The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Personal Care, which has the highest value of 186.65 billion U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.

According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.

Key Drivers of Cosmetics and Beauty Market

Growing Demand for Natural and Organic Products to Increase the Demand Globally

One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.

Influence of Social Media and Digital Marketing to Propel Market Growth

Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.

Restraint Factors of Cosmetics and Beauty Market

Regulatory Challenges and Compliance to Limit the Sales

One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.

Impact of Covid-19 on the Cosmetics and Beauty Market

The Covid-19 pandemic has had a profound impact on the cosmetics and beauty market, causing disruptions across the entire industry. Lockdown measures, social distancing protocols, and temporary closures of non-essential businesses significantly impacted consumer behavior and purchasing patterns. With people spe...

In 2022, Alibaba was the leading online retailer in the health, beauty, and personal care category based on sales. That year, the Chinese e-commerce company was estimated to achieve net sales of approximately 58 billion U.S. dollars. Among other notable e-tailers in that category were Amazon and Pinduoduo.

Alibaba and Amazon lead in sales, Lookfantastic in traffic

Globally, online marketplaces are the primary source of inspiration for the acquisition of beauty products. Alibaba, Amazon, and Pinduoduo lead in terms of e-commerce sales. However, out of all analyzed online marketplaces, Lookfantastic appeared the most when searching for beauty brands online in 2023. Almost one-fifth of search engine results for beauty brands referred to the marketplace. Amazon was the second most commonly appearing marketplace, with around one-tenth of Google search results.

Asia at the forefront of online beauty

Worldwide, China is the leading beauty and personal care e-commerce market. In 2022, the Chinese online beauty care market was worth approximately 10 billion U.S. dollars. The United States followed with a market revenue of around nine billion U.S. dollars. In terms of online traffic, Asia is at the forefront of the fastest-growing online beauty industries. In China, year-on-year (YoY) traffic to beauty and cosmetics sites grew by more than 40 percent in 2022, compared to only four percent traffic growth in the United States. Other Asian nations are also demonstrating notable growth in the online beauty and cosmetics industry, with India and Thailand exhibiting a YoY traffic growth of approximately 17 percent and 15 percent, respectively.

The US Beauty Industry is Segmented by Product Type (Personal Care Products and Beauty and Make-Up/Cosmetics); by Category (Premium Products and Mass Products); and by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

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Clean Beauty Market Size 2025-2029

The clean beauty market size is forecast to increase by USD 7.65 billion at a CAGR of 13.2% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. One major trend is the increase in disposable income, enabling consumers to invest in premium, health-conscious beauty products. Another trend is the preference for multi-functional beauty products, as consumers seek to simplify their routines and reduce the number of products they use. Skincare products, such as scrubs and serums, are a popular choice for those looking to maintain healthy and radiant skin. Clean color cosmetics, skincare, hair care, oral care, and personal care products are gaining popularity, with a focus on natural, organic, and sustainable ingredients. However, consumer trust issues and the rise of greenwashing are challenges that the market must address. As consumers become more aware of the ingredients In their beauty products and demand transparency, companies must ensure they are delivering on their promises. The market is expected to continue growing, as consumers prioritize health and wellness in all aspects of their lives.

What will be the Size of the Clean Beauty Market During the Forecast Period?

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The market continues to gain momentum, driven by consumer demand for non-toxic, transparent, and science-backed beauty solutions. This movement, which highlights the use of clean and sustainable ingredients, has been fueled by various trends, including the rise of clean mulations, the increasing influence of celebrities and influencers, and the growing awareness of the potential health risks associated with traditional beauty products. Certification programs, such as those offering certification for clean and cruelty-free products, have played a significant role In the market's growth. Consumers are increasingly seeking out sustainable beauty products, from travel essentials to gift sets, as they prioritize ethical and additive-free offerings.



The market caters to diverse consumer segments, including women, men, kids, and those with sensitive skin. Innovation In the sector is driven by startups and specialty stores, who are addressing the unique needs of different skin types, such as oily or dry skin, and debunking common myths surrounding clean beauty. Retailers are responding to this trend by expanding their offerings and providing education to consumers about the benefits of clean and sustainable beauty. Subscription boxes and other e-commerce platforms offer convenient access to a range of clean and plant-based beauty products. Despite the progress made In the market, there are still challenges to address, including the need for greater transparency around ingredients and manufacturing processes, as well as the ethical considerations surrounding wages for women and the use of animal testing In the beauty industry.

How is this Clean Beauty Industry segmented and which is the largest segment?

The clean beauty industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare
  Haircare
  Face care
  Body care
  Color cosmetics


End-user

  Women
  Men


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of skincare and beauty products formulated with natural, non-toxic ingredients. This market segment, which includes cleansers, moisturizers, serums, sunscreens, and anti-aging treatments, is gaining popularity due to increasing consumer demand for safer and sustainable solutions. The skincare segment's dominance is driven by the growing emphasis on comprehensive skincare routines and the proven effectiveness of these products in addressing various skin concerns. Notable product launches further strengthen the market's position. Consumers are increasingly opting for clean standards, green beauty, and eco-friendly choices, making this a significant trend In the beauty industry.

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The skincare segment was valued at USD 2.68 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more ins

The revenue ranking in the beauty & personal care market is led by the United States with 101.29 billion U.S. dollars, while China is following with 70.57 billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with 7.06 billion U.S. dollars, showing a difference of 94.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

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Cosmetic Skin Care Market Size 2025-2029

The cosmetic skin care market size is forecast to increase by USD 101.9 billion at a CAGR of 9.5% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the increasing population in the age group of 30-50 years, who are becoming increasingly conscious about their appearance and are investing in skin care products, including herbal options, to maintain their youthful look. Additionally, many consumers are purchasing these products from convenience stores for added accessibility. 
Another trend influencing the market is the growing preference for organic cosmetics and cosmeceuticals, as consumers become more health-conscious and seek products free from harsh chemicals. However, the high cost of cosmetic skin care products remains a challenge for some consumers, limiting their access to these products. Overall, the market is expected to continue its growth trajectory, driven by these factors and others.
The beauty and cosmetics industry is a thriving market, and two major segments of this industry are face creams and moisturizers, and shaving lotions and creams. In urban areas, where people lead busy lives and are exposed to pollution and stress, the demand for these products is particularly high. Face creams and moisturizers help protect and nourish the skin, keeping it hydrated and radiant. Shaving lotions and creams, on the other hand, ensure a smooth and comfortable shaving experience. A popular trend in skincare is the use of sheet masks, which provide intensive hydration and nutrients to the skin in a convenient and mess-free way. The beauty and cosmetics industry continues to innovate, offering new products and solutions to meet the diverse needs of consumers

What will be the Cosmetic Skin Care Market Size of the During the Forecast Period?

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The market is witnessing significant growth due to the increasing trend towards self-care and the desire for radiant, healthy-looking skin. This market encompasses a wide range of products, including creams, lotions, powders, and more. Self-care products, such as face creams and body lotions, are in high demand as customers seek to nourish their skin and address concerns like acne and sun damage. Cosmetic businesses and beauty retail stores are key players in this market, supplying an array of innovative products to meet the evolving needs of consumers. Raw material suppliers also play a crucial role in the production of these self-care essentials.



The propensity for urban dwellers to invest in skin care products is on the rise, with an increasing number of people recognizing the importance of proper skin care in maintaining overall health and appearance. As a result, the market for self-caring products, including face creams, sunscreens, and sheet masks, is experiencing strong growth. Advertising activities and the introduction of innovative products, such as advanced formulations and packaging, are driving competition in the market. Brands are capitalizing on this trend by offering a diverse range of self-care products that cater to various skin types and concerns.

How is the Cosmetic Skin Care Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Face skincare products
  Body skincare products
  Others


Distribution Channel

  Offline
  Online


End User

  Women
  Men


Price Point

  Mass
  Premium


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Product Insights

The face skincare products segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products designed to maintain and enhance the appearance of the skin. In 2024, the face skincare segment held the largest market share, driven by demand for products addressing anti-aging, skin-whitening, and sun protection needs. These offerings include topical creams, lotions, toners, exfoliators, and serums. Hyaluronic acid creams, known for their hydrating properties, are popular choices for moisturizing and maintaining skin radiance. Innovative products, such as those containing organic and natural ingredients, are increasingly preferred due to their potential to protect the skin from pollution and other environmental stressors. Organic labeling adds to their appeal, as consumers seek to make eco-conscious choices.

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The face skincare products s

The Report Covers Global Beauty and Personal Care Products Market Trends and is Segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channel); by Category (Mass Products and Premium Products); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD Billion) During the Forecasted Years for the Above Segments.

The organic cosmetics market is valued at US$ 21558.3 million in 2024. It is projected to reach US$ 35452.08 million by 2034, exhibiting a CAGR of 5.10% over the forecast period.

Attributes	Key Statistics
Expected Base Year Value (2024)	US$ 21558.3 million
Anticipated Forecast Value (2034)	US$ 35452.08 billion
Estimated Growth (2024 to 2034)	5.10% CAGR

Category-wise Insights

Attributes	Details
Product	Skin Care
Market Share	40.00%

Attributes	Details
End-user	Women
Market Share	32.50

Country-wise Insights

Countries	CAGR
Japan	10.30%
India	8.50%
China	7.50%
Singapore	6.40%
Canada	4.90%

Mexico Beauty and Personal Care Market are Segmented by Product Type (Facial Care, Lip Care, Body Care, Foot Care, and Hand Care); by Category (Premium Products and Mass Products); and by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Others). the Report Offers Market Size and Forecast in Value (USD Million) for all the Above Segments.

In 2021, approximately 40 percent of the Gen Z respondents who took part in the survey chose diversity and inclusion as the most important brand values when shopping for beauty products. They were followed by around 31 percent of millennial participants.

The Report Covers Market Growth and Share of Cosmetic Industry in India and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products) and by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

The size of the South America Beauty Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.80% during the forecast period. Beauty products are items designed to enhance or improve one's physical appearance. These products encompass a wide range of categories, including skincare, makeup, hair care, and fragrances. Skincare products, such as cleansers, moisturizers, and serums, aim to maintain and improve the health and texture of the skin. Makeup products, like foundation, lipstick, and eyeshadow, are used to accentuate facial features and create various looks. Hair care products include shampoos, conditioners, and styling agents that help maintain and style hair. Fragrances, such as perfumes and colognes, add a pleasant scent to the body. Beauty products can be found in various forms, from creams and lotions to powders and sprays. They are used daily by millions of people to express individuality, boost confidence, and adhere to beauty standards and trends. Key drivers for this market are: Increasing Sports Participation is Boosting the Market Growth, Increasing Innovation and Upgradation in Merchandizing Products. Potential restraints include: Availability of Counterfeit Sports Merchandise Products. Notable trends are: Increasing Inclination Toward Functional cosmetics.

The report covers French Beauty Market Brands and is Segmented by Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, and Oral Care Products), Cosmetics /Makeup Products (Facial Cosmetics, Eye Cosmetic Products, Lip, and Nail Make-up Products, and Hair Styling and Coloring Products), Category (Mass Products and Premium Products), and Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

The report covers Hair Salon Industry Statistics in Canada and is segmented by Product Type (Face Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); by Category (Mass and Premium); and by Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Online Retail, and Other Distribution Channels). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Verdict Retail’s, "Health and Beauty Retail Sales (Channel and Segment Analytics) in New Zealand to 2020" combines retail sales of fragrances, hair care, make-up, oral hygiene, over-the-counter healthcare, personal hygiene, and skincare and sun care within the Health & Beauty (Personal Care Products) category, However, excluding Prescription drug sales. "Health and Beauty Retail Sales (Channel and Segment Analytics) in New Zealand to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in New Zealand. It provides detailed historic and forecast statistics on Retail Sales from 2010 to 2020 for each category at segment level and channel groups (Value Retailers, General Retailers, Specialist Retailers and Online). The report acts as an essential tool for companies active across the New Zealand’s Retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

A survey conducted in the second quarter of 2023 revealed that globally, women purchased beauty products online more than men. An average of 38 percent of women worldwide purchased beauty products online on a monthly basis from April to June of 2023. In comparison, around a quarter of men did the same.

Leading beauty markets

Worldwide, the United States ranks as the leading e-commerce market for beauty, with an industry worth around 14 billion U.S. dollars as of 2022. China follows closely with a market generating roughly 12 billion dollars in revenue. Cosmetics are the leading online segment of all beauty categories, worth around 40 billion U.S. dollars worldwide in 2023. Fragrances are the second-largest beauty segment, valued at around 19 billion U.S. dollars.

A hub of beauty

Global health, personal, and beauty care shoppers seem to favor online marketplaces for their shopping needs, with Alibaba leading the ranking. In 2022, Alibaba’s beauty segment achieved net sales of roughly 58 billion U.S. dollars, followed by Amazon, at 44 billion dollars. On online marketplaces such as Alibaba and Amazon, consumers have the option to choose from countless different brands and third-party vendors. On these sites, prices tend to be on the affordable side. In recent years, Amazon has focused on expanding their catalog to include more skincare and cosmetics items, which has proved to be a successful strategy. In fact, beauty sales make up 6.4 percent of total sales, a share expected to grow in the coming years.

These data reflect information that has been reported to the California Safe Cosmetics Program (CSCP) in the California Department of Public Health (CDPH). The primary purpose of the CSCP is to collect information on hazardous and potentially hazardous ingredients in cosmetic products sold in California and to make this information available to the public.

For all cosmetic products sold in California, the California Safe Cosmetics Act (“the Act”) requires the manufacturer, packer, and/or distributor named on the product label to provide to the CSCP a list of all cosmetic products that contain any ingredients known or suspected to cause cancer, birth defects, or other developmental or reproductive harm.

To assist companies with reporting, CDPH has compiled a list of reportable ingredients based on lists and reports available from the authoritative scientific bodies cited in the Act to cause cancer or reproductive harm; it is meant to serve as guidance and is not all-inclusive. Companies with reportable ingredients in their products must submit information to the California Safe Cosmetics Program if the company:

• Has annual aggregate sales of cosmetic products of one million dollars or more, and
• Has sold cosmetic products in California on or after January 1, 2007.

The data table consists of: label names of cosmetic/personal care products, company/manufacturer names, product brand names, product categories, Chemical Abstracts Service registry numbers (CAS#) of the reported chemical ingredients, names of reported chemical ingredients, the number of reported chemicals for each product, and dates of reporting, product discontinuation or reformulation if applicable.

All products containing carcinogens or developmental or reproductive toxicants may not be included due to companies failing to report.

List of reportable ingredients: www.cdph.ca.gov/ReportableIngredientsList

This statistic presents the twenty leading health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) worldwide in 2023. That year, Colgate was the leading brand for health and beauty, with approximately 4.43 billion consumer reach points. Lifebuoy and Sunsilk/Sedal/Seda ranked in second and third place, both with over two billion consumer reach points.