From new YouTube channels in Asia, videos of the film & animation category received the highest average views per video in the first 11 months of 2021, at over *** thousand views. Music was the second most viewed category per video, at over *** thousand views on average.
From YouTube channels in Asia, videos of the gaming category received the highest average views per subscriber in the first 11 months of 2021, at approximately **** views. In the same time period, sports was the second most viewed category per video, at approximately ** views on average.
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Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb
From new YouTube channels in Asia, videos of the pets & animals category received the highest average views per subscriber in the first 11 months of 2021, at approximately *** views. Music was the second most viewed category per video, with about *** views in that same period.
In 2024, YouTube channels counting over ****** followers saw their video views decrease to *** per video, down by ** percent year-over-year. In comparison, small accounts with between *** and ***** followers saw approximately **** views per video in 2024, down compared to the **** views recorded in 2023.
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YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005. Since then, 1.3 billion people have set up YouTube accounts. In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute.
According to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. Yet it makes 11% of the views. Clearly, an awful lot of people watch a comparatively small number of music videos. It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos.
On August 13, BTS became the most-viewed artist in YouTube history, accumulating over 26.7 billion views across all their official channels. This count includes all music videos and dance practice videos.
Justin Bieber and Ed Sheeran now hold the records for second and third-highest views, with over 26 billion views each.
Currently, BTS’s most viewed videos are their music videos for “**Boy With Luv**,” “**Dynamite**,” and “**DNA**,” which all have over 1.4 billion views.
Headers of the Dataset Total = Total views (in millions) across all official channels Avg = Current daily average of all videos combined 100M = Number of videos with more than 100 million views
This dataset provides estimated YouTube RPM (Revenue Per Mille) ranges for different niches in 2025, based on ad revenue earned per 1,000 monetized views.
Based on the average number of views per video on YouTube as of September 2022, the most popular music and dance channel in Finland was MusicInterviewCorner, at **** thousand. Sound HD followed, with nearly ** thousand views per video on average.
Comparison of YouTube Shorts vs Long-Form videos in terms of RPM, ad placement, revenue model, and monetization efficiency.
In 2023, it was estimated that YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning YouTuber worldwide with earnings of approximately ** million U.S. dollars. Comedic duo Rhett & Link ranked second, with an estimate of ** million U.S. dollars earned during the last measured year. Fourth-ranked Ryan Kaji, who goes by Ryan on his YouTube channel, called Ryan's World, is 12 years old and earned ** million U.S. dollars in the past year, surpassing YouTuber Jake Paul. YouTube most popular channels and creators Created in 2005, YouTube has become one of the most popular social networks worldwide. In 2023, YouTube had approximately *** million users worldwide. As of February 2024, the most-subscribed YouTube channels did not only include popular video game commentators or comedy creators, but also children-specific channels, such as nursery rhymes channel Cocomelon, Kids Diana Show, and Like Nastya. Beauty and skincare YouTubers were also among the most beloved content creators for users on the social video platforms, with channels such as Sandra Cires Art and Jeffree Star recording over ** million subscribers as of March 2024. Content for children In 2023, U.S. children were estimated to have spent over ** minutes per day on average watching YouTube content. Despite being based on user-generated content such as make-up tutorials, toy reviews, or comedy sketches, YouTube channels for kids present professional video production values and full-time work commitment to the platform. As of March 2024, Cocomelon had over ***** billion views, while the Kids Diana Show had over *** billion views.
As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.
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Abstract This study aimed to analyze the videos available on YouTube related to dentistry and the novel coronavirus (COVID-19), as there is no such analysis in the existing literature. The terms “dental” and “COVID-19” were searched on YouTube on May 9, 2020. The top 116 English-language videos with at least 300 views were analyzed by two observers. Data was saved for each video, including target audience, source, country of origin, content, number of views, time watched, average views, duration, like/dislike ratio, and usefulness. Total video information and quality index (VIQI) scores were calculated, consisting of flow, information, accuracy, quality, and precision indices. Non-parametric tests were used for analysis. The analyzed videos were viewed 375,000 times and totaled 20 h of content. Most videos were uploaded by dentists (45.7%), originated from the United States (79.3%), and contained information targeted towards patients (48.3%). Nearly half of the videos (47.4%) were moderately useful. For the usefulness of the videos, statistically significant differences were found for all indices as well as total VIQI scores. A comparison of the indices according to the relevance of the videos showed statistically significant differences in the videos’ information and precision indices and total VIQI scores. The results of this study showed that dentistry YouTube videos related to COVID-19 had high view numbers; however, the videos were generally moderate in quality and usefulness.
Dan Bongino, a former NYPD officer turned TV personality and content creator, hosts the most popular show on video platform, Rumble. During the second quarter of 2024, the Dan Bongino Show on Ruble saw approximately 50,000 viewers on average. Slap fighting show Power Slap ranked second with approximately 49,300 average viewers, while Conservative commentator Steven Crowder ranked third with 74,300 average viewers. Online video and live streaming platform Rumble was launched in 2013 as an alternative to YouTube, went public in September 2022 via SPAC-merger.
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Gum bleeding is a common dental problem, and numerous patients seek health-related information on this topic online. The YouTube website is a popular resource for people searching for medical information. To our knowledge, no recent study has evaluated content related to bleeding gums on YouTube™. Therefore, this study aimed to conduct a quantitative and qualitative analysis of YouTube videos related to bleeding gums. A search was performed on YouTube using the keyword "bleeding gums" from Google Trends. Of the first 200 results, 107 videos met the inclusion criteria. The descriptive statistics for the videos included the time since upload, the video length, and the number of likes, views, comments, subscribers, and viewing rates. The global quality score (GQS), usefulness score, and DISCERN were used to evaluate the video quality. Statistical analysis was performed using the Kruskal–Wallis test, Mann–Whitney test, and Spearman correlation analysis. The majority (n = 69, 64.48%) of the videos observed were uploaded by hospitals/clinics and dentists/specialists. The highest coverage was for symptoms (95.33%). Only 14.02% of the videos were classified as "good". The average video length of the videos rated as "good" was significantly longer than the other groups (p
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Gum bleeding is a common dental problem, and numerous patients seek health-related information on this topic online. The YouTube website is a popular resource for people searching for medical information. To our knowledge, no recent study has evaluated content related to bleeding gums on YouTube™. Therefore, this study aimed to conduct a quantitative and qualitative analysis of YouTube videos related to bleeding gums. A search was performed on YouTube using the keyword "bleeding gums" from Google Trends. Of the first 200 results, 107 videos met the inclusion criteria. The descriptive statistics for the videos included the time since upload, the video length, and the number of likes, views, comments, subscribers, and viewing rates. The global quality score (GQS), usefulness score, and DISCERN were used to evaluate the video quality. Statistical analysis was performed using the Kruskal–Wallis test, Mann–Whitney test, and Spearman correlation analysis. The majority (n = 69, 64.48%) of the videos observed were uploaded by hospitals/clinics and dentists/specialists. The highest coverage was for symptoms (95.33%). Only 14.02% of the videos were classified as "good". The average video length of the videos rated as "good" was significantly longer than the other groups (p
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The objective of this study is to evaluate the association between quality and features related to internet users of the most viewed YouTube videos about COVID-19 and chloroquine, during the first wave of the pandemic. We conducted a cross-sectional observational study focusing on the most viewed YouTube videos on COVID-19 and chloroquine treatment, in French and English. The primary outcome was the association between video quality as assessed by DISCERN and modified JAMA scores, and video features related to internet users as assessed by number of viewership and likes. By June 2020, 168 videos accumulating more than 57 million views and nearly 2 million reactions from Internet users, were included. Most of the videos did not support or oppose the treatment and came from news channels (N = 100; 60%). Videos taking sides were mostly pro-chloroquine (N = 69; 89%). The number of non-factual videos analyzed was very low (N = 3; 2%). The quality of the videos was average (mean DISCERN score = 2.4 (DS 1.0) and mean modified JAMA score = 2.6 (DS 0.6)) and declined over time. The best quality videos were those published by health care professionals or those from educational channels. Most experts interviewed were men (N = 136; 81%). More than 1 in 5 videos featured a political figure (N = 35; 21%), and these were mostly pro-chloroquine with lower DISCERN or modified JAMA scores (p
During the first quarter 2024, TikTok content recorded the highest video views across all account sizes: from tiny to huge, TikTok creator accounts generated more views than content on other platforms. In comparison, content hosted on YouTube Shorts experienced lower average views as of the examined period. While TikTok medium accounts recorded approximately ***** views, medium accounts on YouTube Shorts generated around *** views. Overall, Instagram and Facebook Reels generated approximately the same number of views on average.
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The use of social media for researching medical conditions is steadily increasing among both healthcare professionals and the general public. Among the most widely used platforms, YouTube hosts numerous videos concerning stem cell therapy for spinal cord injury. In this study, we aimed to evaluate the quality and reliability of such videos available on YouTube. In August 2024, a search was conducted on the YouTube platform using the keywords “spinal cord injury, stem cell.” A total of 153 videos were evaluated independently by two neurosurgeons using the JAMA benchmark criteria and the Global Quality Score (GQS) : The publication years of the videos ranged from 2008 to 2024, with a mean year of 2018.15 ± 4.21. The mean JAMA score was 2.32 ± 1.16 for the first evaluator and 2.35 ± 1.24 for the second evaluator. The mean GQS was 2.86 ± 1.12 for the first evaluator and 2.77 ± 1.16 for the second. The average interaction index of the videos was 1.65 ± 1.91 (range: 0–14.4), while the average view rate was 5.19 ± 13.10 (range: 0–94.2). A positive correlation was found between the interaction index and the number of likes, number of views, view rate, and video duration (P 0.05). Similarly, no statistically significant correlation was identified between the view rate and the number of likes or the evaluators’ scores (P > 0.05). When comparing the number of views, interaction indices, and view rates, these values were found to be higher in videos produced by non-healthcare professionals. : Although the increasing use of stem cell therapy in various fields has led to greater interest in related YouTube content among patients and their relatives, the platform appears to be insufficient in providing and disseminating reliable medical information in this context.
Felix Arvid Ulf Kjellberg - operating on YouTube as PewDiePie - is one of the most successful content creators on the platform. As of December 2024, the popular YouTuber had accumulated approximately **** billion views on his channel. Despite his success, PewDiePie 's YouTube channel has experienced stagnant growth in 2022, maintaining its audience at *** million subscribers since December 2021. Most popular channels While PewDiePie’s accumulated more than ** billion views is impressive, it is dwarfed by the most watched channels on YouTube. Wiz Khalifa music channel is the most watched YouTube channel on a monthly basis, with viewers watching their videos an incredible **** billion times every month. Fast fame on YouTube Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days. Channels for kids such as Cocomelon - Nursery Rhymes have also been popular, with lifetime views of over *** billion.
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BackgroundInfant vaccinations are necessary for public health, but are painful, causing distress to the infant and caregivers. Breastfeeding and sucrose effectively reduce infants’ pain during vaccinations, and these strategies are recommended in health care provider (HCP)-targeted education and vaccination pain guidelines. However studies show these strategies are infrequently used. YouTube is a popular medium to publicly share and watch videos, and many consumer posted YouTube videos show distressed infants being vaccinated with no pain treatment. The aims of this study were to evaluate the reach and impact of a consumer-targeted YouTube video demonstrating use of effective pain reduction strategies during infant vaccinations.MethodsA brief consumer-targeted video showing two infants being vaccinated was posted onto YouTube on October 2013. One infant was breastfed and another infant received sucrose by mouth before and during the injection. A link to a viewer survey was visible on a banner near the end of the video. An intensive strategically planned knowledge dissemination strategy using the media, social media and messages to professional organizations took place to promote the video. Data analysis of the viewer survey, YouTube analytics of the reach of the video in terms of number of views, country of viewers, and comments relating to the video took place 12 months after the video was posted.ResultsTwelve months after posting, the video had 65,478views, 68 comments, 245 likes, 17 dislikes, and 90 shares. Average duration of viewer time was 65% of the video. The viewer survey was completed by 156 (0.24%) viewers; 90 (58%) answered as HCPs and 66 (42%) as parents. Survey results showed that the video was persuasive; intent to use or support breastfeeding or sucrose was high in both parents and HCPs after viewing the video. Comments posted were often emotional in nature, and were related to anti-vaccination (n = 26, 38%); effectiveness or positive personal experiences (n = 21, 32%); research team comments or promotion (n = 12, 18%); pro-vaccination (n = 6, 8%) and barriers to using breastfeeding or sucrose during vaccinations (n = 3, 4%).ConclusionThe video posted onto YouTube demonstrating effective pain treatment during infant vaccinations was viewed by large numbers of people around the world, however the response rate to the linked survey was extremely low. Using YouTube videos for knowledge dissemination has an extensive reach, however it is difficult to evaluate impact on behaviours and practices.
From new YouTube channels in Asia, videos of the film & animation category received the highest average views per video in the first 11 months of 2021, at over *** thousand views. Music was the second most viewed category per video, at over *** thousand views on average.