The smartphone penetration in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 6.4 percentage points. According to this forecast, in 2029, the penetration will have decreased for the fourth consecutive year to 65.75 percent. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of smartphone users in the Philippines was forecast to increase between 2024 and 2029 by in total 5.6 million users (+7.29 percent). This overall increase does not happen continuously, notably not in 2026, 2027, 2028 and 2029. The smartphone user base is estimated to amount to 82.33 million users in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of smartphone users in the Philippines was estimated at 4.91 million in 2024, indicating an increase from the previous year. The estimated number of smartphone users in the country gradually increased since 2019. Find further information concerning Indonesia and Thailand.

In 2020, the Philippines’ mobile internet user penetration was nearly 72.1 percent. It was forecasted that by 2025, 77.1 percent of mobile phone users would access the internet via their mobile phones resulting in increasing mobile subscribers.

Mobile phone penetration in the Philippines
As of 2019, there were nearly 169 million mobile subscribers in the Philippines. Mobile phones have been a significant device for many Filipinos. Telecommunication operators provide mobile data plans for many mobile phone subscribers and for which mobile phone vendors have gained profit. Of the mobile phones available in the market, Samsung was the leading mobile vendor, accounting for almost 24 percent of the market share.
Slow adaption to mobile phones with latest cellular network technology in the Philippines Throughout the years, the market saw an influx of mobile devices providing more sophisticated applications with the latest cellular network technology. While many Asian countries were quick to adapt to these developments, like the fourth generation (4G) broadband cellular network technology, the Philippines was slow to adapt. This was mainly due to the slow implementation of the necessary infrastructure needed by internet service providers. As of 2018, the Philippines had the lowest share of 4G mobile connections among other countries in the Asia Pacific region.

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Philippines PH: Internet Users: Individuals: % of Population data was reported at 55.500 % in 2016. This records an increase from the previous number of 53.700 % for 2015. Philippines PH: Internet Users: Individuals: % of Population data is updated yearly, averaging 5.321 % from Dec 1990 (Median) to 2016, with 24 observations. The data reached an all-time high of 55.500 % in 2016 and a record low of 0.000 % in 1990. Philippines PH: Internet Users: Individuals: % of Population data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Philippines – Table PH.World Bank: Telecommunication. Internet users are individuals who have used the Internet (from any location) in the last 3 months. The Internet can be used via a computer, mobile phone, personal digital assistant, games machine, digital TV etc.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Weighted average; Please cite the International Telecommunication Union for third-party use of these data.

As of March 2025, low-cost mobile phone brands have been outselling giants in the telecommunications industry. In the Philippines, Vivo led the mobile vendor market, accounting for ** percent of the total mobile market. Oppo held the second-highest market share, followed by Realme. Android was the leading operating system Due to its affordability and functionality, smartphone brands with an Android operating system were deemed more popular than Apple iOS devices. Developed as a Google product, Android phones can link their devices to various features, including cloud storage, video services, and e-mail platforms. To boost unit sales, brands such as Samsung and Realme offer bundling promos with telecommunication companies, which include getting a mobile phone and either a prepaid or a postpaid mobile subscription. Smartphone usage As of the third quarter of 2024, Filipino internet users spent more than **** hours on mobile internet on average daily. E-commerce adaptation caused this year’s growth in smartphone usage across the country, with an increasing number of Filipinos using their phones for online shopping and to pay for goods and services through various digital payment apps. The government also promoted the use of digital applications and online banking for cash assistance and salary payouts for its employees.

The Philippines Telecom market, valued at $5.58 billion in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 3.28% from 2025 to 2033. This growth is driven by increasing smartphone penetration, rising internet usage fueled by a young and tech-savvy population, and the expanding adoption of mobile financial services. The market is segmented by service type, encompassing voice services (both wired and wireless), data services, and the rapidly expanding OTT and Pay-TV sectors. Key players like PLDT, Smart Communications, Globe Telecom, DITO Telecommunity, and others are vying for market share, investing heavily in network infrastructure upgrades to meet the escalating demand for high-speed internet and robust mobile connectivity. Competitive pricing strategies and the introduction of innovative bundled packages are prominent trends shaping the market landscape. However, challenges remain, including the need for further infrastructure development in underserved areas, ensuring digital literacy across the population, and navigating the regulatory landscape to foster healthy competition and investment. The market's future trajectory will depend on the success of these players in addressing these challenges and capitalizing on the opportunities presented by the country's burgeoning digital economy. The forecast period of 2025-2033 presents significant opportunities for telecom operators to expand their service offerings and penetrate new market segments. The growing demand for 5G services will likely be a major driver, along with increasing adoption of IoT devices and the expansion of cloud-based services. The government's initiatives to promote digital inclusion and infrastructure development will also play a significant role in shaping market dynamics. Competition among existing players, as well as the potential entry of new players, will further intensify. Analyzing the historical performance (2019-2024) reveals a strong underlying growth trend, suggesting a positive outlook for the future. Successful players will need to adapt to evolving consumer preferences, prioritize customer experience, and strategically invest in emerging technologies to maintain competitiveness and secure market leadership. Recent developments include: March 2022: DITO Telecommunity launched a wireless home broadband service in select areas in the National Capital Region (NCR), Metro Manila. The 5G infrastructure will improve the revenue of the company., May 2022: PLDT announced plans to migrate from copper wire and hybrid-fiber broadband to full fiber by 2023. Furthermore, all users can migrate to full-fiber broadband services by the end of 2023., October 2022: Globe Telecom has deployed 252 5G-ready base stations in Mindanao. The ongoing 5G network deployment will create growth opportunities for the company.. Key drivers for this market are: Growing demand for Fixed Broadband Services, Rising demand for 5G; Growth of IoT usage in Telecom. Potential restraints include: Growing demand for Fixed Broadband Services, Rising demand for 5G; Growth of IoT usage in Telecom. Notable trends are: Growing Demand for Fixed Broadband Services.

The number of mobile broadband connections in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 18.3 million connections (+20.46 percent). After the ninth consecutive increasing year, the number of connections is estimated to reach 107.69 million connections and therefore a new peak in 2029. Mobile broadband connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of mobile broadband connections in countries like Vietnam and Laos.

Mobile Remittance Service Market Outlook

The global mobile remittance service market size was valued at approximately USD 12.5 billion in 2023 and is projected to reach a value of around USD 45.6 billion by 2032, growing at a remarkable CAGR of 15.2% during the forecast period. The mobile remittance market is primarily driven by the rapid adoption of smartphones, increased internet penetration, and the growing need for efficient and cost-effective cross-border financial transactions. The convenience offered by digital solutions over traditional banking methods, especially for the unbanked population in developing regions, further fuels the market growth.

One of the primary growth factors in the mobile remittance service market is the escalating demand for secure and speedy financial transactions. As more people migrate for work and better opportunities, the need for sending money back home efficiently has become paramount. With the traditional remittance systems often being cumbersome and costly, mobile remittance services offer a seamless and affordable alternative. The integration of advanced technologies like blockchain and AI in ensuring secure transaction processing has also significantly contributed to the adoption of mobile remittance services, providing users with added security and trust.

Another factor propelling the market growth is the increasing preference for contactless payment methods, further accelerated by the COVID-19 pandemic. With social distancing norms and health concerns at the forefront, consumers are increasingly opting for digital solutions that minimize physical contact. Mobile remittance services cater to these needs by enabling users to transfer money using their mobile phones without the need for physical interaction. This trend is expected to sustain its momentum as digital literacy and trust in online financial platforms continue to grow globally.

Moreover, regulatory environments are becoming more supportive of digital financial services, which is fostering market expansion. Governments and financial institutions across various regions are recognizing the potential of mobile remittance services to boost financial inclusion and stimulate economic growth. Initiatives to build robust digital infrastructure and promote cashless economies are encouraging more players to enter the mobile remittance market, further driving competition and innovation. As regulatory frameworks evolve, they are likely to streamline operations and reduce costs, making mobile remittance services even more appealing to a broader audience.

Digital Money Transfer has emerged as a pivotal component in the evolution of mobile remittance services. As consumers increasingly seek faster and more efficient ways to send money across borders, digital platforms are stepping up to meet these demands. The shift from traditional methods to digital solutions is driven by the need for convenience and the ability to conduct transactions seamlessly from anywhere in the world. With the integration of advanced technologies such as blockchain and artificial intelligence, digital money transfer services are not only enhancing the speed of transactions but also ensuring higher levels of security and transparency. This transformation is particularly beneficial for users in remote areas who previously had limited access to financial services, thereby promoting greater financial inclusion.

Regionally, the Asia Pacific holds a predominant share of the mobile remittance service market due to its large expatriate population and high smartphone penetration. Countries like India, China, and the Philippines are major contributors to the market growth in this region. North America and Europe are also significant markets, driven by technological advancements and high disposable incomes. However, markets in the Middle East & Africa and Latin America are witnessing rapid growth owing to increasing mobile penetration and efforts to enhance financial inclusion. The varied regional dynamics highlight the global potential of mobile remittance services as a key component of the modern financial ecosystem.

Service Type Analysis

The mobile remittance service market is segmented by service type into domestic and international remittances, each playing a vital role in the overall market ecosystem. Domestic remittances, while not as large in volume as international transfers, are crucial for many countries' internal economies. They facilitate the movement of funds withi

Philippines Internet Usage: Search Engine Market Share: Mobile: Sogou data was reported at 0.000 % in 10 Oct 2024. This stayed constant from the previous number of 0.000 % for 09 Oct 2024. Philippines Internet Usage: Search Engine Market Share: Mobile: Sogou data is updated daily, averaging 0.010 % from Oct 2024 (Median) to 10 Oct 2024, with 10 observations. The data reached an all-time high of 0.040 % in 06 Oct 2024 and a record low of 0.000 % in 10 Oct 2024. Philippines Internet Usage: Search Engine Market Share: Mobile: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Philippines – Table PH.SC.IU: Internet Usage: Search Engine Market Share.

Philippines No. of Subscribers: Mobile Post-Paid data was reported at 4,668,365.000 Unit in 2020. This records a decrease from the previous number of 5,086,943.000 Unit for 2019. Philippines No. of Subscribers: Mobile Post-Paid data is updated yearly, averaging 5,032,669.000 Unit from Dec 2016 (Median) to 2020, with 5 observations. The data reached an all-time high of 5,326,970.000 Unit in 2016 and a record low of 4,668,365.000 Unit in 2020. Philippines No. of Subscribers: Mobile Post-Paid data remains active status in CEIC and is reported by National Telecommunications Commission. The data is categorized under Global Database’s Philippines – Table PH.TB001: Number of Mobile Telephone Subscribers.

Key information about Philippines Number of Subscriber Mobile

• Philippines Number of Subscriber Mobile was reported at 135,000,000.000 Person in Dec 2023
• This records a decrease from the previous number of 166,000,000.000 Person for Dec 2022
• Philippines Number of Subscriber Mobile data is updated yearly, averaging 1,538,636.000 Person from Dec 1960 to 2023, with 52 observations
• The data reached an all-time high of 167,000,000.000 Person in 2019 and a record low of 0.000 Person in 1990
• Philippines Number of Subscriber Mobile data remains active status in CEIC and is reported by World Bank
• The data is categorized under World Trend Plus’s Association: Telecommunication Sector – Table PH.World Bank.WDI: Telecommunication

Mobile cellular telephone subscriptions are subscriptions to a public mobile telephone service that provide access to the PSTN using cellular technology. The indicator includes (and is split into) the number of postpaid subscriptions, and the number of active prepaid accounts (i.e. that have been used during the last three months). The indicator applies to all mobile cellular subscriptions that offer voice communications. It excludes subscriptions via data cards or USB modems, subscriptions to public mobile data services, private trunked mobile radio, telepoint, radio paging and telemetry services.;International Telecommunication Union (ITU) World Telecommunication/ICT Indicators Database;Sum;Please cite the International Telecommunication Union for third-party use of these data.

According to a survey of global internet audiences in the third quarter of 2024, 83.6 percent of internet users played video games on any device. The Philippines had the highest video gaming usage reach, ranking first with a gaming penetration of 96.6 percent. Indonesia ranked second, with 96.4 percent of responding internet users stating that they played video games. The United Kingdom and Japan ranked last, with 71.1 and 64.4 percent of internet users, respectively, reporting their participation in video gaming. The impact of mobile gaming The global gaming penetration among online users was over 83 percent, highlighting how much of a mainstream hobby gaming has become. Additionally, as shown by the many mobile-first digital markets with strong gaming reach, the impact of readily available mobile gaming devices cannot be overstated. A survey from the third quarter of 2024 found that smartphones were the most popular way to play video games worldwide, with more than 67 percent of respondents stating to play video games in such a way. This usage rate was miles ahead of second-ranked laptop or desktop PCs, which only 34 percent of global gamers stated to use. Who are the global gaming audiences? A survey conducted in the third quarter of 2023 found that 89.6 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 92.6 percent of male respondents in the same age group stated that they played video games. Gaming is a more popular activity among younger age groups, but even seven in ten respondents between 55 and 64 years old stated that they were gamers. Gaming genre preferences vary by age group, but overall, shooters and action-adventure games rank first in terms of popularity among users. Other popular gaming genres were simulation and sports games.

Philippines No. of Subscribers: Mobile Pre-Paid: Smart/PLDT data was reported at 70,779,021.000 Unit in 2020. This records an increase from the previous number of 70,721,789.000 Unit for 2019. Philippines No. of Subscribers: Mobile Pre-Paid: Smart/PLDT data is updated yearly, averaging 59,952,941.000 Unit from Dec 2016 (Median) to 2020, with 5 observations. The data reached an all-time high of 70,779,021.000 Unit in 2020 and a record low of 55,776,646.000 Unit in 2017. Philippines No. of Subscribers: Mobile Pre-Paid: Smart/PLDT data remains active status in CEIC and is reported by National Telecommunications Commission. The data is categorized under Global Database’s Philippines – Table PH.TB001: Number of Mobile Telephone Subscribers.

Internet Gambling Betting Market Outlook

The global internet gambling betting market size was valued at approximately $66.7 billion in 2023 and is projected to reach around $153.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. The market is witnessing rapid, robust growth due to the increasing penetration of smartphones, the proliferation of high-speed internet, and the regulatory relaxation in various regions.

One of the primary growth factors driving the market is the widespread adoption of smartphones and other mobile devices, which has facilitated easier access to online gambling platforms. As of 2023, over 6 billion people worldwide own a smartphone, allowing them to engage in internet betting conveniently. Moreover, the enhancement in internet speed and connectivity, particularly with the advent of 5G technology, has further streamlined the user experience, making online gambling more appealing.

Another significant driver is the increasing acceptance and legalization of internet gambling in various parts of the world. Countries are beginning to recognize the potential revenue from online gambling, leading to more relaxed regulatory frameworks. For example, several states in the US have recently legalized online betting, contributing to the market's expansion. Such regulatory changes not only increase market size but also boost investor confidence, leading to increased funding and technological advancements in the sector.

The rise in disposable income and changing lifestyles are also contributing to market growth. As more individuals find themselves with more leisure time and higher disposable incomes, they are more likely to indulge in online betting as a form of entertainment. Additionally, the COVID-19 pandemic has accelerated the shift towards online platforms, as people sought alternative leisure activities while confined to their homes. This behavioral shift is expected to have a lasting impact, further propelling the market growth.

Regionally, the Asia Pacific is anticipated to witness significant growth due to the increasing internet penetration and the legalization of online gambling in countries like India and the Philippines. North America, particularly the United States, is expected to show strong growth due to recent legislative changes allowing online gambling in various states. Europe remains a mature market with steady growth, driven by countries like the UK and Germany. Latin America and the Middle East & Africa are also emerging markets, showing potential due to increasing internet access and changing regulations.

The integration of Online Casino And Bingo into the internet gambling landscape has been a significant factor in the market's growth. Online casinos offer a wide array of games, from traditional table games to innovative slots, attracting a diverse audience. The convenience of playing from home, coupled with the immersive experience provided by advanced graphics and live dealer options, has made online casinos a popular choice. Similarly, online bingo platforms have evolved to include social features and various game formats, appealing to a broad demographic, particularly older adults. These platforms provide not only entertainment but also a sense of community, which has been instrumental in their sustained popularity.

Game Type Analysis

The internet gambling betting market is segmented by game type, including Poker, Casino, Sports Betting, Bingo, Lottery, and Others. Each game type offers unique features and attracts different segments of the gambling population. Poker continues to be a popular choice due to its strategic nature, requiring skill and experience. Online poker platforms have seen a surge in players, thanks to the convenience of playing from home and the availability of live poker tournaments.

Casino games are another major segment, encompassing various games like slots, blackjack, and roulette. The online casino segment is driven by advancements in graphics and live dealer technology, providing an immersive experience that closely replicates a physical casino. Virtual reality (VR) casinos are an emerging trend within this segment, promising to revolutionize the online gambling experience by offering players a more interactive and realistic environment.

Sports betting holds a significant share of the market, driven by the global popularity of spor

During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

The social media penetration in the Philippines was estimated at 74.72 percent in 2022, or equivalent to about 84 million people using a social network. The penetration rate of social media in the country was estimated to continue increasing in the following years.

Social media in the Philippines The Philippines is an archipelagic country, which poses logistical problems for social interaction and communication between residents from the various islands. Social networks could not only help the residents to connect with friends and family living far but also serve as a timely source for news or even purchasing products and services. Among the most well-known social networks, Facebook remains in the lead in Philippines, with a penetration rate of about 96 percent.

Digitalization and economic growth

Digital adaption in the Philippines has proven to contribute greatly to the growth of the digital economy, contributing about nine percent to the country’s GDP. Across sectors, telecommunication services, professional and business services, and e-commerce were the leading components in this industry. Since social media usage is not only limited to communication and entertainment purposes, social commerce can also be expected to continue driving the e-commerce sector.

As of February 2025, in Southeast Asia, Malaysia's the internet adoption was recorded at approximately **** percent. In comparison, Indonesia, the region's most populous country, had an internet adoption rate of about **** percent. Mobile connects Southeast Asians A preference for mobile over other connected devices is widespread and continuously growing among Southeast Asian users. Users in the region typically spend a higher share of internet time using mobile devices compared to computers. This is reflected in the region’s gaming sector, where mobile gaming apps dominate Southeast Asia’s gaming market, making up the largest segment. As smartphone ownership in the region's major markets has already surpassed ** percent, mobile devices are the most widely accessible way to go online for consumers across the region. Mobile infrastructure varies across the region Malaysia and Singapore boast some of the highest mobile internet penetration rates in the world, attributable to their national mobile internet infrastructures. While Southeast Asia's most populous markets, Indonesia and the Philippines, also have the largest online populations in the region, there is still room for growth due to mobile infrastructures being unable to accommodate the high user demand. However, mobile network infrastructure is developing quickly, as Indonesia's mobile internet penetration surpassed ** percent in 2024, marking a significant increase from under ** percent in 2020.

Almost all internet users in the Philippines own a mobile phone or a smartphone, as stated by **** percent of respondents in a survey conducted during the third quarter of 2024. In addition, a considerable proportion of Filipino internet users also own a laptop or desktop computer and smart TVs.