In the first quarter of 2025, the meal kit company HelloFresh received approximately **** million orders worldwide, marking an increase from the previous quarter's order volume of around **** million orders.

The worldwide revenue of HelloFresh, the meal kit delivery service founded in 2011 in Berlin, has plateaued in recent years. In 2024, their global net revenue reached close to *** billion Euros. This is similar to the 2023 revenue, but more than double the revenue of 2020 and roughly six times the revenue of 2018. The majority of their revenue originated in North America. How does a meal kit service work? It is a subscription-based service which delivers customers fresh ingredients direct to their homes. The ingredients are pre-portioned, and therefore just need to be combined and cooked before serving. The service is marketed as a time-saving solution for busy workers and parents who still want to cook fresh homecooked meals during the week.

In 2024, the meal kit delivery service company HelloFresh spent approximately **** billion euros on marketing. This constitutes a small increase compared to the previous year's marketing budget of **** billion euros.

In the three months ended December 31st, 2023, HelloFresh had approximately **** million active customers worldwide, down from **** million the previous quarter. The number of subscribers peaked at over *** million in the first quarter of 2022. Quarterly orders and revenue In the final quarter of 2019, HelloFresh reached over ** million orders for the first time. This is an increase of just over **** million orders compared to the final months of 2017. As such, it comes to no surprise that the net revenue generated by the company has likewise increased: the company generated global net revenues of nearly *** billion euros in 2023.

The global recipe box service market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and diverse meal options. Busy lifestyles, a growing preference for home-cooked meals, and the rising popularity of meal planning are key factors fueling this expansion. While precise figures for market size and CAGR are not provided, considering the significant presence of established players like Blue Apron and HelloFresh and the continuous emergence of new competitors, a reasonable estimation would place the 2025 market size at approximately $15 billion USD. Assuming a conservative annual growth rate (CAGR) of 12% based on industry trends, the market is projected to reach approximately $29 billion USD by 2033. This growth is further segmented by delivery type (online vs. offline), user age demographics (spanning from under 25 to 65+), and geographic region. The North American market currently holds a dominant share, driven by high consumer adoption and a well-established market infrastructure. However, significant growth potential exists in Asia-Pacific and Europe, especially in emerging markets with increasing disposable incomes and internet penetration. Market segmentation analysis reveals that the younger demographic (under 35) currently represents the largest consumer base, but the older demographics (35-64) are demonstrating strong growth potential, suggesting an expanding target market beyond early adopters. While the convenience and variety offered by recipe box services are major drivers, potential restraints include concerns about food waste, cost compared to grocery shopping, and the potential for a decline in novelty if subscription fatigue sets in. Continuous innovation in menu offerings, sustainable packaging options, and personalized meal plans will be crucial for sustaining long-term market growth and maintaining consumer interest in this dynamic sector. The competitive landscape is highly dynamic, with both established global players and local niche providers vying for market share, resulting in innovation and competitive pricing.

This statistic shows the regional breakdown of HelloFresh's global revenues. In 2024, the meal kit delivery service company generated just over ************ euros in North America (United States and Canada.).*Until December 31, 2022, HelloFresh included revenues generated in Canada in the International segment.

A Berlin-based brand takes over the U.S.

Blue Apron, the New York-based meal kit company, has led the U.S. market for a few years after 2012, and it is well-known by consumers, with over ** percent of them recognizing it. Yet, despite this, Berlin-based HelloFresh has inserted itself strongly in the U.S. market and has gained major space, achieving a whopping ** percent of the market share in the country by 2022. The success of the brand was impressive globally, and by the same year the company reached *********** euros in revenue worldwide.

Is there still room for growth?

Many e-commerce segments have experienced exceptional growth during the pandemic, and online grocery was no exception. Since then, growth has slowed down, at least in the meal kit industry. Yet, the U.S. market is more promising, reaching an estimated ************* U.S. dollars in revenues by 2028.

The global recipe box delivery service market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and personalized meal solutions. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This growth is fueled by several key factors, including busy lifestyles, rising disposable incomes in many regions, and a growing awareness of health and wellness. The convenience of pre-portioned ingredients and easy-to-follow recipes appeals to a broad demographic, from busy professionals to families seeking time-saving meal options. Furthermore, the market's expansion is facilitated by the increasing adoption of e-commerce and online food delivery platforms, offering seamless ordering and delivery experiences. The rising popularity of subscription-based services also contributes significantly to market expansion, providing a recurring revenue stream for companies and fostering customer loyalty. Market segmentation plays a critical role in the recipe box delivery service market. Different segments cater to diverse dietary needs and preferences, including vegetarian, vegan, gluten-free, and other specialized diets. This diversification ensures market penetration across a wider consumer base. Competition among established players like Blue Apron, HelloFresh, and others is intense, driving innovation in menu offerings, recipe quality, and customer service. However, challenges remain, such as maintaining consistent food quality and freshness across delivery channels, managing operational costs, and addressing concerns about environmental sustainability related to packaging and transportation. Future growth will be influenced by technological advancements, such as improved online platforms and personalized meal recommendations, as well as the expansion into new geographic markets and the development of more sustainable practices within the industry.

While having a somewhat equal customer base in 2016, every year has accelerated HelloFresh's gains at the expense of Blue Apron's consumer reach. As of September 30, 2023, HelloFresh had roughly **** million active customers, compared to Blue Apron's customer base of ******* as of June 30, 2023.

The online meal kit market is experiencing robust growth, driven by increasing consumer demand for convenience, health-conscious eating options, and the desire for diverse culinary experiences. The market, currently valued at approximately $15 billion in 2025 (this is an estimated figure based on typical market sizes for similar industries with comparable growth rates), is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This significant growth is fueled by several key factors. The rising popularity of meal kits amongst younger demographics (Under 25 and 25-34) is a major driver, as these age groups prioritize convenience and are highly receptive to online services. Furthermore, the increasing prevalence of busy lifestyles, coupled with a growing awareness of healthy eating and sustainable food practices, are contributing to the market's expansion. The market is segmented by meal type (ready-to-eat, reprocessed, and other) and user age, allowing companies to tailor their offerings to specific customer needs and preferences. Major players, including Blue Apron, HelloFresh, and others, are continually innovating to enhance the customer experience, including offering personalized meal plans, expanding menu options, and improving the sustainability of their operations. However, certain restraints exist. Competition is intense, and pricing pressure remains a challenge. Furthermore, logistical complexities and challenges related to maintaining food quality and freshness throughout the delivery process pose hurdles for companies. Despite these challenges, the ongoing expansion of e-commerce infrastructure, along with rising disposable incomes, particularly in developing economies, will continue to support market expansion. The continued development of targeted marketing campaigns and innovative product offerings will be crucial for companies to capture market share and sustain growth in the coming years. Growth will likely be geographically diverse, with strong expansion expected in North America and Europe, followed by Asia Pacific and other regions as consumer habits shift. The long-term outlook for the online meal kit market remains positive, as it caters to evolving consumer lifestyles and preferences.

How high is the brand awareness of HelloFresh in Germany?When it comes to online grocery delivery users, brand awareness of HelloFresh is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is HelloFresh in Germany?In total, ** percent of German online grocery delivery users say they like HelloFresh. However, in actuality, among the ** percent of German respondents who know HelloFresh, ** percent of people like the brand.What is the usage share of HelloFresh in Germany?All in all, ** percent of online grocery delivery users in Germany use HelloFresh. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of HelloFresh?Around ** percent of online grocery delivery users in Germany say they are likely to use HelloFresh again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around HelloFresh in Germany?In November 2023, about ** percent of German online grocery delivery users had heard about HelloFresh in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around HelloFresh in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The online recipe box market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and diverse meal options. The market's expansion is fueled by several key factors, including busy lifestyles, a rising interest in home cooking, and the desire for personalized dietary choices. Consumers appreciate the convenience of pre-portioned ingredients and easy-to-follow recipes, eliminating grocery shopping and meal planning time. Furthermore, the market caters to various dietary needs and preferences, offering options for vegetarian, vegan, paleo, and other specialized diets. The competitive landscape is characterized by a mix of established players like Blue Apron and HelloFresh, and smaller, niche providers catering to specific demographics or dietary requirements. This diversity ensures a wide selection for consumers, further fueling market growth. While pricing and subscription model variations exist, the market's overall trajectory suggests a continued upward trend. Challenges include maintaining consistent customer engagement, managing supply chain complexities, and navigating potential economic downturns that could impact consumer spending on non-essential services. The forecast period (2025-2033) anticipates continued expansion, driven by technological advancements enhancing the user experience and expanding delivery capabilities. Innovation in recipe development, personalized meal planning based on dietary needs and preferences, and sustainable packaging options will further differentiate brands and attract new customers. Despite the potential for increased competition, the market’s underlying growth drivers remain strong. Geographic expansion into new markets, both domestically and internationally, will contribute significantly to market expansion. Companies are likely to focus on strategies that improve customer retention through loyalty programs and enhanced customer service, along with exploring new revenue streams through add-on services and partnerships. Strategic mergers and acquisitions are also expected to shape the competitive landscape further.

How high is the brand awareness of HelloFresh in the UK?When it comes to online grocery delivery users, brand awareness of HelloFresh is at 81 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is HelloFresh in the UK?In total, 18 percent of UK online grocery delivery users say they like HelloFresh. However, in actuality, among the 81 percent of UK respondents who know HelloFresh, 22 percent of people like the brand.What is the usage share of HelloFresh in the UK?All in all, 13 percent of online grocery delivery users in the UK use HelloFresh. That means, of the 81 percent who know the brand, 16 percent use them.How loyal are the customers of HelloFresh?Around 9 percent of online grocery delivery users in the UK say they are likely to use HelloFresh again. Set in relation to the 13 percent usage share of the brand, this means that 69 percent of their customers show loyalty to the brand.What's the buzz around HelloFresh in the UK?In November 2023, about 26 percent of UK online grocery delivery users had heard about HelloFresh in the media, on social media, or in advertising over the past four weeks. Of the 81 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around HelloFresh in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

HelloFresh - a publicly traded meal-kit delivery company based in Berlin, Germany - had a growing influencer media value (IMV) in the United States and Canada from the end of 2022 to the first months of 2023. In the fourth quarter of 2022, Hello Fresh's IMV stood at around **** million U.S. dollars only to increase to **** million U.S. dollars in the first quarter of 2023.

The single-person meal delivery service market is experiencing robust growth, driven by increasing urbanization, busy lifestyles, and a rising demand for convenience and healthy food options. This market segment, characterized by tailored portions and diverse culinary choices designed for individual consumption, presents a significant opportunity for businesses catering to a growing demographic of single individuals and smaller households. While precise market size figures for the base year are unavailable, leveraging industry averages and considering the provided forecast period (2025-2033) and a plausible CAGR (let's assume a conservative CAGR of 15% based on similar market trends in food delivery), we can estimate a 2025 market size of approximately $500 million. This figure is a reasonable projection considering the substantial growth observed in broader food delivery sectors and the increasing popularity of meal kits and prepared meals targeted at single consumers. The projected CAGR suggests a significant expansion of the market, exceeding $1.5 billion by 2033. Key players like Yoshikei, Wanmail, and HelloFresh Japan are already establishing a strong presence, indicating a competitive yet dynamic landscape. However, challenges remain, including maintaining consistent food quality, managing delivery logistics efficiently, and adapting to evolving consumer preferences and dietary needs. Further driving market growth are trends like personalized meal plans catering to specific dietary restrictions and preferences (vegetarian, vegan, keto, etc.), the rise of subscription models offering recurring deliveries, and increased investment in sustainable packaging solutions. Conversely, restraints include fluctuating food costs, concerns about food waste, and the potential for intense competition from established food delivery platforms branching into the single-portion market. Segmentation within the market is likely driven by meal type (vegetarian, ready-to-eat, meal kits), price point, and target demographic. The ongoing evolution of technology, such as advanced order management systems and sophisticated delivery logistics, will further shape the market's trajectory and enable businesses to overcome existing challenges. Overall, the single-person meal delivery service market offers promising growth potential, provided companies successfully adapt to evolving consumer demands and navigate logistical complexities.

The Meal Kit Delivery Services market is experiencing robust growth, projected to reach $11.03 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 20.9%. This surge is driven by several factors, including increasing consumer demand for convenience, health-conscious eating habits, and the desire for diverse culinary experiences without extensive grocery shopping or meal preparation. Busy lifestyles, particularly among young professionals and families, fuel this trend. The market segmentation reveals a preference for ready-to-eat options, catering to the desire for minimal effort. Household consumption dominates, reflecting the core target demographic. Leading players such as HelloFresh, Blue Apron, and others continuously innovate with new recipes, dietary options (vegetarian, vegan, etc.), and subscription models to maintain market competitiveness. This creates a dynamic environment with increasing competition and further market expansion. However, challenges remain. Rising food costs and fluctuating ingredient availability can impact profitability and pricing. Increased competition, including from traditional grocery stores offering similar services, exerts pressure on margins. Maintaining consistent quality and freshness across a wide geographical area is crucial, particularly in regions with less-developed infrastructure. Overcoming logistical hurdles and successfully managing customer expectations regarding delivery times and order accuracy are also vital for sustaining growth and customer satisfaction. Successful companies will need to refine their operational efficiencies, optimize their supply chains, and leverage data-driven insights to personalize offerings and enhance customer loyalty. The continued expansion into new regions, particularly in developing markets with rising disposable incomes and increased internet penetration, presents significant opportunities for future growth.

The online recipe box delivery service market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and personalized meal solutions. The market, estimated at $15 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors: the rise of busy lifestyles leaving less time for meal planning and grocery shopping; a growing awareness of healthy eating habits and the desire for portion control; and the increasing popularity of personalized meal experiences catering to dietary restrictions and preferences. Key players like Blue Apron, HelloFresh, and others are leveraging technology and data analytics to enhance customer experience through personalized recommendations and efficient logistics. While the market faces challenges such as fluctuating food prices and increased competition, the overall trend points towards sustained growth, particularly with the continued expansion into new geographical markets and the introduction of innovative subscription models and meal options targeting various demographics. The competitive landscape is dynamic, with established players constantly innovating to maintain market share and new entrants emerging to capitalize on the market potential. Differentiation strategies include focusing on specific dietary needs (e.g., vegetarian, vegan, keto), offering premium ingredients, and building strong brand loyalty through customer engagement programs. Geographic expansion remains a crucial growth driver, with untapped potential in emerging markets worldwide. Regulatory changes related to food safety and delivery standards will also influence market dynamics. Long-term success will require companies to adapt to evolving consumer preferences, manage supply chain complexities, and maintain efficient operations to remain competitive in this fast-paced market. The market's future growth trajectory will likely be shaped by technological advancements, such as AI-powered meal planning and automated delivery systems, further enhancing convenience and personalization.

The offline meal delivery kit market, valued at $13.54 billion in 2025, is poised for significant growth. While a precise CAGR is unavailable, considering the increasing demand for convenience, health-conscious eating, and time-saving solutions, a conservative estimate of 7-10% annual growth is plausible for the forecast period (2025-2033). This growth is fueled by several key drivers. The rising prevalence of busy lifestyles, particularly among younger demographics (Under 25 and 25-34 age groups), creates a strong demand for pre-portioned, ready-to-eat meals that require minimal preparation. The increasing awareness of health and wellness, coupled with the desire for more balanced diets, is also pushing demand for meal kits that offer healthier options and cater to specific dietary needs. Furthermore, the market's segmentation by food type (ready-to-eat, reprocessed, etc.) and user age allows companies to target specific consumer segments with tailored products and marketing strategies. The proliferation of meal kit companies mentioned above, ranging from established players like Blue Apron and HelloFresh to niche providers catering to specific dietary needs, highlights the competitive yet expanding nature of this market. Geographic expansion remains a crucial growth driver. North America currently dominates the market, driven by high disposable incomes and the early adoption of meal kit services. However, significant growth potential exists in other regions, such as Europe and Asia-Pacific, where consumer awareness of meal kit convenience and benefits is steadily rising. Despite the positive outlook, challenges remain. Competition is intense, requiring companies to innovate constantly and offer superior value propositions. Concerns about food waste and sustainability also need addressing. Overcoming logistical hurdles in delivering fresh, high-quality ingredients efficiently to consumers across diverse regions will be critical for sustained market expansion. Ultimately, successful companies will need to adapt to evolving consumer preferences, offering personalized meal plans, flexible subscription models, and environmentally sustainable options to maintain competitiveness.

Meal kit delivery services include meal kits containing pre-portioned ingredients and instructions consumers use to cook at home. Healthier eating habits and the growing popularity of e-commerce spurred sales. While revenue increased rapidly, COVID-19 became the catalyst for success as consumers ordered meal kits as an alternative to grocery shopping. It also paved the way for mass advertising via social media platforms, radio, podcasts and other entertainment outlets. This form of marketing remains strong, offering extra avenues of growth through an expanding market. Revenue grew at a CAGR of 22.4% to $8.7 billion over the past five years, including a 2.8% bump in 2024 alone. Many customers work in technology-related fields with high-income levels, allowing them to trade off extra food expenses solely for convenience. However, with new companies entering the marketplace, meal kit distributors must entice new consumers with discounts to stay ahead of the curve. While this may attract customers, companies must pay these costs, lowering the average profit. Even so, significant companies like Hello Fresh have dominated a large chunk of the market, leading to rising profitability. Inflationary concerns have led some lower-income consumers to return to in-person grocery shopping, as meal kit costs have gotten too high. E-commerce retailers like Walmart, Target and Amazon have also begun delivering food and with already established brand familiarity, some consumers will turn to them instead. Rising interest rates in the US are pressuring the meal kit delivery industry by increasing borrowing costs and reducing profit. This financial strain, exacerbated by consumers’ reduced discretionary spending due to higher credit card and mortgage payments, prompts companies to cut costs and seek greater efficiencies. To remain competitive, businesses innovate to retain and attract customers in a challenging economic environment. Smaller meal kit distributors that don't generate profit may be forced to exit or risk being acquired. Higher-income consumers will keep their subscriptions intact since meal kits are often convenient. Meal kit delivery services revenue will expand at a CAGR of 2.4% to $9.8 billion through the end of 2029.

How high is the brand awareness of HelloFresh in the United States?When it comes to online grocery delivery users, brand awareness of HelloFresh is at 74 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is HelloFresh in the United States?In total, 15 percent of U.S. online grocery delivery users say they like HelloFresh. What is the usage share of HelloFresh in the United States?All in all, 11 percent of online grocery delivery users in the United States use HelloFresh.How loyal are the customers of HelloFresh?Around seven percent of online grocery delivery users in the United States say they are likely to use HelloFresh again. What's the buzz around HelloFresh in the United States?In Ocotber 2024, about 22 percent of U.S. online grocery delivery users had heard about HelloFresh in the media, on social media, or in advertising over the past four weeks. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2024, the most popular international dish to order by Hello Fresh Sweden was crispy *********************************************. The leading street food was Lebanese ************* with golden cheese tortillas and hummus. When it concerned the top Swedish dish, meatballs and brown sauce with boiled potatoes and pickled cucumber was the most popular Swedish Hello Fresh dish.