, which earned over 85.3 thousand U.S. dollars in Russia from in-app purchases in the same year. None of the leading 10 apps belonged to companies based in the country.